India POS Terminal Market 2024–2033

Reports Description]

As per the current market research conducted by the CMI Team, the India POS Terminal Market is expected to record a CAGR of 12.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 39,665.1 Million. By 2033, the valuation is anticipated to reach USD 117,271.1 Million.

Total Digital Payment Transactions Volume in India

Source: According to PIB.Gov

The India POS Terminal Market refers to the sector dedicated to the production, distribution, and deployment of point-of-sale (POS) terminals across various industries. These terminals facilitate electronic transactions by allowing customers to make payments using credit or debit cards, mobile wallets, and other digital payment methods.

With the increasing adoption of cashless payments and the rapid growth of organized retail, the India POS Terminal Market experiences significant demand. Key players in the market offer a variety of POS solutions, including traditional countertop terminals, mobile POS devices, and integrated systems, tailored to the needs of businesses across diverse sectors.

India POS Terminal Market – Significant Growth Factors

The India POS Terminal Market presents significant growth opportunities due to several factors:

• Rising Digital Payments Adoption: With the increasing adoption of digital payments, fueled by factors such as demonetization, government-led initiatives like Digital India, and the proliferation of mobile wallets and UPI payments, there’s a growing demand for POS terminals to facilitate card-based and contactless transactions.

• Expanding Retail Sector: The growth of organized retail chains, supermarkets, hypermarkets, and e-commerce platforms is driving the need for POS terminals. As these retail outlets seek to enhance operational efficiency and customer experience, they increasingly rely on POS systems for inventory management, sales tracking, and seamless checkout processes.

• Government Initiatives: Government schemes like Pradhan Mantri Jan-Dhan Yojana (PMJDY) and GST (Goods and Services Tax) implementation have encouraged the adoption of digital payments, creating a conducive environment for the POS terminal market to thrive. Furthermore, initiatives promoting financial inclusion and digital literacy contribute to the expansion of POS terminal usage in both urban and rural areas.

• Technological Advancements: Continuous advancements in POS technology, including the development of cloud-based POS systems, NFC-enabled terminals, and mobile POS solutions, drive market growth. These technological innovations offer merchants greater flexibility, security, and efficiency in processing transactions, thereby increasing the demand for POS terminals.

• Integration with E-commerce: POS terminal providers can capitalize on the growing trend of omnichannel retailing by offering solutions that seamlessly integrate with e-commerce platforms. This integration enables merchants to unify their online and offline sales channels, providing customers with a cohesive shopping experience while enhancing operational efficiency and inventory management.

• Expansion in Tier 2 and Tier 3 Cities: Tier 2 and Tier 3 cities present significant opportunities for market expansion due to increasing urbanization, rising disposable incomes, and improving infrastructure. As digital payment adoption spreads beyond metropolitan areas, there is a growing need for POS terminals in smaller cities and towns. Targeting these emerging markets can unlock new growth opportunities for POS terminal providers.

India POS Terminal Market – Mergers and Acquisitions

The India POS Terminal Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the India POS Terminal Market include:

• In 2024, Zoho Corporation introduced Zakya, a new point-of-sale solution tailored for small and medium-scale shops in India. Designed to simplify the payment process, Zakya aims to enhance operational efficiency and improve the overall customer experience for businesses in the retail sector.

• In 2023, Axis Bank’s “Sarathi” system streamlines electronic payment setup for merchants, enabling quick and easy adoption of digital transactions. Leveraging electronic devices and live video verification, the system accelerates application processing, allowing merchants to start using the payment system within just 45 minutes.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the India POS Terminal Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

India POS Terminal Market – Significant Threats

The India POS Terminal Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Security Risks: POS terminals face a myriad of security threats, including data breaches, malware attacks, and card skimming schemes. Such vulnerabilities not only jeopardize sensitive customer information but also undermine trust in payment systems, potentially resulting in financial losses and reputational damage for merchants and financial institutions alike.

• Competition from Digital Wallets: The proliferation of digital wallets and mobile payment applications presents a formidable challenge to traditional POS terminals. As consumers increasingly gravitate towards the convenience and security offered by digital payment solutions, the demand for traditional POS terminals may wane, posing a threat to market incumbents’ relevance and market share.

• Regulatory Compliance Challenges: POS terminal providers and merchants are confronted with a complex regulatory landscape encompassing data security standards, consumer privacy regulations, and financial compliance requirements. Ensuring compliance with these regulations not only entails significant administrative overhead but also exposes businesses to legal and financial risks in the event of non-compliance, potentially stifling market growth and innovation.

• Cost of Implementation: The deployment of POS terminals entails substantial upfront investment costs, including hardware acquisition, software licensing fees, and installation expenses. Moreover, ongoing maintenance, software updates, and transaction fees further compound the total cost of ownership, particularly for small and medium-sized enterprises (SMEs). As such, the perceived cost barriers may deter businesses from adopting POS solutions, inhibiting market expansion and penetration.

