North America Online Sports Betting Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the North America Online Sports Betting Market is expected to record a CAGR of 12.4% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 7.18 Billion. By 2032, the valuation is anticipated to reach USD 20.61 Billion.

The North America online sports betting market represents the digital platform for wagering on sports events across the United States and Canada. Fueled by the increasing legalization of sports betting in various jurisdictions, the market showcases a competitive landscape with key players like DraftKings, FanDuel, and BetMGM.

Technological advancements, strategic partnerships, and a shift in consumer behavior toward mobile platforms have driven growth. Despite initial disruptions due to the COVID-19 pandemic, the market has demonstrated resilience through innovative features, promotional efforts, and an expanding array of betting options, creating a dynamic and evolving industry.

North America Online Sports Betting Market – Significant Growth Factors

The North America Online Sports Betting Market presents significant growth opportunities due to several factors:

• Legalization and Regulation: The ongoing trend of legalizing and regulating online sports betting in various states and provinces is a major driver. As more regions permit and establish frameworks for online sports wagering, it opens up new markets and opportunities for operators, fostering market growth.

• Technological Advancements: Continuous technological innovations, including user-friendly mobile apps, live streaming, and interactive features, are driving the market. The integration of advanced technologies enhances the overall user experience, making online sports betting more accessible and engaging for a broader audience.

• Strategic Partnerships: Collaborations between online sports betting operators and established entities such as sports leagues, teams, and casinos provide strategic advantages. Partnerships contribute to brand visibility, access to a wider customer base, and the ability to offer diverse and exclusive betting opportunities.

• Changing Consumer Behavior: Shifting consumer preferences toward online platforms and mobile betting are significant drivers. The convenience and accessibility of online sports betting align with changing lifestyles, particularly among a younger, tech-savvy demographic, leading to increased market participation.

• Expansion of Live Betting and In-Play Wagering: The growing popularity of live betting presents an opportunity for operators to expand their offerings. Real-time wagering during live sports events enhances user engagement and provides a dynamic and interactive betting experience, attracting a broader audience.

• Innovation in Virtual Sports and Esports Betting: There is an opportunity for operators to capitalize on the rising interest in virtual sports and esports. Introducing innovative betting options within these categories can attract a new segment of users, tapping into the evolving landscape of sports entertainment and creating additional revenue streams for the online sports betting market.

North America Online Sports Betting Market – Mergers and Acquisitions

The North America Online Sports Betting Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the North America Online Sports Betting Market include:

• In 2022, Bingo World collaborates with Rush Street Interactive to introduce the BetRivers retail sportsbook in Maryland. Eligible bettors, aged 21 and over, can access a range of betting options, including parlays and in-game bets, via 12 self-service kiosks and three over-the-counter machines at the new retail sportsbook.

• In 2022, BetRivers has launched its regulated online casino and sportsbook in Ontario, Canada. The platform is live on BetRivers.ca and the BetRivers mobile applications, allowing eligible players aged 19 and older across the province to sign up and engage in online wagering.

• In 2021, BetRivers has signed an exclusive partnership with the Field of 68 Media Network, expanding into college football with the Field of 12. The collaboration involves five weekly podcasts featuring former college football stars, covering Power Five conferences, and a live Saturday night broadcast reacting to the day’s biggest games and stories.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the North America Online Sports Betting Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

North America Online Sports Betting Market – Significant Threats

The North America Online Sports Betting Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Regulatory Uncertainty: Ongoing and potential changes in regulatory environments pose a significant threat to the North America online sports betting market. Shifts in legal frameworks, new regulations, or reversals of previously favorable laws could impact market access and create uncertainties for operators, potentially limiting growth.

• Competition and Market Saturation: The increasing number of operators entering the market intensifies competition, potentially leading to market saturation. This heightened competition may result in pricing wars, reduced profit margins, and challenges in differentiating services, posing a threat to the profitability and sustainability of some operators.

