India Television Market Size, Trends and Insights By Technology (LED/LCD TVs, OLED TVs, QLED TVs, Smart TVs), By Screen Size (Small Screen (Below 32 inches), Medium Screen (32 to 50 inches), Large Screen (Above 50 inches)), By Features (High-Resolution Displays (4K, 8K), HDR (High Dynamic Range), Audio Enhancement (Dolby Atmos, DTS X), Connectivity Options (Bluetooth, Wi-Fi, HDMI), Voice Control and AI Integration), By End Users (Entertainment Enthusiasts, Budget-Conscious Consumers, Tech Enthusiasts, Gamers), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | India |
| Largest Market: | India |
Major Players
- Blaupunkt
- Cloudwalker
- Havells
- iFFalcon
- Intex
- Kodak (India)
- Others
Reports Description
India Television Market was valued at USD 12,267.6 Million in 2024 and is expected to reach USD 36,437.8 Million by 2033, at a CAGR of 11.24% during the forecast period 2024 – 2033.
Television sets, also called TVs, are electronic devices that display moving images and sound. They receive broadcast signals using a tuner and project them onto a screen. Traditionally bulky and cathode-ray based (CRT), TVs have become slimmer and lighter with liquid-crystal display (LCD) technology.
The television market is massive, with TVs being a staple in most homes. It’s undergone a shift from CRT to LCD dominance, with newer technologies like OLED emerging. While sales are steady, the market sees innovation in features like smart TVs and integration with streaming services.
India Television Market: Growth Factors
Growing Disposable Income and Urbanization
One significant driver of the Indian television market is the increasing disposable income and urbanization trends. As more households move up the economic ladder, there’s a rise in purchasing power, leading to increased demand for consumer electronics, including televisions.
According to the National Statistical Office (NSO) of India, the per capita income in urban areas increased by 9.6% in 2020-21 compared to the previous year, indicating a trend of rising disposable income. This, coupled with the ongoing urbanization process, where people migrate to urban areas in search of better opportunities, contributes to the expansion of the television market.
Technological Advancements and Digitalization
Another significant driver is the rapid technological advancements and the transition towards digitalization in the television industry. With the advent of smart TVs, high-definition displays, and internet-enabled features, consumers are increasingly inclined towards upgrading their television sets.
The Government of India’s Digital India initiative, aimed at transforming India into a digitally empowered society, has further fueled this trend. According to the Ministry of Electronics and Information Technology (MeitY), there has been a substantial increase in the adoption of digital technologies, indicating a growing preference for advanced television sets with smart capabilities.
India Television Market: Restraints
Price Sensitivity and Budget Constraints
One of the significant challenges faced by the Indian television market is the prevalent price sensitivity among consumers, especially in the lower and middle-income segments. Despite the growing demand for advanced television sets, budget constraints often hinder the adoption of premium products.
According to the Reserve Bank of India (RBI), the inflation rate in India averaged 4.97% from 2012 until 2021, indicating the pressure on household budgets. As a result, manufacturers and retailers need to offer affordable options and attractive financing schemes to penetrate these segments effectively.
Infrastructure Challenges in Rural Areas
While urban markets present significant opportunities, the rural market poses infrastructure challenges that restrain market growth. Limited access to electricity and internet connectivity in remote rural areas impedes the penetration of television sets.
According to the Ministry of Power, Government of India, as of 2021, around 95% of villages in India had been electrified, highlighting infrastructure improvements. However, ensuring a reliable electricity supply and expanding internet connectivity remains crucial for unlocking the full potential of the rural television market.
India Television Market: Opportunities
Rising Demand for Smart and Connected TVs
With the increasing adoption of digital technologies and internet connectivity, there is a growing opportunity for smart and connected TVs in the Indian market. Consumers are seeking seamless integration with online streaming services, gaming platforms, and other digital content.
