Wet Wipes Market Size, Trends and Insights By Product Analysis (Personal Care Wipes, Baby wipes, Facial wipes, Hand & body wipes, Personal hygiene wipes, Household Wipes, Other Product Types), By Product Type Analysis (Disposable wipes, Non-disposable wipes), By Material Analysis (Woven, Non-woven), By Cleaning tool Analysis (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes), By Application Analysis (Household sector, Industrial sector, Automotive sector, Manufacturing sector, Transportation, Health care, Food Industry, Others), By Sales Channel Analysis (Modern Trade Channel, Departmental Stores, Online Stores, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Kimberly-Clark
- Procter & Gamble
- Cardinal Health
- Medtronic
- Others
Reports Description
The global Wet Wipes Market was estimated at USD 4.45 billion in 2021 and is anticipated to reach around USD 8.3 billion by 2030, growing at a CAGR of roughly 10.1% between 2022 and 2030.
The global wet wipes market research report offers an in-depth analysis of the global market size, which is further segmented into the regional and country-level market size, and segmentation of market growth. Also, it provides market share, sales analysis, competitive landscape, impact of domestic and global market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations.
Wet Wipes Market: Overview
Wet Wipes are consumer products mainly used for personal hygiene. The demand for wet wipes has grown largely in the consumer market and is expected to keep growing due to the availability of a variety of products, and reasonable costs. Moreover, the market growth has remained organic all these years and will continue to exist further. Additionally, a shift in consumer mindset and the trend of spending on personal care and hygiene products have surpassed the market developments.
The growing competition among the key players to provide the best consumer products is credited to enable more opportunities for market growth. Children and teenagers are the second following consumer segments with a constant need for personal hygiene and care products.
Wet Wipes Market: COVID–19 Impact Analysis
The outbreak of COVID-19 has resulted in a huge awareness in the common public. Particularly, after the COVID-19 resurgence of the second wave in several countries and the compulsory use of masks in social places, the need for facial hygiene was felt at large. This has been commonly observed that facial masks need disposal after an interval of time. Therefore, wet wipes were largely used to keep the facial skin hydrated owing to the prolonged use of facial masks. In the post-COVID world, with the increase in vaccination drives, there might be some relaxation on the use of masks at social places in several countries depending on the COVID situation. But, however, the use of wet wipes will continue to rule the roost in the coming years owing to their significance.
Wet Wipes Market: Growth Drivers
Increase in the prevalence of skin diseases to contribute more to market growth
The prevalence of skin diseases in the geriatric population is accelerating the demand for the wet wipes market worldwide during 2022-2030. The geriatric population is the largest end-user of wet wipes based on relevance and versatility. Cotton is the basic material used in the preparation of wet wipes for the consumer category and therefore, the demand is always high. Other factors such as the high occurrence of urinary incontinence, and the need for personal hygiene in public in the geriatric population have grown thereby influencing the market growth.
Growth in online sales to boost demand
The online demand for wet wipes and personal care products has encouraged the market in terms of expansion and understanding of consumer needs. Since wet wipes are commonly available in the retail markets, the online demand would continue to grow owing to the discounted offers on premium products. Relatively, premium products tend to be costlier in the retail sector. On the other hand, in several countries, the availability of pick and drop services for retail products has boomed the e-commerce sales for personal care and hygiene products.
Wet Wipes Market: Segmentation Analysis
The Wet Wipes Market is categorized into product and end-user. By product, the skin care wet wipes market was estimated and is expected to be the largest segment throughout 2022-2030. By end-user, the home care segment is estimated to hold the largest market share throughout the forecast period.
Report Scope
| Feature of the Report | Details |
| Market Size in 2021 | USD 4.45 Billion |
| Projected Market Size in 2030 | USD 8.3 Billion |
| CAGR Growth Rate | 10.1% CAGR (2022-2030) |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Prominent Players | Kimberly-Clark, Procter & Gamble, Cardinal Health, Medtronic, Stryker, Hindustan Unilever Ltd, The Himalaya Drug Company, Domstar Corporation, Coloplast, Godrej Consumer Products Limited, and Others |
| Key Segment | By Type123, By Application123, By End-User123, and By Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Key Insights:
- As per the analysis shared by our research analyst, the wet wipes market is estimated to grow annually at a CAGR of around 10.1% over the forecast period (2022-2030).
- In terms of revenue, the wet wipes market size was valued at around USD 4.45 billion in 2021 and is anticipated to reach around USD 8.3 billion by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
- Based on product segmentation, the personal hygiene segment was predicted to show maximum market share in the year 2021.
- Based on end-user segmentation, the home care segment was the leading revenue-generating category in 2021.
- On the basis of region, the Asia Pacific region was the leading revenue generator in 2021.
Recent Developments
- November 2020: Northumbrian Water, UK based organization has created a wipe tracker tool to identify users who flush down the wet wipes in the sewage. Since flushing down wet wipes results in sewage blockage causing a huge maintenance routine, the company has introduced a wipe tracker tool made up of metal devices.
