India Sports Apparel Market 2025 – 2034

Reports Description

The India Sports Apparel Market size was valued at USD 696.45 million in 2025. The total revenue is expected to grow at a CAGR of 19.07% over the forecast period, reaching nearly USD 1976.10 million by 2034.

India Sports Apparel Market Overview

In 2023, the market experienced a significant increase in demand, which was driven by the transition to more comfortable apparel for daily wear, increased fitness awareness, and changing lifestyles. Indian apparel manufacturers have increased production to accommodate the increasing demand, particularly in urban centers and emerging Tier-II and III cities.

Adidas India and Puma have implemented strategies to optimize their supply chains, minimize delay times, and enhance market responsiveness by increasing local production.

The India Sports Apparel Market has been advantageously affected by the expansion of e-commerce, which has facilitated the access of a broader selection of products to consumers throughout the nation. Both domestic and international brands have experienced margin pressure as a result of supply chain disruptions and the increasing cost of basic materials. The India Sports Apparel Market experienced robust sales during the festive season in 2023.

As evidenced by Nike’s expansion and Decathlon’s collaboration with regional franchises, brands have prioritized the equilibrium between demand and supply by investing in local manufacturing capabilities. It is anticipated that the market will continue to evolve as more brands capitalize on the increasing demand for athleisure, thereby driving both demand and consumption.

Athletic apparel encompasses clothing and accessories that are specifically engineered for physical activity, athletics, and fitness. It encompasses clothing that is worn during recreational athletics, competition, training, or exercise. The India Sports Apparel Market has experienced rapid expansion, which is primarily due to the growing popularity of activewear and athleisure.

India Sports Apparel Market Growth Factors

The demand for sports apparel is expected to increase in the future due to the increasing engagement of individuals in sports and outdoor activities and the increasing awareness of fitness. The sales of sports apparel are expected to be bolstered in the coming years by the boom in e-commerce activity and the increasing prevalence of athleisure fashion worldwide.

The global sports apparel market is anticipated to experience development in the future due to the utilization of temperature regulation materials, anti-odor technology, and moisture-wicking fabrics to develop innovative and novel sports apparel products.

The sales potential is also anticipated to increase as a result of the increasing number of sports apparel brands that are collaborating with high-profile celebrities and athletes to promote their products. In the long term, it is anticipated that the global sports apparel demand outlook will be positively influenced by the increasing use of fitness applications and the influence of social media.

Conversely, the potential for sports apparel sales is anticipated to be impeded by the high availability of counterfeit products, intense market competition, high costs of premium products, and seasonal demand during the research period and beyond.

The global market is influenced by a variety of factors, including the increasing popularity of sports and fitness activities, the increasing awareness of health, and the increasing popularity of sportswear, which is worn in casual settings. The functionality and aesthetic appeal of sportswear are improved by advancements in fabric technology, including moisture-wicking, odor control, and temperature regulation.

Furthermore, the visibility of the brand and consumer interest have been enhanced by the influence of social media and celebrity endorsements. The increasing availability of sportswear has been facilitated by the extension of e-commerce platforms, while the emphasis on eco-friendly materials and sustainability resonates with environmentally conscious consumers.

One of the primary factors driving the global sportswear market is the growing awareness of health among consumers. The increasing recognition of the significance of sustaining a healthy lifestyle has resulted in a significant increase in the number of individuals engaging in a variety of physical activities, such as running, yoga, gym workouts, and team sports.

The World Health Organization’s report indicates that the increase in the number of individuals participating in regular physical activity over the past decade has substantially contributed to the increased demand for sportswear. This transition to a healthier lifestyle is not exclusive to younger demographics; senior adults are also incorporating fitness regimens to enhance their overall well-being.

India Sports Apparel Market Trends

• Consumer Influence of Sponsorship and Endorsements: Numerous sports apparel brands are collaborating with athletes and personalities to enhance their brand image and sales potential by associating themselves with recognized figures. It is also anticipated that the sales of sports apparel will increase in the long term due to the significant impact of these high-profile endorsements on consumer preferences.

• Increasing Awareness of Health and Fitness: Increasing health consciousness and awareness of the significance of fitness are anticipated to positively impact the global sports apparel market outlook in the future. The adoption of an active lifestyle is being further promoted by social media influencers and fitness applications, which is expected to further increase the demand for sports apparel in the future.

• Gender-Neutral Activewear: In light of the apparent decline of binary gender identification worldwide, sports apparel companies should concentrate on the development and release of gender-neutral products. Inclusivity is anticipated to be a significant factor in the future demand for sports apparel and other fashion products, according to the global sports apparel market analysis.

• Adoption of Sustainable and Ethical Practices: This trend is expected to become a critical aspect of the sports apparel market in the future, as consumers become increasingly aware of the importance of ethical practices and their preference for sustainable products. In the long term, sports apparel companies may be able to comply with this trend by implementing measures such as the use of recycled materials, the reduction of energy consumption, and the reduction of water consumption.

India Sports Apparel Market Restraints

• Problems with Counterfeit Products: Sports apparel, like all other apparel products, is susceptible to counterfeiting. The global sports apparel market forecast is anticipated to experience a slowdown in revenue generation potential due to the rapidly increasing number of counterfeit sports apparel products globally, which is expected to harm the brand reputation of top manufacturers and reduce their sales.

