Online Dating Services Market Size, Trends and Insights By Platform (Web Portals, Application), By Revenue Generation (Advertisement, Subscription), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Match Group LLC (Tinder)
- Grindr LLC
- Bumble Inc.
- eHarmony Inc.
- Spark Networks Inc.
- Others
Reports Description
The Global Online Dating Services Market was estimated at USD 9 billion in 2022 and is anticipated to reach around USD 30 billion by 2032, growing at a CAGR of roughly 7% between 2023 and 2032. Our research report offers a 360-degree view of the Online Dating Services market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the Online Dating Services market.
- Online dating is a service provided via a web-based computer system or smartphone applications, frequently utilizing the GPS location feature of a smartphone. It also includes rapid access to digital photo galleries and mobile wallets to enhance the experience of online dating. These apps streamline and quicken the usual online dating process of flirting, chatting, meeting, and possibly developing love feelings.
- The use of online dating apps has several benefits. Online dating offers several opportunities for users to connect with like-minded individuals. Special algorithms are used in the development of these apps to find users who share interests and preferences. Users will undoubtedly find many people on these programs who share their hobbies and pastimes.
- It is projected that the rising number of singles, a phenomenon on a global scale, will aid in online dating services market expansion. Websites and dating software will have access to a large pool of potential partners. Investor considers internet dating a lucrative industry, propelling expansion even more. Rising rates of interracial marriage are just one of the cultural shifts brought on by social trends and more dating & marriage outside conventional social circles.
- However, it is susceptible to a variety of online scams known as romantic scams, and this issue is significantly impeding the expansion of the online dating services market. Some people expressed concerns about women’s safety and felt that internet dating is more harmful. The factors limiting the online dating services market are scammers’ exploitation, releasing intimate images, attacks, and criminal cases.
Report Scope
The global Online Dating Services market research report offers an in-depth analysis of the global market size, which is further segmented into regional and country-level market size, and segmentation market growth. Also, it provides the market share, sales analysis, competitive landscape, the impact of domestic and global market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations. The scope of the study includes market sizing and forecast for segmentation by platform, revenue generation, and geography.
| Feature of the Report | Details |
| Market Size in 2023 | USD 11.1 Billion |
| Projected Market Size in 2032 | USD 30 Billion |
| Market Size in 2022 | USD 9 Billion |
| CAGR Growth Rate | 7% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Platform, Revenue Generation, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Key Market Dynamics
- All around the world, there are more and more single people. Nowadays, when searching for a companion, people all around the world look for particular qualities. Similar interests, like-mindedness, and other qualities are among them. Online dating makes it easier for them to locate someone who shares these qualities, which is why adoption is rising. In order to match clients’ expectations, online dating service providers also offer cutting-edge features and improved user experiences. Online dating is quick, handy, easy to use, and needs less work. Additionally, it enables one to restrict the range of contacts by utilizing a variety of features. As a result, it is widely used and driving the online dating services market expansion.
- More users of popular apps like Tinder, Grindr, Bumble, and others are anticipated to fuel industry expansion. With over 6.7 million average subscribers as of the fourth quarter of 2020, Tinder is incredibly popular.
- The global use of online dating sites has surged as a result of the COVID-19 pandemic. Its acceptance was further aided by the travel bans imposed by the governments of various nations, as well as the closing of stores, malls, and cafes. Due to this, there has been a significant increase in international subscriptions to various online dating services. For instance, the number of Bumble users rose from 855.6 thousand in 2019 to 1,142.1 thousand in 2020. As a result, the pandemic significantly increased the number of users using online dating services all over the world, which further spurred market growth.
Application Segment Dominated the Online Dating Services Market in 2022
- The targeted market is further divided into application and web portals based on the platform. Of these, the application segment’s share of total revenue in 2022 was the highest at almost 80%.
- Globally, a sizeable section of the youthful population uses mobile applications for online dating, which boosts the online dating services market share even further. Additionally, the market share was boosted by the increasing use of apps like Tinder, Badoo, Bumble, and others all over the world.
- As an illustration, the average number of Tinder subscribers went from 7.9 million in 2018 to 10.4 million in 2020. As a result, the increasing number of members demonstrates the growing popularity of such online dating applications, which also helped to drive the greatest market share.
- The web portals market is anticipated to grow during the forecast period at a substantial CAGR of 6.2%. An additional factor in the growth is the expanding global population of internet users and the widespread use of online dating services.
- For instance, one of the most popular online dating platforms, eHarmony, has almost 15 million matches. Furthermore, it is anticipated that major developments in internet advertising tools and consumer interest-tracing techniques would support industry expansion.
Competitive Landscape
Numerous businesses unveiled fresh features with the pandemic scenario in mind. A virtual badge that displays persons who are receptive to virtual dating, a badge for those who have received vaccinations, video calling, the gamification of chats, and other pandemic-specific features are just a few. The elements that were already part of Grindr underwent some improvements, including the free video chat service for all users. Additionally, it distributed a COVID-related sexual health guide created by the City of New York to assist users in understanding the dangers of viral transmission.
