Global Secondary Macronutrients Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the global Secondary Macronutrients Market is expected to record a CAGR of 5.3% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 58.6 million. By 2032, the valuation is anticipated to reach USD 72.1 million.

CROPLAND AREA PER CAPITA BY REGION

Source: According to FAOSTAT

The secondary macronutrients market involves minerals, vitamins, and other essential nutrients required in smaller quantities. These nutrients are crucial for supporting various physiological functions and overall health. This market is diverse, encompassing minerals like calcium, magnesium, and trace elements, along with vitamins.

It caters to health-conscious consumers, including those with specific dietary needs or deficiencies. Current trends emphasize sustainability, clean labelling, and the incorporation of secondary nutrients into functional foods and supplements. Personalized nutrition solutions and advancements in nutrient delivery technology are also shaping the market’s trajectory.

Secondary Macronutrients Market – Significant Growth Factors

The Secondary Macronutrients Market presents significant growth opportunities due to several factors:

• Health and Wellness Awareness: Growing awareness of the essential role of secondary nutrients in supporting overall health and preventing deficiencies is driving demand for products fortified with minerals, vitamins, and other essential elements.

• Aging Population: As the global population ages, there’s an increasing focus on maintaining bone health and addressing age-related deficiencies, spurring demand for secondary nutrient supplements.

• Dietary Restrictions and Preferences: Individuals with dietary restrictions, such as vegetarians or those with specific allergies, seek supplements to address potential nutrient gaps, driving market growth.

• Functional and Personalized Nutrition: The trend towards functional and personalized nutrition has extended to secondary nutrients, with consumers seeking supplements that cater to specific health goals and individual needs.

• Sustainable Sourcing and Ethical Practices: Embracing sustainable sourcing practices and ethical considerations in secondary nutrient production can attract environmentally conscious consumers and set brands apart in a competitive market.

• Innovative Delivery Formats: Developing innovative delivery formats, such as gummies, dissolvable tablets, or effervescent powders, can enhance convenience and appeal to consumers who prefer novel ways of consuming secondary nutrient supplements.

• Digital Health Platforms: Online health platforms and mobile apps are becoming popular tools for educating consumers about the importance of secondary nutrients. These platforms offer personalized recommendations, helping individuals track and optimize their intake of minerals, vitamins, and other essential nutrients.

Secondary Macronutrients Market – Mergers and Acquisitions

The secondary macronutrient market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Secondary Macronutrients Market include:

• BlueRock Therapeutics and bit.bio: In 2023, BlueRock Therapeutics and bit.bio announced collaboration and option agreement for the discovery and manufacture of regulatory T cell (Treg) based therapies. Research collaboration leverages bit.bio’s machine learning-powered discovery platform to identify transcription factor (TF) combinations for reprogramming induced pluripotent stem cells (iPSCs) into Tregs.

• BASF and Glycosyn: In 2019, BASF and Glycosyn signed a partnership agreement for the development and commercialization of human milk oligosaccharides (HMOs) for broad use in dietary supplements, functional nutrition, and medical food.

• ADM and Mayo Clinic: In 2017, ADM’s collaboration with Mayo Clinic involved joint research and development of personalized nutrition solutions. The goal of the collaboration is to develop a personalized nutrition model that predicts the effects of probiotics, prebiotics, and other metabolites, as well as other nutrients in microbiome shifts, for improving individual health.

• Nestlé’s Acquisition of Atrium Innovations: In 2017, Nestlé’s acquisition of Atrium Innovations bolstered its offerings of science-based nutritional products enriched with secondary nutrients, reinforcing its commitment to wellness and healthy living. Nestlé extends its consumer healthcare portfolio by agreeing to acquire Atrium Innovations.

• ADM’s Acquisition of Sojaprotein: In 2021, ADM’s acquisition of Sojaprotein expanded its plant-based protein and secondary nutrient offerings, aligning with the increasing demand for sustainable and plant-centric diets, and strengthening its presence in the market.

• Ingredion’s Acquisition of PureCircle: In 2020, Ingredion’s acquisition of PureCircle enabled it to expand its portfolio of naturally derived secondary nutrients, particularly stevia-based sweeteners, catering to the rising demand for healthier sugar alternatives and addressing wellness-conscious consumer preferences.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Secondary Macronutrients Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Secondary Macronutrients Market – Significant Threats

The secondary macronutrient market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Misleading Health Claims: The market is at risk of misleading or unverified health claims on supplements and fortified foods, potentially leading consumers to rely on inadequate products and undermining the credibility of the industry.

• Regulatory Challenges: Evolving regulations and varying standards across regions pose a threat. Non-compliance with labelling, health claim regulations, and safety standards can lead to product recalls, legal actions, and damage to brand reputation.

• Consumer Scepticism: Lack of clear understanding or scepticism about the necessity and effectiveness of secondary nutrient supplements can hinder market growth, especially if consumers question the value of investing in such products.

• Contamination and Quality Control: Poor quality control and contamination of supplements with harmful substances can lead to health risks, eroding consumer trust and impacting the reputation of the entire secondary macronutrients market.

• Competing Health Trends: Shifting consumer preferences toward whole foods and natural sources of secondary nutrients can challenge the demand for supplements, especially if individuals opt for obtaining nutrients solely from their diets, potentially affecting market growth.

Report Scope

Category-Wise Insights

By Nutrient:

• Calcium: Calcium, a crucial secondary nutrient, is essential for building strong bones and teeth, aiding nerve signalling, and supporting muscle function. Trends in the Secondary macronutrient market highlight a growing demand for calcium-fortified products due to increased awareness of bone health and osteoporosis prevention. 

