US Mushroom Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the US Mushroom Market is expected to record a CAGR of 7.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 19,668.2 Million. By 2033, the valuation is anticipated to reach USD 38,666.4 Million.

The US mushroom market is a dynamic sector characterized by diverse varieties and growing consumer demand for its nutritional benefits and culinary versatility. Key mushroom types include a button, shiitake, oyster, and specialty varieties like portobello.

The market is driven by trends such as increased adoption of plant-based diets, heightened consumer awareness of mushrooms’ health benefits, and innovations in mushroom product development.

Mushrooms are widely used in various cuisines and are increasingly incorporated into functional foods and supplements. With a strong presence in retail and food service sectors, the US mushroom market continues to expand, supported by sustainable farming practices and evolving consumer preferences.

US Mushroom Market – Significant Growth Factors

The US Mushroom Market presents significant growth opportunities due to several factors:

• Health and Wellness Trends: Increasing consumer awareness of mushrooms’ nutritional benefits, such as vitamins, minerals, and antioxidants, coupled with their potential immune-boosting properties, drives robust demand in the US market for these functional foods.

• Rise in Plant-Based Diets: Mushrooms are valued as versatile substitutes for meat in plant-based diets, appealing to health-conscious consumers seeking sustainable protein sources. This trend not only boosts mushroom consumption but also supports ethical and environmental considerations.

• Culinary Versatility: Mushroom varieties like shiitake, portobello, and oyster offer diverse flavors and textures suitable for various culinary applications, from gourmet dishes to everyday meals, enhancing their popularity among chefs and home cooks alike.

• Expansion of Retail Channels: The proliferation of retail outlets, including supermarkets, specialty stores, and online platforms, broadens the accessibility and availability of mushrooms nationwide, meeting the increasing demand from diverse consumer segments.

• Innovation in Product Development: Opportunities abound for developing new mushroom-based products such as convenient snacks, powdered extracts for supplements, and ready-to-eat meals. These innovations cater to consumer preferences for health-enhancing foods that are easy to incorporate into daily diets.

• Sustainable Farming Practices: Emphasizing sustainable farming practices, including organic cultivation methods and locally sourced mushrooms, presents opportunities to align with consumer values for environmentally friendly and ethically produced foods. This approach not only supports market growth but also enhances brand reputation and consumer trust in mushroom products.

US Mushroom Market – Mergers and Acquisitions

The US Mushroom Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the US Mushroom Market include:

• In 2022, Meati, a mushroom-based meat substitute start-up, introduced its inaugural steak fillet product derived from mycelium, the fungal vegetative component. Available exclusively through their website, this innovation aims to offer a sustainable and meat-like alternative to consumers seeking plant-based protein options.

• In 2022, Beatnic, a prominent vegan restaurant in New York City, has partnered with Fable Food Co., an Australian brand, to introduce its inaugural meaty mushroom product in the U.S. The substitute, made from real shiitake mushrooms, will be available across all Beatnic locations.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the US Mushroom Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

US Mushroom Market – Significant Threats

The US Mushroom Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Supply Chain Disruptions: Disruptions in supply chains, whether due to natural disasters, transportation issues, or global pandemics like COVID-19, can impact the availability and cost of mushrooms, affecting market stability and consumer access.

• Competitive Pricing Pressure: Price competition among mushroom producers and retailers can lead to reduced profit margins, especially with fluctuations in raw material costs, labor expenses, and market demand dynamics.

• Seasonal Variability: Mushrooms are sensitive to seasonal changes and weather conditions, which can affect crop yields and quality. Unpredictable weather patterns or extreme weather events pose risks to consistent supply and product quality.

• Regulatory Challenges: Compliance with stringent regulatory standards, including food safety regulations and pesticide restrictions, imposes operational costs and administrative burdens on mushroom growers and processors.

