Global Raw Pet Food Market 2024–2033

Reports Description

According to current market research conducted by the CMI Team, the global Raw Pet Food Market is expected to record a CAGR of 4.7% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 33,070.6 Million. By 2033, the valuation is anticipated to reach USD 50,478.8 Million.

The raw pet food market includes a variety of natural and less processed forms of nutrition and feeding of pets, most frequently made of the muscle and offal of raw meat, bones, fruits and vegetables. Such types of diets are aimed at fulfilling the evolutionary nutrition requirements of pets with a focus on nutrition, digestibility and more generally health benefits.

The increase trend of concern regarding pet health, the place of pets as family members, and general aversion to pet snacks have supported the market’s attractiveness. Major businesses on the market have a wide range of products available such as frozen, freeze – dried, dehydrated among others to meet the various dietary requirements of pets. The market keeps on growing internationally due to the growing demand for natural and sustainable pet care products.

Raw Pet Food Market – Significant Growth Factors

• Increasing Pet Humanization: Pet parents increasingly consider their pets as family members and treat them as such they care for their nutrition more than before and desire a quality natural pet dietary food like raw pet food.

• Health and Wellness Trends: The growing tendency of pet health problems associated with growing allergies, obesity, digestive disorders makes the pet parents look for healthier options for their pets, which is the raw diets in this case, as they seek to meet the nutritional requirements of pets in a healthy way.

• Expansion of Distribution Channels: Improved distribution through specialized websites, branded pet shops, veterinary practices and hyper markets facilitates market penetration and diversification of demands for consumer satisfaction and ease.

• Educational Initiatives: Manufacturers and veterinarians’ education to the consumers about the advantages of the raw diets and raw pet food nutrition renders the users more aware, convinced and willing to use raw pet food.

• Global Market Expansion: With the advent of modern, more paying, and more loving pet owners penetration of the market in other geographical areas is possible because of the heightened feeling of pet health and the need for better, healthier food for them.

• Product Innovation: Research and development of new compositions, new packaging, and creation of new product lines aimed at health problems of pets (for example, overweight, allergies) and its user (for example, single serving) propel the company’s growth and differentiation on the market as well as satisfying changing customer requirements.

• Sustainability Initiatives: Sustainable sourcing of raw materials, packaging, and production processes presents the opportunity of capturing the attention of eco-friendly consumers and boosting brand equity in the raw pet food market.

Raw Pet Food Market – Key Developments

The Raw Pet Food Market has undergone several significant changes in recent years, the aim of these being the further development of the companies in the market by utilizing such synergies to enrich the company`s products and make them more profitable. The following are examples of strategic developments done by players in the Raw Pet Food Market:

• In 2023, Scientific Remedies, the foremost company for animal health products, teamed up with one of the biggest pet food companies in Spain, Affinity Petcare, to launch Affinity Advance, a new brand of novel and healthy pet food products. The combination of their capabilities in animal health and nutrition will create a new brand of novel and healthy pet food products.

• In 2021, Benyfit Natural, a leading pet food brand of RPFC Group in Europe, launched new raw bones and complete meals in the raw dog food line-up by expanding its product offerings to fulfil the rising demand for natural and nutritionally balanced pet food options.

Such key developments have helped the companies expand their product offerings, improve their market share, and capitalize on the growth opportunities in the Raw Pet Food Market. This trend is expected to continue as companies look to have a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Raw Pet Food Market – Significant Threats

The Raw Pet Food Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Safety Concerns: The risks posed by the contamination of the raw meats e.g. bacteria such as Salmonella, E. coli, which carry health risks to pets and humans, can holdback the growth of the raw pet food market.

• Regulatory Challenges: The continuous change in regulation and safety of pet food other compliance requirements add an extra cost, administrative expense and affect market operations.

• Perception and Misconceptions: Customer beliefs and misconceptions regarding the level of nutrition and safety of raw food diets as opposed to more traditional pet diets can also be barriers to an increase in the market.

• Supply Chain Disruptions: Disadvantages of the production structure include dependence on raw materials and raw materials price fluctuations as well as problems with logistics and transportation of finished goods which can reduce their effective availability and escalate costs.

• Competition from Conventional Pet Foods: Long term market leadership and stout advertising of traditional manufacturers of pet food who make processed diets seen as handy and safe create barriers to marketing raw diets for pets.

Category-Wise Insights:

By Pet Type

• Dogs: Raw pet food for dogs consists of raw meat, bones, and vegetables in the form of uncluttered diets. This segment is witnessing trends like customized formulations as per different life stages, breed orientated diets, and recipes addressing some health problems like joint health and weight management. The market is aided by increasing consumer preference for organic and locally sourced raw materials.

• Cats: Raw diet for kittens and cats includes flesh and other various organ meats providing a high protein carnivorous diet. Trends emphasize protein rich diets, rich in protein and free of grains and providing urinary, hairball and digestive health. There has been an increasing demand for limited ingredient diets due to the rise in food allergies and food sensitivities.

• Others: Raw pet food for other pets such as ferrets or birds formulate nutrition based on the animal’s biological composition and incorporate a high degree of natural ingredients and specialized compositions according to the individual’s needs and health status. This trend involves the production of new product lines in addition to those already existing in the market that are fortified with nutrients and additives and are underlying specific health benefits and improve overall health and life expectancy.

By Protein Source

• Chicken: Chicken-based raw pet food encompasses chicken meat, bone, and various bits of internal organs to give them a source of protein and other nutrition. It still remains a common option to the market as it is cheaper and heavily available for pets that are used to poultry diet.

• Beef: Beef based raw pet food contains raw beef cuts and internal organs of the cattle thus is among the food that is high in protein as well as essential fats. In excess of the above finding the growing propensity of consumers looking for novel proteins as well as premium quality beef also moves the market.

