US Fast Food & Quick Service Restaurant (QSR) Market Size, Trends and Insights By Type (Chain, Independent), By Cuisine (American, Chinese, Italian, Mexican, Japanese, Turkish & Lebanese, Others), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034
Reports Description
As per the current market research conducted by the CMI Team, US Fast Food & Quick Service Restaurant (QSR) Market is expected to record a CAGR of 5.6% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 301 Billion. By 2034, the valuation is anticipated to reach USD 508.6 Billion.
US Fast Food & Quick Service Restaurant (QSR) Market: Overview
A fast-food restaurant, usually referred to as a quick-service restaurant (QSR) in the industry, is a particular kind of restaurant that offers limited table service and fast-food fare. Though seats may be available, fast-food restaurants typically serve a “meat-sweet diet” consisting of a limited menu, prepared in bulk ahead of time and kept hot, finished and packaged to order, and typically available for takeout.
Fast-food establishments are usually a part of a franchise or restaurant chain that uses regulated supply channels to deliver uniform ingredients, partially produced meals, and supplies to every location. The US Fast Food & Quick Service Restaurant (QSR) market is being driven by several factor such as changing consumer lifestyles, rising urbanization, increasing disposable income, growing consumption of fast food and many others. However, the growing health concerns and changing consumer preference is a major hurdle for the industry expansion.
- According to data released by the National Institutes of Health, 72.4% (67.4% in females vs 80.7% in males) had at least one type of fast-food consumption in the US including sandwich 44.4%, pizza 39.7%, and fried chicken 13.8%.
- According to the US Bureau of Economic Analysis, disposable Personal Income in the United States averaged 6439.55 USD Billion from 1959 until 2024, reaching an all-time high of 21995.10 USD Billion in November of 2024 and a record low of 351.54 USD Billion in January of 1959.
US Fast Food & Quick Service Restaurant (QSR) Market: Growth Factors
Changing consumer behavior and rising disposable income
In most regions, consumers are increasingly dining out due to a combination of changing consumer behavior and rising family income. Additionally, even while well-known brands like Domino’s, Pizza Hut, McDonald’s, KFC, and Burger King continue to be popular, the fast growth of different food service outlets is becoming more and more popular in established US markets. Since fast food is becoming more and more popular among young people, US fast-food chains are now looking into international markets.
Because of its flavor, menu diversity, affordability, and ease of use, its consumption is increasing. The business is growing as a result of a number of factors, including increased foreign investment, rising household incomes, a growing millennial population, an increase in tourism, and changing consumer spending patterns.
Healthy fast-food options by its chains
For a while, foodservice chains have been following the trend of healthy eating, with differing degrees of success. By adding items to their menus that are lower in fat, cholesterol, and sodium, they hope to boost sales and draw in new clients. Additionally, the anti-obesity campaign is having an impact on fast-food establishments’ menus.
Food processors and suppliers will have opportunities as fast-food companies provide healthier menu options. The move toward healthier fast food is favored by over half of American consumers. Fast food restaurants have greater opportunities as a result.
US Fast Food & Quick Service Restaurant (QSR) Market: Recent Development
US Fast Food & Quick Service Restaurant (QSR) market adopted several strategies which include product launches, acquisitions, collaboration, expansion and others. Some of the company strategies include:
- In January 2024, Restaurant Brands International Inc. and Carrols Restaurant Group, Inc. announced that they have reached an agreement for RBI to acquire all of Carrols issued and outstanding shares that are not already held by RBI or its affiliates for $9.55 per share in an all-cash transaction, or an aggregate total enterprise value of approximately $1.0 billion, representing a 23.1% premium to Carrols 30-day volume-weighted average price.
These product launches and collaboration strategies have expanded the market presence of the company in US Fast Food & Quick Service Restaurant (QSR) market and gained its competitive edge.
US Fast Food & Quick Service Restaurant (QSR) Market: Challenge
Rising health concerns
Young adults’ increased consumption of fast food is concerning since it leads to a high fat intake, which may contribute to obesity and the chronic illnesses that are connected to it. Among other long-term health problems, early mortality, and illnesses, obesity is linked to diabetes, cancer, gallbladder disease, fatty liver, cardiovascular disease, arthritis, and joint disorders. The increasing prevalence of obesity among diverse demographics hamper the market growth.
US Fast Food & Quick Service Restaurant (QSR) Market: Category-Wise Insights
By Type:
The independent segment dominates the market. Independent QSRs frequently concentrate on providing distinctive, regionally inspired cuisines or genuine foods to cater to customers looking for a variety of dining experiences.
Besides, the chain segment growing at a rapid rate due to the innovation in its product menu. To draw clients and raise average transaction values, chains frequently launch seasonal promotions, limited-time offers (LTOs), and new products. Plant-based foods, healthier substitutes, and menu items that are culturally appropriate satisfy changing customer tastes.
