Global Mayonnaise Market 2025 – 2034

Reports Description

Global Mayonnaise Market was valued at USD 15.63 Billion in 2025 and is expected to reach USD 48.86 Billion by 2034, at a CAGR of 12.38% during the forecast period 2025 – 2034.

Mayonnaise Market Overview

Mayonnaise is a thick, creamy condiment made from the emulsion of oil, egg yolk, vinegar or lemon juice, and seasonings. This plays an essential role in many food applications, such as sandwiches, salads, dressings, and dips. Households, restaurants, and the food processing industry are the major consumers of mayonnaise, thereby driving the market.

In this time frame, manufacturers have provided variations including eggless, low-fat, and flavored mayonnaise to cater to modifying patron needs. The changing consumer lifestyles, urbanization, and increasing tendency for convenience and ready-to-use flavor enhancers further complement the global mayonnaise market’s continued growth.

Mayonnaise Market Growth Factors

Growing Consumer Demand for Convenience and Ready-to-Eat Foods

Rising demand for ready-to-eat food and convenience food has propelled the market growth for mayonnaise. Amidst rising tensions and longer work hours, consumers are looking for the most practical, least labor-intensive meal answer.

Mayonnaise is a versatile condiment, and it adds a taste to multiple foods such as sandwiches, burgers, and wraps, and it is used as an ingredient for other dips and salad dressings. For instance, squeeze bottles and other consumer-friendly packing formats boasting ease of use found their way into a variety of freeze-and-eat solutions from Hellmann’s and Heinz to meet the demand for on-the-go dining.

The global success of fast-food chains has also played an important role in boosting the consumption of mayonnaise, as it is a typical ingredient in many fast-food products. With an increased number of consumers preferring to eat home-delivered and restaurant pork meals, the need for mayonnaise keeps growing.

Rising Health Awareness Driving Demand for Low-Fat and Eggless Variants

Growing demand for low-fat and eggless variants as health-conscious consumers look for healthier substitutes for traditional mayonnaise. With the transitory shift of consumers away from foods high in cholesterol, the manufacturers have launched plant-based and reduced-calorie varieties of mayonnaise as well.

The trend has been adopted by brands like Just Mayo and Follow Your Heart, who have released egg-free varieties of mayonnaise that appeal to a wider consumer base that avoids animal products, including vegans or those who are lactose intolerant.

In addition, rising awareness of obesity and heart diseases has led everyone to consume light mayonnaise variants that are low in fat content but high in flavor. The growing trend of plant-based diets and vegan food behavior is also expected to drive the healthy mayonnaise alternatives segment market growth during the forecast period.

Expansion of Quick-Service Restaurants (QSRs) and Fast-Food Chains

The market is growing due to the trend of fast-food chains and QSRs across the globe, which is one of the primary factors for the consumption of mayonnaise. Mayonnaise is an elementary component of the menus of several leading QSRs like McDonald’s, Subway, KFC, etc., as mayonnaise is used in their burgers, sandwiches, and dressings.

The rising disposable income and changing eating habits in developing economies like India, Brazil, and Indonesia are further expected to uplift the fast-food craze and subsequently the consumption of mayonnaise.

In addition, demand has also increased due to local fast food chains tailoring mayonnaise flavors based on preferences at a local level, spicy or tangy. The high-growth trends of the food service industry are also becoming the main driver of the global mayonnaise market.

Mayonnaise Market Restraints

Growing Health Concerns Regarding High Fat and Caloric Content

Although the demand for mayonnaise is growing, high fat and calorie contents are major restraining factors for the market, as people are becoming health conscious. Conventional mayonnaise is high in fats due to a large amount of vegetable oils; an excess of them can lead to obesity and cardiovascular diseases.

It means that consumers today who are health conscious will choose to spread Greek yogurt on hummus or avocado-based dressing. For example, the report (World Health Organization (WHO)) states that obesity prevalence is increasing rapidly worldwide, forcing consumers to be cautious about what they eat.

This monsoon has pushed mayonnaise brands again to the corner to keep innovating and come out with healthier options to keep it interesting for consumers.

Regulatory Challenges and Labeling Requirements

The impetus of stringent regulations and labeling guidelines by food safety authorities is another restraint for the mayonnaise market. As an example, a few countries have standards for mayonnaise making. For example, the U.S. Food and Drug Administration (FDA) has an official definition of mayonnaise that mandates that mayonnaise must contain at least 65 percent vegetable oil, by weight.

