Male Grooming Products Market Size, Share, Growth Analysis Report By Product (Hair Care, Skin Care, Fragrances, Others), By Distribution Channel (Online, Offline), By Application (Supermarket/Hypermarket, Convenience Stores, Pharmacy, E-commerce, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Intelligence, Trends, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2025-2034 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Procter and Gamble
- ITC
- Coty Inc.
- Edge well Personal Care Co.
- Others
Reports Description
Growing awareness for organic products propelling the Male Grooming Products market
As per our research on the global Male grooming products market, the market was estimated at around USD 55 billion in 2021 and is projected to witness a CAGR of 6% during 2025-2034, to reach around USD 110 billion by 2030. The report examines the Male grooming products market’s drivers and restraints, as well as their impact analysis. Also, the report mentions global opportunities prevailing in the Male grooming products market.
Male Grooming Products Market: Overview
Male grooming products are used for enhancing their appearance and personal hygiene. Some of the common products include shaving creams, foams, after-shave lotions, etc. These products are witnessing high demand owing to changing consumer preferences coupled with rising awareness among men for self-care.
Male Grooming Products Market: COVID–19 Impact Analysis
The outbreak of the COVID-19 pandemic impacted the world economy in several ways. The surge in the number of COVID patients pushed governments worldwide to impose lockdowns and trade movements. This created supply chain disruption.
The discretionary spending of consumers decreased worldwide, and a change toward a preference for safer and trustworthy products was noticed among consumers by businesses. Further, inadequate accessibility to raw materials, labor shortage, and temporary cessation of manufacturing operations impacted the market. Also, the temporary shutdown of offices and other social arrangements places resulted in decreased demands for certain Male grooming products. However, the closure of beauty salons resulted in increased demand for do-it-yourself grooming products.
Male Grooming Products Market: Growth Drivers
Surging demand for organic/natural products
Attributed to the surging consumer knowledge regarding the harmful effects of chemicals that are used in grooming items, including shaving creams, the demand for clean-label, natural, and organic products, has been noticed in the Male grooming products market. Further, natural grooming products are ever more favored by males over grooming products containing chemicals. A shift in these products is influencing the market positively.
Growing awareness for skin care
The rise in skincare product promotion on media endorsed by celebrities has created awareness among men for skin care. Also, rising pollution and changing lifestyles have resulted in creating awareness for skin care among men. Thus, the demand for Male grooming skin care products has witnessed growth.
Increasing the number of Male salons
The increase in the number of Male salons is supporting the male toiletries demand across the world. Also, numerous companies are launching innovative electrical products, for instance, razors and shavers, with the addition of new performance features powered by the latest technologies. Players are expanding the product offerings from basic blades to electric shavers and body groomers, providing lucrative opportunities for market growth. Moreover, key market players are investing in promoting their products through the marketing campaigns, such as social media platforms.
Male Grooming Products Market: Segmentation Analysis
In our research scope, the Male grooming product market is segmented into product and distribution channels. Based on product, fragrances accounted for the largest share in the global market throughout the forecast period. Fragrances are comparatively expensive, which is one of the major reasons for the segment’s dominance. Also, the skin care segment is experiencing noteworthy growth.
The growth of the skin care segment is attributed to rising demand for products, such as shaving gels, razors, trimmers, and blades. Further, by distribution channel, the convenience stores segment holds the dominant market share. However, the e-commerce segment is expected to witness a high CAGR. Easy availability and a wide variety of products available online are driving the e-commerce segment’s market growth.
Report Scope
| Feature of the Report | Details |
| Market Size in 2021 | USD 55 Billion |
| Projected Market Size in 2030 | USD 110 Billion |
| CAGR Growth Rate | 6% CAGR (2025-2034) |
| Base Year | 2023 |
| Forecast Period | 2025-2034 |
| Prominent Players | Procter and Gamble, ITC, Coty Inc., Edge well Personal Care Co., L’Oréal Group, and Others |
| Key Segment | By Product, Distribution Channel, Application, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfill your requirements for research. Examine possible purchases |
Key Insights:
- As per the analysis shared by our research analyst, the Male grooming products market is estimated to grow annually at a CAGR of around 6% over the forecast period (2025-2034).