• Turkey: Turkey based raw pet food consists of raw meat and organ of turkey, also known for the generally healthier content relative to other sources of protein; it is an ideal option for pets that usually have allergies to other protein sources. Growing concern over dietary restrictions increases the use of turkey in formulations of raw pet food.

• Fish: Fish based raw pet food is made of the meat fish and oil in it contains omega 3’s and proteins that are good in health especially concerning the skin, fur and joints. Spread of knowledge and awareness that fish is an alternative source of protein which is nutritious and healthy also influences the inclusion of fish in raw diets.

• Lamb: Lamb based raw pet food includes raw lamb meat and organs to act as novel protein for non-elimination diet pets that are allergic to common proteins. Need for such novel protein alternatives and good digestibility drives lamb in raw pet food applications.

• Others: Raw pet food formulations may comprise unusual proteins such as venison, rabbit, or duck in order to provide such pets with other types of protein if they require it or if they choose to do so. A stronger demand for such diverse protein options is what drives innovation and differentiation in the raw pet food industry.

By Price Range

• Mass: Raw pet food products belonging to mass market segments are usually cheap and easy to get to, making them appealing for those pet owners who are budget conscious. These products are usually compromised by paying more attention in providing basic nutrition and cheap prices rather than including higher quality ingredients and specialized formulations.

• Premium: These kinds of pet food products are made using high-quality ingredients, less processing and more importantly the formulas are designed to solve specific health issues. They target pet owners who need better nutrition for their pets but are ready to spend extra cash on quality and nutrition.

By Sales Channel

• Wholesalers/Distributors: These businesses mainly sell raw pet food to retail shops, clinics, and other more valuing efficiency of supplying a wider market and saving on logistics so that goods are available in every part of the country.

• Convenience Stores: With an increasing number of pet food products in their shelves, convenience stores include raw pet food in their growing pet products sections in response to the market needs for fast and easy purchases of pet supplies.

• Pharmacy/Drug Stores: In an effort to capture the growing market of pet owners who prefer natural products, pharmacies and other drug stores are introducing raw pet foods into their editable pet products’ section.

• Online Retailers: With a surge in raw pet food sales over the past year, online retailers meet the need for convenience, variety and home delivery among younger pet owners who hunt for options and deals.

• Pet Specialty Stores: These stores offer a particular category of goods relating to pets, including various types of raw pet food to those consumers who have specific questions and needs and are looking for proper nutrition for their pets.

• Others: The other segments include production areas, individual farmers, and small local food shops known as gourmet pet food stores, these stores provide raw pet foods which are new and uncommon in appealing pet owners who want ready-made or gourmet ingredients.

Report Scope

Raw Pet Food Market – Regional Analysis

The Raw Pet Food Market is segmented into various regions: North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America: In North America, cheap alternatives to raw pet food are no longer the reality as in any urban area people are concerned with adopting premium and natural pet food. In such circumstances, everyday people tend to make healthier choices which improve the revenue of the online retailers and specialized pet stores. The safety and the labelling remain a cause for concern, and level of regulatory debate tends to alter the market circumstances.

• Europe: In Europe, most of the pet owners prefer for nice meal pet food including raw diets. There is an emphasis on the use of natural and local raw materials which is enhanced by strong laws on the protection of animals and the safety of the end products. Ecological people who care about the issues of marketing ensure that they purchase pet products from specialized shops or the internet.

• Asia-Pacific: The Asia Pacific might experience quick urban advancement and high growth rates of pet ownership which is a factor for raw feeding convenience and healthy feeding options for pets. E-commerce businesses aid significantly in the cases of market development because technologies have many products and tempt modern children. Larger pet markets are evolving towards the trends of pet humanization and health trends.

• LAMEA (Latin America, Middle East, and Africa): The LAMEA countries are gradually beginning to accept the Western influence in the form of greater utilization of a raw pet food diet, as more people move to cities and have more money to spend. Increasing the number of pet shops and expanding e-commerce meets the needs of prosperous woman urban pet owners drying for deluxe pet care products. There are challenges that needs to be catered such as navigating the diverse regulatory landscapes along with adapting products to the local preferences and economic conditions.

Competitive Landscape – Raw Pet Food Market

The Raw Pet Food Market is highly competitive, with many retailers and manufacturers globally. Some of the key players in the market include:

• Primal Pet Foods
• Stella & Chewy’s
• Instinct (Nature’s Variety)
• Orijen
• Merrick Pet Care
• Bravo Pet Foods
• Vital Essentials
• Northwest Naturals
• Answers Pet Food
• Raw Bistro
• Tylee’s
• Smallbatch Pets
• Marty Pets
• Nature’s Logic
• Darwin’s Natural Pet Products
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Recent entrants in the raw pet food market have adopted innovations to begin establishing a foothold. Smallbatch Pets and Dr. Marty Pets, for instance, offer niche targeting through specialized diets and responsible ingredients positioning useful for building a niche.

However, industry leaders, including Primal Pet Foods and Stella & Chewy’s, leverage beefed-up distribution methods, brand awareness, and quality and safety to their advantage. Many of these leading companies are engaged in research, product branding and consumer education activities to counter competition and take advantage of the increasing appetite for natural and premium pet nutrition products leading to enhanced competitiveness.

The Raw Pet Food Market is segmented as follows:

By Pet Type

• Dogs
• Cats
• Others

By Protein Source

• Chicken
• Beef
• Turkey
• Fish
• Lamb
• Others

By Price Range

• Mass
• Premium

By Sales Channel

• Wholesalers/Distributors
• Convenience Stores
• Pharmacy/ Drug Stores
• Online Retailers
• Pet Specialty Stores
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America