The Online Dating Services market has a large number of well-known companies. The market presents exciting opportunities for new businesses to engage as it is still in its early stages of development. Industry leaders use a variety of organic and inorganic strategies to get a competitive edge. Offering items that have been certified as organic is one of the primary tactics utilized by large players. In addition, a lot of companies are emphasizing clean-label promises.
- 2023: Bumble disclosed its first acquisition. French dating app Fruitz was acquired by Bumble. Bumble used this tactic to increase its presence in Western Europe and Canada.
- 2020: By recording more than 3 billion swipes, Tinder Inc. has contributed to the expansion of online dating apps.
List of the prominent players in the global Online Dating Services market:
- Match Group LLC (Tinder)
- Grindr LLC
- Bumble Inc.
- eHarmony Inc.
- Spark Networks Inc.
- com.au Pty Ltd.
- The Meet Group Inc
- Coffee Meets Bagel
- Cupid Media Pty Ltd.
- The League App Inc.
- Elite Singles
- Others
The global Online Dating Services market is segmented as follows:
By Platform
- Web Portals
- Application
By Revenue Generation
- Advertisement
- Subscription
By Demographics
- Adult
- Baby Boomer
By Subscription
- Annually
- Quarterly
- Monthly
- Weekly
By Service
- Matchmaking
- Social Dating
- Adult Dating
- Niche Dating
By Region
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Online Dating Services Market, (2024 – 2033) (USD Billion)
- 2.2 Global Online Dating Services Market : snapshot
- Chapter 3. Global Online Dating Services Market – Industry Analysis
- 3.1 Online Dating Services Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Increase in the number of single adults
- 3.2.2 Significant growth in the popularity of online dating apps
- 3.2.3 Growing smartphone users coupled with internet penetration.
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Platform
- 3.7.2 Market attractiveness analysis By Revenue Generation
- Chapter 4. Global Online Dating Services Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Online Dating Services Market: company market share, 2022
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Online Dating Services Market – Platform Analysis
- 5.1 Global Online Dating Services Market overview: By Platform
- 5.1.1 Global Online Dating Services Market share, By Platform, 2022 and – 2033
- 5.2 Web Portals
- 5.2.1 Global Online Dating Services Market by Web Portals, 2024 – 2033 (USD Billion)
- 5.3 Application
- 5.3.1 Global Online Dating Services Market by Application, 2024 – 2033 (USD Billion)
- 5.1 Global Online Dating Services Market overview: By Platform
- Chapter 6. Global Online Dating Services Market – Revenue Generation Analysis
- 6.1 Global Online Dating Services Market overview: By Revenue Generation
- 6.1.1 Global Online Dating Services Market share, By Revenue Generation, 2022 and – 2033
- 6.2 Advertisement
- 6.2.1 Global Online Dating Services Market by Advertisement, 2024 – 2033 (USD Billion)
- 6.3 Subscription
- 6.3.1 Global Online Dating Services Market by Subscription, 2024 – 2033 (USD Billion)
- 6.1 Global Online Dating Services Market overview: By Revenue Generation
- Chapter 7. Online Dating Services Market – Regional Analysis
- 7.1 Global Online Dating Services Market Regional Overview
- 7.2 Global Online Dating Services Market Share, by Region, 2022 & – 2033 (USD Billion)
- 7.3. North America
- 7.3.1 North America Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.3.1.1 North America Online Dating Services Market, by Country, 2024 – 2033 (USD Billion)
- 7.3.1 North America Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.4 North America Online Dating Services Market, by Platform, 2024 – 2033
- 7.4.1 North America Online Dating Services Market, by Platform, 2024 – 2033 (USD Billion)
- 7.5 North America Online Dating Services Market, by Revenue Generation, 2024 – 2033
- 7.5.1 North America Online Dating Services Market, by Revenue Generation, 2024 – 2033 (USD Billion)
- 7.6. Europe
- 7.6.1 Europe Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.6.1.1 Europe Online Dating Services Market, by Country, 2024 – 2033 (USD Billion)
- 7.6.1 Europe Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.7 Europe Online Dating Services Market, by Platform, 2024 – 2033
- 7.7.1 Europe Online Dating Services Market, by Platform, 2024 – 2033 (USD Billion)
- 7.8 Europe Online Dating Services Market, by Revenue Generation, 2024 – 2033
- 7.8.1 Europe Online Dating Services Market, by Revenue Generation, 2024 – 2033 (USD Billion)
- 7.9. Asia Pacific
