Global Male Grooming Products Market 2025 – 2034

Reports Description

Growing awareness for organic products propelling the Male Grooming Products market

As per our research on the global Male grooming products market, the market was estimated at around USD 72514.1 Million in 2025 and is projected to witness a CAGR of 8.89% during 2025-2034, to reach around USD 169989 Million by 2034. The report examines the Male grooming products market’s drivers and restraints, as well as their impact analysis. Also, the report mentions global opportunities prevailing in the Male grooming products market.

Male Grooming Products Market Overview

Male grooming products are used for enhancing their appearance and personal hygiene. Some of the common products include shaving creams, foams, after-shave lotions, etc. These products are witnessing high demand owing to changing consumer preferences coupled with rising awareness among men for self-care.

Male Grooming Products Market: COVID–19 Impact Analysis

The outbreak of the COVID-19 pandemic impacted the world economy in several ways. The surge in the number of COVID patients pushed governments worldwide to impose lockdowns and trade movements. This created supply chain disruption.

The discretionary spending of consumers decreased worldwide, and a change toward a preference for safer and trustworthy products was noticed among consumers by businesses. Further, inadequate accessibility to raw materials, labor shortage, and temporary cessation of manufacturing operations impacted the market. Also, the temporary shutdown of offices and other social arrangements places resulted in decreased demands for certain Male grooming products. However, the closure of beauty salons resulted in increased demand for do-it-yourself grooming products.

Male Grooming Products Market: Growth Drivers

Surging demand for organic/natural products

Attributed to the surging consumer knowledge regarding the harmful effects of chemicals that are used in grooming items, including shaving creams, the demand for clean-label, natural, and organic products, has been noticed in the Male grooming products market. Further, natural grooming products are ever more favored by males over grooming products containing chemicals. A shift in these products is influencing the market positively.

Growing awareness for skin care

The rise in skincare product promotion on media endorsed by celebrities has created awareness among men for skin care. Also, rising pollution and changing lifestyles have resulted in creating awareness for skin care among men. Thus, the demand for Male grooming skin care products has witnessed growth.

Increasing the number of Male salons

The increase in the number of Male salons is supporting the male toiletries demand across the world. Also, numerous companies are launching innovative electrical products, for instance, razors and shavers, with the addition of new performance features powered by the latest technologies. Players are expanding the product offerings from basic blades to electric shavers and body groomers, providing lucrative opportunities for market growth. Moreover, key market players are investing in promoting their products through the marketing campaigns, such as social media platforms.

Male Grooming Products Market Segmentation Analysis

In our research scope, the Male grooming product market is segmented into product and distribution channels. Based on product, fragrances accounted for the largest share in the global market throughout the forecast period. Fragrances are comparatively expensive, which is one of the major reasons for the segment’s dominance. Also, the skin care segment is experiencing noteworthy growth.

The growth of the skin care segment is attributed to rising demand for products, such as shaving gels, razors, trimmers, and blades. Further, by distribution channel, the convenience stores segment holds the dominant market share. However, the e-commerce segment is expected to witness a high CAGR. Easy availability and a wide variety of products available online are driving the e-commerce segment’s market growth.

Report Scope

Key Insights:

• As per the analysis shared by our research analyst, the Male grooming products market is estimated to grow annually at a CAGR of around 8.89% over the forecast period (2025-2034).
• In terms of revenue, the Male grooming products market size was valued at around USD 72514.1 Million in 2025 and is projected to reach USD 169989 Million by 2034. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
• Based on product segmentation, the fragrances segment was estimated to hold the maximum market share in the year 2025.
• Based on distribution channel segmentation, the convenience stores segment was the leading revenue-generating category in 2025.
• On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2025.

Recent Development

• July 2022: APPlife Digital Solutions, Inc., a business incubator and portfolio manager engaged in investing in creating e-commerce as well as cloud-based solutions reported that its e-commerce grooming shop for men Rooster Essentials (“Rooster”), witnessed a 100% revenue increase in second quartering comparison to revenues in the first quarter of 2022.
• July 2022: Yardley London expanded its product portfolio for Male grooming with the addition of no-gas body perfume for men.
• Jan 2022: L’Oréal acquired Youth to the People, a US-based superfood skincare specialist brand. The acquisition is aimed at expanding ethical offerings in the Male grooming products market.
• May 2020: Gillette introduced King C. Gillette. It is a complete variety of grooming as well as beard care products. The new product range was classified into three sections, including shave and edge, trim, and care.

Regional Landscape

In 2025, Asia Pacific dominated the Male grooming products market. The growth is attributed to the rising focus on maintaining a youthful appearance among men. Also, the demand for luxury grooming products is high in the region, such as fragrances. Moreover, the high disposable income is another key factor boosting the market in Asia Pacific. North America, on the other hand, is witnessing a high CAGR.

Changing lifestyles, growing e-commerce, and rising spending capability are driving the Male grooming products market in the Asia Pacific. Recently, Male grooming products demand has significantly surged in India as Indian men have become more aware of their appearance. This resulted in increased use of social media platforms, including Facebook and Instagram, where the youth is exposed to various celebrity grooming practices and a range of new products offering targeted products and solutions. The mentioned factors are fueling the growth of the Male grooming products market.

Competitive Landscape

The market for Male grooming products is highly fragmented. Procter and Gamble, Coty Inc. Energizer Holdings Inc., L’Oréal Group, Edge well Personal Care Co, Johnson&Johnson, ITC, and Beiersdorf AG are some of the prominent players operating in the market. The entry of several new players offering organic products is rising. Moderate entry barrier owing to the presence of big players and their constant innovation is expected to be the market trend in coming years.

The global Male grooming products market is segmented as follows:

By Product

• Hair Care
• Skin Care
• Fragrances
• Others

By Distribution Channel

• Online
• Offline

By Application

• Supermarket/Hypermarket
• Convenience Stores
• Pharmacy
• E-commerce
• Others

On the basis of Geography

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America