According to the Telecom Regulatory Authority of India (TRAI), the number of broadband subscribers in India reached 849.77 million by September 2021, indicating a vast potential user base for smart TV services. Manufacturers can capitalize on this trend by offering innovative features and partnerships with content providers to enhance the user experience.
Shift towards Larger Screen Sizes and High-Resolution Displays
Another promising opportunity lies in the shift towards larger screen sizes and high-resolution displays in the Indian television market. As consumers prioritize immersive viewing experiences, there is a growing demand for big-screen TVs with 4K and even 8K resolutions.
According to the Ministry of Information and Broadcasting, Government of India, the sale of televisions with screen sizes above 32 inches witnessed a significant increase in recent years. This presents an opportunity for manufacturers to introduce premium models with cutting-edge display technologies and capitalize on the aspirational nature of consumers seeking superior visual quality.
India Television Market: Segmentation Analysis
Based on Technology, India television market is segmented into LED/LCD TVs, OLED TVs, QLED TVs, and Smart TVs. Among all these segments, LED/LCD TVs held the highest market share in 2023, due to their widespread adoption and affordability. LED/LCD technology dominates the market, catering to a wide range of consumers.
With the increasing demand for connected devices and smart home technology, Smart TVs are becoming increasingly popular among consumers. This segment is growing rapidly but may not yet be the leading subsegment in terms of market share.
Based on Screen Size, India television market is segmented into Medium Screen (32 to 50 inches), Small Screen (Below 32 inches), and Large Screen (Above 50 inches). Among all these segments, Medium Screen (32 to 50 inches) held the highest market share in 2023, as it caters to the needs of the average consumer in terms of space and viewing distance.
Large screens (Above 50 inches) are the fastest-growing subsegment as consumers increasingly seek immersive entertainment experiences akin to a theatre experience within their homes.
Based on Features, India television market is segmented into High-Resolution Displays (4K, 8K), HDR (High Dynamic Range), Audio Enhancement (Dolby Atmos, DTS X), Connectivity Options (Bluetooth, Wi-Fi, HDMI), Voice Control and AI Integration.
Among all these segments, High-Resolution Displays (4K, 8K) held the highest market share in 2023, With the increasing availability of 4K and 8K content, consumers are gravitating towards TVs with higher resolution displays for a more immersive viewing experience. As smart home technology gains traction, the integration of voice control and AI features into TVs is becoming increasingly popular, enhancing user experience and convenience.
Based on End Users, India television market is segmented into Entertainment Enthusiasts, Budget-Conscious Consumers, Tech Enthusiasts and Gamers. Among all these segments, Entertainment Enthusiasts held the highest market share in 2023. This group represents a large portion of the market, comprising consumers who prioritize content and viewing experience over other factors.
Tech enthusiasts are the fastest growing segment during the forecast period. As technology evolves and becomes more integral to daily life, consumers who are enthusiastic about adopting the latest advancements are driving growth in this segment, including features like smart capabilities and advanced connectivity options.
Report Scope
| Feature of the Report | Details |
| Market Size in 2024 | USD 12,267.6 Million |
| Projected Market Size in 2033 | USD 36,437.8 Million |
| Market Size in 2023 | USD 10,996.4 Million |
| CAGR Growth Rate | 11.24% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Technology, Screen Size, Features, End Users and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
India Television Market: Regional Analysis
India’s television market reflects a diverse landscape shaped by cultural, linguistic, and socioeconomic factors. In the northern region, Hindi-language channels dominate due to the prevalence of Hindi-speaking populations.
This area also exhibits a strong preference for news, religious, and entertainment content catering to family audiences. Additionally, the northern market sees high demand for sports channels, particularly cricket, reflecting the nation’s fervent passion for the sport.
Moving to the southern region, there is a significant emphasis on regional languages such as Tamil, Telugu, Kannada, and Malayalam. Viewers here show a strong preference for content that celebrates local culture, traditions, and cinema. Moreover, the southern market is witnessing a surge in demand for digital streaming platforms offering regional content, challenging traditional television viewership.