- June 2022: UK MPs are now trying to ban the use of wet wipes owing to the inappropriate disposal of wet wipes. Recent news from BBC states that there are billions of plastic wipes used every day and disposed of in the sewage inappropriately. Based on the scenario, the MPs would recommend passing a bill that puts a ban on the use of wipes.
Regional Landscape
The Wet Wipes Market is dominated by the Asia Pacific region, followed by North America. The market for Wet Wipes Market in North America is witnessing growth attributed to an increase in the significance of hygiene, and the demand for reusable products.
Environmental concerns related to the wastage and disposal of used wet wipes strike alarm in the U.S. and hence the need for eco-friendly personal care products is felt. In addition, there has always been a high demand for personal care products in the U.S. and this trend is expected to continue in the United States for a prolonged period. Overall, substantial sales over e-commerce are one of the major highlights in the U.S.
Competitive Landscape
Leading players operating in the wet wipes market are focused on constant innovations to distinguish and personalize their offerings for potential users. Some of the key strategies expected to take place in the market during the forecast years include mergers and acquisitions, new offerings, and partnerships.
Our report offers both quantitative and qualitative insights into the wet wipes market and major development initiatives adopted by the key players. Further, it offers competitive details and market share analysis. The report further includes relevant financial information, products and services offered, SWOT analysis, and recent developments of the players profiled.
The global Wet Wipes Market is segmented as follows:
By Product Analysis
- Personal Care Wipes
- Baby wipes
- Facial wipes
- Hand & body wipes
- Personal hygiene wipes
- Household Wipes
- Other Product Types
By Product Type Analysis
- Disposable wipes
- Non-disposable wipes
By Material Analysis
- Woven
- Non-woven
By Cleaning tool Analysis
- Sourcing Pads
- Scrubbers and Sponges
- Brooms and Mops
- Cleaning Brushes
By Application Analysis
- Household sector
- Industrial sector
- Automotive sector
- Manufacturing sector
- Transportation
- Health care
- Food industry
- Others
By Sales Channel Analysis
- Modern Trade Channel
- Departmental Stores
- Online Stores
- Others
On the basis of Geography
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Wet Wipes Market, (2022 – 2030) (USD Billion)
- 2.2 Global Wet Wipes Market: snapshot
- Chapter 3. Global Wet Wipes Market – Industry Analysis
- 3.1 Wet Wipes Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Increase in prevalence of skin diseases
- 3.2.2 Driver 2
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Product
- 3.7.2 Market attractiveness analysis By End-User
- Chapter 4. Global Wet Wipes Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Wet Wipes Market: company market share, 2021
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Wet Wipes Market – Product Analysis
- 5.1 Global Wet Wipes Market overview: By Product
- 5.1.1 Global Wet Wipes Market share, By Product, 2021 and 2030
- 5.2 Skin Antiseptic
- 5.2.1 Global Wet Wipes Market by Skin Antiseptic, 2022 – 2030 (USD Billion)
- 5.3 Feminine Hygiene Wipes
- 5.3.1 Global Wet Wipes Market by Feminine Hygiene Wipes, 2022 – 2030 (USD Billion)
- 5.4 Skin Care Wet Wipes
- 5.4.1 Global Wet Wipes Market by Skin Care Wet Wipes, 2022 – 2030 (USD Billion)
- 5.5 Sterile Wound Cleansing Wipes
- 5.5.1 Global Wet Wipes Market by Sterile Wound Cleansing Wipes, 2022 – 2030 (USD Billion)
- 5.1 Global Wet Wipes Market overview: By Product
- Chapter 6. Global Wet Wipes Industry – End-User Analysis
- 6.1 Global Wet Wipes Industry overview: By End-User
- 6.1.1 Global Wet Wipes Industry share, By End-User, 2021 and 2030
- 6.2 Hospitals
- 6.2.1 Global Wet Wipes Industry by Hospitals, 2022 – 2030 (USD Billion)
- 6.3 Clinics
- 6.3.1 Global Wet Wipes Industry by Clinics, 2022 – 2030 (USD Billion)
- 6.4 Specialty Centers
- 6.4.1 Global Wet Wipes Industry by Specialty Centers, 2022 – 2030 (USD Billion)
- 6.5 Homecare Settings
- 6.5.1 Global Wet Wipes Industry by Homecare Settings, 2022 – 2030 (USD Billion)
- 6.6 Others
- 6.6.1 Global Wet Wipes Industry by Others, 2022 – 2030 (USD Billion)
- 6.1 Global Wet Wipes Industry overview: By End-User
- Chapter 7. Wet Wipes Industry – Regional Analysis
- 7.1 Global Wet Wipes Industry Regional Overview
- 7.2 Global Wet Wipes Industry Share, by Region, 2021 & 2030 (USD Billion)
- 7.3. North America
- 7.3.1 North America Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.3.1.1 North America Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.3.1 North America Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.4 North America Wet Wipes Industry, by Product, 2022 – 2030
