Live Streaming Market Size, Trends and Insights By Component (Platforms, Services), By Type (Audio Streaming, Video Streaming), By Revenue Model (Ad-Supported, Subscription-Based, Pay-Per-View), By End-use (Gaming, Media & Entertainment, Education & Professional & Professional, Sports, News & Events, Others), By Gender (Male, Female), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Dacast Inc.
- Empire Video Productions LLC
- Flux Broadcast Ltd.
- Huya Inc.
- International Business Machines Corporation
- Others
Reports Description
As per the current market research conducted by the CMI Team, the global live streaming market is expected to record a CAGR of 23.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 104.9 Billion. By 2033, the valuation is anticipated to reach USD 712.9 Billion.
Live Streaming Market: Overview
Live streaming refers to the transfer of video or audio in real-time or near-real time. While livestreaming is sometimes referred to as streaming, its real-time nature distinguishes it from other non-live broadcast forms of streamed media, such as video-on-demand, vlogs, and video-sharing services like YouTube.
Live streaming services cover many themes, including social networking, video games, professional sports, and lifestyle broadcasting. Facebook Live, Periscope, Kuaishou, Douyu, bilibili, YouTube, and 17 allow users to stream scheduled promotions and celebrity events, as well as streaming between users, similar to video telephony.
Live streaming services like Twitch have become popular as places to watch people play video games, such as esports, Let’s Play-style gaming, or speedrunning. Live coverage of sporting events is widespread use. Chat rooms are an essential aspect of live streaming, allowing viewers to connect with the presenter and participate in ongoing conversations.
These rooms frequently incorporate emoticons and emotes as extra communication tools. The increasing online content consumption and the penetration rate of smartphones across the globe mainly drive the market growth.
- According to the data published by VdoCipher, mobile phones have surpassed desktops as the preferred streaming devices in Asia, with 45% streaming via mobile. Big screens, like TVs, account for 43%, while desktops are used by just 7%. Netflix remains a top service with originals like Bridgerton and Stranger Things, plus popular licensed shows like Seinfeld. Offering plans from $7 to $23 a month, it boasts a catalog of over 5,500 titles.
- In 2023, the ITU estimated that 67% of the world’s population, or 5.4 billion people, had internet access. This is a 45% increase from 2018 when 1.7 billion people gained internet access.
Live Streaming Market: Growth Factors
Adoption of smartphones
The increasing adoption of smartphones across the globe is driving the market. Users can access live streaming platforms from anywhere worldwide due to the advent of smartphones. Smartphones are more accessible and capable of processing advanced video quality.
Furthermore, mobile technology is becoming cheaper, so the general population can access streaming services. Also, the advent of 5G internet services across the globe significantly drive the live streaming market during the projected period.
Innovation in live streaming technology
Improvements in live streaming technologies, such as higher image quality, lower latency, and better user interfaces, have significantly improved the watching experience. Live streaming accessibility, immersion, and seamlessness are enhanced by adaptive bitrate streaming, cloud-based transcoding, and virtual reality (VR) streaming.
These innovations have expanded the usage of live streaming in several industries, including gaming, entertainment, and others. Furthermore, the introduction of cloud-based streaming solutions transformed the live streaming business by providing scalable and cost-effective infrastructure for video distribution.
These services outsource the technical complexity of encoding, transcoding, and delivering live feeds to the cloud, allowing content creators to concentrate on their primary tasks.
Live Streaming Market: Recent Development
The live-streaming industry adopted several strategies, which include product launches, acquisitions, collaboration, expansion, and others. Some of the company strategies include:
- In March 2024, Verb Technology Company, Inc., the force behind MARKET.live, entered a formal partnership with TikTok Shop, becoming a designated TikTok Shop Partner (TSP). Under this partnership, MARKET.live aims to provide a range of paid services to TikTok Shop, including assistance in onboarding, training sessions, studio space rental, content creation, and maintenance, generating revenue through fees and a percentage of monthly revenue from TikTok stores established for referred brands, retailers, influencers, and affiliates.
- In January 2024, Twitch, in collaboration with Open Broadcaster Software (OBS) and NVIDIA, introduced the Twitch Enhanced Broadcasting beta. This beta utilizes GeForce RTX GPUs, enabling streamers to broadcast multiple concurrent streams for optimal viewing experiences. This feature, leveraging the high-quality dedicated encoder in modern GTX GPUs and GeForce RTX, allows streamers to broadcast up to three resolutions simultaneously at up to 1080p, enhancing overall streaming quality.
