US Cosmetic Surgery Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the US Cosmetic Surgery Market is expected to record a CAGR of 5.4% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 22,641.5 Million. By 2033, the valuation is anticipated to reach USD 36,347.2 Million.

The US cosmetic surgery market encompasses a wide range of surgical and non-surgical procedures aimed at enhancing appearance. It includes traditional surgeries like liposuction, breast augmentation, and facelifts, as well as minimally invasive treatments such as Botox, dermal fillers, and laser therapies.

Key market drivers include technological advancements, increasing acceptance and demand for aesthetic enhancements, and the influence of social media. Major players like Allergan, Johnson & Johnson, and Galderma are at the forefront, innovating with new products and procedures. The market continues to grow, fueled by rising disposable incomes and the aging population’s desire for youthful looks.

US Cosmetic Surgery Market – Significant Growth Factors

The US Cosmetic Surgery Market presents significant growth opportunities due to several factors:

• Technological Advancements: Innovations in minimally invasive procedures, laser treatments, and advanced imaging techniques have made cosmetic surgery safer, more effective, and more accessible. Continuous improvements in tools and techniques are also reducing recovery times, attracting more patients.

• Increasing Social Media Influence: Platforms like Instagram and TikTok have popularized cosmetic enhancements, driving demand as individuals seek to emulate influencers and celebrities. The visibility of real-time procedure results and patient testimonials further fuels interest and acceptance.

• Aging Population: The desire of the aging baby boomer generation to maintain a youthful appearance boosts the demand for both surgical and non-surgical cosmetic procedures. This demographic’s growing financial stability allows them to invest more in aesthetic improvements.

• Growing Acceptance: Cultural shifts towards the acceptance of cosmetic enhancements have led to a broader demographic seeking these procedures, including an increasing number of men. The normalization of cosmetic surgery in mainstream media also encourages more people to consider these options.

• Expansion into Male Market: Developing targeted marketing strategies and specialized procedures for men can tap into the growing male demographic seeking cosmetic enhancements. Offering services like hair restoration and body contouring specifically for men can significantly boost market share.

• Virtual Consultations and Telemedicine: Leveraging virtual consultations can increase patient engagement and convenience, attracting a broader audience and facilitating easier access to cosmetic procedures. This approach can also streamline the consultation process, making it more efficient and less time-consuming for both patients and practitioners.

US Cosmetic Surgery Market – Mergers and Acquisitions

The US Cosmetic Surgery Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the US Cosmetic Surgery Market include:

• In 2023, TELA Bio, Inc. launched the OviTex PRS Long-Term Resorbable product in the U.S. market, designed for use in plastic and reconstructive surgeries. This innovative product offers long-term resorption and supports tissue regeneration, catering to a range of surgical applications.

• In 2022, Airsculpt Technologies introduced AirSculpt Smooth, an FDA-approved tool for removing stubborn cellulite dimples. This procedure is non-invasive, performed while the patient is awake, and allows for a quick recovery, with patients returning to normal activities within 24 to 48 hours.

• In 2022, Cutera announced the approval of AviClear, the first and only laser treatment device in the U.S. approved to treat mild, moderate, and severe acne. This innovation marks a significant advancement in acne treatment options available to patients in the United States.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the US Cosmetic Surgery Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

US Cosmetic Surgery Market – Significant Threats

The US Cosmetic Surgery Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Regulatory Changes and Compliance: Increasing regulatory scrutiny and changes in healthcare policies can impact the market by imposing stricter standards or limitations on certain procedures or products, affecting operational flexibility and profitability.

• Economic Downturns and Disposable Income: Economic recessions or downturns can lead to reduced discretionary spending and disposable income, causing potential patients to postpone or cancel elective cosmetic procedures.

• Negative Public Perception and Media Coverage: Negative media coverage or high-profile incidents related to cosmetic surgeries can create public skepticism and erode consumer confidence, affecting demand and trust in the industry.

• Medical Complications and Malpractice Suits: Instances of medical complications or malpractice lawsuits can damage the reputation of cosmetic surgery providers and lead to legal liabilities, impacting both patient trust and financial stability.

• Competition and Price Pressure: Intense competition among cosmetic surgery providers can lead to price wars and reduced profit margins. Additionally, the entry of new competitors or aggressive marketing strategies by established players can further intensify competitive pressures.

Category-Wise Insights

By Procedure Type:

• Surgical Procedures: Surgical procedures in cosmetic surgery involve invasive techniques aimed at altering or enhancing physical features, typically requiring incisions and anesthesia. Trends in surgical procedures include advancements in minimally invasive techniques, such as robotic-assisted surgeries and endoscopic procedures, which minimize scarring and recovery times.

• Non-Surgical Procedures: Non-surgical procedures in cosmetic surgery refer to minimally invasive or non-invasive treatments designed to improve aesthetic appearance without the need for surgery. These treatments often include injectables like Botox and dermal fillers, laser treatments for skin rejuvenation, and non-invasive body contouring techniques. Trends in non-surgical procedures emphasize advancements in technology, such as more precise injectables and energy-based devices, offering safer, quicker treatments with minimal downtime.

