Online On-demand Laundry Service Market Size, Share, Growth Analysis Report By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), and By Region - Global Industry Overview, Statistical Data, Competitive Intelligence, Trends, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Neatly
- Rinse Inc.
- Hampr
- Hamperapp
- Others
Reports Description
Global “Online On-demand Laundry Service Market” research report comprises historic data, current market estimations & forecasts, PEST analysis, driving & restraining factors, upcoming technologies, competitive analysis, and technological developments concerning the related industry. Further, the report categorizes the key profiles of global key players.
Additionally, the global Online On-demand Laundry Service market potential report is studied with the amalgamation of steps, including industry insights and practical solutions. As per the research on the “Global On-demand Laundry Service Market”, the market size is estimated at around USD 16.34 Billion in 2021 and is projected to reach USD 28.63 Billion by 2030 with a CAGR growth of approximately 36% during 2022-2030.
Online On-demand Laundry Service Market: Overview
Presently, Online On-demand Laundry Service has emerged as an essential component in the consumer service industry. The rising prevalence of laundry service apps is making the process even more convenient, reliable, and efficient, for the users. Customers can conveniently schedule pick-up and drop-off of their laundry anytime anywhere. The shifting trend toward on-demand services globally, particularly due to the rising working population, is pushing the demand for Online On-demand Laundry services.
Online On-demand Laundry Service Market: COVID–19 Impact Analysis
The COVID-19 pandemic had a varied impact on the dry cleaning and laundry services industry, depending on the customer base. Travel bans, lockdowns, and the temporary shutdowns of the hospitality sector impacted the market negatively in 2020. However, there was a sharp increase in the hospital customer base for certain service providers. The personal segment, however, witnessed a sharp decline as people were working from home and avoiding contact with outside services to curb the infection. However, with the revocation of lockdowns and the opening of the travel & hospitality industry, the market is expected to exhibit significant growth in the coming years.
Online On-demand Laundry Service Market: Growth Drivers
Widespread smartphone usage and comfortable services offered
The widespread use of smartphones coupled with rising internet penetration has resulted in high usage of online services, including Online On-demand Laundry Services. Some of the service providers’ facilities such as free door pick-up and delivery, which is time-consuming and cost-effective. This comfort offered to customers is propelling the demand of the market.
Increasing awareness for eco-friendly laundry detergents
The demand for Online On-demand Laundry services s is witnessing growth from the commercial sector’s end-users. These include hotels, restaurants, hospitals, and railways, among others. Further, the stringent government regulations concerning water pollution and rising awareness among individuals have pushed these industries to use eco-friendly washing procedures.
The end-users, such as the hospitality industry, thus use this as a promotion opportunity by showing their inclination towards eco-friendly products. The market players are focused on using advanced technologies, which provide the best eco-friendly solutions. Thus, the demand is influenced positively by the awareness of eco-friendly laundry detergents as well.
Online On-demand Laundry Service Market: Segmentation Analysis
The market for Online On-demand Laundry services is classified into service and application. Based on service, the market for laundry care is expected to hold the dominant position in 2021. The rising awareness of personal hygiene and rapidly increasing working-class population is boosting the growth of the segment. Moreover, growing awareness among individuals is boosting market growth. For instance, as per the Environmental Protection Agency of the US, the Water Sense Label laundry service use around 20% less water, compared to conventional washing.
By application, the commercial segment led the market throughout the study. The key factor influencing the growth of the commercial segment is due to increasing demand for laundry services in the hospitality and travel industry. The hospitality industry across the world is boosted by new openings and the expansion of hotels and restaurants. Also, hospitals are one of the major revenue contributors to the commercial segment.
Report Scope
| Feature of the Report | Details |
| Market Size in 2021 | USD 16.34 Billion |
| Projected Market Size in 2030 | USD 28.63 Billion |
| CAGR Growth Rate | 36% CAGR (2022-2030) |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Prominent Players | Neatly, Rinse, Inc., Hampr, Hamperapp, PML Solutions, Mulberrys Garment Care, Laundryheap, The Hustle, ihateironing, FlyCleaners, , WASHMEN, Press Technologies Inc., Procter and Gamble, and Others |
| Key Segment | By Service, Application, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Key Insights:
- As per the analysis shared by our research analyst, the Online On-demand Laundry Service market is estimated to grow annually at a CAGR of around 36% over the forecast period (2022-2030).
- In terms of revenue, the Online On-demand Laundry Service market size was valued at around USD 16.34 billion in 2021. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
- Based on service segmentation, the laundry care segment was estimated to exhibit maximum market share in the year 2021.
- Based on application segmentation, the commercial segment was the leading revenue-generating category in 2021.
- On the basis of region, the Asia Pacific region was the leading revenue generator in 2021.