This product launch, expansion, and collaboration strategies have expanded the company’s market presence in the live-streaming industry and gained its competitive edge.
Live Streaming Market: Challenge
Privacy regulation and security concerns
Growing privacy restrictions and security concerns are significant obstacles for the sector. To provide tailored notifications and promote content, the video streaming application requires smartphone users to grant various permissions, such as location and storage access.
However, some corporations have exploited and sold user data, threatening smartphone users’ privacy. Numerous countries have passed laws to protect smartphone users’ privacy and address these concerns. Furthermore, while these rules protect privacy, they also restrict access, including location and storage access.
Such regulations include the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act of 2018 (CCPA) in the United States. These standards give users more control over their data and establish guidelines for compliance. The growing implementation of privacy laws by various countries may limit the market’s growth.
Live Streaming Market: Category-Wise Insights
By Component:
The platforms segment is expected to dominate the market. The platforms category is continuously developing, owing to changes in consumer tastes, technical developments, and variety in content offerings. Major platforms like Twitch, YouTube Live, and Facebook Gaming dominate the market, garnering millions of users with their diversified content and sophisticated features for creators and viewers.
Besides, the services segment is growing at a rapid rate. The segment expansion is propelled by the increasing demand for specialized services that cater to the diverse needs of content creators, brands, and viewers.
By Type:
The video streaming segment is expected to dominate the market. More individuals worldwide can now access live video streaming services because of the widespread availability of high-speed internet and reasonable data plans. This improved connectivity has boosted the potential audience for live-streaming platforms.
Besides, the audio segment is growing at a rapid rate. The popularity of podcasting has propelled the demand for live audio streaming platforms.
Report Scope
| Feature of the Report | Details |
| Market Size in 2024 | USD 104.9 Billion |
| Projected Market Size in 2033 | USD 712.9 Billion |
| Market Size in 2023 | USD 88.5 Billion |
| CAGR Growth Rate | 23.2% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Component, Type, Revenue Model, End-use, Gender and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your research requirements. |
Live Streaming Market: Regional Analysis
North America is projected to dominate the live streaming market. The region’s market growth in live streaming is attributed to the high demand for live entertainment. Furthermore, the rise of subscription video-on-demand (SVOD) services such as Netflix, Amazon Prime Video, and Disney+ is influencing the growth of the live-streaming industry.
However, the Asia Pacific is growing significantly in the global live-streaming industry. The expansion of the live streaming industry is attributed to the rising internet penetration and increasing adoption of smartphones.
List of the prominent players in the Live Streaming Market:
- Dacast Inc.
- Empire Video Productions LLC
- Flux Broadcast Ltd.
- Huya Inc.
- International Business Machines Corporation
- Meta
- Pluto Inc.
- TikTok Inc.
- Twitch Interactive Inc.
- Vimeo Inc.
- Others
The Live Streaming Market is segmented as follows:
By Component
- Platforms
- Services
By Type
- Audio Streaming
- Video Streaming
By Revenue Model
- Ad-Supported
- Subscription-Based
- Pay-Per-View
By End-use
- Gaming
- Media & Entertainment
- Education & Professional & Professional
- Sports
- News & Events
- Others
By Gender
- Male
- Female
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market Research Methodology
- Chapter 2. Executive Summary
- 2.1 Global Live Streaming Market (2024 – 2033) (USD Billion)
- 2.2 Global Live Streaming Market: snapshot
- Chapter 3. Global Live Streaming Market – Industry Analysis
- 3.1 Live Streaming Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Adoption of Smartphones
- 3.2.2 Innovation in live streaming technology
