US Lingerie Market 2025–2034

Reports Description

As per the current market research conducted by the CMI Team, the US Lingerie Market is expected to record a CAGR of 4.1% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 14,801.6 Million. By 2033, the valuation is anticipated to reach USD 21,250.3 Million.

The pie chart provides the market share for 2024 for the top five regions. The top position is dominated by W HEMI, with 67.92%. USMCA takes up the second place at 62.37%. The last two positions are occupied by OECD and Mexico at 39.48% and 38.87%, respectively.

Canada had taken 23.50%. It is the smallest one but a notable one among all. Such trends indicate that prospects for the US Lingerie Market will explode in the W HEMI and USMCA markets. These markets have shown strong consumer demand, and their retailers are fragmented into highly competitive market environments. The interference of economic conditions and continuously changing fashion trends highlight two significant markets contributing to the lingerie market.

US Lingerie Market Significant Growth Factors

Significant Growth Opportunities in the US Lingerie Market include:

• Growing Body Positivity Movement: This is because the body positivity movement, which puts more emphasis on self-acceptance, is demanding the lingerie market to promote diverse shapes, sizes, and skin tones as measures to empower people with their natural shape.

• Technological innovations: The invention of technology to make breathable, moisture-wicking, and sustainable fabric helped make lingerie more comfortable and functional, appealing to many audiences who target aesthetics and practicality.

• Expanding E-commerce: Due to the rapid growth of e-commerce, lingerie is made more accessible through online shopping experiences designed to improve things. Lingerie can be available in its full range and can be more conveniently reached by the consumer with virtual fittings and clear size guides.

• Influence and Celebrity Endorsements: one makes his brand aware of the influences and celebrity endorsement, strengthening its credibility as it endorses it to some influence. Hence, this collaboration ultimately leads to the emergence of trends, and a consumer will show more interest in it. Serious purchasing decisions are executed, and market penetration takes place at large.

• Eco-Friendly and Ethical Products: This category has opened broad scopes in the manufacture and sale of lingerie brands that are eco-friendly and non-toxic. As consumers have started getting more and more environment-sensitive, the brands that keep responsible production in mind will attract customers and create a loyal consumer base.

• Customization and Personalization: The excellent scope for growth is offering a chance to customize and personalize lingerie products. Advanced technologies that help provide unique fitting, personalized recommendations, and custom designs can be capitalized by branding, thereby maximizing consumer satisfaction and loyalty.

US Lingerie Market Key Developments

Developments of the market are:

• In May 2024, Chico’s FAS, Inc. announced the acquisition by Sycamore Partners, a private equity firm specializing in retail, consumer, and distribution-related investments, for $7.60 per share in an all-cash transaction valued at approximately $1 billion.

• In November 2023, the largest company in the lifestyle industry and owner of popular brands like Calvin Klein and Tommy Hilfiger, PVH, announced that it will sell three of its brands-Warners, Olga, and True & Co. business Basic Resources for USD 160 million, subject to adjustment.

• In September 2023, US-based lingerie and lifestyle brand Victoria’s Secret launched its women’s lingerie and sleepwear ranges on its India e-commerce store for the first time to offer its entire product range to shoppers across India.

These key developments helped companies expand their offerings, improve their market presence, and capitalize on growth opportunities in the US Lingerie Market.

US Lingerie Market Significant Threats

Significant Threats to the US Lingerie Market include:

• Highly competitive market: The lingerie market in the United States Has a lot of competition. This is because many businesses want to secure a more significant market share. Additionally, there is a possibility of having incentives for an escalating price war. Declining profit margins Continued innovation of new products in the company and positioning.

• Economic Uncertainty: Economic Uncertainty: An economic crisis or economic instability can significantly affect consumer expenditure on products like underwear. At what point? Consumers will increasingly consume necessities over luxury or stylish products. This will indeed reduce sales and income of the underwear brand.

• Supply chain disruptions: In a global supply chain, anything that can be broken can be affected by supply chain disruptions. Any delays in delivering raw materials, production issues, and even logistics can be termed as some of the leading disturbance variables. This leads to your products not arriving on time. Such disturbances may cause products to be out of stock, increase costs, and loss of sales.

• Shifting consumer preferences: This can threaten lingerie brands unaware of consumer needs because they move quickly. A brand loses clients if it does not keep up with evolving demands concerning all aspects of coverage in all the areas of sustainability and convenience. Affiliated brands may not be relevant anymore. The market will not take long to catch on.

• Regulatory compliance problems: Strict regulations toward the safety of products and strict environmental standards and labor practices make the operating cost of running a business to manufacture lingerie high. If one fails to adhere to all compliance standards, there are heavy penalties from the court, which may be very severe. This is apart from product recalls and damage to the brand.

US Lingerie Market Segmentation Analysis

By Product Type

• Briefs: Briefs are undergarments that provide total coverage from the waist to the high line of the thigh. It is available in nearly all styles, with a very high-rise and a low version. In US lingerie trends, briefs seem to hold the lead and are comfort- and sustainability-oriented. Consumers prefer breathability in fabrics, so cotton and bamboo are expected, and along with inclusive sizing, innovative designs that look comfortable but do not compromise on style are sought after.

• Bras: Bras are innerwear that covers the breasts, with variants like underwire bras, sports bras, a bralette, and push-up bras. Based on the US market trend, the comfort and ease of wearing bras are enjoyable. Wireless bras with limited padding and sports bras that can also be used daily focus on green materials and diverse bodies.

• Shapewear: Shapewear is designed to sculpt and smoothen the body to create a more flattering outline. This category includes bodysuits, control briefs, shaping shorts, etc. The US shapewear market is becoming multigenerational and comfortable. Consumers are seeking breathable, moisture-wicking fabrics that provide support with no loss of comfort. Even the attention towards body positivity and inclusiveness has resulted in much larger scale variations.