• Consumer Perception and Misinformation: Negative publicity, misconceptions about mushrooms (such as safety concerns or misinformation about nutritional benefits), or food safety incidents can undermine consumer confidence and demand, impacting market growth and reputation.

Category-Wise Insights:

By Type of Mushroom

• Button Mushrooms: Button mushrooms, including white and cremini varieties, are widely cultivated and consumed in the US. They are versatile in culinary applications, from salads to soups, and are known for their mild flavor and firm texture. Trends include their popularity as a staple ingredient in everyday cooking and increasing use in processed foods like sauces and ready-to-eat meals due to their affordability and widespread availability.

• Shiitake Mushrooms: Shiitake mushrooms are prized for their robust, earthy flavor and meaty texture. They are popular in Asian cuisines and have gained traction in the US for their perceived health benefits, including immune support and potential anti-inflammatory properties. Trends include their integration into gourmet dishes, health-focused products like supplements, and growing demand as an alternative meat substitute in plant-based diets.

• Oyster Mushrooms: Oyster mushrooms are known for their delicate texture and mild, slightly sweet flavor. They are versatile in culinary applications, including stir-fries, pasta dishes, and meat substitutes in vegetarian cuisine. Trends in the US mushroom market include their increasing popularity among health-conscious consumers for their nutritional value, ease of cultivation, and sustainable farming practices, contributing to their availability in both retail and food service sectors.

• Portobello Mushrooms: Portobello mushrooms are mature cremini mushrooms known for their large size and robust, meaty texture. They are often used as a meat substitute in burgers and grilling and as a hearty addition to salads and sandwiches. Trends include their popularity in gourmet and upscale dining, as well as their use in vegetarian dishes and as a versatile ingredient in various cuisines across the US.

• Others: Other specialty mushrooms like maitake, chanterelle, and lion’s mane are gaining popularity in the US for their unique flavors, textures, and potential health benefits. Trends include their use in niche culinary markets, gourmet restaurants, and health-focused products like supplements and functional foods. These mushrooms are often prized for their distinct flavors and are cultivated to meet the growing demand for diverse and exotic culinary experiences in the US market.

By Form

• Fresh Mushrooms: Fresh mushrooms in the US market refer to mushrooms that are sold in their natural state, typically harvested and distributed without undergoing significant processing. They are valued for their texture, flavor, and versatility in culinary applications. Trends include increasing consumer preference for locally grown and organic varieties, driven by health-conscious dietary choices and sustainability concerns. Fresh mushrooms are commonly found in supermarkets, farmers’ markets, and specialty stores nationwide.

• Processed Mushrooms: Processed mushrooms encompass a range of products including canned, dried, frozen, and powdered forms, catering to various consumer preferences and culinary needs. Canned mushrooms offer convenience and extended shelf life, appealing to food service and retail sectors. Dried mushrooms are prized for their concentrated flavor and are popular in gourmet cooking. Frozen mushrooms retain freshness and nutritional value, while mushroom powders are used in supplements and culinary applications for their concentrated health benefits and flavor enhancement.

By End Use

• Household Consumption: Mushrooms for household consumption in the US are primarily sold fresh or processed (canned, dried). Consumers integrate them into various dishes due to their nutritional value and culinary versatility, reflecting a trend towards healthier eating and plant-based diets.

• Food Processing Industry: The food processing sector utilizes mushrooms in various products like soups, sauces, and snacks. There’s a growing demand for value-added mushroom ingredients and extracts, driven by innovation in functional foods and consumer preferences for natural additives.

• Pharmaceuticals: Mushrooms are increasingly researched for their medicinal properties, leading to their use in dietary supplements and pharmaceuticals for immune support and other health benefits, aligning with trends towards natural health solutions.

• Cosmetics and Personal Care Products: Extracts from mushrooms are valued in cosmetics for their skincare benefits, including hydration and anti-aging properties. This segment sees growth due to rising consumer demand for natural and sustainable ingredients in personal care products.