- In terms of revenue, the Male grooming products market size was valued at around USD 55 billion in 2021 and is projected to reach USD 110 billion by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
- Based on product segmentation, the fragrances segment was estimated to hold the maximum market share in the year 2021.
- Based on distribution channel segmentation, the convenience stores segment was the leading revenue-generating category in 2021.
- On the basis of geography/region, the Europe region was the leading revenue generator in 2021.
Recent Development
- July 2022: APPlife Digital Solutions, Inc., a business incubator and portfolio manager engaged in investing in creating e-commerce as well as cloud-based solutions reported that its e-commerce grooming shop for men Rooster Essentials (“Rooster”), witnessed a 100% revenue increase in second quartering comparison to revenues in the first quarter of 2022.
- July 2022: Yardley London expanded its product portfolio for Male grooming with the addition of no-gas body perfume for men.
- Jan 2022: L’Oréal acquired Youth to the People, a US-based superfood skincare specialist brand. The acquisition is aimed at expanding ethical offerings in the Male grooming products market.
- May 2020: Gillette introduced King C. Gillette. It is a complete variety of grooming as well as beard care products. The new product range was classified into three sections, including shave and edge, trim, and care.
Regional Landscape
In 2021, Europe dominated the Male grooming products market. The growth is attributed to the rising focus on maintaining a youthful appearance among men. Also, the demand for luxury grooming products is high in the region, such as fragrances. Moreover, the high disposable income is another key factor boosting the market in Europe. The Asia Pacific, on the other hand, is witnessing a high CAGR.
Changing lifestyles, growing e-commerce, and rising spending capability are driving the Male grooming products market in the Asia Pacific. Recently, Male grooming products demand has significantly surged in India as Indian men have become more aware of their appearance. This resulted in increased use of social media platforms, including Facebook and Instagram, where the youth is exposed to various celebrity grooming practices and a range of new products offering targeted products and solutions. The mentioned factors are fueling the growth of the Male grooming products market.
Competitive Landscape
The market for Male grooming products is highly fragmented. Procter and Gamble, Coty Inc. Energizer Holdings Inc., L’Oréal Group, Edge well Personal Care Co, Johnson&Johnson, ITC, and Beiersdorf AG are some of the prominent players operating in the market. The entry of several new players offering organic products is rising. Moderate entry barrier owing to the presence of big players and their constant innovation is expected to be the market trend in coming years.
The global Male grooming products market is segmented as follows:
By Product
- Hair Care
- Skin Care
- Fragrances
- Others
By Distribution Channel
- Online
- Offline
By Application
- Supermarket/Hypermarket
- Convenience Stores
- Pharmacy
- E-commerce
- Others
On the basis of Geography
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Male Grooming Products Market, (2025 – 2034) (USD Billion)
- 2.2 Global Male Grooming Products Market: snapshot
- Chapter 3. Global Male Grooming Products Market – Industry Analysis
- 3.1 Male Grooming Products Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Growing awareness for skin care
- 3.2.2 Driver 2
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Product
- 3.7.2 Market attractiveness analysis By Distribution Channel
- 3.7.3 Market attractiveness analysis By Application
- Chapter 4. Global Male Grooming Products Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Male Grooming Products Market: company market share, 2025
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Male Grooming Products Market – Product Analysis
- 5.1 Global Male Grooming Products Market overview: By Product