In the western region, including Maharashtra and Gujarat, a blend of Hindi and regional language channels prevails. This market is particularly receptive to reality shows, dramas, and Bollywood-centric content. Moreover, urban centers like Mumbai serve as hubs for television production, influencing the overall content landscape.
The eastern region, encompassing states like West Bengal, Odisha, and Bihar, showcases a preference for regional language programming alongside Hindi channels. Viewers here exhibit a penchant for dramas, music, and cultural programs reflecting the rich heritage of the region.
Overall, while Hindi-language content maintains a dominant position, regional diversity plays a significant role in shaping India’s television market, with each region offering distinct preferences and viewing habits.
India Television Market: Recent Developments
- In April 2022, Samsung, a dominant player in the high-end segment, focused on capturing a larger market share by introducing its ultra-premium Neo QLED TVs in 8K and 4K variants. These TVs boast improved picture quality with deeper blacks and brighter highlights, targeting users seeking the best viewing experience.
- In August 2022, Sony India introduced BRAVIA XR 86X95K 4K Mini LED TV, featuring innovative XR Backlight Master Drive technology. This smart TV can run videos in 4K 120fps with variable refresh rate, auto low latency mode, auto HDR tone, and auto game mode.
- In September 2022, Samsung launched the Frame smart TVs in India. These TVs offer features including customizable bezels, art mode, and matte display to ensure immersive entertainment.
List of the prominent players in the India Television Market:
- Blaupunkt
- Cloudwalker
- Havells
- iFFalcon
- Intex
- Kodak (India)
- LG
- Micromax
- Onida
- Panasonic
- Philips
- Samsung
- Sharp
- Sony
- TCL
- Thomson
- Videocon
- Vu
- Xiaomi
- Others
These key players are adopting various organic and inorganic growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.
The India Television Market is segmented as follows:
By Technology
- LED/LCD TVs
- OLED TVs
- QLED TVs
- Smart TVs
By Screen Size
- Small Screen (Below 32 inches)
- Medium Screen (32 to 50 inches)
- Large Screen (Above 50 inches)
By Features
- High-Resolution Displays (4K, 8K)
- HDR (High Dynamic Range)
- Audio Enhancement (Dolby Atmos, DTS X)
- Connectivity Options (Bluetooth, Wi-Fi, HDMI)
- Voice Control and AI Integration
By End users
- Entertainment Enthusiasts
- Budget-Conscious Consumers
- Tech Enthusiasts
- Gamers
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market Research Methodology
- Chapter 2. Executive Summary
- 2.1 India Television Market, (2024 – 2033) (USD Million)
- 2.2 India Television Market: snapshot
- Chapter 3. India Television Market – Industry Analysis
- 3.1 India Television Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Growing Disposable Income and Urbanization
- 3.2.2 Technological Advancements and Digitalization
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Technology
- 3.7.2 Market Attractiveness Analysis By Screen Size
- 3.7.3 Market Attractiveness Analysis By Features
- 3.7.4 Market Attractiveness Analysis By End Users
- Chapter 4. India Television Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 India Television Market: Company Market Share, 2023
