Global Veterinary Supplements Market 2025 – 2034

Reports Description

Global Veterinary Supplements Market size is estimated at USD 3.25 Billion in 2025 and is expected to reach USD 4.12 Billion by 2034, at a CAGR of 5.98% during the forecast period 2025 – 2034.

Veterinary Supplements Market Overview

The market has experienced substantial development as a result of the growing awareness of animal healthcare among pet owners. The demand for preventive healthcare measures, such as dietary supplements, is on the rise as canines are increasingly regarded as family members.

For example, according to the American Pet Products Association (APPA) survey (2021), 51% of consumers purchase premium pet food, 33% administer vitamins and mineral supplements to their pets, 21% prepare meals for their pets, and 18% maintain pet insurance.

Consumer spending patterns on pet dietary supplements were underscored by these discoveries. In addition, the advancements in veterinary nutrition research are resulting in the creation of more specialized and effective supplements that address a variety of issues, including immune support, digestive health, and joint health.

Furthermore, the demand for veterinary dietary supplements is further bolstered by the increasing prevalence of chronic diseases in animals and the trend toward natural and holistic animal care solutions.

A veterinary supplement is a product that is intended to offer nutritional or health advantages to pets that may not be obtained from their regular diet. These supplements are designed to address a variety of health concerns, including the enhancement of skin and coat, digestive function, joint health, and overall wellness.

They are available in a variety of forms, including tablets, chews, powders, and liquids, and are designed to be effective for a variety of companion species, including dogs, cats, horses, and birds. The Veterinary Supplements market has experienced substantial development as a result of the growing awareness among pet owners of their pets’ health needs and the desire to enhance their quality of life and longevity.

This sector encompasses a diverse selection of products that are designed to address specific health issues, and it is bolstered by developments in pet nutrition and veterinary science. The market is also influenced by trends in human nutrition and wellness, which are indicative of a broader trend among pet owners to regard their pets as family members.

Consequently, the global pet care industry is experiencing an increase in demand for high-quality and customized pet supplements, which is contributing to the growth of this specialty market.

Veterinary Supplements Market Growth Factors

The market is being driven by the increasing prevalence of pet ownership.

The market for Veterinary Supplements is anticipated to expand significantly as pet adoption becomes more prevalent on a global scale. For a variety of factors, such as personal preferences and health benefits, pet ownership is becoming increasingly prevalent.

For instance, certain individuals or couples who are medically incapable of conceiving naturally elect to adopt pets rather than have biological children. Additionally, the therapeutic functions of canines in offering emotional support and companionship are increasingly recognized.

These responsibilities are essential for the welfare of pet owners, particularly those with specific medical conditions. The demand for pet supplements is increasing as a result of the increasing willingness of pet owners to invest in their canines’ health.

The heightened awareness of pet nutrition and health is the primary factor driving the demand for Veterinary Supplements. There has been a substantial rise in the public’s cognizance of the nutrition and overall health of their dogs since the beginning of this decade.

To ensure that their canines are receiving the highest quality of care, pet owners are becoming more vigilant about the additives and components in pet food and supplements. The utilization of natural and organic ingredients, as well as more appealing formulations such as soft treats and gels, to promote the health of pets is gaining popularity.

The increasing popularity of mixed products, which incorporate essential fatty acids, herbs, nutrients, and vitamins, is also indicative of a global trend toward prioritizing pet health and dietary awareness. This increased awareness has led to an increase in the popularity of the global pet supplement industry.

Veterinary Supplements Market Trends

• The market is currently experiencing a trend toward the development of innovative supplement formulations that incorporate natural ingredients. This demand for transparency in ingredient sourcing and formulation has incited manufacturers to innovate, resulting in a transition to more natural ingredients and clearer labels in pet supplements.

• Furthermore, there is a growing trend among pet owners to pursue customized nutrition solutions for their animals. To satisfy this demand, private label brands are investigating methods to customize their supplements according to a pet’s age, breed, health condition, and dietary preferences.

• The incorporation of functional ingredients with specific health benefits into pet supplements is becoming increasingly popular. Ingredients such as turmeric for anti-inflammatory effects, hemp-derived CBD for stress alleviation, and adaptogens for overall wellness are experiencing an increase in popularity.

