North America K-12 Education Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the North America K-12 Education Market is expected to record a CAGR of 14.4% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 44,199.2 million. By 2032, the valuation is anticipated to reach USD 199,044 million.

The North America K-12 education market refers to the North American education system for children from kindergarten to grade 12. It comprises both public and private schools, as well as resources, technology, and services.

Current trends in this market include using digital tools for learning, customized and competency-based education, focusing on emotional well-being, integrating STEM and STEAM subjects, utilizing data analytics for assessment and improvement, and prioritizing inclusive education to meet diverse student needs.

These trends aim to boost student involvement, academic performance, and overall educational outcomes. Furthermore, there is a growing emphasis on career readiness, promoting equity and diversity, and fostering critical thinking and creativity in K-12 education.

 North America K-12 education market – Significant Growth Factors

The North America K-12 education market presents significant growth opportunities due to several factors:

• Digital Transformation: The use of digital tools and platforms in North America’s K-12 education market is a significant trend. This creates opportunities for educational technology companies to develop new solutions, and schools can improve remote and blended learning experiences. Additionally, integrating technologies like virtual reality, artificial intelligence, and online collaboration tools can enhance the learning environment.

• Data Analytics for Assessment and Improvement: The use of data analytics in K-12 education is growing, improving student assessment and instructional effectiveness. This trend opens doors for educational data analytics platforms, assessment tools, and data-driven decision-making support systems. These resources provide educators with actionable insights for targeted interventions and personalized instruction.

• Career Readiness: There is a growing focus on preparing students for future careers. K-12 education is increasingly integrating career exploration, vocational training, and internships to develop relevant skills and knowledge. This trend opens avenues for career readiness programs, partnerships with employers, and resources that bridge the gap between education and the workforce.

• Inclusive Education: Inclusive education is receiving increased attention to address the diverse needs and backgrounds of students. This trend creates opportunities for professional development programs that equip educators with inclusive teaching strategies, special education resources for students with disabilities, and tools for creating inclusive classrooms. Additionally, partnerships among schools, community organizations, and families promote collaboration to ensure the success of all learners.

• Integration of STEM and STEAM: There is a growing emphasis on incorporating science, technology, engineering, mathematics (STEM), and the arts (STEAM) into K-12 curricula. STEM/STEAM education providers, tools, and experiential learning programs would benefit from this. Hands-on inquiry, critical thinking, problem-solving, and creativity are encouraged through these efforts.

• Environmental Sustainability: The awareness of environmental issues is influencing the North America K-12 education market. There is a growing emphasis on integrating sustainability education into the curriculum, promoting eco-consciousness, and fostering environmental stewardship, such factors surge the market demand for K-12 education in the North America region and opportunities for the market.

North America K-12 education market – Mergers and Acquisitions

The North America K-12 education market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the North America K-12 education market include:

• Renaissance Learning and Nearpod: In 2021, Renaissance Learning, a provider of educational assessment and personalized learning solutions, acquired Nearpod, an interactive classroom tool and content platform. The acquisition aimed to enhance Renaissance Learning’s digital offerings and provide teachers with more engaging and interactive resources.

• McGraw-Hill Education and Cengage: In 2020, McGraw-Hill Education and Cengage, two major educational publishers, announced their merger to create a new company called McGraw Hill. To provide respective strengths in content, digital platforms, and learning solutions in order to better serve educators and students, the merger has been done.

• Houghton Mifflin Harcourt acquired Scholastic Corporation’s educational technology and services: In 2016, Houghton Mifflin Harcourt (HMH), a global learning company, acquired Scholastic Corporation’s educational technology and services business. This acquisition allowed HMH to expand its digital learning solutions and strengthen its presence in the K-12 education market.

• PowerSchool and Chalkable: In 2019, PowerSchool acquired Chalkable, a provider of K-12 education management systems and classroom management tools. The acquisition aimed to expand PowerSchool’s capabilities in student information systems (SIS) and instructional management solutions.

