North America Virtual Corporate Events Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the North America Virtual Corporate Events Market is expected to record a CAGR of 27% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 132,450.09 Million. By 2032, the valuation is anticipated to reach USD 578,552.25 Million.

The North America Virtual Corporate Events market refers to the industry encompassing the planning, organization, and execution of corporate events in a virtual or online format within the North American region.

It involves the use of virtual event platforms and technologies to host corporate gatherings, such as conferences, trade shows, product launches, team-building activities, shareholder meetings, and more. In the virtual corporate events market, businesses and organizations leverage online platforms and tools to replicate the key elements of traditional in-person events in a digital environment.

Virtual corporate events offer a range of features and functionalities, including live video streaming, interactive presentations, networking opportunities, virtual exhibitor booths, audience engagement tools, and analytics capabilities. These virtual events provide businesses with the ability to engage with their target audience, showcase products and services, foster connections, deliver educational content, and gather valuable data and insights.

The North America Virtual Corporate Events market encompasses various industries and sectors, including finance, technology, healthcare, manufacturing, retail, and more. It caters to businesses of all sizes, from small startups to large enterprises. The market has experienced significant growth and adoption, especially accelerated by the COVID-19 pandemic, which led to the widespread transition from physical to virtual events due to travel restrictions and social distancing measures.

North America Virtual Corporate Events Market – Significant Growth Factors

The North America Virtual Corporate Events market is experiencing significant growth due to several key factors:

• Digital Transformation: The ongoing digital transformation across industries is driving the growth of the virtual corporate events market in North America. Businesses are embracing technology-driven solutions to enhance their operations, communication, and engagement with stakeholders. Virtual corporate events play a vital role in this digital transformation, providing a platform for businesses to connect with their target audience in a cost-effective and efficient manner.

• Cost Savings and Efficiency: Virtual corporate events offer cost savings compared to traditional in-person events. Businesses can eliminate expenses related to venue rentals, travel, accommodation, catering, and logistics. Furthermore, virtual events save time and provide flexibility in terms of event planning, execution, and attendee participation. The cost-effectiveness and efficiency of virtual events make them an attractive option for businesses looking to maximize their event budgets.

• Global Reach and Accessibility: Virtual corporate events break down geographical barriers, allowing businesses in North America to reach a global audience without the limitations of physical travel. Companies can connect with clients, partners, and employees from different regions, expanding their market reach and exploring new business opportunities. The ability to reach a broader audience enhances networking opportunities, knowledge sharing, and collaboration.

• Technological Advancements: Continuous advancements in virtual event technologies contribute to the growth of the North America Virtual Corporate Events market. Innovations such as high-quality video streaming, interactive features, virtual reality (VR), and augmented reality (AR) capabilities enhance the attendee experience and drive the adoption of virtual events. These technological advancements enable businesses to create engaging and immersive virtual event experiences.

• Flexibility and Scalability: Virtual corporate events offer flexibility in terms of event format, duration, and scalability. Businesses can customize the event experience based on their objectives and target audience. Virtual events can accommodate both large-scale conferences and smaller, more focused gatherings, allowing businesses to scale their events according to their needs.

• Environmental Sustainability: Increasing environmental awareness and the need to reduce carbon footprints have led businesses to consider sustainable alternatives to traditional in-person events. Virtual corporate events significantly reduce the environmental impact associated with travel and physical infrastructure, making them an eco-friendly choice.

• Data-driven Insights: Virtual corporate events generate vast amounts of data, providing valuable insights into attendee behavior, preferences, and engagement. Businesses can leverage this data to measure event success, optimize future events, personalize experiences, and make data-driven decisions. The availability of data-driven insights strengthens the value proposition of virtual corporate events.

North America Virtual Corporate Events Market – Mergers and Acquisitions

The North America Virtual Corporate Events market has witnessed a number of mergers and acquisitions that have shaped the industry landscape. Here are some notable mergers and acquisitions in the market:

• Hopin’s Acquisition of Boomset: In 2021, Hopin, a leading virtual events platform, acquired Boomset, an event management and on-site registration platform. This acquisition allowed Hopin to expand its offerings by integrating Boomset’s capabilities for seamless registration, check-in, and badge printing at in-person events.

• Swapcard’s Acquisition of Avolio: Swapcard, a virtual event platform, acquired Avolio, a provider of event management software, in 2021. This acquisition strengthened Swapcard’s position in the European market by enhancing its event management capabilities, including ticketing, scheduling, and attendee management.

• Eventbrite’s Acquisition of ToneDen: Eventbrite, a global ticketing and event technology platform, acquired ToneDen, a social media marketing and analytics platform, in 2019. This acquisition enabled Eventbrite to enhance its marketing and promotion capabilities for virtual and in-person events, helping event organizers reach a broader audience.

• Cvent’s Acquisition of Social Tables: Cvent, a leading event management technology company, acquired Social Tables, a platform for event diagramming and seating arrangements, in 2018. This acquisition complemented Cvent’s suite of event management solutions by incorporating Social Tables’ visualization and planning tools for virtual and in-person events.

• vFairs’ Acquisition of InExpo: vFairs, a virtual events platform, acquired InExpo, a provider of virtual event solutions, in 2017. This acquisition expanded vFairs’ market presence and capabilities, enabling it to offer a comprehensive suite of virtual event solutions, including virtual trade shows, job fairs, and conferences.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

North America Virtual Corporate Events Market – Significant Threats

While the North America Virtual Corporate Events market presents significant growth opportunities, there are also several potential threats that could impact its development. Here are some notable threats in the market:

• Technical Challenges and Connectivity Issues: Virtual corporate events heavily rely on stable internet connections and reliable technology infrastructure. Technical challenges, such as internet outages, platform glitches, or audio/video quality issues, can disrupt the event experience and negatively impact attendee engagement. Ensuring robust technical capabilities and backup systems is crucial to mitigate these threats.