Recent Development
- June 2021: Sorterz announced its focus on targeting army and government hospitals, hostels, railways, and hotels. Sorterz is a laundry service start-up based in Banglore providing dry cleaning, washing, and ironing services to institutional facilities.
- May 2020: Oxwash, a dry-cleaning startup announced a £1.4m investment from TrueSight Ventures, Biz Stone, Paul Forster, Founders Factory, as well as other angel investors.
- August 2019: Quikr, the classifieds company in India, signed an agreement with LaundryAnna for expanding its business QuikrEasy, its hyperlocal household services segment.
Regional Landscape
The market is dominated by the North America region. The expanding number of organizations across the region using technology-driven administration is expected to boost market growth. Further, the high living standard of people in the US and Canada is also fueling market growth. Further, being a technologically advanced country, the service providers based in the US implement innovative dry-cleaning machines and technologies. Also, Europe is projected to be the second-largest revenue contributor in the global market.
The presence of a significant hospitality industry in the region is one of the major factors accelerating the growth of the Online On-demand Laundry Service market. Whereas, Asia Pacific is expected to exhibit noteworthy CAGR owing to increasing urbanization as well as a surge in hotels, hospitals, and hostels. Also, the working-class population in the country is constantly increasing, boosting the growth of the Online On-demand Laundry Services s market.
Competitive Landscape
The business model used by players operating in the market is on-site. Further, the marketplace is very suitable for start-ups, even who don’t own the equipment. The entry barriers to the market are low, thus it’s moderately fragmented. The buyer’s bargaining power is more, and competition is high. Our research report offers comprehensive company profiles of key players operating in the Online On-demand Laundry Service market. These include the business description, financials, services offered, SWOT analysis, and key developments. Further, we provide our customers with leverage to modify the player’s company profiling as per their requirements.
The global online on-demand laundry service market is segmented as follows:
By Components
- Apps
- Services
- Dry cleaning
- Wash & Fold
- Hang Dry
- Others
By Services
- General Washing
- Wash & Fold
- Dry Cleaning
- Delivery Services
- Others
By Laundry Items
- Casual Wears
- Bedding
- Robes
- Hang Dry items
- Suits, Coats and Blazers
- Home Decoration Clothes
- Others
By End-User
- Residential
- Commercial
By Geography
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Online On-demand Laundry Service Market, (2022 – 2030) (USD Billion)
- 2.2 Global Online On-demand Laundry Service Market: snapshot
- Chapter 3. Global Online On-demand Laundry Service Market – Industry Analysis
- 3.1 Online On-demand Laundry Service Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Widespread smartphone usage
- 3.2.2 Driver 2
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Service
- 3.7.2 Market attractiveness analysis By Application
- Chapter 4. Global Online On-demand Laundry Service Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Online On-demand Laundry Service Market: company market share, 2021
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Online On-demand Laundry Service Market – Service Analysis
- 5.1 Global Online On-demand Laundry Service Market overview: By Service
- 5.1.1 Global Online On-demand Laundry Service Market share, By Service, 2021 and 2030
- 5.2 Laundry Care
- 5.2.1 Global Online On-demand Laundry Service Market by Laundry Care, 2022 – 2030 (USD Billion)
- 5.3 Dry Clean
- 5.3.1 Global Online On-demand Laundry Service Market by Dry Clean, 2022 – 2030 (USD Billion)
- 5.4 Duvet Clean
- 5.4.1 Global Online On-demand Laundry Service Market by Duvet Clean, 2022 – 2030 (USD Billion)
- 5.1 Global Online On-demand Laundry Service Market overview: By Service
- Chapter 6. Global Online On-demand Laundry Service Market – Application Analysis
- 6.1 Global Online On-demand Laundry Service Market overview: By Application
- 6.1.1 Global Online On-demand Laundry Service Market share, By Application, 2021 and 2030
- 6.2 Residential
- 6.2.1 Global Online On-demand Laundry Service Market by Residential, 2022 – 2030 (USD Billion)
- 6.3 Commercial
- 6.3.1 Global Online On-demand Laundry Service Market by Commercial, 2022 – 2030 (USD Billion)
- 6.1 Global Online On-demand Laundry Service Market overview: By Application
- Chapter 7. Online On-demand Laundry Service Market – Regional Analysis
- 7.1 Global Online On-demand Laundry Service Market Regional Overview
- 7.2 Global Online On-demand Laundry Service Market Share, by Region, 2021 & 2030 (USD Billion)
- 7.3. North America
- 7.3.1 North America Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.3.1.1 North America Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.3.1 North America Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.4 North America Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.4.1 North America Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.5 North America Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.5.1 North America Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- 7.6. Europe