• PowerSchool and Schoology: In 2020, PowerSchool, a leading provider of K-12 education technology solutions, acquired Schoology, a learning management system (LMS) provider. To strengths in content, digital platforms, and learning solutions in order to better serve educators and students.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the North American K-12 education market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

 North America K-12 education market – Significant Threats

The K-12 education market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Funding Constraints: Adequate funding is essential for maintaining quality education and supporting schools’ operational needs. Reductions in education budgets or stagnant funding levels can limit resources available for infrastructure upgrades, curriculum development, teacher training, and student support services. Insufficient funding poses a significant threat to the quality and effectiveness of K-12 education.

• Educational Inequalities: Disparities in access to quality education and resources among different student populations remain a significant threat. Socioeconomic factors, geographic location, and systemic inequalities can contribute to educational disparities. Addressing these gaps and ensuring equitable opportunities for all students is essential to creating a fair and inclusive education system.

• Technology Gaps: While the integration of technology has accelerated in K-12 education, technology gaps persist. Not all students have equal access to devices, reliable internet connectivity, and digital resources outside the classroom. Such disparities hinder students’ ability to participate fully in remote or technology-enabled learning, exacerbating educational inequalities.

• Privacy and Security Concerns: The increased use of digital tools, data collection, and online platforms in education raises concerns about privacy and security. Student data protection, cybersecurity, and adherence to privacy regulations are critical to safeguarding sensitive information. Failure to address these concerns can undermine trust in technology and hinder the adoption of digital solutions in education.

• Teacher Shortages: The shortage of qualified teachers in certain regions and subjects is a pressing threat. Insufficient numbers of teachers can result in larger class sizes, reduced individual attention, and limited access to specialized instruction, impacting the quality of education.

Report Scope

Category-Wise Insights

By Type:

• Public:  Public schools in the North America K-12 education market are government-funded institutions that offer education to students from kindergarten through grade 12. Trends in this market include the adoption of digital learning tools, personalized education approaches, emphasis on social-emotional learning, integration of STEM/STEAM curricula, and the growing importance of inclusive education to address diverse student needs.

• Private: In the North America K-12 education market, the private segment consists of independent schools that are privately funded and operated. These schools charge tuition fees and have the autonomy to design their curriculum. Trends in the private segment include personalized learning approaches, technological advancements in education, and a focus on college preparation and specialized programs to cater to specific student needs.

By Development

• Cloud: Cloud computing in the North America K-12 education market involves using remote servers to store, manage, and process data and applications. It allows schools to access educational resources, collaborate, and deliver content online. Trends include the rising adoption of cloud-based learning platforms, virtual classrooms, and remote collaboration tools, improving flexibility and accessibility in education.

• On-Premises: In North America, on-premises the traditional strategy in which educational materials and infrastructure are physically present within school grounds is referred to as the K-12 education market. However, there is a growing trend toward digital transformation, with more people using cloud-based solutions, online learning platforms, and virtual classrooms. These modifications improve educational accessibility, flexibility, and collaboration.

By Application

• High School: In the North American K-12 education market, high school represents the final four years of secondary education, typically encompassing grades 9 to 12. Trends in high schools include personalized learning, technology integration for improved instruction, emphasis on college and career readiness, and the promotion of social-emotional learning to support student well-being and success.

• Middle School: Middle school refers to the educational stage between elementary and high school, typically serving students in grades 6-8. In the North American K-12 education market, a prominent trend is a focus on personalized learning, integrating technology to enhance student engagement and achievement. Additionally, there is an increasing emphasis on social-emotional learning, fostering students’ well-being and interpersonal skills alongside academic growth.

• Pre-primary School and Primary School: Pre-primary schools in the North American K-12 education market are educational institutions that offer early childhood education before children enter primary school. Primary schools cater to students in the initial years of formal education. Trends in this segment include play-based learning approaches, a focus on building foundational literacy and numeracy skills, integration of technology, and an emphasis on socio-emotional development.

By Spend Analysis

• Hardware: The physical gadgets and equipment utilised in educational settings, such as computers, tablets, interactive whiteboards, and audio-visual systems, are referred to as hardware in the North American K-12 education market. Mobile device use, touch-screen technology, and the incorporation of virtual and augmented reality tools to enhance learning experiences are examples of hardware trends.

