US Online Sports Betting Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the US Online Sports Betting Market is expected to record a CAGR of 12.2% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 5.66 Billion. By 2032, the valuation is anticipated to reach USD 16 Billion.

The US online sports betting market represents a dynamic and rapidly evolving sector where individuals can wager on various sports events through digital platforms. Fueled by the legalization trend, technological innovations, and strategic partnerships, prominent players like DraftKings, FanDuel, and BetMGM dominate the landscape.

These platforms offer a diverse range of betting options, live wagering features, and enticing promotional incentives to attract users. The market’s trajectory is shaped by a combination of historical factors, such as regulatory changes, and contemporary trends, including user-centric mobile applications and partnerships with influential sports entities, contributing to its growth and competitiveness.

US Online Sports Betting Market – Significant Growth Factors

The US Online Sports Betting Market presents significant growth opportunities due to several factors:

• Regulatory Momentum: The ongoing wave of legislative support for online sports betting across US states acts as a pivotal driver. As more states embrace legalization, the market widens, presenting operators with fresh avenues for growth and an expanded customer base.

• Digital Innovation: Persistent technological advancements, including user-friendly mobile applications and sophisticated live betting features, propel market expansion. These innovations heighten the overall user experience, making online sports betting more accessible and attractive to a diverse demographic.

• Collaborative Ventures: Strategic alliances between online sports betting platforms and sports leagues or media entities play a crucial role in market dynamics. Partnerships enhance brand visibility, offer exclusive content, and diversify the range of services, enticing a broader audience to engage in online betting activities.

• Shifting Consumer Preferences: Changing consumer behavior, marked by a preference for online entertainment, contributes to market growth. The ease of accessing sports betting platforms via mobile devices aligns with evolving lifestyles, fostering increased participation in online sports betting.

• Product Innovation Leadership: Operators have the opportunity to stand out by developing inventive products and features. Introducing novel betting options, immersive augmented reality experiences, and integrating gamification elements can differentiate platforms, capturing and retaining users in a fiercely competitive market.

• Strategic Market Entry and Brand Building: The expanding landscape provides operators with opportunities to enter new markets strategically. Strengthening brand presence through effective marketing, sponsorships, and collaborations can establish a competitive advantage as more states endorse online sports betting, fostering sustained growth.

US Online Sports Betting Market – Mergers and Acquisitions

The US Online Sports Betting Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the US Online Sports Betting Market include:

• In 2022, Bingo World collaborates with Rush Street Interactive to introduce the BetRivers retail sportsbook in Maryland. Eligible bettors, aged 21 and over, can access a range of betting options, including parlays and in-game bets, via 12 self-service kiosks and three over-the-counter machines at the new retail sportsbook.

• In 2022, BetRivers launched its regulated online casino and sportsbook in Ontario, Canada. The platform is live on BetRivers.ca and the BetRivers mobile applications, allowing eligible players aged 19 and older across the province to sign up and engage in online wagering.

• In 2021, BetRivers signed an exclusive partnership with the Field of 68 Media Network, expanding into college football with the Field of 12. The collaboration involves five weekly podcasts featuring former college football stars, covering Power Five conferences, and a live Saturday night broadcast reacting to the day’s biggest games and stories.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the US Online Sports Betting Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

US Online Sports Betting Market – Significant Threats

The US Online Sports Betting Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Regulatory Uncertainty: The US online sports betting market faces threats from potential changes in regulations and policies. Shifts in legislative attitudes or the imposition of restrictive regulations can impact the industry, leading to uncertainties for operators and investors.

• Intense Competition: The market is highly competitive, with numerous operators vying for market share. Intense competition can result in price wars, aggressive marketing strategies, and thinner profit margins, posing a threat to the sustained profitability of individual companies.

• Problem Gambling Concerns: Increased accessibility to online sports betting raises concerns about problem gambling. Regulatory bodies and public opinion may react adversely to issues related to addiction and irresponsible gambling practices, leading to potential regulatory crackdowns and reputational risks for operators.

• Cybersecurity Risks: The online nature of sports betting exposes operators to cybersecurity threats. Data breaches, hacking incidents, or other cyber-attacks can compromise user information, erode trust, and lead to legal consequences, posing a significant threat to the industry’s overall integrity.

• Sports Integrity and Match-Fixing: The US online sports betting market is vulnerable to threats related to sports integrity. Match-fixing scandals and concerns about the manipulation of sporting events for betting purposes can undermine public trust, trigger regulatory interventions, and adversely impact the credibility of the entire industry. Operators need to invest in robust measures to safeguard against such threats and maintain the integrity of sports betting.

Report Scope

Category-Wise Insights

By Type

• Line-In-Play: Line-In-Play involves live betting on ongoing sports events. In the US online sports betting market, this dynamic type allows users to place wagers in real-time, responding to the evolving game situations. A growing trend, it capitalizes on the excitement of live sports and enhances user engagement.

• Fixed Odds Betting: Fixed Odds Betting refers to traditional wagering with fixed odds determined at the time of placing the bet. In the US market, this stable and familiar form of betting remains popular, providing consistency and simplicity for users, especially those new to online sports betting.

• Daily Fantasy Sports: Daily Fantasy Sports (DFS) involves creating virtual teams and competing based on real players’ performances. In the US, DFS has seen significant growth, blending sports and gaming. Its trend is marked by strategic partnerships with major sports leagues and increased user participation.

• E-Sports: E-Sports betting involves wagering on competitive video gaming. In the US online sports betting market, the E-Sports segment has witnessed a surge in popularity, driven by the growing interest in gaming. The trend includes expanding betting options and partnerships between betting platforms and E-Sports leagues.

