Global Shapewear Market 2024–2033

Reports Description

The CMI Team’s most recent market research predicts that from 2024 to 2033, the global shapewear market will grow at a CAGR of 5.1%. In 2024, the market size is projected to reach a valuation of USD 4,748.6 million, and in 2023, the projected value is USD 4,518.2 Million. By 2033, the valuation is anticipated to reach USD 7,430.1 Million.

In the 2024 Shapewear Market, the Western Hemisphere (W Hemisphere) has the largest market share of 67.92%, underlining its global market supremacy. Close behind is the USMCA (United States-Mexico-Canada Agreement), which now accounts for 62.37% of the market share since consumers in the territory remain very interested in this type of technology.

The OECD countries also contribute greatly, with a 39.48% market share, which shows the region’s ability to continue growth in the economically developed world. It tests Mexico among the group with a 38.87% market share, meaning that the demand for shapewear products is rising.

Lastly, Canada has obtained 23.50% of the total share, implying that North America is an essential driver of the overall shapewear market in the coming years. These top regions explain the variety and scale of shapewear niche expansion in key global markets.

Shapewear Market – Significant Growth Factors

The Shapewear Market presents significant growth opportunities due to several factors:

• Rising Health and Fitness Awareness: There is a rising trend in health, fitness, and body contouring, and these trends create the demand for shapewear that enables individuals to perform their activities. The general populace is keen on getting products that support their fitness needs and personal gains provided by certain features like posture correction and muscle support, thus boosting the market.

• Technological Advancements: Fabrics used in making shapewear also enhance today’s shapewear through features such as breathability, moisture management, and flexibility, among other attributes, thus increasing its appeal among consumers. Applying innovative technologies such as monolithic construction and the principles of an adjustable pattern improves the product’s functionality and addresses the consumers’ physiological differences.

• E-commerce Growth: E-commerce has popularised shapewear, with more retailers stocking the products online and many features such as descriptions, customer reviews, and virtual fitting offering improved online shopping. E-commerce growth also increases market reach since it enables brands to be accessed across the globe and since customers come through store convenience and a variety of options.

• Influencer and Celebrity Endorsements: This realization creates trends and the popularity of the brands among customers due to effective collaborations with influencers and celebrities. Lifestyle influencer endorsements have always worked wonders by creating a buzz around the shapewear brand, helping consumers engage and making better decisions on purchasing shapewear.

• Sustainable and Eco-friendly Products: At present, there is an increasing scope for brands to create functional undergarments and market them utilizing environmentally friendly organic materials that can appeal to various consumers. The use of recycled fabrics and the development of ethical production methods not only solve the problem of the environment but also cater to the growing need for ethical fashion.

• Expansion into Emerging Markets: Shapewear brands should look outside the western regions of the world since consumers in the Asia-Pacific and Latin America regions have improved their spending power; fashion sensitivity is also improving due to these improvements. It is so as brands have been able to expand the market for their products by coming up with products that meet the local population’s specific needs and engaging in intensive marketing for their products within those regions.

Shapewear Market – Key Developments

The Shapewear Market Market Developments witnessed several major developments recently as companies have sought further market access, synergy exploitation, and a better product line and profitability. Some of the recent M&As are described below:

• In October 2024, intimate apparel brand Knix has unveiled the world’s first and only customizable shapewear collection. Today, bra and underwear innovators are rediscovering shapewear with patented PerfectCut ™ technology.

• In May 2024, the premium denim wear house True Religion had already made its journey to the market as the first brand with its sustainable evolution within the women’s wear category. Thus, by May 2024, the company had become the first brand to enter the shapewear segment. The company will have to expand its products by launching a new clothing segment: shapewear.

Most of the strategic developments made the companies expand their offering portfolio, enhance market presence, and create opportunities for growth in the Shapewear Market. This trend is expected to follow as the companies seek to gain better competitive advantages.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Shapewear Market – Significant Threats

The Shapewear Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Economic Downturns: Just like any fashion accessory, sales of shapewear may be affected by economic turmoil or a recession. When it comes to buying baskets, season and financial instability may easily force customers to switch from fashion items and comfortable shoes to necessities, slowing down the growth of the markets.

