Global Plus Size Clothing Market 2024 – 2033

Reports Description

As per the current market research conducted by the CMI Team, the global Plus Size Clothing Market is expected to record a CAGR of 4.5% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 309 Billion. By 2033, the valuation is anticipated to reach USD 480 Billion.

Plus size clothing is defined as clothing that is particularly designed for people who wear larger than the standard size clothes. The size of the clothes may vary according to the region or brand. This clothing usually starts at a size 12 or 14 and goes up to size 30 and beyond in women’s clothing, whereas in men, they start above XL size. The plus size clothing includes several clothes such as casual wear, formal wear, activewear, outerwear and others.

This term originated in the fashion industry to describe clothing that accommodates diverse body shapes and sizes beyond that of traditional clothing offered. The plus-size clothing industry market is being driven by several variables such as rising body positivity and inclusivity movements, growing plus-size population, increasing obesity rate, increased focus by fashion brands, rising e-commerce sector, growing social media influence among consumers, and others. However, the high production cost and limited availability and variety might be a major restraining factor for the expansion of the plus size clothing industry.

• The World Health Organization (WHO) stated that:
  • 1 in 8 people will live with obesity globally in 2022, whereas adult obesity has more than doubled since 1990, and adolescent obesity has become quadrable.
  • 37 million children below the age of 5 and 2.5 billion adults (18 years or older) were overweight.

• As per the analysis by Retyp, approximately 268 million online shoppers in 2022, this number increase by around 285 million by 2025.

• As per the recent study conducted by Affilinet, men are more likely to shop online with a share of 84.3% as compared to 77% of women. The age group of male shoppers were between 25 and 49.

Plus Size Clothing Market:  Growth Drivers

The rising expansion of the overweight population

The increasing expansion of the overweight population, especially in economies like the US, India, China, and others, is a prominent factor in the expansion of the industry. The increasing obesity among the population raises the demand for plus size clothing because it adjusts as per the figure of individuals. It is specially designed for the overweight population that accommodates larger waistlines, hips, and others.

For instance, as per the recent findings by NCD Risk Factor Collaboration (NCD-RisC), it is calculated that above 1 billion population across the globe live with obesity, which translates to 880 million adults and 159 million children and adolescents aged 5-19 years.

Shift towards online shopping

The global shift towards online shopping globally drives the market growth. E-commerce platforms provide a broader range of size options that allow plus size consumers to find what they need without facing limited in-store inventory. Online giants like Amazon and Flipkart open specific shops for the plus size people influencing the market penetration.

For instance, in February 2023, The Plus Shop, a newly curated store offering plus-size clothing from multiple brands in India, was introduced by Amazon Fashion. With over 6 lakh products to pick from, Amazon has partnered up with brands like Biba, W for Woman, Bigbanana, Pluss, Allen Solly, Nykd by Nykaa, and the U.S. Polo Association for this program. Apparel in sizes 2XL-8XL is available at least 50% discount.

Plus Size Clothing Market: Recent Development

The plus-size clothing industry adopted several strategies, which include product launches, acquisitions, collaboration, expansion, and others. Some of the company strategies include:

• In April 2023, Full Beauty Brands acquired Eloquii Inc. Through the acquisition, Full Beauty Brands was able to increase its market share in the rapidly expanding plus-size women’s market in the United States.

• In November 2022, Adidas and 11 Honoré collaborated to launch the activewear capsule manufactured particularly for plus sizes population, starting from 1X to 4X.

These expansion and collaboration strategies have expanded the market presence of the company in the plus size clothing industry and gained its competitive edge.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Plus Size Clothing Market: Challenge

Limited design availability and high production cost

The fashion industry in plus size clothing still provides few design and style alternatives for the target customers as compared to standard sizes. Plus size clothing often does not offer the same choice of styles, cuts, and colors, which may turn off shoppers looking for trendy choices. This constraint limits the market expansion. Furthermore, the production of plus size clothing needs more fabric and developing patterns to fit different body forms. This sometimes leads to greater production costs than regular sizes. Thus, hampering the market.

Plus Size Clothing Market: Segmentation Analysis

By Product:

The casual segment is expected to garner the largest market in the projected period. The segment is primarily driven by the trend toward comfortable and fashionable everyday wear. With the rise of remote work and casual workplace environments, consumers want adaptable products that combine comfort and style. Torrid and Lane Bryant have expanded their casual wear lines to include modern tops, comfortable trousers, and stylish dresses for plus size shoppers.

Besides, the sportswear segment growing at a rapid rate. The growing emphasis on health and fitness, combined with the body acceptance movement, has created a demand for plus size sportswear.

By Gender:

The women segment dominates the plus size clothing market. The growing representation of diverse body types in media and advertising is the major factor for the segment’s rise. Moreover, the rising prevalence of obesity in women is another important factor that influences market growth.

Besides, the men segment shows a rapid expansion. The segment expansion is attributed to the increasing online shopping and growing awareness regarding plus size clothing.

Report Scope

Plus Size Clothing Market: Regional Analysis

North America is projected to dominate the plus size clothing market. The market share growth of plus size clothing in the North American area is attributed to the growing e-commerce industry and the increasing prevalence of obesity in the population.

Furthermore, the presence of major manufacturers and online platform hubs like Amazon, Walmart and others drives the growth of the market. Additionally, technological advancement in the manufacturing of clothes drives the expansion of the market in the region. Also, the increasing social media and influencer marketing propel the expansion of the industry.

However, the Asia Pacific is growing at a significant pace in the global plus size clothing industry. The expansion of the industry in the Asia Pacific region is owing to the increasing awareness among the population regarding plus size clothes. Moreover, the rising investment by the key players influences the market growth in the Asia Pacific region.

List of the prominent players in the Plus Size Clothing Market:

• MANGO
• Hennes & Mauritz AB
• F21 IPCo LLC
• Nike Inc.
• Adidas America Inc.
• Puma SE
• Lane Bryant
• RALPH LAUREN MEDIA LLC
• ASOS
• Ashley Stewart
• Others

The Plus Size Clothing Market is segmented as follows:

By Product

• Casual
• Sportswear
• Inner Wear
• Ethnic Wear
• Formal
• Night Wear
• Others

By Gender

• Women
• Men
• Children

By Age Group

• Below 15
• 16 to 59
• 60 & Above

By Pricing

• Mass
• Premium
• Luxury

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America