• Security and Data Privacy Concerns: Virtual corporate events involve the exchange of sensitive information and data. As with any digital platform, there are inherent risks of cybersecurity threats, including data breaches, unauthorized access, and privacy violations. Maintaining strong security measures, encryption protocols, and compliance with data protection regulations is essential to safeguard attendee data and maintain trust.

• Virtual Event Fatigue: Over time, attendees may experience virtual event fatigue, leading to decreased engagement and attention spans. The repetitive nature of online events and the lack of physical interaction can contribute to attendee disengagement. Event organizers need to innovate and provide fresh and interactive experiences to combat virtual event fatigue.

• Competition and Market Saturation: The North America Virtual Corporate Events market is becoming increasingly competitive, with numerous virtual event platforms and service providers entering the market. The saturation of the market can make it challenging for new entrants to differentiate themselves and gain market share. Established players with strong brand recognition and a comprehensive suite of offerings may pose a threat to smaller or newer companies.

• Return to In-person Events: As vaccination rates increase and COVID-19 restrictions ease, there is a possibility of a significant return to in-person events. Some businesses and organizations may prioritize physical gatherings over virtual events. This shift in preference could impact the demand for virtual corporate events and pose a threat to the market’s growth.

• Limited Networking Opportunities: While virtual events offer networking features, they may not fully replicate the personal connections and networking opportunities of in-person events. The lack of physical interaction and serendipitous encounters can limit the effectiveness of networking at virtual corporate events. Event organizers need to explore innovative ways to facilitate meaningful networking experiences in the virtual environment.

Report Scope

Category-Wise Insights

By Type:

The North America virtual corporate events market can be categorized into various types, including entertainment, conferences, virtual expo fairs & festivals, webinars, and others. In 2022, entertainment accounted for the largest market share, representing 37.55% and reaching a market value of USD 30,179.24 Million. It is projected to grow at the highest compound annual growth rate (CAGR) of 27.63% during the forecast period. Conference was the second-largest market segment in 2022, valued at USD 29,442.36 Million. It is expected to grow at a CAGR of 28.11%.

North America Virtual Corporate Events Market – Regional Analysis

The North America Virtual Corporate Events market can be analyzed regionally to understand the dynamics and trends within the market. Here is a regional analysis of the North America Virtual Corporate Events market:

• United States: The United States is a key player in the North America Virtual Corporate Events market. It has a well-established digital infrastructure, a mature corporate sector, and a high level of technological adoption. The country is home to numerous virtual event platforms and service providers. The United States hosts a wide range of international conferences, corporate events, and trade shows, attracting participants from across the globe. The adoption of virtual corporate events in the United States is driven by the need for cost-effective and efficient event solutions, as well as the ability to reach a broader audience.

• Canada: Canada is another significant market for virtual corporate events in North America. The country has a strong corporate sector and a growing technology industry. Canadian businesses are increasingly embracing virtual event platforms and solutions to enhance their event experiences and engage with their audiences. Virtual events provide Canadian companies with the opportunity to expand their market reach, foster international collaborations, and optimize their event budgets. The adoption of virtual corporate events in Canada is influenced by factors such as technological advancements, cost savings, and the ability to overcome geographical barriers.

• Mexico: Mexico is a growing market for virtual corporate events in North America. The country has a rapidly developing corporate sector and a rising technology adoption rate. Mexican businesses are recognizing the benefits of virtual events, particularly in terms of cost savings, global reach, and audience engagement. The COVID-19 pandemic has accelerated the adoption of virtual events in Mexico, leading to increased investment in virtual event technologies and platforms. Mexican companies are leveraging virtual corporate events to connect with their stakeholders, showcase their products and services, and drive business growth.

List of the prominent players in the North America Virtual Corporate Events Market:

The North America Virtual Corporate Events market is populated by several key players who contribute to the growth and development of the industry. Some of the notable key players in the North America Virtual Corporate Events market include:

• Zoom Video Communications, Inc.: Zoom is a leading video conferencing and virtual event platform that gained significant popularity during the COVID-19 pandemic. It offers a range of features for hosting virtual corporate events, including webinars, conferences, and interactive sessions.

• Cisco Systems, Inc.: Cisco is a multinational technology conglomerate known for its collaboration and communication solutions. Their Webex platform provides virtual event capabilities, including webinars, virtual meetings, and conferences, enabling businesses to connect and engage with their audiences.

• Microsoft Corporation: Microsoft offers the Teams platform, which combines video conferencing, chat, and collaboration tools. It has gained traction in the virtual corporate events market, providing features for hosting webinars, large meetings, and interactive sessions.

• Adobe Inc.: Adobe Connect is a virtual events platform that enables businesses to host webinars, training sessions, and virtual conferences. It offers features for interactive presentations, audience engagement, and networking.

• Cvent, Inc.: Cvent is a leading event management technology company that offers virtual event solutions alongside its suite of event management tools. Their virtual event platform allows businesses to host conferences, trade shows, and virtual expos with features for engagement, networking, and attendee management.

• ON24, Inc.: ON24 is a virtual event and webinar platform that specializes in creating engaging and interactive experiences. It provides features for virtual conferences, product launches, and webinars, enabling businesses to connect with their audiences and drive attendee engagement.

The North America Virtual Corporate Events Market is segmented as follows:

By Type

• Webinar
• Conference
• Virtual Expo Fairs & Festivals
• Entertainment
• Others

On the basis of North America Geography

• U.S
• Canada
• Mexico
• Rest of North America