US Home Textile Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the US Home Textile Market is expected to record a CAGR of 5.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 44,308.2 Million. By 2033, the valuation is anticipated to reach USD 70,658.6 Million.

Textiles and apparel: US general imports by selected trading partners in 2022.

Source: According to United States International Trade Commission

The US home textile market comprises a diverse array of products designed to enhance comfort, style, and functionality within residential spaces. It encompasses items such as bedding, bath linens, curtains, rugs, and upholstery, catering to a wide range of consumer preferences and needs.

With a strong emphasis on quality, innovation, and sustainability, the market features offerings from both established players and emerging brands. Factors such as shifting consumer lifestyles, technological advancements, and the growing importance of e-commerce contribute to the dynamic nature of the US home textile market, which continues to evolve in response to changing trends and demands.

US Home Textile Market – Significant Growth Factors

The US Home Textile Market presents significant growth opportunities due to several factors:

• Rising Homeownership Rates: The increasing rate of homeownership in the US drives demand for home textile products as homeowners seek to furnish and decorate their living spaces.

• E-commerce Growth: The proliferation of e-commerce platforms provides consumers with convenient access to a wide range of home textile products, driving market growth through online sales channels.

• Focus on Sustainability: Growing environmental awareness among consumers leads to a demand for sustainable home textile options, prompting manufacturers to offer eco-friendly materials and production practices.

• Technological Advancements: Innovations in textile technology, such as smart fabrics and performance-enhancing materials, drive product differentiation and cater to consumer preferences for advanced features and functionality.

• Expansion into Emerging Markets: Opportunities exist for US home textile companies to expand into emerging markets, leveraging their expertise and reputation to tap into growing consumer demand for quality home goods.

• Product Diversification: There’s an opportunity for home textile companies to diversify their product offerings by introducing new categories or expanding existing lines to cater to evolving consumer preferences and emerging trends in home décor.

• Innovation in Design and Customization: There is an opportunity for home textile companies in the US to differentiate themselves through innovative design and customization options. By offering unique and personalized products tailored to individual tastes and preferences, companies can attract consumers seeking one-of-a-kind home textile solutions and enhance their market competitiveness.

US Home Textile Market – Mergers and Acquisitions

The US Home Textile Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the US Home Textile Market include:

• In 2023, BKS Textiles, an Indian home textile brand, unveiled its sustainable bedding line ‘Ekoscious’ featuring eco-friendly materials like cotton, hemp, linen, bamboo, recycled polyester, and Tencel. This initiative underscores the company’s commitment to environmental stewardship and catering to eco-conscious consumers.

• In 2022, Milliken & Company, a global textile manufacturer, is set to expand its operations in Cherokee County with a $27.4 million investment, generating 75 new jobs. This expansion underscores the company’s commitment to growth and economic development in the region.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the US Home Textile Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

US Home Textile Market – Significant Threats

The US Home Textile Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Intense Competition: The US home textile market is highly competitive, with numerous players vying for market share. Intense competition can lead to price wars, margin pressure, and reduced profitability for companies operating in the market.

• Supply Chain Disruptions: Disruptions in the global supply chain, such as raw material shortages, transportation bottlenecks, and geopolitical tensions, can impact the availability and cost of inputs for home textile production, leading to production delays and increased costs.

• Economic Downturns: Economic downturns and recessions can dampen consumer spending on non-essential items like home textiles as consumers prioritize essential purchases, leading to reduced demand and sales in the market.

• Shifts in Consumer Preferences: Rapid changes in consumer preferences and lifestyle trends pose a threat to home textile companies that fail to adapt quickly. Companies risk losing market share if they are unable to anticipate and meet evolving consumer demands for innovative designs, sustainable materials, and functional features.

• Counterfeit Products and Brand Dilution: The proliferation of counterfeit home textile products in the market poses a threat to reputable brands, leading to brand dilution, loss of consumer trust, and revenue erosion. Counterfeit products not only undercut legitimate businesses but also compromise product quality and safety, potentially harming consumer health and well-being.

Category-Wise Insights:

By Product Type

• Bedroom Linen: Bedroom linen encompasses a variety of essential items such as bed sheets, pillowcases, duvet covers, and blankets. In the US market, consumers gravitate towards premium materials like Egyptian cotton and linen, known for their softness and breathability. Trend-wise, there’s a growing demand for minimalist designs with subtle textures and subdued colors, as well as a resurgence of interest in luxury bedding sets featuring intricate patterns and embellishments.

• Bathroom Linen: Bathroom linen includes towels, bathmats, and shower curtains, crucial for both functionality and décor. In the US, consumers prioritize quick-drying and absorbent materials like Turkish cotton, ensuring optimal comfort and hygiene. Eco-conscious trends drive the adoption of organic cotton and bamboo towels, aligning with sustainability values. Stylistically, contemporary patterns and vibrant hues are popular choices for adding a touch of personality to the bathroom space.

• Carpets and Floor Coverings: Carpets and floor coverings play a pivotal role in enhancing the aesthetics and comfort of living spaces. In the US, there’s a notable shift towards sustainable materials such as wool and recycled fibers, reflecting eco-friendly preferences. Modern designs featuring geometric patterns, abstract motifs, and textured finishes are favored, adding visual interest and depth to floors while complementing various interior styles.