• Sports Exchange: Sports Exchange platforms enable users to both back and lay bets against each other. In the US, this form of peer-to-peer betting is gaining traction, offering a unique betting experience. The trend includes increased liquidity and a more dynamic marketplace for users.

• Spread Betting: Spread Betting involves wagering on the accuracy of an outcome rather than a simple win or lose scenario. In the US, this type of betting is gaining attention for its strategic depth. The trend includes a rise in popularity, particularly among experienced bettors seeking more nuanced options.

• Others: The “Others” category encompasses diverse and emerging betting types in the US online sports betting market. This segment is marked by continuous innovation, introducing unique and specialized betting options to cater to specific interests and preferences, reflecting the evolving nature of the industry.

By Sports Type

• Football: US online sports betting on football, encompassing NFL and college games, remains a major driver. Trends include live in-play betting, prop bets, and fantasy football integration, enhancing fan engagement.

• Cricket: Cricket’s popularity is growing in US online sports betting, fueled by international leagues. Trends feature expanded betting markets, in-play options, and a rise in proposition bets based on player performances.

• Tennis: Tennis betting on US online platforms is rising, with a focus on major tournaments. In-play betting, player-specific markets, and virtual tennis options are key trends.

• Baseball: Online sports betting on baseball sees strong participation, emphasizing MLB events. Player performance, inning-by-inning bets, and specialized markets like home run predictions are trending in this segment.

• Volleyball: While less prominent, volleyball betting is gaining traction, especially during major tournaments. Live betting options, match-specific markets, and augmented reality experiences drive trends.

• Basketball: Basketball, particularly the NBA, dominates US online sports betting. In-play wagers, player-specific bets, and the integration of social elements for fan interaction are popular trends, enhancing the overall user experience.

• Hockey: Hockey betting is prominent, particularly during NHL seasons. In-play betting, proposition bets related to player performance, and virtual reality experiences are notable trends.

• Horse Riding: Horse racing retains a dedicated following in US online sports betting. Trends include advanced analytics for betting strategies, virtual horse racing options, and interactive live streaming.

• Boxing: Online sports betting on boxing is on the rise, with major bouts driving interest. Prop bets, live betting, and virtual reality simulations enhance the overall boxing betting experience.

• Golf: Golf enjoys a niche in US online sports betting, with major tournaments attracting wagers. Player-centric bets, live betting, and the integration of augmented reality for immersive experiences are evolving trends.

• Racing: Beyond traditional horse racing, motorsports and NASCAR contribute to the racing segment. Live betting during races, driver-specific bets, and the use of predictive analytics are key trends.

• Others: A diverse range of sports, from esports to mixed martial arts, constitutes the “Others” category. Trends include the integration of virtual sports, expanding markets for emerging sports, and personalized betting experiences driven by artificial intelligence and machine learning.

By Leagues 

• Cricket: Cricket, a popular sport globally, is gaining traction in US online sports betting. The market sees increased interest in international matches, T20 leagues, and innovative betting options, driven by a growing immigrant population and the sport’s expanding popularity.

• MLB (Major League Baseball): MLB fuels the US online sports betting market with a rich tradition and a multitude of betting opportunities. Live in-game betting, player-specific wagers, and prop bets enhance the fan experience, driving engagement and market growth.

• NBA (National Basketball Association): The NBA plays a pivotal role in the US online sports betting market. With a fast-paced game and a global fan base, trends include live betting, fantasy basketball integration, and player performance bets, contributing to the market’s dynamic growth.

• NFL (National Football League): The NFL dominates US online sports betting with widespread fan engagement. Trends include prop bets on individual player performances, in-play betting during games, and the Super Bowl’s immense betting frenzy, amplifying the market’s significance and growth.

• NHL (National Hockey League): The NHL contributes to the US online sports betting market with a fervent fan base. Increasing interest in live betting, prop bets on player statistics, and the Stanley Cup’s prominence propel market growth, offering diverse options for hockey enthusiasts.

• LOL (League of Legends – Esports): LOL, a leading esports title, shapes the US online sports betting market. Esports betting sees a surge with in-play wagers, team-specific bets, and fantasy esports gaining popularity, reflecting the evolving landscape and the intersection of gaming and sports betting.

Competitive Landscape – US Online Sports Betting Market

The US Online Sports Betting Market is highly competitive, with a large number of manufacturers and retailers operating. Some of the key players in the market include:

• WynnBET
• Golden Nugget Online Gaming
• TwinSpires DraftKings Inc.
• FanDuel Group
• BetMGM
• Caesars Entertainment Corporation
• PointsBet
• William Hill
• Barstool Sportsbook
• 888 Holdings
• FOX Bet
• BetRivers
• Unibet (Kindred Group)
• theScore Bet
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players entering the US online sports betting market, such as Barstool Sportsbook, have adopted innovation and development to disrupt the industry. Barstool, leveraging its media influence, introduced creative marketing strategies and user-friendly apps. Dominant players like DraftKings, FanDuel, and BetMGM, established their market leadership through early entry, strategic partnerships, and technological advancements.

These key players offer diverse betting options, live features, and aggressive promotional incentives, attracting a substantial user base. Their brand recognition, expansive market presence, and continuous innovation solidify their dominance in the competitive landscape, setting industry standards.

The US Online Sports Betting Market is segmented as follows:

By Type

• Line-In-Play
• Fixed Old Betting
• Daily Fantasy Sports
• E-Sports
• Sports Exchange
• Spread Betting
• Others

By Sports Type

• Football
• Cricket
• Tennis
• Baseball
• Volleyball
• Basketball
• Hockey
• Horse Riding
• Boxing
• Golf
• Racing
• Others

By Leagues

• Cricket
• MLB
• NBA
• NFL
• NHL
• LOL