• Software: In the North America K-12 education market, software refers to digital programs, applications, and platforms used for educational purposes. This includes learning management systems, educational apps, simulation software, and content delivery systems. Trends in software include the use of adaptive learning software, gamification, virtual classrooms, and online collaboration tools to support personalized and interactive learning.

• Others: The “others” category in the North American K-12 education market refers to different aspects other than technology and software that contribute to the educational ecosystem. Included are educational resources, textbooks, curricular materials, assessment tools, professional development courses, and support services. This category is characterised by the increasing availability of digital educational materials, the emphasis on data-driven decision-making, and the demand for inclusive and culturally varied content.

 North America K-12 Education Market – Regional Analysis

The North America K-12 education market is segmented into various regions, including the US, Canada, and Mexico. Here is a brief overview of each region:

• US: K-12 education market in US trends include the continued adoption of digital learning tools, personalized and competency-based education approaches, emphasis on social-emotional learning, integration of STEM/STEAM curricula, increased use of data analytics, and a focus on inclusive education. In terms of dominating manufacturers in the US, notable players in the education technology sector include companies like Google, Microsoft, Apple, SMART Technologies, and Promethean, offering a range of educational hardware and software solutions.

• Canada: In the Canada K-12 education market, several trends are shaping the landscape. These include the integration of digital learning tools and platforms, personalized learning approaches, emphasis on STEAM education, focus on Indigenous education and reconciliation, and a greater emphasis on mental health and well-being support for students. The primary participants in the Canadian K-12 education industry include Pearson Canada, Nelson Education, McGraw-Hill Education, and Cengage Learning. These businesses offer comprehensive educational resources, curriculum materials, and creative solutions to assist teaching and learning across Canada’s K-12 education environment.

• Mexico: schools in Mexico are increasingly adopting technology tools and digital resources to enhance teaching and learning experiences. This includes interactive whiteboards, educational apps, online platforms, and virtual learning environments. There is a growing emphasis on Science, Technology, Engineering, and Mathematics (STEM) education in Mexico. Schools are integrating STEM-focused curricula, programs, and extracurricular activities to develop students’ critical thinking, problem-solving, and technical skills to meet the demands of the future workforce. Colegio Nacional, Instituto México, and Universidad Autónoma de México (UNAM) are the key market players in the country.

Competitive Landscape –  North America K-12 education market

The North America K-12 education market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

• Pearson Education
• McGraw-Hill Education
• Houghton Mifflin Harcourt (HMH)
• Amplify
• Discovery Education
• Renaissance Learning
• IXL Learning
• K12 Inc.
• Edmentum
• Scholastic Corporation
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships. For example, in 2022, Houghton Mifflin Harcourt, a key player in the US K-12 education market, unveiled HMH Field Trips, an innovative virtual learning platform.

HMH Field Trips allows students to embark on virtual field trips to historical landmarks, museums, and other educational destinations. This platform provides an immersive and interactive learning experience, supplementing traditional classroom instruction and offering students a broader understanding of various subjects.

Several new players have adopted innovation and development strategies to enter the North America K-12 education market. Edmodo, a social learning platform, gained popularity for its collaborative features, connecting teachers, students, and parents. ClassDojo, an educational technology company, focused on building a positive classroom culture through its communication and behaviour management tools.

However, the key players dominating the market include Pearson Education, McGraw Hill Education, and Houghton Mifflin Harcourt. These established companies have a wide range of educational resources, comprehensive curriculum offerings, and strategic partnerships, enabling them to maintain their dominance in the North American K-12 education market.

The North America K-12 Education Market is segmented as follows:

By Type

• Public
• Private

By Deployment 

• Cloud
• On-premises

By Application 

• High School
• Middle School
• Pre-primary School and Primary School

By Spend Analysis 

• Hardware
• Software
• Others

On the basis of US Geography

• Northeast Region
• Southeast Region
• Midwest Region
• West Coast Region
• Southwest Region
• Mountain States