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Type
- 3.7.3 Market Attractiveness Analysis By Revenue Model
- 3.7.4 Market Attractiveness Analysis By End-use
- 3.7.5 Market Attractiveness Analysis By Gender
- Chapter 4. Global Live Streaming Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Live Streaming Market: Company Market Share, 2023
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaboration, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Live Streaming Market – Component Analysis
- 5.1 Global Live Streaming Market Overview: By Component
- 5.1.1 Global Live Streaming Market Share, By Component, 2023 and 2033
- 5.2 Platforms
- 5.2.1 Global Live Streaming Market by Platforms, 2024 – 2033 (USD Billion)
- 5.3 Services
- 5.3.1 Global Live Streaming Market by Services, 2024 – 2033 (USD Billion)
- 5.1 Global Live Streaming Market Overview: By Component
- Chapter 6. Global Live Streaming Market – Type Analysis
- 6.1 Global Live Streaming Market Overview: By Type
- 6.1.1 Global Live Streaming Market Share, By Type, 2023 and 2033
- 6.2 Audio Streaming
- 6.2.1 Global Live Streaming Market by Audio Streaming, 2024 – 2033 (USD Billion)
- 6.3 Video Streaming
- 6.3.1 Global Live Streaming Market by Video Streaming, 2024 – 2033 (USD Billion)
- 6.1 Global Live Streaming Market Overview: By Type
- Chapter 7. Global Live Streaming Market – Revenue Model Analysis
- 7.1 Global Live Streaming Market Overview: By Revenue Model
- 7.1.1 Global Live Streaming Market Share, By Revenue Model, 2023 and 2033
- 7.2 Ad-Supported
- 7.2.1 Global Live Streaming Market by Ad-Supported, 2024 – 2033 (USD Billion)
- 7.3 Subscription-Based
- 7.3.1 Global Live Streaming Market by Subscription-Based, 2024 – 2033 (USD Billion)
- 7.4 Pay-Per-View
- 7.4.1 Global Live Streaming Market by Pay-Per-View, 2024 – 2033 (USD Billion)
- 7.1 Global Live Streaming Market Overview: By Revenue Model
- Chapter 8. Global Live Streaming Market – End-use Analysis
- 8.1 Global Live Streaming Market Overview: By End-use
- 8.1.1 Global Live Streaming Market Share, By End-use, 2023 and 2033
- 8.2 Gaming
- 8.2.1 Global Live Streaming Market by Gaming, 2024 – 2033 (USD Billion)
- 8.3 Media & Entertainment
- 8.3.1 Global Live Streaming Market by Media & Entertainment, 2024 – 2033 (USD Billion)
- 8.4 Education & Professional & Professional
- 8.4.1 Global Live Streaming Market by Education & Professional & Professional, 2024 – 2033 (USD Billion)
- 8.5 Sports
- 8.5.1 Global Live Streaming Market by Sports, 2024 – 2033 (USD Billion)
- 8.6 News & Events
- 8.6.1 Global Live Streaming Market by News & Events, 2024 – 2033 (USD Billion)
- 8.7 Others
- 8.7.1 Global Live Streaming Market by Others, 2024 – 2033 (USD Billion)
- 8.1 Global Live Streaming Market Overview: By End-use
- Chapter 9. Global Live Streaming Market – Gender Analysis
- 9.1 Global Live Streaming Market Overview: By Gender
- 9.1.1 Global Live Streaming Market Share, By Gender, 2023 and 2033
- 9.2 Male
- 9.2.1 Global Live Streaming Market by Male, 2024 – 2033 (USD Billion)
- 9.3 Female
- 9.3.1 Global Live Streaming Market by Female, 2024 – 2033 (USD Billion)
- 9.1 Global Live Streaming Market Overview: By Gender
- Chapter 10. Live Streamings Market – Regional Analysis
- 10.1 Global Live Streamings Market Regional Overview
- 10.2 Global Live Streamings Market Share, by Region, 2023 & 2033 (USD Billion)
- 10.3. North America
- 10.3.1 North America Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.3.1.1 North America Live Streamings Market, by Country, 2024 – 2033 (USD Billion)
- 10.3.1 North America Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.4 North America Live Streamings Market, by Component, 2024 – 2033
- 10.4.1 North America Live Streamings Market, by Component, 2024 – 2033 (USD Billion)
- 10.5 North America Live Streamings Market, by Type, 2024 – 2033
- 10.5.1 North America Live Streamings Market, by Type, 2024 – 2033 (USD Billion)
- 10.6 North America Live Streamings Market, by Revenue Model, 2024 – 2033
- 10.6.1 North America Live Streamings Market, by Revenue Model, 2024 – 2033 (USD Billion)
- 10.7 North America Live Streamings Market, by End-use, 2024 – 2033
- 10.7.1 North America Live Streamings Market, by End-use, 2024 – 2033 (USD Billion)
- 10.8 North America Live Streamings Market, by Gender, 2024 – 2033