- 7.4.1 North America Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 North America Wet Wipes Industry, by End-User, 2022 – 2030
- 7.5.1 North America Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
- 7.4. Europe
- 7.4.2 Europe Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.4.2.1 Europe Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.4.2 Europe Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.4 Europe Wet Wipes Industry, by Product, 2022 – 2030
- 7.4.1 Europe Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 Europe Wet Wipes Industry, by End-User, 2022 – 2030
- 7.5.1 Europe Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
- 7.5. Asia Pacific
- 7.5.3 Asia Pacific Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.5.3.1 Asia Pacific Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.5.3 Asia Pacific Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.4 Asia Pacific Wet Wipes Industry, by Product, 2022 – 2030
- 7.4.1 Asia Pacific Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 Asia Pacific Wet Wipes Industry, by End-User, 2022 – 2030
- 7.5.1 Asia Pacific Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
- 7.6. Latin America
- 7.6.4 Latin America Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.6.4.1 Latin America Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.6.4 Latin America Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.4 Latin America Wet Wipes Industry, by Product, 2022 – 2030
- 7.4.1 Latin America Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 Latin America Wet Wipes Industry, by End-User, 2022 – 2030
- 7.5.1 Latin America Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
- 7.7. The Middle-East and Africa
- 7.7.5 The Middle-East and Africa Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.7.5.1 The Middle-East and Africa Wet Wipes Industry, by Country, 2022 – 2030 (USD Billion)
- 7.7.5 The Middle-East and Africa Wet Wipes Industry, 2022 – 2030 (USD Billion)
- 7.4 The Middle-East and Africa Wet Wipes Industry, by Product, 2022 – 2030
- 7.4.1 The Middle-East and Africa Wet Wipes Industry, by Product, 2022 – 2030 (USD Billion)
- 7.5 The Middle-East and Africa Wet Wipes Industry, by End-User, 2022 – 2030
- 7.5.1 The Middle-East and Africa Wet Wipes Industry, by End-User, 2022 – 2030 (USD Billion)
- Chapter 8. Company Profiles
- 8.1 Kimberly-Clark
- 8.1.1 Overview
- 8.1.2 Financials
- 8.1.3 Product Portfolio
- 8.1.4 Business Strategy
- 8.1.5 Recent Developments
- 8.2 Procter & Gamble
- 8.2.1 Overview
- 8.2.2 Financials
- 8.2.3 Product Portfolio
- 8.2.4 Business Strategy
- 8.2.5 Recent Developments
- 8.3 Cardinal Health
- 8.3.1 Overview
- 8.3.2 Financials
- 8.3.3 Product Portfolio
- 8.3.4 Business Strategy
- 8.3.5 Recent Developments
- 8.4 Medtronic
- 8.4.1 Overview
- 8.4.2 Financials
- 8.4.3 Product Portfolio
- 8.4.4 Business Strategy
- 8.4.5 Recent Developments
- 8.5 Stryker
- 8.5.1 Overview
- 8.5.2 Financials
- 8.5.3 Product Portfolio
- 8.5.4 Business Strategy
- 8.5.5 Recent Developments
- 8.6 Hindustan Unilever Ltd
- 8.6.1 Overview
- 8.6.2 Financials
- 8.6.3 Product Portfolio
- 8.6.4 Business Strategy
- 8.6.5 Recent Developments
- 8.7 The Himalaya Drug Company
- 8.7.1 Overview
- 8.7.2 Financials
- 8.7.3 Product Portfolio
- 8.7.4 Business Strategy
- 8.7.5 Recent Developments
- 8.8 Domstar Corporation
- 8.8.1 Overview
- 8.8.2 Financials
- 8.8.3 Product Portfolio
- 8.8.4 Business Strategy
- 8.8.5 Recent Developments
- 8.9 Coloplast
- 8.9.1 Overview
- 8.9.2 Financials
- 8.9.3 Product Portfolio
- 8.9.4 Business Strategy
- 8.9.5 Recent Developments
- 8.10 Godrej Consumer Products Limited
- 8.10.1 Overview
- 8.10.2 Financials
- 8.10.3 Product Portfolio
- 8.10.4 Business Strategy
- 8.10.5 Recent Developments
- 8.1 Kimberly-Clark
List Of Figures
Figures No 1 to 23
List Of Tables
Tables No 1 to 52
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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List of the prominent players in the global Wet Wipes Market:
- Kimberly-Clark
- Procter & Gamble
- Cardinal Health
- Medtronic
- Stryker
- Hindustan Unilever Ltd
- The Himalaya Drug Company
- Domstar Corporation
- Coloplast
- Godrej Consumer Products Limited
- Others
FAQs
“Asia Pacific” region will lead the global Wet Wipes market during the forecast period 2022 to 2030.
The prevalence of skin diseases in the geriatric population is accelerating the demand for wet wipes market worldwide during 2022-2030.
The key players operating in the Wet Wipes market are Kimberly-Clark, Procter & Gamble, Cardinal Health, Medtronic, Stryker, Hindustan Unilever Ltd, The Himalaya Drug Company, Domstar Corporation, Coloplast, Godrej Consumer Products Limited, and others.
The global Wet Wipes market is expanding growth with a CAGR of approximately 10.1% during the forecast period (2022 to 2030).
The global Wet Wipes market size was valued at USD 4.45 billion in 2021 and it is projected to reach around USD 8.3 billion by 2030.