Veterinary Supplements Market Restraints

A variety of factors can serve as obstacles or constraints for the veterinarian supplement market. These may encompass: Manufacturers may encounter challenges in adhering to evolving laws and regulations concerning animal supplements, which could potentially affect the availability and formulation of their products.

• Product Quality and Safety Concerns: It is imperative to guarantee the safety and quality of supplements, as consumer confidence and market expansion may be adversely affected by product quality issues.

• Scientific Evidence Not Supported: The absence of compelling scientific evidence that substantiates the efficacy of specific supplements may cause veterinarians and pet owners to question their effectiveness.

• Misuse and Abuse: The use of supplements, whether in excess or at the recommended dosage, can have adverse effects on pets and may lead to health issues.

• Confused consumers: The abundance of supplements on the market may cause pet owners to become perplexed, rendering it challenging to identify the most effective products.

• A fragmented market: The proliferation of dietary supplement brands and products has resulted in market fragmentation, which may make it more challenging for consumers to make informed decisions.

• Price and Accessibility: The cost of veterinarian supplements may be a barrier for certain pet owners, particularly those with multiple animals or limited financial resources.

• Alternative Therapy Options: Alternative therapies or holistic remedies are preferred by certain pet owners over supplements, which impacts the market for conventional veterinarian supplements.

• Concerns Regarding Synthetic Ingredients: The demand for natural and organic alternatives may be stimulated by concerns regarding synthetic substances in supplements.

• Allergies and sensitivities to pets: The use of certain supplement substances may be restricted due to the potential for allergies or sensitivities in pets.

Veterinary Supplements Market Segmentation Analysis

By Type:

Companion animals and livestock animals are the two categories into which the market is divided. The companion animal segment is expected to dominate the market, with a CAGR of 6.7%, and will generate the highest revenue of USD 2.9 billion in 2023. Companion animals are further divided into the following categories: birds, horses, canines, cats, and other companion animals.

The increasing awareness of pet health among owners and the growing trend of pet humanization has resulted in the assertion of the segmental prominence of companion animals. Pet owners are increasingly investing in supplements to enhance their canines’ health, including immune support, digestion, and joint health.

For instance, the American Pet Products Association (APPA) reports that the United States has consistently increased its spending on the pet sector, with expenditures increasing by 10.7% from 2021 to 2022, resulting in a total of USD 136.8 billion being spent.

It is anticipated that this increase in expenditure will stimulate investment in pet food, which in turn will increase the demand for dietary supplements for companion animal healthcare. Furthermore, demand is further stimulated by the wish to prevent health issues and the increasing number of aging pets.

By Product Type:

The veterinary dietary supplements market is categorized into the following categories: Multivitamins & Minerals, Omega-3 Fatty Acids, Probiotics & Prebiotics, Proteins & Peptides, Cannabidiol (CBD), Antioxidants, and Other Product Types.

The multivitamins & minerals segment is anticipated to maintain its dominance throughout the analysis period, as it currently holds the highest market share of 31.1% in 2023.

The growing utilization of veterinary dietary supplements in both companion and livestock animals to guarantee balanced diets and support daily physiological functions was the reason for the increased demand for multivitamins and mineral supplements.

For example, a 2019 review article published in Advances in Animal and Veterinary Sciences investigated the impact of multivitamin and amino acid supplements on the average daily gain (ADG) of crossbred Holstein calves.

The research revealed a substantial increase in ADG, which emphasizes an alternative approach to regulating growth rates in calves with subpar growth performance. Therefore, this market segment’s dominance is attributed to the high demand for balanced nutrition and its broad application.

By Dosage Form:

The veterinary dietary supplements market is segmented into pills/tablets, granules, chewables, liquids, and other dosage forms based on the dosage form. It is anticipated that the chewables segment will account for 35.6% of the market by 2032.

The popularity of this segment is primarily attributable to its palatability and simplicity of administration, particularly for companion animals such as dogs and cats. Chewable supplements are frequently flavored and designed to be appealing to animals, which makes them an appealing option for pet owners.

Research has demonstrated that dogs’ voluntary consumption of oral chewables is enhanced by their appealing flavor, mouthfeel, and aroma. The chewables segment is anticipated to continue expanding as a result of the growing number of market participants’ initiatives to enhance the palatability preferences of pets.

For example, in March 2024, CV Sciences, Inc. introduced two new CBD-infused chews for pets: +PlusCBD Pet Hip and Joint Health Chews and +PlusCBD Pet Calming Care Chews. These products were designed to address prevalent health issues in dogs, such as anxiety and joint pain.