• Intensive Market Competition: The sports apparel market is highly saturated due to the presence of numerous brands on both domestic and international levels. This intense competition necessitates the implementation of aggressive and competitive pricing strategies to increase sales. Nevertheless, these factors significantly impede the potential for market development by making it exceedingly challenging for new companies to penetrate the global sports apparel industry.

India Sports Apparel Market Segmentation Analysis

Based on Product Type: In 2024, T-shirts dominate the India sports apparel market in terms of product type due to their versatility and pervasive appeal. A diverse consumer base, including fitness enthusiasts and casual wearers, favors T-shirts. Nike, Adidas, and Puma are among the numerous global and local brands that provide a diverse selection of T-shirts that are designed to meet the requirements of various consumers, including those who require activewear and lifestyle clothing. The demand for sports T-shirts has been further bolstered by the growing popularity of fitness activities and sports events in India.

Additionally, there is substantial demand for track trousers and tights, particularly among athletes and individuals who participate in gym or running workouts. Nevertheless, T-shirts are more prevalent due to their comfort and versatility in a variety of settings. Sweatshirts and sports vests are considered niche segments, as they are preferred for specific weather conditions or activities. T-shirts remain the primary product category in the India Sports Apparel Market, which is still in the process of evolving.

Based on Offline Segment: The global sports apparel industry is anticipated to generate the most revenue in the future from the offline segment. It is anticipated that the segment will continue to maintain its dominant position in the future due to the predilection of consumers to try on apparel before making a purchase and the presence of a well-developed offline retail infrastructure.

This segment is also benefiting from the increasing availability of sports apparel products in hypermarkets, supermarkets, and specialty retail stores, which is contributing to its market development potential. The high share of this distribution channel is also anticipated to be influenced by the launch of new offline retail stores by leading sports apparel brands such as Nike and Adidas worldwide.

In the interim, the demand for sports apparel through online channels is expected to increase at a rapid tempo during the study period. The primary factor contributing to the generation of new opportunities in this segment is the growing popularity and preference for online purchasing due to its high convenience.

Additionally, the demand for sports apparel is anticipated to be stimulated by the expansion of e-commerce activity and the establishment of numerous new online retail stores in the future. It is also anticipated that the integration of online retail channels with sports and fan engagement platforms will provide sports apparel companies that are targeting this segment with new business opportunities through 2032.

Report Scope

India Sports Apparel Market Regional Analysis

In 2023, the India Sports Apparel Market has experienced distinct regional growth patterns that have been influenced by urbanization, lifestyle changes, and increasing fitness awareness. The IPL season contributed to a 20% increase in sales of cricket jerseys and activewear, with North India, particularly Delhi and Punjab, leading the demand for sports apparel. The India Sports Apparel Market in this region capitalized on the prevalence of high-profile sports events, resulting in increased consumption during peak seasons.

There was a 30% increase in online sales through platforms such as Myntra, as demand for premium sportswear increased in cities such as Mumbai in western India. The expansion of the India Sports Apparel Market was influenced by the increasing popularity of athleisure among urban consumers, as brands targeted both fitness enthusiasts and fashion-forward individuals.

At the same time, sportswear sales in South India increased by 25% year over year, particularly in Bengaluru, which is known for its vibrant fitness culture. This expansion was substantially facilitated by the region’s expanding retail sector, which encompassed establishments such as Decathlon. While Kolkata and other regions in East and Northeast India experienced modest growth, online sports apparel sales increased by 15%.

The India Sports Apparel Market is significantly influenced by the expanding e-commerce sector and the increasing significance of fitness. The demand for activewear and athleisure is on the rise across a wide range of demographics.

India Sports Apparel Market Recent Developments

• Fanatics, a prominent sports apparel brand and provider of supporter gear, announced in January 2025 that it intended to introduce a new luxury sports brand for fans. The company is collaborating with Kristin Juszczyk, a renowned fashion designer, and entrepreneur Emma Grede to establish and promote its new fashion brand.
• In July 2024, playR, a renowned provider of sports apparel, announced the introduction of its new line of innovative sports apparel. The most recent collection of sports products from the company comprises T-shirts, polos, jackets, shorts, tracksuits, undergarments, and socks to guarantee the utmost comfort and performance for its clients.
• Jesse Palmer, a former professional football player and television personality, announced the introduction of a new clothing line in collaboration with Fanatics in September 2024. Shorts, tapered joggers, shirts, quarter zips, full zips, and a blazer comprise the 13-piece apparel line J.Palmer.

List of the prominent players in the India Sports Apparel Market:

• Adidas India Marketing Private Limited
• Ralph Lauren Corporation
• Puma Sports India Private Limited
• Nike India Private Limited
• Under Armour India Trading Private Limited
• ASICS India Private Limited
• Decathlon Sports India Pvt Ltd.
• Shiv-Naresh Sports Private Limited
• Skechers Retail India Private Limited
• Cosco Sports
• Nivia
• Tyka
• Sareen Sports
• Alcis Sports
• HRX
• Others

The India Sports Apparel Market is segmented as follows:

By Product Type        

• Track Pants & Tights
• Sports Vests
• T-shirts
• Sweatshirts
• Others

By End Users  

• Women
• Men
• Kids

By Distribution Channel        

• Online
• Offline