- 10.8.1 North America Live Streamings Market by Gender, 2024 – 2033 (USD Billion)
- 10.9. Europe
- 10.9.1 Europe Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.9.1.1 Europe Live Streamings Market, by Country, 2024 – 2033 (USD Billion)
- 10.9.1 Europe Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.10 Europe Live Streamings Market, by Component, 2024 – 2033
- 10.10.1 Europe Live Streamings Market, by Component, 2024 – 2033 (USD Billion)
- 10.11 Europe Live Streamings Market, by Type, 2024 – 2033
- 10.11.1 Europe Live Streamings Market, by Type, 2024 – 2033 (USD Billion)
- 10.12 Europe Live Streamings Market, by Revenue Model, 2024 – 2033
- 10.12.1 Europe Live Streamings Market, by Revenue Model, 2024 – 2033 (USD Billion)
- 10.13 Europe Live Streamings Market, by End-use, 2024 – 2033
- 10.13.1 Europe Live Streamings Market, by End-use, 2024 – 2033 (USD Billion)
- 10.14 Europe Live Streamings Market by Gender, 2024 – 2033
- 10.14.1 Europe Live Streamings Market, by Gender, 2024 – 2033 (USD Billion)
- 10.15. Asia Pacific
- 10.15.1 Asia Pacific Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.15.1.1 Asia Pacific Live Streamings Market, by Country, 2024 – 2033 (USD Billion)
- 10.15.1 Asia Pacific Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.16 Asia Pacific Live Streamings Market, by Component, 2024 – 2033
- 10.16.1 Asia Pacific Live Streamings Market, by Component, 2024 – 2033 (USD Billion)
- 10.17 Asia Pacific Live Streamings Market, by Type, 2024 – 2033
- 10.17.1 Asia Pacific Live Streamings Market, by Type, 2024 – 2033 (USD Billion)
- 10.18 Asia Pacific Live Streamings Market, by Revenue Model, 2024 – 2033
- 10.18.1 Asia Pacific Live Streamings Market, by Revenue Model, 2024 – 2033 (USD Billion)
- 10.19 Asia Pacific Live Streamings Market, by End-use, 2024 – 2033
- 10.19.1 Asia Pacific Live Streamings Market, by End-use, 2024 – 2033 (USD Billion)
- 10.20 Asia Pacific Live Streamings Market by Gender, 2024 – 2033
- 10.20.1 Asia Pacific Live Streamings Market by Gender, 2024 – 2033 (USD Billion)
- 10.21. Latin America
- 10.21.1 Latin America Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.21.1.1 Latin America Live Streamings Market, by Country, 2024 – 2033 (USD Billion)
- 10.21.1 Latin America Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.22 Latin America Live Streamings Market, by Component, 2024 – 2033
- 10.22.1 Latin America Live Streamings Market, by Component, 2024 – 2033 (USD Billion)
- 10.23 Latin America Live Streamings Market, by Type, 2024 – 2033
- 10.23.1 Latin America Live Streamings Market, by Type, 2024 – 2033 (USD Billion)
- 10.24 Latin America Live Streamings Market, by Revenue Model, 2024 – 2033
- 10.24.1 Latin America Live Streamings Market, by Revenue Model, 2024 – 2033 (USD Billion)
- 10.25 Latin America Live Streamings Market, by End-use, 2024 – 2033
- 10.25.1 Latin America Live Streamings Market, by End-use, 2024 – 2033 (USD Billion)
- 10.26 Latin America Live Streamings Market by Gender, 2024 – 2033
- 10.26.1 Latin America Live Streamings Market by Gender, 2024 – 2033 (USD Billion)
- 10.27. The Middle-East and Africa
- 10.27.1 The Middle-East and Africa Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.27.1.1 The Middle-East and Africa Live Streamings Market, by Country, 2024 – 2033 (USD Billion)
- 10.27.1 The Middle-East and Africa Live Streamings Market, 2024 – 2033 (USD Billion)
- 10.28 The Middle-East and Africa Live Streamings Market, by Component, 2024 – 2033
- 10.28.1 The Middle-East and Africa Live Streamings Market, by Component, 2024 – 2033 (USD Billion)
- 10.29 The Middle-East and Africa Live Streamings Market, by Type, 2024 – 2033
- 10.29.1 The Middle-East and Africa Live Streamings Market, by Type, 2024 – 2033 (USD Billion)
- 10.30 The Middle-East and Africa Live Streamings Market, by Revenue Model, 2024 – 2033
- 10.30.1 The Middle-East and Africa Live Streamings Market, by Revenue Model, 2024 – 2033 (USD Billion)
- 10.31 The Middle-East and Africa Live Streamings Market, by End-use, 2024 – 2033
- 10.31.1 The Middle-East and Africa Live Streamings Market, by End-use, 2024 – 2033 (USD Billion)
- 10.32 The Middle-East and Africa Live Streamings Market, by Gender, 2024 – 2033
- 10.32.1 The Middle-East and Africa Live Streamings Market, by Gender, 2024 – 2033 (USD Billion)
- Chapter 11. Company Profiles
- 11.1 Dacast Inc.