• Others: Products Sold are sleepwear, loungewear, and speciality lingerie for maternity and brides. In the US lingerie market, others have sought to join the pursuit of that sense of luxurious comfort and functionality. Loungewear and sleepwear have been my favourite wear for casual events. Special lingerie based on a focus on some particular need, such as maternity support or bridal sets, remains popular, usually under the flag of sustainability and inclusive designs.

By Material

• Cotton: Cotton is a natural fibre and well-known for its advantages. It is breathable. The most essential features are softness and comfortable qualities. It is used in lingerie due to its gentle skin and moisture-wicking properties. In the US lingerie market, cotton follows the trend due to comfort and hyped-allergenic characteristics. Consumers want organic and sustainably sourced cotton as there is awareness in the marketplace about ‘eco-friendly’ and ‘ethically produced products’. Cotton is used for ordinary wear and casual loungewear.

• Lace: Lace is a thin tissue of cotton, silk, or synthetic threads. It has been a part of the US lingerie market due to its inherent rich and feminine sensual charm. Lace is still very fashionable nowadays, as many modern designs carry lace with other materials for trendy clothing. Bridal and high-end lingerie lines are also in great demand among women who want a little sophistication and glamour.

• Silk: Silk is pure lustrous fiber with softness and drape. The material is used mainly in terms of high- class lingerie because of its rich feel and high-class look. Silk lingerie is in high demand in the US market because of its premium quality and comfort. Consumers purchase silk for special occasions and other collections of luxury. Sustainable silk production and fair sourcing will capture more of the market with increased consumer interest in luxury and environmental responsibility.

• Satin: Satin is a rich and lustrous gleam with a silky look and feel. It is produced from either pure silk fibers or synthetic in most cases and is used for making lingerie to give the skin that soft, silky feel. According to the US market in lingerie, satin is fashionable due to its glam and sensual nature. The critical trends show satin for everyday and special occasion lingerie, which can be applied with lace or any other texture. Since it is less costly than silk, satin has become a favorite among competing affordable high-end lingerie contenders.

• Microfiber: Microfiber is a synthetic fabric made from fabulous fibres that offer a soft, smooth texture with exceptional moisture-wicking properties for lingerie and are mainly used for comfort and stretch. Due to the versatility of the light feel and the material’s durability, microfiber is on the rise. The US market finds it extremely useful for everyday wear and active lingerie. Brands draw attention to microfiber’s performance attributes, such as breathability and flexibility, appealing to these consumers desirous of comfort and functionality.

• Polyester: Polyester is a manmade fibre with excellent strength and wrinkle resistance and colours retained in polyester, it has been used in lingerie for its affordability and care. Polyester is one of the most essential materials within the US lingerie market for all practical benefits and the cost-advantageous point. Trends include mixing with other materials to enhance the performance and comfort of polyester. Another is the pursuit of polyester sustainability using recycled fibres and environmentally friendly manufacturing processes.

• Others: This category would appear diversified by all sorts of materials, such as modal, spandex, and bamboo, to name just a few. They all boast benefits perfectly suitable for lingerie: softness, elasticity, and breathability. In the US market, lingerie is developing alternative materials like modal, softness and sustainability, and spandex due to stretch and comfort. Bamboo-based fabrics are growing in popularity as an eco-friendly material. All these features support consumers’ innovative, functional, and sustainable concerns in lingerie.

By Distribution Channel

• Online: Lingerie sales are increasing through online sites, brand-owned websites, and other online marketplaces. Consumers can view, choose, and buy their products at any convenient time and from anywhere with the help of devices. With developments in virtual fitting rooms, product reviews, and facility returns, lingerie sales are bracing. Digital marketing, influencer partnerships, and true-to-size purchases accelerate growth and make e-commerce a very important market driver.

• Offline: The offline distribution channel includes brick-and-mortar channels of departmental stores, speciality lingerie shops, and boutiques. Here, customers may physically try on lingerie and even purchase it in a store. The off-line segment emphasises personal grooming services such as personalized fittings and premium services in the store. The off-line channel has added retail innovations like interactive displays and in-store events to attract customers while innovating and catching up with the retailing competition in the e-commerce trend.

Report Scope

Competitive Landscape US Lingerie Market

The US Lingerie Market is highly competitive, with many manufacturers and retailers operating in the US. Some of the key players in the market include:

• Victoria’s Secret (L Brands Inc.)
• Aerie (American Eagle Outfitters Inc.)
• ThirdLove
• Hanky Panky
• Wacoal America Inc.
• Cosabella
• Chantelle Lingerie
• Natori
• Calvin Klein (PVH Corp.)
• Soma Intimates (Chico’s FAS Inc.)
• Spanx Inc.
• SKIMS
• Savage X Fenty (Rihanna)
• Lively (Wacoal Holdings Corp.)
• Jockey International Inc.
• Others

The companies operate in the market through different strategies like innovation, mergers and acquisitions, and partnerships.

New entrants in the market, like Lively and Adore Me, revolutionize lingerie by innovating new market models such as direct-to-consumer models, self-sizing, and inclusive product lines. They engage in new technologies, including virtual fittings and data-driven design.

Market leaders like Victoria’s Secret and Aerie outsmart rivals through significant brand recognition, wider variety, and more extraordinary efforts in marketing and digital engagements. They focus on inclusivity and comfort while taking the lead in creating new product lines and retail and online presences that could drive customer improvements.

The US Lingerie Market is segmented as follows:

By Product Type

• Briefs
• Bras
• Shapewear
• Others

By Material

• Cotton
• Lace
• Silk
• Satin
• Microfiber
• Polyester
• Others

By Distribution Channel

• Online
• Offline