• Economic Downturns: During periods of economic downturns or instability, businesses often prioritize cost-cutting measures and defer non-essential investments, including upgrades to payment infrastructure. Consequently, the demand for POS terminals may experience a decline as merchants postpone or scale back their plans for technology adoption, exacerbating market volatility and dampening growth prospects for POS terminal providers.

Category-Wise Insights:

By Mode of Payment

• Contact-Based Payments: Contact-based payments involve the physical interaction of a payment card or device with the POS terminal. In India, contact-based payments typically involve inserting or swiping a card and entering a PIN for authentication. While still prevalent, this method is gradually being overshadowed by contactless payments due to hygiene concerns and the convenience offered by newer technologies.

• Contactless Payments: Contactless payments utilize near-field communication (NFC) technology to enable secure transactions without physical contact between the payment card or device and the POS terminal. In India, the adoption of contactless payments is rapidly increasing, driven by factors such as hygiene considerations, government initiatives promoting digital payments, and the proliferation of NFC-enabled cards and mobile wallets. This trend is reshaping the India POS Terminal Market, with merchants upgrading their systems to accommodate contactless transactions and meet evolving consumer preferences.

By Type

• Fixed Point of Sale (POS) System: Fixed POS systems are stationary terminals used for processing transactions at retail stores, supermarkets, and restaurants. In India, fixed POS systems are evolving with advanced features like touchscreen displays, integrated inventory management, and cloud connectivity, enabling seamless transactions and streamlined operations.

• Mobile/Portable Point of Sale (POS) Systems: Mobile POS systems, or mPOS, are handheld devices that enable on-the-go transactions. In India, mPOS solutions are gaining popularity among small businesses, street vendors, and delivery services due to their portability, affordability, and wireless connectivity. These systems support various payment methods, including cards, QR codes, and mobile wallets, reflecting the growing trend towards cashless payments.

By End User

• Retail: Retail end-users include supermarkets, convenience stores, and fashion outlets. In India, retailers deploy POS terminals for inventory management, sales tracking, and customer checkout. The trend in the retail segment involves the adoption of cloud-based POS systems, mobile POS solutions, and omnichannel retailing to enhance customer experience and streamline operations.

• Hospitality: Hospitality establishments such as restaurants, hotels, and cafes utilize POS terminals for order management, billing, and payment processing. The trend in hospitality encompasses the integration of POS systems with reservation and kitchen management software, as well as the deployment of handheld POS devices for tableside ordering and payment, enhancing efficiency and guest satisfaction.

• Healthcare: Healthcare facilities including hospitals, clinics, and pharmacies utilize POS terminals for patient billing, prescription management, and inventory control. The trend in healthcare involves the adoption of specialized POS solutions tailored to the unique needs of the healthcare industry, such as patient identification features, insurance billing integration, and compliance with healthcare regulations, improving operational efficiency and patient care.

• Others: Other end-user segments may include transportation, education, and entertainment venues. These segments deploy POS terminals for ticketing, admissions, and concession sales. The trend in other segments revolves around the customization of POS solutions to meet specific industry requirements, integration with existing systems, and the adoption of contactless payment options to enhance customer convenience and streamline operations.

Report Scope

Competitive Landscape – India POS Terminal Market

The India POS Terminal Market is highly competitive, with a large number of manufacturers and retailers operating in the US. Some of the key players in the market include:

• Mswipe Technologies Pvt. Ltd.
• Pine Labs Pvt. Ltd.
• Innoviti Payment Solutions Pvt. Ltd.
• Ezetap Mobile Solutions Pvt. Ltd.
• Paytm Payments Bank Ltd.
• PayU Payments Private Limited
• SBI Cards and Payment Services Private Limited
• ICICI Merchant Services Pvt. Ltd.
• HDFC Bank Ltd.
• Axis Bank Ltd.
• State Bank of India
• FSS (Financial Software and Systems) Pvt. Ltd.
• PAX Technology India Pvt. Ltd.
• Verifone India Sales Pvt. Ltd.
• Ingenico ePayments India Pvt. Ltd.
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Emerging players in the India POS Terminal Market, such as Paytm Payments Bank and PhonePe, have adopted innovative approaches to enter the market. These fintech firms leverage mobile-based POS solutions, QR code payments, and digital wallets to cater to small businesses and micro-merchants.

By offering user-friendly interfaces, quick onboarding processes, and competitive pricing, these new entrants disrupt traditional POS models and target underserved segments of the market.

Established players like Pine Labs, Mswipe, and Innoviti Payment Solutions dominate the India POS Terminal Market. These key players leverage their extensive distribution networks, robust technology infrastructure, and strategic partnerships with banks and financial institutions to capture significant market share.

By offering a wide range of POS solutions, including countertop terminals, mobile POS devices, and cloud-based systems, these industry leaders cater to diverse industry verticals and maintain a dominant position in the market.

The India POS Terminal Market is segmented as follows:

By Mode of Payment

• Contact-Based
• Contactless

By Type

• Fixed Point of Sale System
• Mobile/Portal
• Point of Sales Systems

By End User Industry

• Retail
• Hospitality
• Healthcare
• Others