US Outdoor Power Equipment Market 2024–2033

Reports Description

US Outdoor Power Equipment Market was valued at USD 60,141.8 Million in 2024 and is expected to reach USD 1,17,626.4 Million by 2033, at a CAGR of 6.74% during the forecast period 2024 – 2033.

Outdoor Power Equipment (OPE) refers to a broad category of tools and machinery designed for outdoor maintenance tasks. This includes lawnmowers, chainsaws, trimmers, blowers, snow blowers, and pressure washers, among others.

These tools are typically powered by gasoline engines, electric motors, or increasingly by battery technology. They are essential for a variety of applications such as gardening, landscaping, forestry, and property maintenance, catering to both residential and commercial users.

US Outdoor Power Equipment Market: Growth Factors

Increased Residential Landscaping Activities

The rise in residential landscaping activities significantly drives the U.S. outdoor power equipment market. Homeowners are increasingly investing in their outdoor spaces, seeking to enhance aesthetic appeal and property value.

According to the National Gardening Association (NGA), in 2022, U.S. household participation in lawn and garden activities reached 77%, reflecting a steady increase from previous years. This trend is bolstered by the surge in home improvement projects, partly accelerated by the COVID-19 pandemic, which saw a 20% increase in home and garden expenditures as people spent more time at home.

Consequently, the demand for outdoor power equipment, such as lawn mowers, chainsaws, and leaf blowers, has surged, providing a robust boost to the market.

Technological Advancements and Innovations

Technological advancements in outdoor power equipment, including the integration of battery-operated and automated tools, are another crucial market driver. The shift towards eco-friendly and user-friendly equipment aligns with broader environmental regulations and consumer preferences for sustainable options.

The Environmental Protection Agency (EPA) has noted a 50% reduction in emissions from small engines since 2008, a testament to the industry’s commitment to cleaner technology. The increasing adoption of robotic lawn mowers, for instance, which saw a 25% annual growth rate according to industry estimates, highlights the market’s evolution.

These innovations not only enhance efficiency and convenience for users but also open new segments and opportunities within the market.

US Outdoor Power Equipment Market: Restraints

Stringent Environmental Regulations

Stringent environmental regulations imposed by government bodies, such as the EPA, pose significant restraints on the outdoor power equipment market. These regulations often require manufacturers to invest heavily in research and development to produce equipment that meets low-emission standards, increasing production costs.

For example, the EPA’s Phase III emission standards for small spark-ignition engines, effective since 2011, have necessitated substantial modifications in engine design. Compliance with these regulations can slow down the introduction of new products and elevate prices, potentially deterring some consumer segments from purchasing new equipment.

Seasonal Demand Fluctuations

The outdoor power equipment market is highly susceptible to seasonal demand fluctuations, which can impact sales and revenue stability. Equipment such as snow blowers and lawn mowers see peak demand only during specific seasons.

According to the U.S. Census Bureau, retail sales data for gardening equipment shows significant spikes during spring and early summer, followed by sharp declines in the off-season months.

This seasonality can lead to inventory management challenges and financial strain on manufacturers and retailers, requiring careful planning and forecasting to mitigate the effects of these fluctuations.

US Outdoor Power Equipment Market: Opportunities

Growth in Commercial Landscaping Services

The commercial landscaping services sector offers substantial growth opportunities for the outdoor power equipment market. The Professional Landcare Network (PLANET) reports that the landscaping services industry in the U.S. is projected to grow at a steady rate of 4-5% annually, driven by increased demand for commercial and public space maintenance.

Large-scale landscaping projects for office parks, schools, and municipal properties require advanced, durable equipment, fueling demand for high-performance power tools. The rise in commercial construction activities and urban green space development further supports this trend, presenting lucrative opportunities for equipment manufacturers to cater to this expanding market segment.

Expansion of Smart and Connected Equipment

The expansion of smart and connected outdoor power equipment represents a significant market opportunity. The integration of Internet of Things (IoT) technology into outdoor equipment allows for features such as remote monitoring, automated scheduling, and maintenance alerts.

The Consumer Technology Association (CTA) indicates that smart home technology adoption in the U.S. is expected to grow by 20% annually, with outdoor smart equipment forming a part of this broader trend. This technological shift not only enhances user convenience and operational efficiency but also opens new revenue streams for manufacturers through service subscriptions and software updates.

The increasing consumer inclination towards connected ecosystems ensures sustained demand and growth potential in this niche.

US Outdoor Power Equipment Market: Segmentation Analysis

The US Outdoor Power Equipment market is segmented by type, usage, application and end user.

Based on Equipment Type, the US Outdoor Power Equipment Market is segmented into Lawn Mowers, Saws, Trimmers & Edgers, Blowers, Snow Throwers, Tillers & Cultivators, and Others. Among all these segments Lawn Mowers held the highest market share in 2023 due to their essential role in lawn maintenance, which is a prevalent activity in the US, particularly for residential properties.

Their widespread use in both residential and commercial settings makes them the leading subsegment. The growth in the Battery-powered Lawn Mowers segment is driven by increasing consumer preference for environmentally friendly and low-maintenance options. Advancements in battery technology have improved the performance and run-time of these mowers, making them more attractive to consumers.

Based on the Application, US Outdoor Power equipment is segmented into Residential/DIY and commercial. Among all these segments Residential/DIY held the highest market share in 2023 due to the vast number of homeowners in the US who invest in outdoor power equipment for personal use. The demand is driven by the widespread culture of DIY lawn and garden maintenance.