- 11.1.1 Overview
- 11.1.2 Financials
- 11.1.3 Product Portfolio
- 11.1.4 Business Strategy
- 11.1.5 Recent Developments
- 11.2 Empire Video Productions LLC
- 11.2.1 Overview
- 11.2.2 Financials
- 11.2.3 Product Portfolio
- 11.2.4 Business Strategy
- 11.2.5 Recent Developments
- 11.3 Flux Broadcast Ltd.
- 11.3.1 Overview
- 11.3.2 Financials
- 11.3.3 Product Portfolio
- 11.3.4 Business Strategy
- 11.3.5 Recent Developments
- 11.4 Huya Inc.
- 11.4.1 Overview
- 11.4.2 Financials
- 11.4.3 Product Portfolio
- 11.4.4 Business Strategy
- 11.4.5 Recent Developments
- 11.5 International Business Machines Corporation
- 11.5.1 Overview
- 11.5.2 Financials
- 11.5.3 Product Portfolio
- 11.5.4 Business Strategy
- 11.5.5 Recent Developments
- 11.6 Meta
- 11.6.1 Overview
- 11.6.2 Financials
- 11.6.3 Product Portfolio
- 11.6.4 Business Strategy
- 11.6.5 Recent Developments
- 11.7 Pluto Inc.
- 11.7.1 Overview
- 11.7.2 Financials
- 11.7.3 Product Portfolio
- 11.7.4 Business Strategy
- 11.7.5 Recent Developments
- 11.8 TikTok Inc.
- 11.8.1 Overview
- 11.8.2 Financials
- 11.8.3 Product Portfolio
- 11.8.4 Business Strategy
- 11.8.5 Recent Developments
- 11.9 Twitch Interactive Inc.
- 11.9.1 Overview
- 11.9.2 Financials
- 11.9.3 Product Portfolio
- 11.9.4 Business Strategy
- 11.9.5 Recent Developments
- 11.10 Vimeo Inc.
- 11.10.1 Overview
- 11.10.2 Financials
- 11.10.3 Product Portfolio
- 11.10.4 Business Strategy
- 11.10.5 Recent Developments
- 11.11 Others.
- 11.11.1 Overview
- 11.11.2 Financials
- 11.11.3 Product Portfolio
- 11.11.4 Business Strategy
- 11.11.5 Recent Developments
- 11.1 Dacast Inc.
List Of Figures
Figures No 1 to 35
List Of Tables
Tables No 1 to 127
Prominent Player
- Dacast Inc.
- Empire Video Productions LLC
- Flux Broadcast Ltd.
- Huya Inc.
- International Business Machines Corporation
- Meta
- Pluto Inc.
- TikTok Inc.
- Twitch Interactive Inc.
- Vimeo Inc.
- Others
FAQs
The key factors driving the Market are Adoption of smartphones, Innovation in live streaming technology.
The “Audio Streaming” category dominated the market in 2023.
The key players in the market are Dacast Inc., Empire Video Productions LLC, Flux Broadcast Ltd., Huya Inc., International Business Machines Corporation, Meta, Pluto Inc., TikTok Inc., Twitch Interactive Inc., Vimeo Inc., Others.
“North America” had the largest share in the Live Streaming Market.
The global market is projected to grow at a CAGR of 23.2% during the forecast period, 2024-2033.
The Live Streaming Market size was valued at USD 104.9 Billion in 2024.