Likewise, the need for increased transparency from food manufacturers and consumers has forced regulatory bodies to make extremely stringent guidelines on the disclosure of ingredients. Companies that do not comply risk large fines and a product recall that can tarnish brand and sales. However, for mayonnaise suppliers, the problem has been how to respond to the evolving food safety regulations whilst maintaining their products.

Mayonnaise Market Trends

Emerging Popularity of Flavored and Gourmet Mayonnaise

Increased demand for flavored & gourmet mayonnaise owing to growing consumer inclination towards distinctive & bold flavors has supported market growth. Manufacturers are launching flavored variants such as garlic, chipotle, truffle, and wasabi mayonnaise. McCormick & Company has launched flavored mayonnaise-like spices, smoky and herbal, under the second brand group of “Hellmann’s Real.”

Furthermore, gourmet mayonnaise brands are emerging in premium retail channels and online to cater to consumers with better quality ingredients and artisanal flavors. This trend will add continuity, as brands will play around with the fusion and ethnic flavors to appeal to a wider audience range.

Mayonnaise Market Segmentation Analysis

Based on type, the global mayonnaise market is segmented by flavored and unflavored. The unflavored mayonnaise segment accounts for the largest share of the global mayonnaise market, owing to its high demand for household and commercial applications.

Plain mayonnaise is one of the base products found in every home, restaurant, and food processing industry, where it is used as a base for preparing various recipes, dressings, and condiments. With its mild flavor, it is extremely versatile, meaning consumers and food manufacturers can flavor it with spices, herbs, and other ingredients to their liking.

Household consumption of plain mayonnaise is also an important factor in this aspect. Unflavored mayonnaise attracts a wider target customer base, due to which purchases can be done with various types of cuisines, thus contributing to creating a preference for the unflavored variant in worldwide markets when compared with its flavored variants.

For example, in North America and Europe, unflavored mayonnaise is used in sandwiches, salads, and homemade dips, while in Asian markets, the sauce is included in fusion as well as local dishes. Owing to such high application, superior consumer advantages, and the ruling nature of this type of mayonnaise in the food service arena, unflavored mayonnaise continues to represent the maximum share of the overall mayonnaise market on a global scale.

Report Scope

Mayonnaise Market Regional Analysis

North America leads the global mayonnaise market owing to the high per capita mayonnaise consumption, the presence of key market players, and applications in the food service industry such as fast food and at-home cooking. In the USA and Canada, the condiment is a household, restaurant, or food processing staple and the most consumed type of mayonnaise in the world.

Daily meals and fast food are consumed with mayonnaise. One of the paramount reasons for soaring mayonnaise consumption in North America is the sauce used in the U.S. with items such as burgers, sandwiches, salads, and dips, mayonnaise is a widely used condiment in other home-cooked or defrosted meals.

Demand for mayonnaise-based sauces and dressings is also driven by quick-service restaurants (QSR), which are chains like McDonald’s, Subway, and KFC. Additionally, North Americans have their barbecue and deli culture, expressing their creativity with mayonnaise, potato salad, coleslaw, and other dips.

Mayonnaise Market Recent Developments

• In November 2022, Unilever purchased US premium mayonnaise products producer Sir Kensington’s. The deal will help Unilever to increase its footprint in the US premium mayonnaise business.

• In 2022, J.M. Smucker purchased Auguste, a Canadian maker of artisanal mayonnaise products. The deal will help J.M. Smucker grow its footprint in Canadian commerce and diversify its offerings.

• In 2021, Kraft Heinz announced a collaboration with Unilever to produce a new type of sustainable mayonnaise product. Together, the companies combine their experience to deliver products, developed with recycled materials and other resources, that minimize environmental impact and maximize an eco-friendly lifestyle.

List of the prominent players in the Mayonnaise Market:

• Nestlé SA
• Ajinomoto Co. Inc.
• McCormick & Company Inc.
• Kraft Heinz Company
• Unilever PLC
• Oetker
• American Garden
• Cibona Foods
• Del Monte
• Duke’S
• Kenko Mayonnaise
• Ken’S Foods
• Bector’S Cremica
• Oasis Foods
• Remia International
• Scandic Food India
• Stokes Sauces
• Tina
• F. Sauer Company (Duke’s)
• EFKO Group
• Others

The Mayonnaise Market is segmented as follows:

By Product Type

• Flavoured
• Unflavoured

By Packaging Type

• Bottles
• Pouches
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience stores
• Online Retailers
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America