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. India Television Market – Technology Analysis
- 5.1 India Television Market Overview: By Technology
- 5.1.1 India Television Market Share, By Technology, 2023 and 2033
- 5.2 LED/LCD TVs
- 5.2.1 India Television Market by LED/LCD TVs, 2024 – 2033 (USD Million)
- 5.3 OLED TVs
- 5.3.1 India Television Market by OLED TVs, 2024 – 2033 (USD Million)
- 5.4 QLED TVs
- 5.4.1 India Television Market by QLED TVs, 2024 – 2033 (USD Million)
- 5.5 Smart TVs
- 5.5.1 India Television Market by Smart TVs, 2024 – 2033 (USD Million)
- 5.1 India Television Market Overview: By Technology
- Chapter 6. India Television Market – Screen Size Analysis
- 6.1 India Television Market Overview: By Screen Size
- 6.1.1 India Television Market Share, By Screen Size, 2023 and 2033
- 6.2 Small Screen (Below 32 inches)
- 6.2.1 India Television Market by Small Screen (Below 32 inches), 2024 – 2033 (USD Million)
- 6.3 Medium Screen (32 to 50 inches)
- 6.3.1 India Television Market by Medium Screen (32 to 50 inches), 2024 – 2033 (USD Million)
- 6.4 Large Screen (Above 50 inches)
- 6.4.1 India Television Market by Large Screen (Above 50 inches), 2024 – 2033 (USD Million)
- 6.1 India Television Market Overview: By Screen Size
- Chapter 7. India Television Market – Features Analysis
- 7.1 India Television Market Overview: By Features
- 7.1.1 India Television Market Share, By Features, 2023 and 2033
- 7.2 FeaturesHigh-Resolution Displays (4K, 8K)
- 7.2.1 India Television Market by FeaturesHigh-Resolution Displays (4K, 8K), 2024 – 2033 (USD Million)
- 7.3 HDR (High Dynamic Range)
- 7.3.1 India Television Market by HDR (High Dynamic Range), 2024 – 2033 (USD Million)
- 7.4 Audio Enhancement (Dolby Atmos, DTS X)
- 7.4.1 India Television Market by Audio Enhancement (Dolby Atmos, DTS X), 2024 – 2033 (USD Million)
- 7.5 Connectivity Options (Bluetooth, Wi-Fi, HDMI)
- 7.5.1 India Television Market by Connectivity Options (Bluetooth, Wi-Fi, HDMI), 2024 – 2033 (USD Million)
- 7.6 Voice Control and AI Integration
- 7.6.1 India Television Market by Voice Control and AI Integration, 2024 – 2033 (USD Million)
- 7.1 India Television Market Overview: By Features
- Chapter 8. India Television Market – End Users Analysis
- 8.1 India Television Market Overview: By End Users
- 8.1.1 India Television Market Share, By End Users, 2023 and 2033
- 8.2 Entertainment Enthusiasts
- 8.2.1 India Television Market by Entertainment Enthusiasts, 2024 – 2033 (USD Million)
- 8.3 Budget-Conscious Consumers
- 8.3.1 India Television Market by Budget-Conscious Consumers, 2024 – 2033 (USD Million)
- 8.4 Tech Enthusiasts
- 8.4.1 India Television Market by Tech Enthusiasts, 2024 – 2033 (USD Million)
- 8.5 Gamers
- 8.5.1 India Television Market by Gamers, 2024 – 2033 (USD Million)
- 8.1 India Television Market Overview: By End Users
- Chapter 9. India Television Market – Regional Analysis
- 9.1 India Television Market Regional Overview
- 9.2 India Television Market Share, by Region, 2023 & 2033 (USD Million)
- Chapter 10. Company Profiles
- 10.1 Blaupunkt
- 10.1.1 Overview
- 10.1.2 Financials
- 10.1.3 Product Portfolio
- 10.1.4 Business Strategy
- 10.1.5 Recent Developments
- 10.2 Cloudwalker
- 10.2.1 Overview
- 10.2.2 Financials
- 10.2.3 Product Portfolio
- 10.2.4 Business Strategy