By Cuisine:
The American segment captures a prominent market share in the US Fast Food & Quick Service Restaurant (QSR) market. American food. QSRs serve universally popular comfort foods that appeal to a wide customer. The familiarity and nostalgia connected with these foods encourage repeat visits and strong consumer loyalty.
Besides, the Turkish & Lebanese segment shows a rapid expansion. Both Turkish and Lebanese cuisines prioritize fresh vegetables, lean meats (such as chicken and lamb), and nutritious grains (such as bulgur), making them appealing to health-conscious consumers. Thus, this is expected to drive the industry expansion.
Report Scope
| Feature of the Report | Details |
| Market Size in 2025 | USD 301 Billion |
| Projected Market Size in 2034 | USD 508.6 Billion |
| Market Size in 2024 | USD 295 Billion |
| CAGR Growth Rate | 5.6% CAGR |
| Base Year | 2024 |
| Forecast Period | 2025-2034 |
| Key Segment | By Type, Cuisine and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Country Scope | US |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
US Fast Food & Quick Service Restaurant (QSR) Market: Country Analysis
California dominates the US Fast Food & Quick Service Restaurant (QSR) market. California is one of the most culturally diverse states in the United States, having sizable Hispanic, Asian, and Middle Eastern communities. This cultural diversity promotes demand for a wide range of cuisines in the quick-service restaurant industry, including Mexican, Asian fusion, Mediterranean, and plant-based options.
List of the prominent players in the US Fast Food & Quick Service Restaurant (QSR) Market:
- CFA Properties Inc.
- Chipotle Mexican Grill Inc.
- Doctor’s Associates Inc.
- Domino’s Pizza Inc.
- Ilitch Holdings Inc.
- Inspire Brands Inc.
- McDonald’s Corporation
- Papa John’s International Inc.
- Restaurant Brands International Inc.
- The Wendy’s Company
- Yum! Brands Inc.
- Others
The US Fast Food & Quick Service Restaurant (QSR) Market is segmented as follows:
By Type
- Chain
- Independent
By Cuisine
- American
- Chinese
- Italian
- Mexican
- Japanese
- Turkish & Lebanese
- Others
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 US Fast Food & Quick Service Restaurant (QSR) Market, (2025 – 2034) (USD Million)
- 2.2 US Fast Food & Quick Service Restaurant (QSR) Market : snapshot
- Chapter 3. US Fast Food & Quick Service Restaurant (QSR) Market – Industry Analysis
- 3.1 US Fast Food & Quick Service Restaurant (QSR) Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Changing consumer behavior and rising disposable income
- 3.2.2 Healthy fast-food options by its chains
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Type
- 3.7.2 Market attractiveness analysis By Cuisine
- Chapter 4. US Fast Food & Quick Service Restaurant (QSR) Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 US Fast Food & Quick Service Restaurant (QSR) Market: company market share, 2024
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. US Fast Food & Quick Service Restaurant (QSR) Market – Type Analysis
- 5.1 US Fast Food & Quick Service Restaurant (QSR) Market overview: By Type
- 5.1.1 US Fast Food & Quick Service Restaurant (QSR) Market share, By Type, 2024 and 2034
- 5.2 Chain
- 5.2.1 US Fast Food & Quick Service Restaurant (QSR) Market by Chain, 2025 – 2034 (USD Million)
- 5.3 Independent
- 5.3.1 US Fast Food & Quick Service Restaurant (QSR) Market by Independent, 2025 – 2034 (USD Million)
- 5.1 US Fast Food & Quick Service Restaurant (QSR) Market overview: By Type
- Chapter 6. US Fast Food & Quick Service Restaurant (QSR) Market – Cuisine Analysis
- 6.1 US Fast Food & Quick Service Restaurant (QSR) Market overview: By Cuisine
- 6.1.1 US Fast Food & Quick Service Restaurant (QSR) Market share, By Cuisine, 2024 and 2034
- 6.2 American
- 6.2.1 US Fast Food & Quick Service Restaurant (QSR) Market by American, 2025 – 2034 (USD Million)
- 6.3 Chinese
- 6.3.1 US Fast Food & Quick Service Restaurant (QSR) Market by Chinese, 2025 – 2034 (USD Million)
- 6.4 Italian
- 6.4.1 US Fast Food & Quick Service Restaurant (QSR) Market by Italian, 2025 – 2034 (USD Million)
- 6.5 Mexican
- 6.5.1 US Fast Food & Quick Service Restaurant (QSR) Market by Mexican, 2025 – 2034 (USD Million)
- 6.6 Japanese
- 6.6.1 US Fast Food & Quick Service Restaurant (QSR) Market by Japanese, 2025 – 2034 (USD Million)
- 6.7 Turkish & Lebanese
- 6.7.1 US Fast Food & Quick Service Restaurant (QSR) Market by Turkish & Lebanese, 2025 – 2034 (USD Million)
- 6.8 Others
- 6.8.1 US Fast Food & Quick Service Restaurant (QSR) Market by Others, 2025 – 2034 (USD Million)
- 6.1 US Fast Food & Quick Service Restaurant (QSR) Market overview: By Cuisine
- Chapter 7. US Fast Food & Quick Service Restaurant (QSR) Market – Regional Analysis
- 7.1 US Fast Food & Quick Service Restaurant (QSR) Market Regional Overview
- 7.2 US Fast Food & Quick Service Restaurant (QSR) Market Share, by Region, 2024 & 2034 (USD Million)
- Chapter 8. Company Profiles
- 8.1 CFA Properties Inc.