By Gender

• Women: Women undergo a wide range of cosmetic procedures to enhance various aspects of their appearance, including breast augmentation, liposuction, facelifts, and non-surgical treatments like Botox and dermal fillers. Women often seek procedures that enhance facial symmetry, body contours, and skin quality. Trends include a preference for natural-looking results, personalized treatments tailored to specific aesthetic goals, and a growing interest in combination therapies to achieve comprehensive rejuvenation.

• Men: Men opt for cosmetic procedures to address concerns such as hair loss, gynecomastia (male breast reduction), liposuction, and non-surgical treatments like Botox for facial wrinkles. Men increasingly pursue procedures that enhance masculine features and combat signs of aging. Trends include a rise in minimally invasive treatments that offer subtle improvements, a focus on enhancing jawline definition and body contouring, and a growing acceptance of cosmetic enhancements as part of grooming and self-care routines.

By Age Group

• Young Adults: Young adults typically seek cosmetic procedures to enhance features or correct congenital issues. Common procedures include rhinoplasty, acne scar treatments, and lip augmentations. Young adults are increasingly opting for minimally invasive procedures like laser treatments and injectables for subtle enhancements. Social media influence plays a significant role, with trends favoring natural-looking results and procedures that enhance selfie aesthetics.

• Middle-aged Adults: Middle-aged adults often pursue cosmetic procedures to combat signs of aging or maintain a youthful appearance. Common procedures include facelifts, breast lifts, and body contouring. There is a growing trend towards combination treatments that address multiple concerns simultaneously, such as facelifts combined with injectables for volume restoration. Non-surgical options like radiofrequency skin tightening and fat reduction procedures are also popular for their minimal downtime and effective results.

• Elderly: Elderly individuals may seek cosmetic procedures to address age-related changes or improve their quality of life. Common procedures include eyelid surgery, brow lifts, and skin rejuvenation treatments. The elderly population increasingly values procedures that enhance functionality and appearance simultaneously, such as eyelid surgery to improve vision and aesthetic outcomes. Non-surgical procedures like laser skin resurfacing and injectables are favored for their ability to provide noticeable improvements with minimal recovery time.

By Purpose

• Reconstructive Surgery: Reconstructive surgery aims to restore or improve bodily functions and appearance that have been impaired due to congenital anomalies, trauma, disease, or previous medical treatments. It includes procedures like breast reconstruction after mastectomy, scar revision, and cleft lip and palate repair. Advances in microsurgery techniques have improved outcomes for complex reconstructive procedures. There is also a growing emphasis on personalized treatment plans and patient-centered care, integrating aesthetic principles with functional restoration.

• Aesthetic Surgery: Aesthetic surgery, also known as cosmetic surgery, focuses on enhancing aesthetic appearance through surgical and non-surgical procedures. It includes treatments like breast augmentation, rhinoplasty, liposuction, and facelifts, aimed at improving proportions, symmetry, and overall appearance. Aesthetic surgery trends include the rise of minimally invasive procedures such as Botox and dermal fillers for facial rejuvenation. There is also increasing demand for body contouring procedures and a shift towards natural-looking results. Technological advancements in surgical techniques and materials continue to drive innovation, offering safer procedures with reduced recovery times.

Report Scope

Competitive Landscape – US Cosmetic Surgery Market

The US Cosmetic Surgery Market is highly competitive, with a large number of manufacturers and retailers operating in the US. Some of the key players in the market include:

• Allergan Inc.
• Johnson & Johnson
• Galderma Laboratories L.P.
• Merz Pharmaceuticals LLC
• Sientra Inc.
• Hologic Inc.
• Syneron Medical Ltd.
• Cutera Inc.
• Alma Lasers
• Sciton Inc.
• Revance Therapeutics Inc.
• Stryker Corporation
• Zimmer Biomet Holdings Inc.
• Cynosure Inc.
• Mentor Worldwide LLC
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Emerging companies like Revance Therapeutics and Evolus are leveraging innovation in neurotoxin products to enter the cosmetic surgery market. These companies focus on developing advanced formulations of botulinum toxin for aesthetic applications, aiming to challenge established players with differentiated offerings.

Allergan, Johnson & Johnson, and Galderma dominate the US cosmetic surgery market with extensive product portfolios and established market presence.

They lead through continuous innovation, strong brand recognition, and extensive distribution networks, maintaining significant market share by offering trusted and effective products like Botox, Juvéderm, and Restylane, which are widely preferred by consumers and healthcare professionals alike.

The US Cosmetic Surgery Market is segmented as follows:

By Procedure Type

• Surgical Procedures
  • Facelift
  • Breast Augmentation
  • Liposuction
  • Rhinoplasty (Nose Surgery)
  • Eyelid Surgery
  • Others
• Non-Surgical Procedures
  • Botox Injections
  • Dermal Fillers
  • Laser Hair Removal
  • Chemical Peels
  • Microdermabrasion
  • Others

By Gender

• Women
• Men

By Age Group

• Young Adults
• Middle-aged Adults
• Elderly

By Purpose

• Reconstructive Surgery
• Aesthetic Surgery