• Kitchen Linen: Kitchen linen essentials like aprons, dish towels, and potholders are indispensable tools for culinary tasks and kitchen maintenance. In the US market, durability and functionality take precedence, driving the demand for heat-resistant and moisture-wicking materials that withstand the rigours of daily use. Stylistically, kitchen linens feature a blend of classic and contemporary designs, ranging from timeless stripes and checks to modern prints and vibrant colors, enhancing the kitchen’s aesthetic appeal.

• Curtains and Drapes: Curtains and drapes serve as functional window treatments while adding visual interest and ambience to interiors. In the US, energy-efficient options like blackout curtains and thermal-insulated drapes are sought-after for their ability to regulate light and temperature, contributing to energy savings. Versatile designs such as sheer curtains and patterned fabrics offer flexibility in light control and décor coordination, catering to diverse style preferences and interior aesthetics.

• Others: The category of ‘others’ encompasses a diverse range of home textile products, including table linens, decorative pillows, and upholstery fabrics, among others. In the US market, consumers exhibit a penchant for quality craftsmanship and versatile designs that seamlessly integrate into their living spaces. Classic designs in natural fibers like cotton and linen remain perennial favorites, while modern prints and innovative textiles with added functionalities such as stain resistance and antimicrobial properties address evolving consumer needs for convenience and cleanliness.

By Material

• Cotton: Cotton remains a popular choice in the US home textile market due to its softness, breathability, and durability. Trends include organic cotton bedding and towels, reflecting consumer preferences for sustainable and eco-friendly materials.

• Linen: Linen, known for its lightweight and natural texture, is gaining traction in the US home textile market. Trends include linen curtains and table linens, catering to the demand for relaxed, rustic-chic home décor.

• Silk: Silk, prized for its luxurious feel and sheen, is sought after in premium bedding and decorative pillows in the US home textile market. Trends include silk duvet covers and pillowcases, adding a touch of opulence to bedroom settings.

• Wool: Wool is valued for its warmth and insulating properties, making it ideal for blankets and rugs in the US home textile market. Trends include wool throw blankets and area rugs, incorporating natural fibers into cozy and stylish home décor.

• Synthetic: Synthetic materials like polyester and nylon are widely used in the US home textile market for their affordability and easy-care properties. Trends include polyester microfiber bedding and nylon bath towels, offering practical solutions for everyday home textiles.

• Blends: Blended fabrics, such as cotton-polyester and linen-cotton blends, combine the benefits of different materials in the US home textile market. Trends include blend sheets and curtains, offering a balance of comfort, durability, and affordability.

• Natural Fibers: Natural fibers like bamboo and hemp are gaining popularity in the US home textile market for their sustainability and eco-friendliness. Trends include bamboo bath towels and hemp bedding, meeting the demand for environmentally conscious home textiles.

• Others: Other materials like viscose, modal, and rayon are also used in the US home textile market, offering softness and versatility. Trends include modal-blend sheets and rayon curtains, providing alternative options for consumers seeking innovative and comfortable home textiles.

By Price Range

• Luxury Home Textile Market: Luxury home textiles in the US are characterized by premium materials such as Egyptian cotton, silk, and cashmere. Trends include bespoke designs, artisanal craftsmanship, and sustainability. Consumers seek exclusive collections, personalized experiences, and innovative features like smart textiles.

• Mid-Range Home Textile Market: The mid-range segment offers quality products at affordable prices, featuring materials like cotton, linen, and polyester blends. Trends include versatile designs, value-added features, and a focus on comfort and functionality for everyday use.

• Economy Home Textile Market: The economy segment targets budget-conscious consumers with basic and practical home textile products made from cost-effective materials like polyester and microfiber. Trends include simple designs, bulk packaging options, and promotions for maximum value.

Report Scope

Competitive Landscape – US Home Textile Market

The US Home Textile Market is highly competitive, with a large number of manufacturers and retailers operating in the US. Some of the key players in the market include:

• WestPoint Home
• Springs Global
• Mohawk Industries
• American Textile Company
• Welspun USA
• Trident Group
• Berkshire Hathaway
• Hollander Sleep Products
• Tempur Sealy International
• Surya Inc.
• Pacific Coast Feather Company
• Karastan
• Frette
• Coyuchi
• Garnet Hill
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players entering the US home textile market often adopt innovation and development strategies to gain a foothold. Companies like Brooklinen and Parachute have disrupted the market by offering direct-to-consumer models, focusing on sustainable materials, and leveraging digital marketing. Key players dominating the market include WestPoint Home, Mohawk Industries, and American Textile Company.

These established brands have extensive distribution networks, diverse product portfolios, and strong brand recognition. They maintain market dominance through continuous innovation, strategic partnerships, and customer-centric approaches, solidifying their position as industry leaders.

The US Home Textile Market is segmented as follows:

By Product Type

• Bedroom Linen
• Bathroom Linen
• Carpets and Floor Coverings
• Kitchen Linen
• Curtains and Drapes
• Others

By Material

• Cotton
• Linen
• Silk
• Wool
• Synthetic
• Blends
• Natural Fibers
• Others

By Price Range

• Luxury
• Mid-Range
• Economy