- 8.1.1 Overview
- 8.1.2 Financials
- 8.1.3 Product Portfolio
- 8.1.4 Business Strategy
- 8.1.5 Recent Developments
- 8.2 Chipotle Mexican Grill Inc.
- 8.2.1 Overview
- 8.2.2 Financials
- 8.2.3 Product Portfolio
- 8.2.4 Business Strategy
- 8.2.5 Recent Developments
- 8.3 Doctor’s Associates Inc.
- 8.3.1 Overview
- 8.3.2 Financials
- 8.3.3 Product Portfolio
- 8.3.4 Business Strategy
- 8.3.5 Recent Developments
- 8.4 Domino’s Pizza Inc.
- 8.4.1 Overview
- 8.4.2 Financials
- 8.4.3 Product Portfolio
- 8.4.4 Business Strategy
- 8.4.5 Recent Developments
- 8.5 Ilitch Holdings Inc.
- 8.5.1 Overview
- 8.5.2 Financials
- 8.5.3 Product Portfolio
- 8.5.4 Business Strategy
- 8.5.5 Recent Developments
- 8.6 Inspire Brands Inc.
- 8.6.1 Overview
- 8.6.2 Financials
- 8.6.3 Product Portfolio
- 8.6.4 Business Strategy
- 8.6.5 Recent Developments
- 8.7 McDonald’s Corporation
- 8.7.1 Overview
- 8.7.2 Financials
- 8.7.3 Product Portfolio
- 8.7.4 Business Strategy
- 8.7.5 Recent Developments
- 8.8 Papa John’s International Inc.
- 8.8.1 Overview
- 8.8.2 Financials
- 8.8.3 Product Portfolio
- 8.8.4 Business Strategy
- 8.8.5 Recent Developments
- 8.9 Restaurant Brands International Inc.
- 8.9.1 Overview
- 8.9.2 Financials
- 8.9.3 Product Portfolio
- 8.9.4 Business Strategy
- 8.9.5 Recent Developments
- 8.10 The Wendy’s Company
- 8.10.1 Overview
- 8.10.2 Financials
- 8.10.3 Product Portfolio
- 8.10.4 Business Strategy
- 8.10.5 Recent Developments
- 8.11 Yum! Brands Inc.
- 8.11.1 Overview
- 8.11.2 Financials
- 8.11.3 Product Portfolio
- 8.11.4 Business Strategy
- 8.11.5 Recent Developments
- 8.12 Others.
- 8.12.1 Overview
- 8.12.2 Financials
- 8.12.3 Product Portfolio
- 8.12.4 Business Strategy
- 8.12.5 Recent Developments
- 8.1 CFA Properties Inc.
List Of Figures
Figures No 1 to 18
List Of Tables
Tables No 1 to 2
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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Prominent Players
- CFA Properties Inc.
- Chipotle Mexican Grill Inc.
- Doctor’s Associates Inc.
- Domino’s Pizza Inc.
- Ilitch Holdings Inc.
- Inspire Brands Inc.
- McDonald’s Corporation
- Papa John’s International Inc.
- Restaurant Brands International Inc.
- The Wendy’s Company
- Yum! Brands Inc.
- Others
FAQs
The key factors driving the Market are Changing consumer behavior and rising disposable income, Healthy fast-food options by its chains.
The “Chain” category dominated the market in 2024.
The key players in the market are CFA Properties Inc., Chipotle Mexican Grill Inc., Doctor’s Associates Inc., Domino’s Pizza Inc., Ilitch Holdings Inc., Inspire Brands Inc., McDonald’s Corporation, Papa John’s International Inc., Restaurant Brands International Inc., The Wendy’s Company, Yum! Brands Inc., Others.
The market is projected to grow at a CAGR of 5.6% during the forecast period, 2025-2034.
The US Fast Food & Quick Service Restaurant (QSR) Market size was valued at USD 301 Billion in 2025.