Global K12 Education Market 2024–2033

Reports Description

According to Custom Market Insights (CMI), The Global K12 Education Market size was estimated at USD 107 billion in 2021 and is expected to reach USD 132 billion in 2022 and is anticipated to reach around USD 324 billion by 2030, growing at a CAGR of roughly 20% between 2022 and 2030.

Our research report offers a 4.5-degree view of the K12 Education market’s drivers and restraints, coupled with their impact on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the K12 Education market.

• Schools are moving away from the conventional chalkboard method and incorporating innovative technology into learning environments, driving the industry. The learning trend includes many initiatives, resources, and offerings to enhance students’ academic achievements.
• Numerous government programs are being implemented to raise the standard of k–12 education around the globe. Policies are being created to modernize the industry with participation from private parties and investments. In the upcoming years, this will accelerate the growth of the K12 education sector. Saudi Arabia, for instance, seeks to boost the proportion of private education by allowing foreign company ownership in its Vision 2030. To entice international K1 providers, ownership limits on foreign companies are being eased.
• The popularity of STEM-based education has grown in response to the expanding employment prospects in science, technology, engineering, and mathematics fields. Therefore, primary STEM-based education is receiving more attention in classrooms worldwide from parents, students, and teachers. In the upcoming years, this will accelerate the growth of the K12 education sector. Students who earn high marks on competitive exams can enrol in higher education institutions, which open the door to technical education and improved employment choices.
• Internet learning has been incorporated into the high school curriculum for a long time. Strategic alliances are also being formed in the market to capitalize on the rising demand. For instance, an ed-tech company, TMRW, teamed up with TCS in July 2022 to provide digital learning platforms for K–12 instruction in Indian schools. TMRW includes an integrated learning operating system (LearnOS).

Report Scope

The study focuses on K–12 market analysis on a global scale, and market sizing includes the income generated by these solutions provided by different market players. To support the market projections and growth rates over the anticipated 2022-2030, the study monitors essential market factors, underlying growth influencers, and significant vendors active in the sector.

The study also examines how COVID-19 has affected the ecology generally. The scope of the study includes market sizing and forecast for segmentation by type, deployment, application, and geography.

Key Market Dynamics

• Online learning enables content optimization so that any student can study from renowned instructors at their speed and on their schedule. Each student is given the authority to manage their learning curve. Additionally, educational institutions are creating virtual curricula to diversify the online study tools available to students. The government’s push for online learning initiatives and the preference for on-demand content are both factors in the growth. The advantages of online learning and rising government support will fuel market expansion for online k–12 education during the anticipated period.
• The entire learning process is improved through gamification. Scorecards, leaderboards, and groups improve cognitive capacities, student involvement, and motivation. Online learning games foster active student participation by providing a fun learning environment. There is an increase in absenteeism, particularly in rural areas, as more pupils who live far from their school cannot attend courses. To solve the problem, government agencies and educational institutions are collaborating online. As a result, gamification’s ability to reduce absenteeism will cause it to be widely adopted, which will speed up the expansion of the online k–12 education sector in the future.
• The field of virtual education is heavily reliant on artificial intelligence. AI algorithms offer personalized content depending on student profile, performance, and dynamic behaviour. Additionally, it can produce valuable information through tests, quizzes, and videos for tracking progress. Additional printed textbooks and other study aids are becoming more expensive. Because they are inexpensive and portable, Open Educational Resources (OER) have the potential to replace traditional books. Both academic staff and students are progressively embracing OER. Institutions also invest in online learning programs as they are flexible, cost-free, simple to set up, and improve student participation. Therefore, all of the reasons above will contribute to expanding the online k–12 education market during the forecast period.

Asia Pacific to Witness High CAGR in the K12 Education Market

• Due to increased technological advancements and a sizable consumer base, which has led to the creation of numerous companies in the region, the Asia Pacific is expected to represent a sizable portion of the worldwide market in the years to come. The industry has benefited from the adoption of cloud-based technology for e-learning.
• India is one of LMS and E-learning platforms’ most critical potential markets. The government is implementing new educational rules and programs to give students more freedom to pick the things they want to study across all streams from a wide selection.
• The COVID-19 pandemic has been the primary factor in accelerating e-learning. The growing need for EdTech & Smart Classrooms in the wake of the COVID-19 epidemic is what propels the e-learning market. IBEForuM organized the Digital Learning APAC Summit in April 2022 to identify the barriers that the APAC Region’s education sector faced in adopting technologies like LMS platforms.

Competitive Landscape

Pearson, K12 Inc., White Hat Management, Bettermarks, Scoyo, Languagenut, Beness Holding, Inc., Georg von Holtzbrinck GmbH & Co., and New Oriental Education & Technology are essential industry participants in the global K12 online education market. To increase their geographic footprint and broaden their customer base internationally, these players have actively engaged in various business development strategies, such as mergers and acquisitions, collaborations, agreements, and partnerships.

• 2022: In a recent announcement, Credly, a key supplier of digital workforce credentials, was acquired by Pearson. By developing Credly, in which Pearson currently has a stake of close to 20%, the business would strengthen its position in the workforce skills market and expand its workforce analysis, learning, and assessment capabilities. 
• 2021: Achieve3000, a renowned developer in personalized instruction and learning acceleration for PreK–12 students across all 50 states and 48 countries, was acquired by McGraw Hill. This enabled a more comprehensive selection of outstanding digital learning solutions that benefit teachers, enhance learning outcomes, and engage students.

Prominent Players:

• Chungdahm Learning,
• Samsung
• Educomp Solutions
• BenQ
• Dell
• Pearson Education
• Next Education
• TAL Education Group
• Adobe Systems
• Tata Class Edge
• D2L
• Blackboard
• Cengage Learning
• Ellucian
• McGraw-Hill Education
• IBM
• Knewton
• Intel
• Mcmillan Learning
• Microsoft
• Oracle
• Smart Technologies
• Promethean World
• Saba Software

The global K12 Education market is segmented as follows:

By Type

• Public
• Private

By Deployment

• Cloud
• On-premises

By Application

• High School
• Middle School
• Pre-primary School and Primary School

On the basis of Geography

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America