- 7.6.1 Europe Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.6.1.1 Europe Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.6.1 Europe Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.7 Europe Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.7.1 Europe Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.8 Europe Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.8.1 Europe Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- 7.9. Asia Pacific
- 7.9.1 Asia Pacific Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.9.1.1 Asia Pacific Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.9.1 Asia Pacific Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.10 Asia Pacific Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.10.1 Asia Pacific Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.11 Asia Pacific Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.11.1 Asia Pacific Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- 7.12. Latin America
- 7.12.1 Latin America Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.12.1.1 Latin America Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.12.1 Latin America Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.13 Latin America Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.13.1 Latin America Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.14 Latin America Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.14.1 Latin America Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- 7.15. The Middle-East and Africa
- 7.15.1 The Middle-East and Africa Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.15.1.1 The Middle-East and Africa Online On-demand Laundry Service Market, by Country, 2022 – 2030 (USD Billion)
- 7.15.1 The Middle-East and Africa Online On-demand Laundry Service Market, 2022 – 2030 (USD Billion)
- 7.16 The Middle-East and Africa Online On-demand Laundry Service Market, by Service, 2022 – 2030
- 7.16.1 The Middle-East and Africa Online On-demand Laundry Service Market, by Service, 2022 – 2030 (USD Billion)
- 7.17 The Middle-East and Africa Online On-demand Laundry Service Market, by Application, 2022 – 2030
- 7.17.1 The Middle-East and Africa Online On-demand Laundry Service Market, by Application, 2022 – 2030 (USD Billion)
- Chapter 8. Company Profiles
- 8.1 Neatly
- 8.1.1 Overview
- 8.1.2 Financials
- 8.1.3 Product Portfolio
- 8.1.4 Business Strategy
- 8.1.5 Recent Developments
- 8.2 Rinse Inc.
- 8.2.1 Overview
- 8.2.2 Financials
- 8.2.3 Product Portfolio
- 8.2.4 Business Strategy
- 8.2.5 Recent Developments
- 8.3 Hampr
- 8.3.1 Overview
- 8.3.2 Financials
- 8.3.3 Product Portfolio
- 8.3.4 Business Strategy
- 8.3.5 Recent Developments
- 8.4 Hamperapp
- 8.4.1 Overview
- 8.4.2 Financials
- 8.4.3 Product Portfolio
- 8.4.4 Business Strategy
- 8.4.5 Recent Developments
- 8.5 PML Solutions
- 8.5.1 Overview
- 8.5.2 Financials
- 8.5.3 Product Portfolio
- 8.5.4 Business Strategy
- 8.5.5 Recent Developments
- 8.6 Mulberrys Garment Care
- 8.6.1 Overview
- 8.6.2 Financials
- 8.6.3 Product Portfolio
- 8.6.4 Business Strategy
- 8.6.5 Recent Developments
- 8.7 Laundryheap
- 8.7.1 Overview
- 8.7.2 Financials
- 8.7.3 Product Portfolio
- 8.7.4 Business Strategy
- 8.7.5 Recent Developments
- 8.8 The Hustle
- 8.8.1 Overview
- 8.8.2 Financials
- 8.8.3 Product Portfolio
- 8.8.4 Business Strategy
- 8.8.5 Recent Developments
- 8.9 ihateironing
- 8.9.1 Overview
- 8.9.2 Financials
- 8.9.3 Product Portfolio
- 8.9.4 Business Strategy
- 8.9.5 Recent Developments
- 8.10 FlyCleaners
- 8.10.1 Overview
- 8.10.2 Financials
- 8.10.3 Product Portfolio
- 8.10.4 Business Strategy
- 8.10.5 Recent Developments
- 8.11 WASHMEN
- 8.11.1 Overview
- 8.11.2 Financials
- 8.11.3 Product Portfolio
- 8.11.4 Business Strategy
- 8.11.5 Recent Developments
- 8.12 Press Technologies Inc.
- 8.12.1 Overview
- 8.12.2 Financials
- 8.12.3 Product Portfolio
- 8.12.4 Business Strategy
- 8.12.5 Recent Developments
- 8.13 Procter and Gamble
- 8.13.1 Overview
- 8.13.2 Financials
- 8.13.3 Product Portfolio
- 8.13.4 Business Strategy
- 8.13.5 Recent Developments
- 8.1 Neatly
List Of Figures
Figures No 1 to 19
List Of Tables
Tables No 1 to 52
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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FAQs
“Asia Pacific” region will lead the global online on-demand laundry service market during the forecast period 2022 to 2030.
The key factor driving the market is the widespread use of smartphones coupled with rising internet penetration has resulted in high usage of online services, including online on-demand laundry services.
The key players operating in the online on-demand laundry service market are Neatly, Rinse, Inc., Hampr, Hamperapp, PML Solutions, Mulberrys Garment Care, Laundryheap, The Hustle, ihateironing, FlyCleaners, WASHMEN, Press Technologies Inc., Procter and Gamble, and Others.
The global online on-demand laundry service market is expanding growth with a CAGR of approximately 36% during the forecast period (2022 to 2030).
The global online on-demand laundry service market size was valued at US$ 81 billion in 2021.