- 10.2.5 Recent Developments
- 10.3 Havells
- 10.3.1 Overview
- 10.3.2 Financials
- 10.3.3 Product Portfolio
- 10.3.4 Business Strategy
- 10.3.5 Recent Developments
- 10.4 iFFalcon
- 10.4.1 Overview
- 10.4.2 Financials
- 10.4.3 Product Portfolio
- 10.4.4 Business Strategy
- 10.4.5 Recent Developments
- 10.5 Intex
- 10.5.1 Overview
- 10.5.2 Financials
- 10.5.3 Product Portfolio
- 10.5.4 Business Strategy
- 10.5.5 Recent Developments
- 10.6 Kodak (India)
- 10.6.1 Overview
- 10.6.2 Financials
- 10.6.3 Product Portfolio
- 10.6.4 Business Strategy
- 10.6.5 Recent Developments
- 10.7 LG
- 10.7.1 Overview
- 10.7.2 Financials
- 10.7.3 Product Portfolio
- 10.7.4 Business Strategy
- 10.7.5 Recent Developments
- 10.8 Micromax
- 10.8.1 Overview
- 10.8.2 Financials
- 10.8.3 Product Portfolio
- 10.8.4 Business Strategy
- 10.8.5 Recent Developments
- 10.9 Onida
- 10.9.1 Overview
- 10.9.2 Financials
- 10.9.3 Product Portfolio
- 10.9.4 Business Strategy
- 10.9.5 Recent Developments
- 10.10 Panasonic
- 10.10.1 Overview
- 10.10.2 Financials
- 10.10.3 Product Portfolio
- 10.10.4 Business Strategy
- 10.10.5 Recent Developments
- 10.11 Philips
- 10.11.1 Overview
- 10.11.2 Financials
- 10.11.3 Product Portfolio
- 10.11.4 Business Strategy
- 10.11.5 Recent Developments
- 10.12 Samsung
- 10.12.1 Overview
- 10.12.2 Financials
- 10.12.3 Product Portfolio
- 10.12.4 Business Strategy
- 10.12.5 Recent Developments
- 10.13 Sharp
- 10.13.1 Overview
- 10.13.2 Financials
- 10.13.3 Product Portfolio
- 10.13.4 Business Strategy
- 10.13.5 Recent Developments
- 10.14 Sony
- 10.14.1 Overview
- 10.14.2 Financials
- 10.14.3 Product Portfolio
- 10.14.4 Business Strategy
- 10.14.5 Recent Developments
- 10.15 TCL
- 10.15.1 Overview
- 10.15.2 Financials
- 10.15.3 Product Portfolio
- 10.15.4 Business Strategy
- 10.15.5 Recent Developments
- 10.16 Thomson
- 10.16.1 Overview
- 10.16.2 Financials
- 10.16.3 Product Portfolio
- 10.16.4 Business Strategy
- 10.16.5 Recent Developments
- 10.17 Videocon
- 10.17.1 Overview
- 10.17.2 Financials
- 10.17.3 Product Portfolio
- 10.17.4 Business Strategy
- 10.17.5 Recent Developments
- 10.18 Vu
- 10.18.1 Overview
- 10.18.2 Financials
- 10.18.3 Product Portfolio
- 10.18.4 Business Strategy
- 10.18.5 Recent Developments
- 10.19 Xiaomi
- 10.19.1 Overview
- 10.19.2 Financials
- 10.19.3 Product Portfolio
- 10.19.4 Business Strategy
- 10.19.5 Recent Developments
- 10.20 Others.
- 10.20.1 Overview
- 10.20.2 Financials
- 10.20.3 Product Portfolio
- 10.20.4 Business Strategy
- 10.20.5 Recent Developments
- 10.1 Blaupunkt
List Of Figures
Figures No 1 to 29
List Of Tables
Tables No 1 to 2
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2033
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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FAQs
The Growing Disposable Income and Urbanization is major driver in India Television market.
The “LED/LCD TVs” category dominated the market in 2023.
The key players in the market are Blaupunkt, Cloudwalker, Havells, iFFalcon, Intex, Kodak (India), LG, Micromax, Onida, Panasonic, Philips, Samsung, Sharp, Sony, TCL, Thomson, Videocon, Vu, Xiaomi, Others.
The market is projected to grow at a CAGR of 11.24% during the forecast period, 2024-2033.
The India Television Market size was valued at USD 12,267.6 Million in 2024.