Global Tattoo Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the global Tattoo Market is expected to record a CAGR of 10.3% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 2.8 Billion. By 2033, the valuation is anticipated to reach USD 5.59 Billion.

Tattoo Market: Overview

A tattoo is a type of body modification that involves putting tattoo ink, dyes, and/or pigments, either permanent or temporary, into the dermis layer of the skin to create a design. Tattoo artists create these designs utilizing various tattooing procedures and techniques, including hand-tapped classic tattoos and modern tattoo machines.

Tattooing has a history dating back to Neolithic times, and it is performed by many civilizations worldwide. The meaning and significance of tattoos vary depending on location and culture. Tattoos can be cosmetic (meaningless), symbolic (meaningful to the bearer), pictorial (a representation of a specific person or item), or textual.

Many tattoos function as rites of passage, prestige and rank markers, religious and spiritual devotion emblems, decorations for courage, fertility marks, love commitments, amulets and talismans, protection, and punishment, such as outcast, slave, and convict marks.

Performance artists like tattooed ladies have also used extensive decorative tattooing. The tattoo market is being driven by several factors, such as increased demand for self-expression, advancements in tattoo technology, expanding demographics, increasing social media influence, and rising disposable income. However, the skin-related issue might pose a major challenge to expanding the tattoo industry over the forecast period.

• According to estimates released by the U.S. Bureau of Economic Analysis, personal income increased $147.4 billion (0.6 percent at a monthly rate) in October 2024. Disposable personal income (DPI), personal income less personal current taxes, increased $144.1 billion (0.7 percent), and personal consumption expenditures (PCE) increased $72.3 billion (0.4 percent).

Tattoo Market: Growth Factors

Rising popularity of 3D patterns

The demand for 3D patterns is increasing significantly among both men and women. Furthermore, celebrities, athletes, and other public figures who use 3D printing services inspire others to do the same. The expansion of the fashion and entertainment industries has increased the appeal of many shapes and patterns.

While 3D services are becoming increasingly popular worldwide, they are more common in the European and North American sectors. 3D patterns are popular among young people since they are more concerned with beauty and body maintenance.

Furthermore, 3D pattern art employs various techniques, including scribing, cross-hatching, and more. This approach contributes to the unique appearance of tattoos. The 3D tattoo lasts longer than regular tattoos and has more than one dimension, making tattoos more appealing and unique.

However, a 3D service might cost up to USD 200 per hour of labor and can only be performed by expert artists. It also necessitates additional work with light shading, which raises costs.

Innovative product launch

The innovative product launch is driving the revenue growth of the industry. For instance, in June 2023, Inkbox, the cutting-edge semi-permanent tattoo company, has announced the release of its first-ever digital collectible collection, Superlotl by Inkbox, which combines self-expression with tattoo artistry on Web3.

The new, limited-edition digital collectibles, free to consumers (gas fees apply), feature 4,242 Super-Axolotls on the Ethereum blockchain, each with a distinct set of characteristics and tattoos.

Owners who join the Superherd, Superlotl’s community, will have access to Inkbox discounts, special products, voting rights on the herd’s future, and the coveted Artist Role, which allows Inkbox to expand its artist community into Web3 and provide IRL benefits to holders.

Tattoo Market: Recent Development

The tattoo industry adopted several strategies, which include product launches, acquisitions, collaboration, expansion, and others. Some of the company strategies include:

• In March 2023, Ishan Rana, an Indian tattoo artist from Vadodara, India, set the Guinness World Record by spending 91 consecutive hours giving out 74 tattoos 64 individuals. The artist started the inking marathon on 3rd March and completed it on 7th March.

• In February 2023, Oleander Tattoo, a Ravenswood, Chicago, U.S.-based studio, announced expansion plans to appoint more artists and arrange fundraisers for nonprofits.

These collaboration strategies have expanded the company’s market presence in the tattoo industry and gained its competitive edge.

Tattoo Market: Challenge

Skin related diseases pose a major challenge to the tattoo market growth

The concern related to skin disease poses a major challenge for the tattoo market during the projected period. Tattoo ink can induce adverse skin reactions, including an itching rash at the tattoo location. This can occur even years after receiving a tattoo.

Red ink is more prone to allergy responses than other tattoo ink colors. Furthermore, a skin infection might occur after receiving a tattoo. An infection may be caused by stained ink or improperly sterilized equipment. Getting a tattoo in a studio that does not follow proper safety precautions might increase the risk of developing a skin infection.

Also, if the equipment used to make a tattoo has infected blood, the individual may contract infections transmitted through blood. Examples include methicillin-resistant Staphylococcus aureus, hepatitis B, and hepatitis.

Tattoo Market: Category-Wise Insights

By Type:

The temporary segment is expected to dominate the market. Temporary body art is typically a decorative image placed on the skin for a limited time. Many temporary designs are novelty goods created with a specific style of decal. Temporary designs are popular because they enable consumers to use a variety of designs and shapes.

Besides, the permanent segment is growing at a rapid rate. Professional artists usually apply permanent body art. These alterations remain on the body indefinitely unless they are eliminated with laser treatment.

In today’s highly competitive landscape, prominent industry participants focus on providing diverse designs and styles within the permanent category. Many significant players have recently concentrated on increasing their service portfolio to incorporate permanent designs.

By Category:

The professional segment is expected to dominate the market. Professional body art consists of various colors applied to the dermis, the layer beneath the skin. Professional designs are created by trained and experienced artists with sterilized inks and machines.

The increasing number of professional artists promotes industry growth. To remain competitive, prominent players aim to establish a diverse range of professional patterns, including Japanese, blackwork, realism, traditional, watercolor, tribal, new school, and neo-traditional.

Besides, the cosmetic segment is growing at a rapid rate. Cosmetic tattooing is a semi-permanent treatment that involves imprinting patterns on the skin’s upper layer. This treatment is commonly used to enhance the appearance of the eyes, scalp, lips, and brows.

Technological developments in application techniques across countries will spur innovation, particularly in the cosmetic sector, in the future. In this regard, the developing idea of ‘lip blushing,’ a semi-permanent body art designed to improve the color or shape of the user’s lips, will acquire substantial popularity globally throughout the forecast period.

Report Scope

Tattoo Market: Regional Analysis

Europe is projected to dominate the tattoo market. The expansion is due to the rising popularity of tourism-driven tattooing. Popular tourist locations in Europe, such as Berlin, Amsterdam, and Barcelona, see an increase in demand for tattoos as souvenirs and cultural experiences. Furthermore, the rising disposable income and innovative technical advancements favor the expansion of the industry.

However, the Asia Pacific is growing significantly in the global tattoo industry. The growing disposable income and social media influence is expected to drive the regional industry expansion.

List of the prominent players in the Tattoo Market:

• Celebrity INK
• Aliens Tattoo
• Fulham Tattoo
• Cloak and Dagger London
• Vivid Ink
• Radical Ink
• BodyCanvas
• Devil’z Tattoo
• Rock n’Roll Tattoo and Piercing
• Three Kings Tattoo
• Others

The Tattoo Market is segmented as follows:

By Type

• Temporary
• Permanent

By Category

• Cosmetics
• Medical
• Professional

By Application

• Skin
• Corneal
• Mouth
• Others

By End User

• Women
• Men

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America