Consequently, the product introduction was designed to broaden the company’s product line to improve the welfare of pets and fortify their portfolio. Therefore, they are the dominant segment in the market due to the increasing availability of chewables, the introduction of new products, and the expansion of research.

By Application:

The veterinary dietary supplements market is segmented into the following categories: joint health support, calming/stress/anxiety, digestive health, weight management, immunity support, skin & coat health, and other applications. This segmentation is based on the application.

The market was primarily dominated by the joint health support segment, which generated the maximum revenue in 2023 and is expected to reach 2.5 billion by 2032. The dominance of the joint health support segment was attributed to the growing recognition of joint-related issues in athletic animals and geriatric pets.

These supplements, which contain ingredients such as glucosamine, chondroitin, and omega-3 fatty acids, are essential for the reduction of discomfort and the maintenance of mobility.

For example, a June 2020 study published in the Journal of the American Veterinary Medical Association suggested that joint health supplements, including glucosamine, chondroitin sulfate, green-lipped mussel, and omega-3 fatty acids, have been linked to an improvement in the clinical symptoms of osteoarthritis in cats and dogs.

Consequently, the adoption of these supplements is being influenced by their healthcare benefits, which in turn is fostering market growth. Furthermore, the joint health support segment addresses a substantial market need, which is driven by the increasing demand for preventive healthcare and companion ownership, resulting in its dominance and expansion in the veterinary supplements industry.

Report Scope

Veterinary Supplements Market Regional Analysis

North America is expected to be the largest shareholder during the forecast period. The market in this region is expected to experience significant growth due to the significant increase in spending capacity on pet care products, such as healthcare and hygiene products, and the high number of pet owners.

The demand for pet supplements in the North American region has been influenced by a variety of factors, including the increasing trend of nuclear families, the adoption rate of pets, and the growing humanization of pets, particularly among the younger population.

Additionally, the increasing awareness of nutritional diversification among pet owners is encouraging them to select personalized supplements and rewards. Furthermore, the pet supplement market demand is anticipated to increase during the forecast period due to the increasing adoption of pets and the demand for premium and ultra-premium supplements, which will include pet supplements based on organic and natural ingredients.

Veterinary Supplements Market Recent Development

• In July 2024, Vetnique Labs acquired Lintbells, a company noted for its dog supplement brand, YuMOVE. It provides supplements for canines and cats that address anxiety, digestive health, dermatological issues, and dental health. Vetnique Labs’ market position in the pet supplement market is fortified by this acquisition.

• Cymbiotika, a health and wellness brand, introduced a new pet line in April 2024. The line includes probiotic+, calm, hip & joint, and allergen & immune health supplements. The objective of this launch was to broaden the product line, with a particular emphasis on canines.

List of the prominent players in the Veterinary Supplements Market:

• ADM
• Ark Naturals
• Balchem Corp
• Blue Buffalo Pet Products Inc.
• Boehringer Ingelheim International GmbH
• dsm-firmenich
• Elanco Animal Health
• FOODSCIENCE
• Mars PetCare
• NaturVet
• Nestlé
• Nutramax Laboratories Consumer Care Inc.
• Nutri-Pet Research Inc.
• Vetnique Labs
• Virbac.
• Zoetis Inc.
• Others

The Veterinary Supplements Market is segmented as follows:

By Animal Type

• Companion Animals
  • Dogs
  • Cats
  • Horses
  • Birds
  • Other Companion Animals
• Livestock Animals
  • Cattle
  • Poultry
  • Swine
  • Other Livestock Animals

By Product Type

• Multivitamins & Minerals
• Omega-3 Fatty Acids
• Probiotics & Prebiotics
• Proteins & Peptides
• Cannabidiol (CBD)
• Antioxidants
• Other Product Types

By Dosage Form

• Pills/ Tablets
• Powders
• Chewables
• Liquids
• Other Dosage Forms

By Application

• Joint Health Support
• Calming/ Stress/ Anxiety
• Digestive Health
• Weight Management
• Immunity Support
• Skin & Coat Health
• Other Applications

By Distribution Channel

• Online Channels
• Offline Channels
  • Veterinary Pharmacies
  • Pet Specialty Stores
  • Other Offline Channels

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America