Online On-demand Laundry Service Market Size, Share, Growth Analysis Report By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), and By Region - Global Industry Overview, Statistical Data, Competitive Intelligence, Trends, Outlook, and Forecast 2024–2033
Report Snapshot
Study Period: | 2025-2034 |
Fastest Growing Market: | Asia-Pacific |
Largest Market: | Europe |
Major Players
- Neatly
- Rinse Inc.
- Hampr
- Hamperapp
- Others
Reports Description
Global “Online On-demand Laundry Service Market” research report comprises historic data, current market estimations & forecasts, PEST analysis, driving & restraining factors, upcoming technologies, competitive analysis, and technological developments concerning the related industry. Further, the report categorizes the key profiles of global key players.
Additionally, the global Online On-demand Laundry Service market potential report is studied with the amalgamation of steps, including industry insights and practical solutions. As per the research on the “Global On-demand Laundry Service Market”, the market size is estimated at around USD 16.34 Billion in 2021 and is projected to reach USD 28.63 Billion by 2030 with a CAGR growth of approximately 36% during 2025-2034.
Online On-demand Laundry Service Market: Overview
Presently, Online On-demand Laundry Service has emerged as an essential component in the consumer service industry. The rising prevalence of laundry service apps is making the process even more convenient, reliable, and efficient, for the users. Customers can conveniently schedule pick-up and drop-off of their laundry anytime anywhere. The shifting trend toward on-demand services globally, particularly due to the rising working population, is pushing the demand for Online On-demand Laundry services.
Online On-demand Laundry Service Market: COVID–19 Impact Analysis
The COVID-19 pandemic had a varied impact on the dry cleaning and laundry services industry, depending on the customer base. Travel bans, lockdowns, and the temporary shutdowns of the hospitality sector impacted the market negatively in 2020. However, there was a sharp increase in the hospital customer base for certain service providers. The personal segment, however, witnessed a sharp decline as people were working from home and avoiding contact with outside services to curb the infection. However, with the revocation of lockdowns and the opening of the travel & hospitality industry, the market is expected to exhibit significant growth in the coming years.
Online On-demand Laundry Service Market: Growth Drivers
Widespread smartphone usage and comfortable services offered
The widespread use of smartphones coupled with rising internet penetration has resulted in high usage of online services, including Online On-demand Laundry Services. Some of the service providers’ facilities such as free door pick-up and delivery, which is time-consuming and cost-effective. This comfort offered to customers is propelling the demand of the market.
Increasing awareness for eco-friendly laundry detergents
The demand for Online On-demand Laundry services s is witnessing growth from the commercial sector’s end-users. These include hotels, restaurants, hospitals, and railways, among others. Further, the stringent government regulations concerning water pollution and rising awareness among individuals have pushed these industries to use eco-friendly washing procedures.
The end-users, such as the hospitality industry, thus use this as a promotion opportunity by showing their inclination towards eco-friendly products. The market players are focused on using advanced technologies, which provide the best eco-friendly solutions. Thus, the demand is influenced positively by the awareness of eco-friendly laundry detergents as well.
Online On-demand Laundry Service Market: Segmentation Analysis
The market for Online On-demand Laundry services is classified into service and application. Based on service, the market for laundry care is expected to hold the dominant position in 2021. The rising awareness of personal hygiene and rapidly increasing working-class population is boosting the growth of the segment. Moreover, growing awareness among individuals is boosting market growth. For instance, as per the Environmental Protection Agency of the US, the Water Sense Label laundry service use around 20% less water, compared to conventional washing.
By application, the commercial segment led the market throughout the study. The key factor influencing the growth of the commercial segment is due to increasing demand for laundry services in the hospitality and travel industry. The hospitality industry across the world is boosted by new openings and the expansion of hotels and restaurants. Also, hospitals are one of the major revenue contributors to the commercial segment.
Report Scope
Feature of the Report | Details |
Market Size in 2021 | USD 16.34 Billion |
Projected Market Size in 2030 | USD 28.63 Billion |
CAGR Growth Rate | 36% CAGR (2025-2034) |
Base Year | 2023 |
Forecast Period | 2025-2034 |
Prominent Players | Neatly, Rinse, Inc., Hampr, Hamperapp, PML Solutions, Mulberrys Garment Care, Laundryheap, The Hustle, ihateironing, FlyCleaners, , WASHMEN, Press Technologies Inc., Procter and Gamble, and Others |
Key Segment | By Service, Application, and Region |
Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Key Insights:
- As per the analysis shared by our research analyst, the Online On-demand Laundry Service market is estimated to grow annually at a CAGR of around 36% over the forecast period (2025-2034).
- In terms of revenue, the Online On-demand Laundry Service market size was valued at around USD 16.34 billion in 2021. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
- Based on service segmentation, the laundry care segment was estimated to exhibit maximum market share in the year 2021.