- 5.1.1 Global Male Grooming Products Market share, By Product, 2025 and 2034
- 5.2 Hair Care
- 5.2.1 Global Male Grooming Products Market by Hair Care, 2022 – 2030 (USD Billion)
- 5.3 Skin Care
- 5.3.1 Global Male Grooming Products Market by Skin Care, 2022 – 2030 (USD Billion)
- 5.4 Fragrances
- 5.4.1 Global Male Grooming Products Market by Fragrances, 2022 – 2030 (USD Billion)
- 5.5 Others
- 5.5.1 Global Male Grooming Products Market by Others, 2022 – 2030 (USD Billion)
- 5.1 Global Male Grooming Products Market overview: By Product
- Chapter 6. Global Male Grooming Products Market – Distribution Channel Analysis
- 6.1 Global Male Grooming Products Market overview: By Distribution Channel
- 6.1.1 Global Male Grooming Products Market share, By Distribution Channel, 2025 and 2034
- 6.2 Online
- 6.2.1 Global Male Grooming Products Market by Online, 2022 – 2030 (USD Billion)
- 6.3 Offline
- 6.3.1 Global Male Grooming Products Market by Offline, 2022 – 2030 (USD Billion)
- 6.1 Global Male Grooming Products Market overview: By Distribution Channel
- Chapter 7. Global Male Grooming Products Market – Application Analysis
- 7.1 Global Male Grooming Products Market overview: By Application
- 7.1.1 Global Male Grooming Products Market share, By Application, 2025 and 2034
- 7.2 Supermarket/Hypermarket
- 7.2.1 Global Male Grooming Products Market by Supermarket/Hypermarket, 2022 – 2030 (USD Billion)
- 7.3 Convenience Stores
- 7.3.1 Global Male Grooming Products Market by Convenience Stores, 2022 – 2030 (USD Billion)
- 7.4 Pharmacy
- 7.4.1 Global Male Grooming Products Market by Pharmacy, 2022 – 2030 (USD Billion)
- 7.5 E-commerce
- 7.5.1 Global Male Grooming Products Market by E-commerce, 2022 – 2030 (USD Billion)
- 7.6 Others
- 7.6.1 Global Male Grooming Products Market by Others, 2022 – 2030 (USD Billion)
- 7.1 Global Male Grooming Products Market overview: By Application
- Chapter 8. Male Grooming Products Industry – Regional Analysis
- 8.1 Global Male Grooming Products Industry Regional Overview
- 8.2 Global Male Grooming Products Industry Share, by Region, 2025 & 2030 (USD Billion)
- 8.3. North America
- 8.3.1 North America Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.3.1.1 North America Male Grooming Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.3.1 North America Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.4 North America Male Grooming Products Industry, by Product, 2022 – 2030
- 8.4.1 North America Male Grooming Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.5 North America Male Grooming Products Industry, by Distribution Channel, 2022 – 2030
- 8.5.1 North America Male Grooming Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.6 North America Male Grooming Products Industry, by Application, 2022 – 2030
- 8.6.1 North America Male Grooming Products Industry, by Application, 2022 – 2030 (USD Billion)
- 8.7. Europe
- 8.7.1 Europe Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.7.1.1 Europe Male Grooming Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.7.1 Europe Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.8 Europe Male Grooming Products Industry, by Product, 2022 – 2030
- 8.8.1 Europe Male Grooming Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.9 Europe Male Grooming Products Industry, by Distribution Channel, 2022 – 2030
- 8.9.1 Europe Male Grooming Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.10 Europe Male Grooming Products Industry, by Application, 2022 – 2030
- 8.10.1 Europe Male Grooming Products Industry, by Application, 2022 – 2030 (USD Billion)
- 8.11. Asia Pacific
- 8.11.1 Asia Pacific Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.11.1.1 Asia Pacific Male Grooming Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.11.1 Asia Pacific Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.12 Asia Pacific Male Grooming Products Industry, by Product, 2022 – 2030
- 8.12.1 Asia Pacific Male Grooming Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.13 Asia Pacific Male Grooming Products Industry, by Distribution Channel, 2022 – 2030
