Global Online Dating Services Market 2025–2034

Reports Description

The Global Online Dating Services Market was estimated at USD 9 billion in 2022 and is anticipated to reach around USD 30 billion by 2032, growing at a CAGR of roughly 7% between 2023 and 2032. Our research report offers a 360-degree view of the Online Dating Services market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the Online Dating Services market.

• Online dating is a service provided via a web-based computer system or smartphone applications, frequently utilizing the GPS location feature of a smartphone. It also includes rapid access to digital photo galleries and mobile wallets to enhance the experience of online dating. These apps streamline and quicken the usual online dating process of flirting, chatting, meeting, and possibly developing love feelings.
• The use of online dating apps has several benefits. Online dating offers several opportunities for users to connect with like-minded individuals. Special algorithms are used in the development of these apps to find users who share interests and preferences. Users will undoubtedly find many people on these programs who share their hobbies and pastimes.
• It is projected that the rising number of singles, a phenomenon on a global scale, will aid in online dating services market expansion. Websites and dating software will have access to a large pool of potential partners. Investor considers internet dating a lucrative industry, propelling expansion even more. Rising rates of interracial marriage are just one of the cultural shifts brought on by social trends and more dating & marriage outside conventional social circles.
• However, it is susceptible to a variety of online scams known as romantic scams, and this issue is significantly impeding the expansion of the online dating services market. Some people expressed concerns about women’s safety and felt that internet dating is more harmful. The factors limiting the online dating services market are scammers’ exploitation, releasing intimate images, attacks, and criminal cases.

Report Scope

The global Online Dating Services market research report offers an in-depth analysis of the global market size, which is further segmented into regional and country-level market size, and segmentation market growth. Also, it provides the market share, sales analysis, competitive landscape, the impact of domestic and global market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations. The scope of the study includes market sizing and forecast for segmentation by platform, revenue generation, and geography.

Key Market Dynamics

• All around the world, there are more and more single people. Nowadays, when searching for a companion, people all around the world look for particular qualities. Similar interests, like-mindedness, and other qualities are among them. Online dating makes it easier for them to locate someone who shares these qualities, which is why adoption is rising. In order to match clients’ expectations, online dating service providers also offer cutting-edge features and improved user experiences. Online dating is quick, handy, easy to use, and needs less work. Additionally, it enables one to restrict the range of contacts by utilizing a variety of features. As a result, it is widely used and driving the online dating services market expansion.
• More users of popular apps like Tinder, Grindr, Bumble, and others are anticipated to fuel industry expansion. With over 6.7 million average subscribers as of the fourth quarter of 2020, Tinder is incredibly popular.
• The global use of online dating sites has surged as a result of the COVID-19 pandemic. Its acceptance was further aided by the travel bans imposed by the governments of various nations, as well as the closing of stores, malls, and cafes. Due to this, there has been a significant increase in international subscriptions to various online dating services. For instance, the number of Bumble users rose from 855.6 thousand in 2019 to 1,142.1 thousand in 2020. As a result, the pandemic significantly increased the number of users using online dating services all over the world, which further spurred market growth.

Application Segment Dominated the Online Dating Services Market in 2022

• The targeted market is further divided into application and web portals based on the platform. Of these, the application segment’s share of total revenue in 2022 was the highest at almost 80%.
• Globally, a sizeable section of the youthful population uses mobile applications for online dating, which boosts the online dating services market share even further. Additionally, the market share was boosted by the increasing use of apps like Tinder, Badoo, Bumble, and others all over the world.
• As an illustration, the average number of Tinder subscribers went from 7.9 million in 2018 to 10.4 million in 2020. As a result, the increasing number of members demonstrates the growing popularity of such online dating applications, which also helped to drive the greatest market share.
• The web portals market is anticipated to grow during the forecast period at a substantial CAGR of 6.2%. An additional factor in the growth is the expanding global population of internet users and the widespread use of online dating services.
• For instance, one of the most popular online dating platforms, eHarmony, has almost 15 million matches. Furthermore, it is anticipated that major developments in internet advertising tools and consumer interest-tracing techniques would support industry expansion.

Competitive Landscape

Numerous businesses unveiled fresh features with the pandemic scenario in mind. A virtual badge that displays persons who are receptive to virtual dating, a badge for those who have received vaccinations, video calling, the gamification of chats, and other pandemic-specific features are just a few. The elements that were already part of Grindr underwent some improvements, including the free video chat service for all users. Additionally, it distributed a COVID-related sexual health guide created by the City of New York to assist users in understanding the dangers of viral transmission.

The Online Dating Services market has a large number of well-known companies. The market presents exciting opportunities for new businesses to engage as it is still in its early stages of development. Industry leaders use a variety of organic and inorganic strategies to get a competitive edge. Offering items that have been certified as organic is one of the primary tactics utilized by large players. In addition, a lot of companies are emphasizing clean-label promises.

• 2023: Bumble disclosed its first acquisition. French dating app Fruitz was acquired by Bumble. Bumble used this tactic to increase its presence in Western Europe and Canada.
• 2020: By recording more than 3 billion swipes, Tinder Inc. has contributed to the expansion of online dating apps.

List of the prominent players in the global Online Dating Services market:

• Match Group LLC (Tinder)
• Grindr LLC
• Bumble Inc.
• eHarmony Inc.
• Spark Networks Inc.
• com.au Pty Ltd.
• The Meet Group Inc
• Coffee Meets Bagel
• Cupid Media Pty Ltd.
• The League App Inc.
• Elite Singles
• Others

The global Online Dating Services market is segmented as follows:

By Platform

• Web Portals
• Application

By Revenue Generation

• Advertisement
• Subscription

By Demographics

• Adult
• Baby Boomer

By Subscription

• Annually
• Quarterly
• Monthly
• Weekly

By Service

• Matchmaking
• Social Dating
• Adult Dating
• Niche Dating

By Region

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America