• Intense Competition: The shapewear market is highly saturated and filled with many brands whose products are very similar. Its main disadvantages are possible price confrontation, which may cause low profitability and higher advertising expenses. This means that entrants and incumbents have to strive to come up with new strategies to counter change.

• Regulatory Challenges: It is common that fluctuations in textile and garment standards regulations affect production and price. Measures to meet relative standards or certify environmental policies could lead to additional expenses in the production process or alter recipes and packaging.

• Consumer Skepticism and Product Returns: Perceived inconvenience in the products, perceived ineffectiveness, and perceived discomfort can cause high rates of returns and societal anxiety. A product that receives negative quality from the buyer leads to a bad brand image, and the organization ends up spending a lot of money on products that the buyers return.

• Supply Chain Disruptions: This aspect means that issues regarding raw materials or the supply chain can also affect production or delivery and cause issues such as global crises. Such disruptions can contribute to stock-out situations, longer cycle times of the product, and costs of relevant products, hence the market performance of the products.

Category-Wise Insights

By Product Type

• Shaping Briefs: Shaping briefs are undergarments intended to offer support besides offering comfort to the waist, hips, and thighs. All of them provide a certain degree of adjustment of the contours of the lower abdomen and the body. Current trends encompass Cape design with invisible wardrobe integration, enhancing fashion comfort for conforming to other garments, increased high-rise features for improved coverage, and the application of modern fabrics such as breathability and moisture management fabric.

• Shaping Shorts: Shaping shorts are between shaping briefs that cut down towards the thighs. They afford total coverage and compression to minimize the hips, thighs, and butts. It has become quite popular with modern women’s ability to wear high-waist designs in vogue, quite light, stretchy for comfort, and easy to wear. They come with enhanced bum lift technology that will not show under clothes.

• Shaping Tops: Bust, stomach, and back tops are products worn to give the upper part of the body a slimmer and smoother finish. They usually support the bust and smooth the rest of the upper body. Tops with a bra or straps, adjustable straps, and seamless constructions, tops that can be worn on their own or under other garments, are popular.

• Shaping Leggings: Shaping leggings give full-length coverage with specific shaping of the abdomen, hips, and legs. They provide the best of both worlds, which is something of both casual and rigorous types of movement. Trends include high-waisted and extra compression inserts for tailored fit and built-in performance fabrics that offer stretch and breathability for daily wear and other activities.

By Control Level

• Light Control: They have next to no control and, therefore, offer less enhancement while shaping the body. It comes with the idea that it can be worn daily and gives one the natural touch with the right fit. Trends include demands for products such as light and seamless apparel that allow the skin to breathe, which are ideal for daily wear and use or, sometimes layer over, wear during daily wear.

• Medium Control: The medium control shapewear slimming briefs enhance moderate control, giving it proper stability for comfort and structure. It covers and shapes the body and, at the same time, is comfortable for periods to be worn. Today’s designs are primarily aimed at occasion appropriate variations that evolve seamlessly from the day to nighttime wardrobe, preserving a comfortable fit and using materials that efficiently eliminate moisture to improve comfort during vigorous activities.

• Firm Control: Tight control shapewear provides essential shaping and support and dramatically reduces and tones the figure’s contours. It is usual at formal events or when you want to wear something fitted to create more hours for your body shape. Some of the trends are innovations in the types of compression and the materials used to develop a strong and breathable unit to suit consumers with the desire to achieve a sleek and well-shaped look.

• Extra Firm Control: Max control shapewear boasts the highest level of shaping and support and appeals to customers wanting a very defined hourglass figure. It’s employed for significant body molding and enhancement, especially for occasions like whites, glamorous events, or other leaders’ occasions. Trends here are on compression fabrics and a high technology delete that offers support and comfort while dealing with a dramatic effect on the silhouette.