- 8.13.1 Asia Pacific Male Grooming Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.14 Asia Pacific Male Grooming Products Industry, by Application, 2022 – 2030
- 8.14.1 Asia Pacific Male Grooming Products Industry, by Application, 2022 – 2030 (USD Billion)
- 8.15. Latin America
- 8.15.1 Latin America Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.15.1.1 Latin America Male Grooming Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.15.1 Latin America Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.16 Latin America Male Grooming Products Industry, by Product, 2022 – 2030
- 8.16.1 Latin America Male Grooming Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.17 Latin America Male Grooming Products Industry, by Distribution Channel, 2022 – 2030
- 8.17.1 Latin America Male Grooming Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.18 Latin America Male Grooming Products Industry, by Application, 2022 – 2030
- 8.18.1 Latin America Male Grooming Products Industry, by Application, 2022 – 2030 (USD Billion)
- 8.19. The Middle-East and Africa
- 8.19.1 The Middle-East and Africa Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.19.1.1 The Middle-East and Africa Male Grooming Products Industry, by Country, 2022 – 2030 (USD Billion)
- 8.19.1 The Middle-East and Africa Male Grooming Products Industry, 2022 – 2030 (USD Billion)
- 8.20 The Middle-East and Africa Male Grooming Products Industry, by Product, 2022 – 2030
- 8.20.1 The Middle-East and Africa Male Grooming Products Industry, by Product, 2022 – 2030 (USD Billion)
- 8.21 The Middle-East and Africa Male Grooming Products Industry, by Distribution Channel, 2022 – 2030
- 8.21.1 The Middle-East and Africa Male Grooming Products Industry, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.22 The Middle-East and Africa Male Grooming Products Industry, by Application, 2022 – 2030
- 8.22.1 The Middle-East and Africa Male Grooming Products Industry, by Application, 2022 – 2030 (USD Billion)
- Chapter 9. Company Profiles
- 9.1 Procter and Gamble
- 9.1.1 Overview
- 9.1.2 Financials
- 9.1.3 Product Portfolio
- 9.1.4 Business Strategy
- 9.1.5 Recent Developments
- 9.2 ITC
- 9.2.1 Overview
- 9.2.2 Financials
- 9.2.3 Product Portfolio
- 9.2.4 Business Strategy
- 9.2.5 Recent Developments
- 9.3 Coty Inc.
- 9.3.1 Overview
- 9.3.2 Financials
- 9.3.3 Product Portfolio
- 9.3.4 Business Strategy
- 9.3.5 Recent Developments
- 9.4 Edge well Personal Care Co.
- 9.4.1 Overview
- 9.4.2 Financials
- 9.4.3 Product Portfolio
- 9.4.4 Business Strategy
- 9.4.5 Recent Developments
- 9.5 L’Oréal Group
- 9.5.1 Overview
- 9.5.2 Financials
- 9.5.3 Product Portfolio
- 9.5.4 Business Strategy
- 9.5.5 Recent Developments
- 9.1 Procter and Gamble
List Of Figures
Figures No 1 to 27
List Of Tables
Tables No 1 to 77
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
|
|
| Demand-side |
|
|
Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
|
|
List of the prominent players in the global Men’s grooming products market:
- Beiersdorf AG
- Procter & Gamble Co.
- L’Oréal SA
- Shiseido Co. Ltd.
- Vi-john Group
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Reckitt Benckiser
- Coty Inc.
- ITC
- Edge well Personal Care Co.
- Others
FAQs
The “Europe” region will lead the global Male Grooming Products market during the forecast period 2022 to 2030.
Because of expanding awareness surrounding the usage of potentially hazardous chemicals, there has been an increase in the demand for clean-label, organic, and natural grooming products. A change in the way these products are made is having a favorable effect on the market.
The key players operating in the Male Grooming Products market are Procter and Gamble, ITC, Coty Inc., Edge well Personal Care Co., L’Oréal Group, and Others.
The global Male Grooming Products market is expanding growth with a CAGR of approximately 6% during the forecast period (2022 to 2030).
The global Male Grooming Products market size was valued at US$ 55 billion in 2021 and it is projected to reach around US$ 110 billion by 2030.