- Based on application segmentation, the commercial segment was the leading revenue-generating category in 2021.
- On the basis of region, the Asia Pacific region was the leading revenue generator in 2021.
Recent Development
- June 2021: Sorterz announced its focus on targeting army and government hospitals, hostels, railways, and hotels. Sorterz is a laundry service start-up based in Banglore providing dry cleaning, washing, and ironing services to institutional facilities.
- May 2020: Oxwash, a dry-cleaning startup announced a £1.4m investment from TrueSight Ventures, Biz Stone, Paul Forster, Founders Factory, as well as other angel investors.
- August 2019: Quikr, the classifieds company in India, signed an agreement with LaundryAnna for expanding its business QuikrEasy, its hyperlocal household services segment.
Regional Landscape
The market is dominated by the North America region. The expanding number of organizations across the region using technology-driven administration is expected to boost market growth. Further, the high living standard of people in the US and Canada is also fueling market growth. Further, being a technologically advanced country, the service providers based in the US implement innovative dry-cleaning machines and technologies. Also, Europe is projected to be the second-largest revenue contributor in the global market.
The presence of a significant hospitality industry in the region is one of the major factors accelerating the growth of the Online On-demand Laundry Service market. Whereas, Asia Pacific is expected to exhibit noteworthy CAGR owing to increasing urbanization as well as a surge in hotels, hospitals, and hostels. Also, the working-class population in the country is constantly increasing, boosting the growth of the Online On-demand Laundry Services s market.
Competitive Landscape
The business model used by players operating in the market is on-site. Further, the marketplace is very suitable for start-ups, even who don’t own the equipment. The entry barriers to the market are low, thus it’s moderately fragmented. The buyer’s bargaining power is more, and competition is high. Our research report offers comprehensive company profiles of key players operating in the Online On-demand Laundry Service market. These include the business description, financials, services offered, SWOT analysis, and key developments. Further, we provide our customers with leverage to modify the player’s company profiling as per their requirements.
The global online on-demand laundry service market is segmented as follows:
By Components
- Apps
- Services
- Dry cleaning
- Wash & Fold
- Hang Dry
- Others
By Services
- General Washing
- Wash & Fold
- Dry Cleaning
- Delivery Services
- Others
By Laundry Items
- Casual Wears
- Bedding
- Robes
- Hang Dry items
- Suits, Coats and Blazers
- Home Decoration Clothes
- Others
By End-User
- Residential
- Commercial
By Geography
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research Methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research Methodology
- Chapter 2. Executive Summary
- 2.1 Global Online On-demand Laundry Service Market, (2025 – 2034) (USD Billion)
- 2.2 Global Online On-demand Laundry Service Market: snapshot
- Chapter 3. Global Online On-demand Laundry Service Market – Industry Analysis
- 3.1 Online On-demand Laundry Service Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Widespread smartphone usage
- 3.2.2 Driver 2
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Service
- 3.7.2 Market attractiveness analysis By Application
- Chapter 4. Global Online On-demand Laundry Service Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Online On-demand Laundry Service Market: company market share, 2025
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Online On-demand Laundry Service Market – Service Analysis
- 5.1 Global Online On-demand Laundry Service Market overview: By Service
- 5.1.1 Global Online On-demand Laundry Service Market share, By Service, 2025 and 2034
- 5.2 Laundry Care
- 5.2.1 Global Online On-demand Laundry Service Market by Laundry Care, 2022 – 2030 (USD Billion)
- 5.3 Dry Clean
- 5.3.1 Global Online On-demand Laundry Service Market by Dry Clean, 2022 – 2030 (USD Billion)
- 5.4 Duvet Clean
- 5.4.1 Global Online On-demand Laundry Service Market by Duvet Clean, 2022 – 2030 (USD Billion)
- 5.1 Global Online On-demand Laundry Service Market overview: By Service
- Chapter 6. Global Online On-demand Laundry Service Market – Application Analysis
- 6.1 Global Online On-demand Laundry Service Market overview: By Application
- 6.1.1 Global Online On-demand Laundry Service Market share, By Application, 2025 and 2034
- 6.2 Residential
- 6.2.1 Global Online On-demand Laundry Service Market by Residential, 2022 – 2030 (USD Billion)
- 6.3 Commercial
- 6.3.1 Global Online On-demand Laundry Service Market by Commercial, 2022 – 2030 (USD Billion)
- 6.1 Global Online On-demand Laundry Service Market overview: By Application
- Chapter 7. Online On-demand Laundry Service Market – Regional Analysis
- 7.1 Global Online On-demand Laundry Service Market Regional Overview
- 7.2 Global Online On-demand Laundry Service Market Share, by Region, 2025 & 2030 (USD Billion)
- 7.3. North America
- 7.3.1 North America Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.3.1.1 North America Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.3.1 North America Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.4 North America Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.4.1 North America Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.5 North America Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.5.1 North America Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- 7.6. Europe
- 7.6.1 Europe Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.6.1.1 Europe Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.6.1 Europe Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.7 Europe Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.7.1 Europe Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.8 Europe Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.8.1 Europe Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- 7.9. Asia Pacific
- 7.9.1 Asia Pacific Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.9.1.1 Asia Pacific Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.9.1 Asia Pacific Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.10 Asia Pacific Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.10.1 Asia Pacific Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.11 Asia Pacific Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.11.1 Asia Pacific Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- 7.12. Latin America
- 7.12.1 Latin America Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.12.1.1 Latin America Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.12.1 Latin America Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.13 Latin America Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.13.1 Latin America Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.14 Latin America Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.14.1 Latin America Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- 7.15. The Middle-East and Africa
- 7.15.1 The Middle-East and Africa Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.15.1.1 The Middle-East and Africa Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.15.1 The Middle-East and Africa Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.16 The Middle-East and Africa Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.16.1 The Middle-East and Africa Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.17 The Middle-East and Africa Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.17.1 The Middle-East and Africa Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- Chapter 8. Company Profiles
- 8.1 Neatly
- 8.1.1 Overview
- 8.1.2 Financials
- 8.1.3 Product Portfolio
- 8.1.4 Business Strategy
- 8.1.5 Recent Developments
- 8.2 Rinse Inc.