• Others: Mushrooms find applications in diverse sectors, including agriculture (as soil amendments), biotechnology (for enzyme production), and environmental remediation (like mycoremediation). Emerging uses reflect ongoing innovation and sustainability trends in various industries beyond traditional food and health sectors.

By Distribution Channel

• Supermarkets/Hypermarkets: Supermarkets and hypermarkets are major retail channels offering a wide range of mushroom varieties. They provide convenient access to fresh and packaged mushrooms, catering to mainstream consumer demand for culinary and nutritional uses. Trends include increased shelf space for organic and specialty mushrooms, promotional pricing strategies, and consumer education on mushroom types and uses.

• Specialty Stores: Specialty stores focus on premium and gourmet mushrooms, appealing to culinary enthusiasts and health-conscious consumers. These stores often offer a diverse selection of exotic mushroom varieties, including shiitake and oyster mushrooms. Trends include partnerships with local growers, farm-to-table initiatives, and curated product displays highlighting mushroom origins and sustainability practices.

• Online Retail: Online retail platforms have become increasingly popular for purchasing mushrooms, offering convenience and a broader selection of products. Trends include the rise of direct-to-consumer models, subscription services for mushroom deliveries, and digital marketing campaigns promoting the health benefits and culinary versatility of mushrooms. Online retailers also emphasize customer reviews and ratings to build trust and encourage repeat purchases.

• Food Service Providers: Food service providers, including restaurants, cafeterias, and catering companies, source mushrooms in bulk for culinary preparations. Trends include menu innovation with mushroom-based dishes, partnerships with local suppliers for fresh mushrooms, and the incorporation of gourmet mushroom varieties in upscale dining experiences. Food service providers prioritize consistency in mushroom quality, competitive pricing, and sustainable sourcing practices to meet evolving consumer tastes.

• Others: This category includes farmers’ markets, roadside stands, and community-supported agriculture (CSA) programs, providing direct-to-consumer sales of locally grown mushrooms. Trends include the promotion of farm-fresh mushrooms, educational workshops on mushroom cultivation, and the growing popularity of mushroom foraging experiences. These channels emphasize transparency in farming practices, seasonal availability, and fostering direct connections between growers and consumers.

Report Scope

Competitive Landscape – US Mushroom Market

The US Mushroom Market is highly competitive, with a large number of manufacturers and retailers operating in the US. Some of the key players in the market include:

• Monterey Mushrooms Inc.
• Giorgio Fresh Co.
• Phillips Mushroom Farms
• South Mill Champs
• To-Jo Mushrooms
• Highline Mushrooms
• Ostrom Mushroom Farms
• Basciani Foods
• Country Fresh Mushroom Co.
• Shanghai Yukun Mahua Edible Fungi Co. Ltd.
• Scelta Mushrooms
• Banken Champignons
• Drinkwater’s Mushrooms Ltd.
• The Mushroom Company
• Kitchen Pride Mushroom Farms
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Innovative newcomers in the US mushroom market include companies like Smallhold, which pioneers vertical farming techniques for mushrooms in urban environments, enhancing sustainability and local supply. Other innovators include companies focusing on mushroom extracts and value-added products targeting health-conscious consumers.

Dominant players such as Monterey Mushrooms and Giorgio Fresh Co. lead through extensive production capabilities, diversified product portfolios, and robust distribution networks nationwide. These key players leverage economies of scale to maintain competitive pricing while investing in technological advancements for sustainable farming practices and innovative product development, solidifying their market leadership.

The US Mushroom Market is segmented as follows:

By Type of Mushroom

• Button Mushrooms
• Shiitake Mushrooms
• Oyster Mushrooms
• Portobello Mushrooms
• Others

By Form

• Fresh Mushrooms
• Processed Mushrooms

By End Use

• Household Consumption
• Food Processing Industry
• Pharmaceuticals
• Cosmetics and Personal Care Products
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Food Service Providers
• Others