• Cybersecurity Risks: The online nature of sports betting exposes operators to cybersecurity threats. The potential for data breaches, hacking incidents, or other cybersecurity vulnerabilities could compromise user trust and lead to legal and financial repercussions. Protecting sensitive customer information is crucial to maintaining the integrity of online sports betting platforms.

• Public Perception and Responsible Gambling Concerns: Negative public perception, fueled by concerns about problem gambling, could lead to increased scrutiny and regulatory intervention. If the industry fails to address responsible gambling practices adequately, it risks facing backlash from regulators, the public, and advocacy groups, affecting both reputation and operational freedom.

• Unforeseen External Factors (e.g., Health Crises): External factors, such as unexpected health crises, natural disasters, or global events, can impact the online sports betting market. The COVID-19 pandemic demonstrated the vulnerability of the market to unforeseen external factors, disrupting live sports events and leading to economic challenges. Similar unforeseen events could pose threats to market stability and growth.

Report Scope

Category-Wise Insights

By Type

• Live-In-Play Betting: Offering real-time wagers during live sports events, Line-In-Play is witnessing growing popularity in North America, driven by heightened user engagement and dynamic betting experiences. Technological advancements and increased access to live streaming contribute to the trend’s momentum, enhancing the overall online sports betting experience.

• Fixed Odds Betting: Fixed Odds Betting involves placing bets on predetermined odds. In North America, this traditional form remains a cornerstone of online sports betting, with operators leveraging technology to enhance user interfaces, provide diverse betting options, and ensure competitive odds to attract and retain customers.

• Daily Fantasy Sports (DFS): Daily Fantasy Sports, a skill-based form of sports gaming, thrives in North America. With its unique blend of sports knowledge and strategy, DFS engages users. Growing partnerships with sports leagues and teams enhance market visibility, contributing to the sustained popularity of DFS in the region.

• E-Sports Betting: E-Sports Betting on competitive video gaming is a rapidly expanding segment in North America. Fueled by the rise of professional gaming leagues and tournaments, E-Sports Betting caters to a tech-savvy audience. Continuous innovation in betting options and partnerships with gaming platforms contribute to its upward trajectory.

• Sports Exchange: Sports Exchange platforms facilitate peer-to-peer betting, allowing users to both back and lay bets. In North America, this trend is gaining traction due to increased liquidity, better odds, and the ability to trade positions. Sports Exchanges provide an alternative and dynamic betting experience for users.

• Spread Betting: Spread Betting involves predicting the outcome’s accuracy rather than a fixed win/lose scenario. In North America, it’s gaining popularity due to its interactive nature. With diverse spreads offered, operators are tapping into this trend, providing a unique and engaging betting experience for sports enthusiasts in the region.

• Others: The “Others” category in North America includes innovative and emerging betting formats, such as virtual sports, novelty betting, and social betting platforms. Operators are experimenting with diverse offerings to cater to evolving consumer preferences, contributing to the dynamism of the online sports betting market in the region.

By Sports Type

• Football: Online sports betting on football in North America involves wagering on NFL and college football games. The trend sees a surge in prop bets, live betting, and fantasy football integrations, enhancing the overall fan engagement.

• Cricket: While cricket has a global fan base, North American betting trends focus on major international tournaments. The market sees growth in live betting, player prop bets, and fantasy cricket platforms.

• Tennis: North America’s online tennis betting market is characterized by wagering on major tournaments like the US Open. Live betting, set-specific bets, and player performance props are gaining popularity.

• Baseball: Betting on MLB games dominates baseball’s online sports betting market in North America. Trends include inning-specific bets, player props, and live betting, enhancing the fan experience.

• Volleyball: Volleyball betting focuses on professional leagues and international competitions. Live betting on point outcomes, set winners, and match results is a growing trend in North America.

• Basketball: NBA games drive basketball betting trends. North America’s market sees a rise in in-play betting, player prop bets, and fantasy basketball integrations, enhancing the overall betting experience.

• Hockey: NHL games dominate hockey betting trends, with a focus on live betting, period-specific wagers, and player performance props in North America’s online sports betting market.