The commercial segment is growing rapidly as landscaping businesses expand to meet the demand for professional lawn and garden care services. Increased urbanization and the growth of commercial properties also contribute to this growth.

Based on the power source, the US Outdoor Power Equipment market is segmented into Fuel-based, Electric, and Battery. Among all these segments fuel based held the highest market share in 2023. Despite the rise of electric and battery-powered options, fuel-based equipment remains the most popular due to its powerful performance, longer run time, and suitability for heavy-duty tasks.

This category has a long-standing presence and reliability in the market. The battery-powered segment is experiencing the fastest growth due to the push towards sustainability, noise reduction, and advancements in battery technology that enhance the convenience and efficiency of these products.

Consumers and professionals alike are increasingly adopting battery-powered equipment for their lower environmental impact and reduced operational costs.

Report Scope

US Outdoor Power Equipment Market: Regional Analysis

The US outdoor power equipment market, a significant segment within the broader power tools and outdoor machinery industry, demonstrates distinct regional characteristics driven by climatic conditions, urbanization patterns, and economic factors. This analysis delves into the market dynamics across the key regions: the Northeast, Midwest, South, and West.

The Northeast region, characterized by its diverse climate with cold winters and warm summers, drives demand for a wide range of outdoor power equipment. Snowblowers are particularly popular due to heavy snowfall in states like New York, Massachusetts, and Pennsylvania.

Additionally, the dense urbanization in cities like Boston and New York City leads to high demand for compact and electric-powered equipment suitable for smaller outdoor spaces. The market here also shows a growing interest in eco-friendly and battery-powered tools, driven by environmental regulations and consumer preferences for sustainability.

The Midwest, known for its expansive agricultural land and variable climate, has a robust demand for both residential and commercial outdoor power equipment. Lawnmowers, tractors, and snowblowers are essential due to the large properties and significant snowfall in states like Illinois, Ohio, and Michigan.

The region’s agricultural focus boosts the market for heavy-duty equipment, including tillers and chainsaws. Additionally, the presence of large suburban areas contributes to a steady demand for home gardening and lawn care tools.

Economic stability in the Midwest, with a significant portion of the population involved in farming and manufacturing, ensures steady market growth.

The Southern US market is driven by its warm climate and long growing seasons, fostering high demand for lawn mowers, trimmers, and leaf blowers. States like Florida, Texas, and Georgia see year-round use of outdoor power equipment, with a significant segment catering to residential consumers maintaining large lawns and gardens.

The region’s tendency for severe weather, including hurricanes, also spikes demand for chainsaws and other emergency response equipment. Moreover, the South’s strong housing market and rapid urban expansion contribute to rising demand for landscaping services, thereby driving the commercial segment of the outdoor power equipment market.

The Western region, encompassing diverse climates from the arid Southwest to the temperate Pacific Northwest, presents a mixed demand for outdoor power equipment. In states like California and Arizona, water restrictions and xeriscaping practices reduce the need for traditional lawn mowers but increase demand for specialized equipment like electric trimmers and leaf blowers.

Conversely, the Pacific Northwest, with its lush landscapes and significant rainfall, drives high demand for lawn care equipment, chainsaws, and hedge trimmers. Environmental consciousness is notably strong in this region, pushing the market towards battery-powered and eco-friendly equipment.

Additionally, the tech-savvy population in areas like Silicon Valley shows an increasing preference for smart and automated outdoor power tools.

Overall, the US outdoor power equipment market is shaped by regional climatic conditions, urbanization trends, and economic activities. The Northeast and Midwest have strong seasonal demands driven by climate, the South benefits from year-round usage, and the West’s diverse climate and environmental regulations steer the market towards sustainable solutions.

Understanding these regional nuances is crucial for manufacturers and retailers aiming to tailor their strategies and capture market share effectively.

US Outdoor Power Equipment Market: Recent Developments

• In May 2023, Toro Company Launched a new robotic mower with innovative features like Wireless navigation and a vision-based localization system for easy setup without boundary wires, self-contained operation, eliminating the need for a separate base station and theft-proof features and slope-friendly cutting abilities.

• In January 2023, Husqvarna Group Introduced a comprehensive two-year warranty program specifically designed for commercial turf and tree care professionals. This extended warranty provides additional protection for their equipment, promoting customer satisfaction and potentially increasing sales within this segment.

• In October 2022, Stanley Black & Decker (Craftsman) announced releasing a wider range of battery-powered outdoor power equipment in 2023. This aligns with the growing consumer preference for cleaner and quieter electric options.

• In September 2023, Greenworks Tools, a major player in electric outdoor power equipment, has been continuously expanding its product lines. Recent developments likely include new models of popular equipment categories like lawn mowers, trimmers, and leaf blowers, potentially with improved battery life or performance.

List of the prominent players in the US Outdoor Power Equipment Market:

• The Toro Company (US)
• Deere & Company (US)
• Stanley Black & Decker (US)
• Briggs & Stratton (US)
• MTD Products (US)
• Ariens Company (US)
• Craftsman (US)
• Others

These key players are adopting various organic and inorganic growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The US Outdoor Power Equipment Market is segmented as follows:

By Equipment Type

• Lawn Mowers
• Saws
• Trimmers & Edgers
• Blowers
• Snow Throwers
• Tillers & Cultivators
• Others

By Applications

• Residential/DIY
• Commercial

By Power Source

• Fuel-based
• Electric
• Battery