US Virtual Corporate Events Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the US Virtual Corporate Events Market is expected to record a CAGR of 26% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 115,370.04 Million. By 2032, the valuation is anticipated to reach USD 571,917.25 Million.

The US virtual corporate events market refers to the industry sector focused on providing virtual event solutions and services to organizations for their corporate events. A virtual corporate event refers to any business-related gathering, such as conferences, meetings, seminars, trade shows, product launches, training sessions, and more, that takes place online rather than in a physical venue.

With the advancements in technology and the widespread adoption of digital communication tools, virtual corporate events have gained significant popularity. These events leverage virtual platforms and software to create interactive and immersive online experiences for attendees. They offer various features and functionalities to replicate the benefits of in-person events, such as networking opportunities, keynote speeches, panel discussions, breakout sessions, exhibitor booths, and engagement activities.

The virtual corporate events market encompasses a wide range of players, including event management companies, technology providers, software platforms, and service providers. These companies offer solutions that enable organizations to plan, organize, promote, and host virtual events efficiently. They provide tools for registration, ticketing, content delivery, audience engagement, analytics, and more.

The market has seen substantial growth and innovation, particularly accelerated by the COVID-19 pandemic, which led to the cancellation or transformation of many in-person events into virtual formats. Virtual corporate events have become an essential part of business strategies, allowing organizations to connect with their stakeholders, employees, customers, and partners remotely, overcoming geographical limitations and reducing costs associated with traditional physical events.

The US virtual corporate events market offers a range of options for organizations to choose from, including all-in-one virtual event platforms, video conferencing tools with event capabilities, specialized virtual event management software, and custom-built solutions. The market is characterized by competition among key players who continuously strive to enhance their offerings, improve user experience, and meet the evolving needs of organizations seeking effective virtual event solutions.

US Virtual Corporate Events Market – Significant Growth Factors

The US virtual corporate events market has experienced significant growth in recent years, driven by several key factors. Here are some of the significant growth factors contributing to the expansion of the market:

• Advancements in Technology: Rapid advancements in technology have been a major driver of the virtual corporate events market. High-speed internet, improved video conferencing capabilities, cloud computing, and innovative virtual event platforms have made it easier than ever to host virtual events with seamless connectivity and engaging experiences.

• COVID-19 Pandemic: The COVID-19 pandemic played a crucial role in accelerating the growth of virtual corporate events. With restrictions on travel and large gatherings, organizations had to pivot from in-person events to virtual formats. The pandemic highlighted the importance of virtual events as a viable alternative, leading to a surge in demand for virtual event solutions and services.

• Cost Savings: Virtual corporate events offer significant cost savings compared to physical events. Organizations can save expenses related to venue rentals, travel, accommodation, catering, and event logistics. Additionally, virtual events have the potential to reach a wider audience, reducing the need for multiple physical event locations.

• Increased Reach and Accessibility: Virtual events eliminate geographical barriers, enabling organizations to reach a broader audience. Attendees can join from anywhere in the world, increasing event accessibility and participation. This expanded reach allows organizations to engage with customers, partners, and employees more effectively.

• Enhanced Engagement and Interactivity: Virtual event platforms provide numerous features to enhance engagement and interactivity. Attendees can participate in live Q&A sessions, polls, surveys, and chat functionalities. Virtual networking opportunities, breakout sessions, and interactive presentations facilitate meaningful interactions, fostering a sense of community and collaboration.

• Analytics and Data Insights: Virtual events offer robust analytics and data insights that provide valuable information to organizations. Event organizers can gather data on attendee behavior, engagement levels, session attendance, and feedback. These insights help in measuring event success, improving future events, and personalizing attendee experiences.

• Sustainability and Environmental Considerations: Virtual events align with sustainability efforts by reducing carbon emissions associated with travel and physical event infrastructure. Organizations increasingly prioritize environmental considerations and opt for virtual events as an eco-friendlier alternative.

• Flexibility and Convenience: Virtual events provide flexibility and convenience for both organizers and attendees. Participants can join events from the comfort of their homes or offices, eliminating the need for travel and reducing time commitments. Virtual events can also be recorded and accessed on demand, allowing for flexible attendance.

US Virtual Corporate Events Market – Mergers and Acquisitions

• Hopin Acquiring StreamYard: In January 2021, Hopin, a leading virtual events platform, announced its acquisition of StreamYard, a browser-based live streaming studio. This acquisition aimed to enhance Hopin’s live-streaming capabilities and offer a more comprehensive solution for virtual events.

• Cvent Acquired by Vista Equity Partners: In 2016, Vista Equity Partners, a private equity firm, acquired Cvent, a prominent event management software company. The acquisition aimed to support Cvent’s growth and expansion in the virtual events market by leveraging Vista Equity Partners’ expertise and resources.

• Intrado Acquiring Hubb: In November 2019, Intrado Corporation, a provider of digital communication and collaboration solutions, acquired Hubb, a virtual event platform. The acquisition aimed to strengthen Intrado’s virtual event capabilities and offer a comprehensive solution for event management and engagement.

• ON24 Going Public through Merger: In February 2021, ON24, a leading provider of virtual event and webinar solutions, announced its plan to go public through a merger with a special purpose acquisition company (SPAC) called Silverback. The merger allowed ON24 to access additional funding and expand its market presence.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

US Virtual Corporate Events Market – Significant Threats

While the US virtual corporate events market presents significant opportunities, there are also several potential threats that could impact its growth and development. These threats include:

• Return to In-Person Events: As the COVID-19 pandemic subsides and restrictions ease, there may be a shift back to in-person events. Some organizations and attendees may prefer the networking and interpersonal connections offered by physical events, which could potentially reduce the demand for virtual corporate events.