• Horse Riding: Horse racing betting remains popular, emphasizing major races like the Kentucky Derby. Trends include exotic bets, live race streaming, and digital platforms for horse betting in North America.

• Boxing: Betting on boxing matches in North America involves traditional wagers on winners, rounds, and method of victory. Trends include an increase in prop bets, live betting, and cross-sport promotions.

• Golf: Golf betting in North America centers on major tournaments like The Masters. Trends include live betting on individual holes, player matchups, and fantasy golf platforms.

• Racing: Motorsports betting encompasses NASCAR and other racing events. North America sees trends in live betting, driver-specific prop bets, and digital platforms offering diverse race-related wagering options.

• Others: Diverse sports, including MMA and esports, contribute to the North America online sports betting market. Trends include live betting, unique prop bets, and innovative wagering options to cater to varied interests.

By Leagues 

• Cricket: Cricket betting in North America involves wagering on various cricket formats. With the popularity of T20 leagues, online platforms offer diverse betting options. The market has seen growth, driven by increased interest in international matches and domestic T20 competitions.

• MLB (Major League Baseball): MLB betting focuses on wagering on baseball games. The North America online sports betting market witness’s substantial activity during the MLB season, with trends shifting towards live betting, prop bets, and advanced analytics-driven wagering options.

• NBA (National Basketball Association): NBA online sports betting involves wagering on basketball games. The market trends include a surge in in-play betting, player prop bets, and the integration of fantasy sports elements. The NBA’s global appeal contributes to the market’s growth.

• NFL (National Football League): NFL betting in North America centers around American football. The market sees a high volume of bets during the NFL season, with trends leaning towards player performance props, live betting, and the Super Bowl attracting substantial wagering activity.

• NHL (National Hockey League): NHL online sports betting revolves around ice hockey events. The market trends include increased emphasis on live betting, prop bets on player statistics, and the growing popularity of parlays, contributing to the overall growth of the market.

• LOL (League of Legends): LOL betting involves wagering on esports, specifically the popular game League of Legends. The North America online sports betting market reflects the esports trend, with a surge in LOL betting. This segment sees growth in live betting, fantasy esports, and diverse in-game prop bets.

Competitive Landscape – North America Online Sports Betting Market

The North America Online Sports Betting Market is highly competitive, with a large number of manufacturers and retailers operating. Some of the key players in the market include:

• DraftKings Inc.
• FanDuel Group
• BetMGM
• PointsBet
• William Hill plc
• Caesars Entertainment Corporation
• 888 Holdings plc
• Kindred Group plc (Unibet)
• Bet365 Group Ltd.
• The Stars Group Inc.
• BetRivers (Rush Street Interactive)
• Fox Bet
• Wynn Resorts Limited
• Barstool Sportsbook
• Golden Nugget Online Gaming
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Emerging players like BetRivers, PointsBet, and Barstool Sportsbook are adopting innovation to enter the market. They leverage advanced technology, user-friendly apps, and unique betting features to attract a growing customer base.

Partnerships and strategic collaborations play a crucial role in their market penetration, allowing them to offer diverse and competitive services. Established leaders such as DraftKings, FanDuel, and BetMGM dominate the market.

These key players leverage strong brand presence, extensive partnerships, and technological prowess. Their innovative platforms, diverse betting options, and aggressive marketing strategies contribute to market dominance, ensuring a significant share in the competitive North America online sports betting landscape.

The North America Online Sports Betting Market is segmented as follows:

By Type

• Line-In-Play
• Fixed Old Betting
• Daily Fantasy Sports
• E-Sports
• Sports Exchange
• Spread Betting
• Others

By Sports Type

• Football
• Cricket
• Tennis
• Baseball
• Volleyball
• Basketball
• Hockey
• Horse Riding
• Boxing
• Golf
• Racing
• Others

By Leagues

• Cricket
• MLB
• NBA
• NFL
• NHL
• LOL

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America