By Gender

• Women: Women’s lingerie: Brassieres, shapewear including body-hugging microfiber shaping briefs, body shaping bodysuits and camisoles for symmetrically shaped improving silhouette. The market for women’s shapewear is expanding with trends toward comfort and development in breathable fabrics and seamless garments. There is also a shift towards their diversity and a focus on the size and design individuals would like to embrace today.

• Men: Men’s shapewear covers products such as slimming wear in compression t-shirts and shaping briefs. The men’s shapewear market is growing as more and more people come to understand the conveniences of body shaping. Trends are characterized by a need for comfort and performance-acclaimed fabrics and designs that respond to an active lifestyle. Secondly, there is an increasing focus on wearable shapewear that easily blends with the wardrobe and can also be worn for workouts.

Report Scope

Shapewear Market – Regional Analysis

The Shapewear Market is segmented into various regions: North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America: Within North America, customers seek shapewear with premium and advanced solutions to issues that she has indicated cause a high demand. Today’s consumer is searching for new, better-performing shapewear with the main characteristics being comfort and flexibility. The two main trends reviewed here are brand commitment and celebrity endorsement. Other waived and helpful products, together with a reduced adverse environmental impact, are also gradually entering the market with increasing public awareness of the environment.

• Europe: The main selling point of shapewear for Europeans must be a variety of fashion-oriented designs. E-consumers represent the utility and beauty aspects that necessitate standing forever for the snuggest shapewear fit and fashion trends. The market is also shifting to higher premium and luxury shapewear brands, mainly due to higher customer consciousness on the quality and sustainability of apparel.

• Asia-Pacific: The Asia-Pacific is also considered a region of increasing shapewear sales, mainly because of increased urbanization and improved disposable incomes. Currently, the contemporary customer demands fashionable, better quality, easy-to-wear/ comfortable, and economical shapewear. Market conditions are also increasing in new markets like India and China due to the change in the consciousness of fashion and lifestyles.

• LAMEA (Latin America, Middle East, and Africa): Localised LAMEA has also observed a growing trend in the shapewear market because of improved fashion sensitivity and changes in preference. For instance, in the countries of Latin America, people require undergarments that they will fix their posture or enhance their shape when attending occasions such as weddings. Middle Eastern women favor the most conservative degree of shapewear. In contrast, African women move away from event-only shapewear at a gradual rate because of higher levels of urbanization and personal income.

Competitive Landscape – Shapewear Market

The Shapewear Market is highly competitive, with many retailers and manufacturers globally. Some of the key players in the market include:

• Spanx Inc.
• Triumph International
• Hanesbrands Inc.
• Wacoal Holdings Corp.
• Jockey International Inc.
• Leonisa S.A.
• Ann Chery Fajas USA LLC
• SKIMS
• Wolford AG
• Soma Intimates (a division of Chico’s FAS Inc.)
• Miraclesuit (a division of A&H Sportswear Co. Inc.)
• Cosabella
• Commando (a division of Her Look Enterprises LLC)
• Vedette Shapewear
• Shapermint (a division of Trafilea Group)
• Others

These companies engage in the market through developing strategies like product differentiation, strategies mergers, acquisitions and affiliations.

One of the well-known brands is Direct-to-Consumer, where new market entrants such as Shapermint and Fabletics leveraged the trend to create new market entry points into producing shapewear. Currently, the market leaders have entrenched themselves more due to their ever-evolving products and brand promotions, such as Spandex and Skims.

The use of high-quality fabrics, the incorporation of advanced design engineering, and website traffic support market leadership. They focus on the necessities of comfort, durability, and flexibility, thus maintaining competitiveness and expanding the range of clients.

The Shapewear Market is segmented as follows:

By Product Type

• Shaping Briefs
• Shaping Shorts
• Shaping Tops
• Shaping Leggings

By Control Level

• Light Control
• Medium Control
• Firm Control
• Extra Firm Control

By Gender

• Women
• Men

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America