• Magnesium: Magnesium, another vital secondary nutrient, is integral for muscle and nerve activity, blood pressure regulation, and bone health. Current market trends show a rising interest in magnesium supplements and fortified foods, driven by its recognized role in promoting heart health and relaxation.

• Sulfur: Often less recognized, sulfur is an essential secondary nutrient contributing to amino acid and vitamin synthesis, impacting metabolic processes. Trends in the Secondary macronutrient market underscore the exploration of sulfur’s health benefits, driving research and potential inclusion in dietary supplements catering to specialized health needs.

By Formulation

• Liquid Formulation: In the context of the secondary macronutrient market, liquid formulations pertain to products where secondary nutrients are incorporated into liquid formats, such as beverages or supplements. These formulations provide convenient and swift consumption, allowing for rapid absorption. Current trends underline a rising preference for liquid formulations due to their on-the-go convenience, driving the development of nutrient-enriched beverages and functional shots.

• Dry Formulation: Dry formulations involve secondary nutrients presented in powder or solid forms, commonly used in supplements, fortified foods, and capsules. These formulations offer extended shelf life and easy portability. Emerging market trends showcase a focus on dry formulations as they align with sustainability objectives, reduce packaging waste, and provide opportunities for customization. Consumers are increasingly interested in dry formulations that can be mixed with liquids of their choice, catering to personalized nutrition preferences.

By Crop Type

• Cereals and Pulses: In the Secondary macronutrient market, cereals (such as wheat and rice) and pulses (like beans and lentils) are staple crops rich in essential nutrients like minerals and vitamins. These crops play a vital role in providing secondary nutrients that support healthy growth and overall well-being. A trend in this category involves the fortification of cereal-based products with secondary nutrients to address nutrient deficiencies and enhance the nutritional value of daily diets.

• Oilseeds and Pulses: Within the Secondary macronutrient market, oilseeds (such as soybeans and sunflower seeds) and pulses (like chickpeas) offer a dual benefit by providing oil and protein. These crops are valued for their secondary nutrient content, contributing to balanced nutrition. A rising trend involves using oilseeds and pulses as valuable sources of plant-based protein and nourishing oils.

• Fruits and Vegetables: Fruits (including citrus fruits and berries) and vegetables (like leafy greens) are rich sources of vitamins, minerals, and antioxidants. They form a cornerstone of the Secondary macronutrient market, contributing to overall well-being. A notable trend in this segment involves the rise of functional foods and beverages containing fruit and vegetable extracts, responding to consumer preferences for natural sources of secondary nutrients.

• Others: The “others” category encompasses a diverse range of crops that also supply essential secondary nutrients. As a trend, there’s an increased emphasis on exploring the nutrient profiles of lesser-known crops and incorporating them into the market. This trend aligns with the broader movement towards diversifying diets and promoting novel sources of nutrition to address global health challenges.

Secondary Macronutrients Market – Regional Analysis

The secondary macronutrients market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America: In North America, a significant trend in the Secondary macronutrient market is the surge in demand for fortified foods and supplements that offer specific secondary nutrients like vitamins and minerals. Consumers are increasingly seeking products to address deficiencies and support overall health. The trend also extends to personalized nutrition solutions, with a focus on individualized nutrient intake and wellness.

• Europe: Europe is experiencing a trend towards clean-label and organic secondary nutrient products. Consumers are showing a preference for transparent labelling and sustainably sourced ingredients. This region also witnesses a growing interest in ancient grains and traditional crops as sources of secondary nutrients, aligning with the “back to basics” movement in nutrition.

• Asia-Pacific: In the Asia-Pacific region, a noteworthy trend is the incorporation of secondary nutrients into traditional culinary practices. Consumers are exploring the nutritional value of local ingredients rich in vitamins and minerals. Additionally, the market sees a surge in demand for fortified foods targeting specific nutritional needs, driven by increasing health awareness and the influence of global dietary trends.

• LAMEA (Latin America, Middle East, and Africa): LAMEA is witnessing a trend towards the promotion of indigenous crops rich in secondary nutrients. Local produce, such as ancient grains and native fruits, are being highlighted for their nutritional value. This region also experiences a rising demand for fortified products tailored to combat specific deficiencies prevalent in the population, reflecting the region’s unique dietary patterns and health concerns.

Competitive Landscape – Secondary Macronutrients Market

The secondary macronutrient market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

• Nestlé S.A.
• Abbott Laboratories
• Royal DSM N.V.
• BASF SE
• DuPont de Nemours Inc.
• Archer Daniels Midland Company
• Lonza Group AG
• Kerry Group plc
• Cargill Incorporated
• Ingredion Incorporated
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Emerging players like Ritual and Care/of have entered the Secondary macronutrient market with innovative personalized nutrition offerings, leveraging technology for tailored supplement regimens. Huel has disrupted the market by introducing meal replacement products that cater to convenience-driven lifestyles, incorporating a blend of secondary nutrients.

Established giants like Bayer AG and Nutrilite (Amway) continue to dominate the Secondary macronutrient market due to their extensive product portfolios and global presence. They lead by investing in research-backed formulations, consumer education, and strong distribution networks. These industry leaders hold significant market share and influence in shaping consumer preferences for secondary nutrient products.

The Secondary Macronutrients Market is segmented as follows:

By Nutrient

• Calcium
• Magnesium
• Sulfur

By Formulation

• Liquid
• Dry

By Crop Type

• Cereals and pulses
• Oilseeds and pulses
• Fruits and vegetables
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America