- 8.2.1 Overview
- 8.2.2 Financials
- 8.2.3 Product Portfolio
- 8.2.4 Business Strategy
- 8.2.5 Recent Developments
- 8.3 Hampr
- 8.3.1 Overview
- 8.3.2 Financials
- 8.3.3 Product Portfolio
- 8.3.4 Business Strategy
- 8.3.5 Recent Developments
- 8.4 Hamperapp
- 8.4.1 Overview
- 8.4.2 Financials
- 8.4.3 Product Portfolio
- 8.4.4 Business Strategy
- 8.4.5 Recent Developments
- 8.5 PML Solutions
- 8.5.1 Overview
- 8.5.2 Financials
- 8.5.3 Product Portfolio
- 8.5.4 Business Strategy
- 8.5.5 Recent Developments
- 8.6 Mulberrys Garment Care
- 8.6.1 Overview
- 8.6.2 Financials
- 8.6.3 Product Portfolio
- 8.6.4 Business Strategy
- 8.6.5 Recent Developments
- 8.7 Laundryheap
- 8.7.1 Overview
- 8.7.2 Financials
- 8.7.3 Product Portfolio
- 8.7.4 Business Strategy
- 8.7.5 Recent Developments
- 8.8 The Hustle
- 8.8.1 Overview
- 8.8.2 Financials
- 8.8.3 Product Portfolio
- 8.8.4 Business Strategy
- 8.8.5 Recent Developments
- 8.9 ihateironing
- 8.9.1 Overview
- 8.9.2 Financials
- 8.9.3 Product Portfolio
- 8.9.4 Business Strategy
- 8.9.5 Recent Developments
- 8.10 FlyCleaners
- 8.10.1 Overview
- 8.10.2 Financials
- 8.10.3 Product Portfolio
- 8.10.4 Business Strategy
- 8.10.5 Recent Developments
- 8.11 WASHMEN
- 8.11.1 Overview
- 8.11.2 Financials
- 8.11.3 Product Portfolio
- 8.11.4 Business Strategy
- 8.11.5 Recent Developments
- 8.12 Press Technologies Inc.
- 8.12.1 Overview
- 8.12.2 Financials
- 8.12.3 Product Portfolio
- 8.12.4 Business Strategy
- 8.12.5 Recent Developments
- 8.13 Procter and Gamble
- 8.13.1 Overview
- 8.13.2 Financials
- 8.13.3 Product Portfolio
- 8.13.4 Business Strategy
- 8.13.5 Recent Developments
- 8.1 Neatly
List Of Figures
Figures No 1 to 19
List Of Tables
Tables No 1 to 52
FAQs
“Asia Pacific” region will lead the global online on-demand laundry service market during the forecast period 2022 to 2030.
The key factor driving the market is the widespread use of smartphones coupled with rising internet penetration has resulted in high usage of online services, including online on-demand laundry services.
The key players operating in the online on-demand laundry service market are Neatly, Rinse, Inc., Hampr, Hamperapp, PML Solutions, Mulberrys Garment Care, Laundryheap, The Hustle, ihateironing, FlyCleaners, WASHMEN, Press Technologies Inc., Procter and Gamble, and Others.
The global online on-demand laundry service market is expanding growth with a CAGR of approximately 36% during the forecast period (2022 to 2030).
The global online on-demand laundry service market size was valued at US$ 81 billion in 2021.