• Technology Challenges: Virtual events heavily rely on technology infrastructure and internet connectivity. Technical issues, such as poor internet connections, platform glitches, or cybersecurity vulnerabilities, can disrupt the seamless delivery of virtual events and negatively impact the attendee experience. Such challenges may lead to frustration and loss of interest in virtual events.

• Virtual Event Fatigue: The widespread adoption of virtual events during the pandemic has led to a saturation of online events. Attendees may experience virtual event fatigue, where the repetitive nature of attending multiple virtual events leads to decreased engagement and interest. This could impact attendance and participation in virtual corporate events.

• Competitive Landscape: The virtual corporate events market is highly competitive, with numerous players offering similar services. Increased competition may result in price wars and margin pressure, making it challenging for some companies to differentiate themselves and maintain market share.

• Quality and Engagement Concerns: Virtual events need to deliver engaging and interactive experiences to keep attendees interested. If virtual events do not provide high-quality content, meaningful networking opportunities, or interactive elements, attendees may lose interest and disengage. Ensuring the quality and engagement of virtual events is crucial to their success.

• Limited Physical Interaction: One of the main advantages of in-person events is the opportunity for face-to-face networking, building relationships, and engaging in spontaneous interactions. Virtual events, although providing various networking features, may not fully replicate the level of physical interaction, which can be a drawback for some attendees.

• Evolving Technology and Innovation: The virtual events landscape is continuously evolving, with new technologies and innovative solutions emerging regularly. Keeping up with technological advancements and incorporating them into virtual events is essential to stay competitive. Failure to adapt to new trends and adopt innovative approaches could hinder market growth.

Report Scope

Category-Wise Insights

By Type:

The US virtual corporate events market can be categorized into various types, including entertainment, conferences, virtual expo fairs & festivals, webinars, and others.

In 2022, entertainment accounted for the largest market share, representing 36.65% and reaching a market value of USD 29,192.24 Million. It is projected to grow at the highest compound annual growth rate (CAGR) of 26.89% during the forecast period. Conference was the second-largest market segment in 2022, valued at USD 22,882.36 Million. It is expected to grow at a CAGR of 25.90%.

US Virtual Corporate Events Market – Regional Analysis

• Northeast Region: The Northeast region, which includes states like New York, Massachusetts, and Pennsylvania, has a strong corporate presence and hosts numerous business events. The region is known for its vibrant business hubs and is likely to witness significant adoption of virtual corporate events to cater to the needs of companies in sectors such as finance, technology, and healthcare.

• West Coast Region: The West Coast, comprising California, Washington, and Oregon, is a hub for technology companies, startups, and innovation. This region has been at the forefront of adopting virtual event solutions, driven by the need to connect with a global audience, showcase products, and host industry conferences. The presence of major technology players in this region also contributes to the growth of virtual corporate events.

• Midwest Region: The Midwest region, including states like Illinois, Michigan, and Ohio, has a diverse business landscape with a mix of manufacturing, finance, and healthcare sectors. Virtual corporate events are gaining traction in this region, allowing organizations to reach a broader audience and engage with customers, partners, and employees across different locations.

• Southern Region: The Southern region of the US, which includes states such as Texas, Florida, and Georgia, is known for its strong entrepreneurial spirit and business-friendly environment. This region hosts a variety of trade shows, conferences, and corporate events. Virtual corporate events offer opportunities for businesses in the Southern region to expand their reach, foster collaboration, and reduce costs associated with travel.

• Other Regions: The virtual corporate events market extends to all regions across the United States, including the Mountain states (Colorado, Arizona, etc.) and the Great Lakes region (Wisconsin, Minnesota, etc.). These regions have their own unique business landscapes and industry sectors, contributing to the overall growth and adoption of virtual corporate events.

List of the prominent players in the US Virtual Corporate Events Market:

• Cisco Systems, Inc.: Cisco offers Webex, a leading virtual event platform that enables organizations to host virtual meetings, conferences, and webinars.

• Zoom Video Communications, Inc.: Zoom is a popular video conferencing platform that gained significant traction during the COVID-19 pandemic. It provides virtual event solutions for corporate meetings, webinars, and large-scale conferences.

• Microsoft Corporation: Microsoft offers Microsoft Teams, a collaboration platform that includes features for hosting virtual meetings, webinars, and conferences. It also integrates with other Microsoft tools such as Outlook and SharePoint.

• Hopin: Hopin is an all-in-one virtual event platform that allows organizations to create interactive and engaging virtual events, including conferences, trade shows, and job fairs.

• Cvent: Cvent is an event management software company that provides virtual event solutions for planning, marketing, and hosting online corporate events, such as conferences, webinars, and training sessions.

• ON24, Inc.: ON24 offers a cloud-based platform for hosting virtual events, including webinars, virtual conferences, and virtual trade shows. It provides features for engagement, analytics, and lead generation.

• vFairs: vFairs is an online events platform that specializes in hosting virtual trade shows, job fairs, and exhibitions. It offers interactive features and customizable virtual environments.

• Adobe Inc.: Adobe Connect is a web conferencing platform that supports virtual meetings, webinars, and virtual training sessions. It includes features for collaboration, content sharing, and audience engagement.

• Intrado Corporation: Intrado provides a range of digital communication and collaboration solutions, including virtual events, webcasts, and webinars. Their platform offers features for audience engagement and analytics.

• 6Connex: 6Connex is a virtual event platform that enables organizations to host online conferences, virtual trade shows, and product launches. It offers customizable virtual environments and interactive features.

The US Virtual Corporate Events Market is segmented as follows:

By Type

• Webinar
• Conference
• Virtual Expo Fairs & Festivals
• Entertainment
• Others

On the basis of US Geography

• Northeast Region
• Southeast Region
• Midwest Region
• West Coast Region
• Southwest Region
• Mountain States