- 7.9.1 Asia Pacific Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.9.1.1 Asia Pacific Online Dating Services Market, by Country, 2024 – 2033 (USD Billion)
- 7.9.1 Asia Pacific Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.10 Asia Pacific Online Dating Services Market, by Platform, 2024 – 2033
- 7.10.1 Asia Pacific Online Dating Services Market, by Platform, 2024 – 2033 (USD Billion)
- 7.11 Asia Pacific Online Dating Services Market, by Revenue Generation, 2024 – 2033
- 7.11.1 Asia Pacific Online Dating Services Market, by Revenue Generation, 2024 – 2033 (USD Billion)
- 7.12. Latin America
- 7.12.1 Latin America Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.12.1.1 Latin America Online Dating Services Market, by Country, 2024 – 2033 (USD Billion)
- 7.12.1 Latin America Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.13 Latin America Online Dating Services Market, by Platform, 2024 – 2033
- 7.13.1 Latin America Online Dating Services Market, by Platform, 2024 – 2033 (USD Billion)
- 7.14 Latin America Online Dating Services Market, by Revenue Generation, 2024 – 2033
- 7.14.1 Latin America Online Dating Services Market, by Revenue Generation, 2024 – 2033 (USD Billion)
- 7.15. The Middle-East and Africa
- 7.15.1 The Middle-East and Africa Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.15.1.1 The Middle-East and Africa Online Dating Services Market, by Country, 2024 – 2033 (USD Billion)
- 7.15.1 The Middle-East and Africa Online Dating Services Market, 2024 – 2033 (USD Billion)
- 7.16 The Middle-East and Africa Online Dating Services Market, by Platform, 2024 – 2033
- 7.16.1 The Middle-East and Africa Online Dating Services Market, by Platform, 2024 – 2033 (USD Billion)
- 7.17 The Middle-East and Africa Online Dating Services Market, by Revenue Generation, 2024 – 2033
- 7.17.1 The Middle-East and Africa Online Dating Services Market, by Revenue Generation, 2024 – 2033 (USD Billion)
- Chapter 8. Company Profiles
- 8.1 Match Group LLC (Tinder)
- 8.1.1 Overview
- 8.1.2 Financials
- 8.1.3 Product Portfolio
- 8.1.4 Business Strategy
- 8.1.5 Recent Developments
- 8.2 Grindr LLC
- 8.2.1 Overview
- 8.2.2 Financials
- 8.2.3 Product Portfolio
- 8.2.4 Business Strategy
- 8.2.5 Recent Developments
- 8.3 Bumble Inc.
- 8.3.1 Overview
- 8.3.2 Financials
- 8.3.3 Product Portfolio
- 8.3.4 Business Strategy
- 8.3.5 Recent Developments
- 8.4 eHarmony Inc.
- 8.4.1 Overview
- 8.4.2 Financials
- 8.4.3 Product Portfolio
- 8.4.4 Business Strategy
- 8.4.5 Recent Developments
- 8.5 Spark Networks Inc.
- 8.5.1 Overview
- 8.5.2 Financials
- 8.5.3 Product Portfolio
- 8.5.4 Business Strategy
- 8.5.5 Recent Developments
- 8.6 rsvp.com.au Pty Ltd.
- 8.6.1 Overview
- 8.6.2 Financials
- 8.6.3 Product Portfolio
- 8.6.4 Business Strategy
- 8.6.5 Recent Developments
- 8.7 The Meet Group Inc
- 8.7.1 Overview
- 8.7.2 Financials
- 8.7.3 Product Portfolio
- 8.7.4 Business Strategy
- 8.7.5 Recent Developments
- 8.8 Coffee Meets Bagel
- 8.8.1 Overview
- 8.8.2 Financials
- 8.8.3 Product Portfolio
- 8.8.4 Business Strategy
- 8.8.5 Recent Developments
- 8.9 Cupid Media Pty Ltd.
- 8.9.1 Overview
- 8.9.2 Financials
- 8.9.3 Product Portfolio
- 8.9.4 Business Strategy
- 8.9.5 Recent Developments
- 8.10 The League App Inc.
- 8.10.1 Overview
- 8.10.2 Financials
- 8.10.3 Product Portfolio
- 8.10.4 Business Strategy
- 8.10.5 Recent Developments
- 8.11 Elite Singles
- 8.11.1 Overview
- 8.11.2 Financials
- 8.11.3 Product Portfolio
- 8.11.4 Business Strategy
- 8.11.5 Recent Developments
- 8.12 Others.
- 8.12.1 Overview
- 8.12.2 Financials
- 8.12.3 Product Portfolio
- 8.12.4 Business Strategy
- 8.12.5 Recent Developments
- 8.1 Match Group LLC (Tinder)
List Of Figures
Figures No 1 to 18
List Of Tables
Tables No 1 to 52
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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FAQs
“Asia Pacific” region will lead the global Online Dating Services market during the forecast period 2023 to 2032.
The key factors driving the market are increase in the number of single adults, significant growth in the popularity of online dating apps and growing smartphone users coupled with internet penetration.
The key players operating in the Online Dating Services market are Match Group LLC (Tinder), Grindr LLC, Bumble Inc., eHarmony Inc., Spark Networks Inc., rsvp.com.au Pty Ltd., The Meet Group Inc, Coffee Meets Bagel, Cupid Media Pty Ltd., The League App Inc., Elite Singles, Others.
The global Online Dating Services market is expanding growth with a CAGR of approximately 7% during the forecast period (2023 to 2032).
The global Online Dating Services market size was valued at USD 9 Billion in 2022 and it is projected to reach around USD 30 Billion by 2032.