Global Moringa Products Market 2024 – 2033

Reports Description

Increasing demand for plant-based supplements boosting the Moringa Products market

The global moringa products market was worth around USD 5.6 billion in 2021 and is predicted to grow to around USD 10.4 billion by 2030, with a compound annual growth rate (CAGR) of roughly 8% between 2022 and 2030. The report analyses the market’s drivers and restraints and their impact on demand throughout the projection period. In addition, the report examines global opportunities in the market.

Moringa Products Market: Overview

Moringa products are derived from seeds, leaves, and almost all parts of the moringa tree, also known as the drumstick tree. The products extracted from moringa trees are extremely nutritious and can be used for several applications in numerous segments, which include personal care, food and beverages, and pharmaceuticals. Further, the moringa products are very low-fat and cholesterol-free.

Moringa Products Market: COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic resulted in increased awareness of people’s health, which in line resulted in augmenting the demand for nutritional supplements across the globe.  Additionally, the increased awareness of plant-based supplements boosted the market’s growth. The WHO guidelines for COVID-19 suggested that the world population should intake immunity-boosting foods, which is expected to propel the growth of the moringa market.

However, during the pandemic, several government-imposed trade movements impacted the market during 2020-2021. The hindrance in the supply chain resulted in a scarcity of raw materials, which hampered the finished moringa products. However, with the relaxation of restrictions on lockdown and the movement of goods, the market is expected to witness strong growth during the forecast period.

Moringa Products Market: Growth Drivers

Rising awareness of plant-based supplements and increasing opposition to animal cruelty drive the market. Several people, particularly in Western countries, are adopting vegan diets, which is expected to create a demand for plant-based supplements, thus boosting the demand for moringa products.

The rise in consumption of these products for medicinal use

The demand for moringa products for medicinal purposes is rapidly growing as they are a rich source of iron and Vitamin C. These products are useful for conditions, including obesity and diabetes. A few products used for medicinal purposes are moringa-based oils, fruits/pods, tea, and others. Also, moringa seeds are gaining traction in treating rheumatism, anti-herpes simplex virus arthritis, hyperthyroidism, sexually transmitted diseases, and others.

Yet, the accessibility of substitutes, including matcha tea and kale, which are nutritionally equivalent to moringa, may hinder its demand.

Moringa Products Market: Restraints

Surging demand for moringa worldwide is now overtaking its supply, which may result in a restraining factor for the moringa products market. The supply-demand gap is the major restraining factor which may hamper the market’s growth.

Moringa Products Market: Segmentation Analysis

Our research scope segments The moringa market into products, distribution channels, and applications. By product, the leaves and leaf powder segment is anticipated to hold the largest share globally throughout the forecast period. The leaves of this plant are rich sources of iron and Vitamin A, which help improve immunity. Further, by application, the food & beverage segment holds the dominant market share. Based on the distribution channel, the offline segment is expected to hold the largest market share, whereas the online segment is expected to witness a high CAGR during the forecast period. The increasing popularity of this product, combined with geographically limited availability, is boosting its online sales.

Report Scope

Key Insights:

• As per the analysis shared by our research analyst, the moringa products market is estimated to grow annually at a CAGR of around 8% over the forecast period (2022-2030).
• In terms of revenue, the moringa products market was valued at around USD 5.6 billion in 2021 and is anticipated to reach USD 10.4 billion by 2030. Due to various driving factors, the market is predicted to rise significantly.
• Based on product segmentation, the leaves and leaf powder segment was predicted to have the maximum market share in 2021.
• The offline segment was the leading revenue-generating category 2021 based on distribution channel segmentation.
• Based on geography, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

• July 2022: Raj Giriraj Singh, Union Minister of Rural Development and Panchayat India inaugurated the Integrated Farming Unit of “Moringa and Backyard Poultry” in Hyderabad, India.
• July 2022: Morinaga Milk Industry, a Japanese dairy giant, sent an offer to acquire a 33.3% stake in Pakistan’s NutriCo Morinaga Pvt. Ltd. For USD 33 million.
• June 2022: Ventree Innovations partnered with Africa on “Moringa for Kids.” This nutrition distribution campaign donates Moringa leaf powder to local Ugandan schools.
• June 2021: Vasu Healthcare Pvt. Ltd. Introduced Vasu Safe Herbs, the company’s new range of herbal supplements. The product ranges comprise single herb capsules, such as turmeric, moringa, and holy basil.

Regional Landscape

In 2021, Asia Pacific dominated the moringa products market. The growth is attributed to the large-scale production of Moringa in India and African countries and domestic consumption. Additionally, the region’s traditional use of moringa-based products for skincare, hair care, and wellness is boosting the Asian Pacific market. Further, the North American region is expected to witness a high CAGR growth during the forecast period.

Moringa-based oil is finding its applications in beauty products in the North American region. Owing to its moisture capabilities, moringa oil helps reduce signs of aging, such as wrinkles. The US is one of the major importers and is witnessing demand for moringa to be used in several supplements and multivitamins. Also, the popularity of moringa-based nutrient supplements is gaining pace among consumers in Europe. Some of the major countries in the region include Germany, the UK, the Netherlands, and Italy.

Competitive Landscape

Dominate Industries, Green Era Food & Nutraceutics, Santan International, and Earth Expo Company are some of the key players operating in the market. These companies manufacture and supply moringa seeds, leaves powder, and oil. Players are captivated by expanding their geographical reach through the expansion of their logistics and distribution network.

Furthermore, due to increased consumer demand, many companies are strategically focusing on the development of new health-promoting products. To broaden their product portfolios, companies are investing in launching novel products. Further, the market is highly fragmented, with the presence of both large and small players.

The global moringa products market is segmented as follows:

By Product

• Leaves and Leaf Powder
• Seeds
• Oil
• Others

By Distribution Channel

• Online
• Offline

By Application

• Food and Beverages
• Personal Care
• Pharmaceuticals
• Others

Based on Geography

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America