India Home Textile Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the India Home Textile Market is expected to record a CAGR of 8.4% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 11,723.6 Million. By 2033, the valuation is anticipated to reach USD 24,228.3 Million.

Cotton Balance Sheet of India (In Lakh Bales)

Source: Accprding to Cotton Production and Consumption (COCPC) in its meeting held on 01/06/2023

The Indian home textile market encompasses the production, distribution, and sale of various textile products designed for household use. This includes bedding, towels, curtains, upholstery, rugs, and other decorative fabrics. The market caters to various consumer preferences, offering products in diverse styles, colors, and materials.

With a rich textile heritage and a skilled workforce, India is a significant player in the global home textile industry. The market is characterized by both domestic manufacturers and international brands, with increasing emphasis on quality, innovation, sustainability, and digitalization to meet evolving consumer demands and preferences.

India Home Textile Market – Significant Growth Factors

The India Home Textile Market presents significant growth opportunities due to several factors:

• Rapid Urbanization and Growing Middle Class: The increasing urban population and rising middle class in India drive demand for home textile products as consumers seek to upgrade their living spaces with stylish and comfortable furnishings.

• E-commerce Boom: The proliferation of e-commerce platforms provides easy access to a wide variety of home textile products, enabling consumers to browse and purchase conveniently from the comfort of their homes, thus driving market growth.

• Preference for Branded and Designer Products: Indian consumers are increasingly inclined towards branded and designer home textile products, seeking assurance of quality, style, and innovation, which fuels the market for premium offerings.

• Focus on Sustainability and Eco-friendliness: With growing environmental consciousness, there’s a rising demand for sustainable and eco-friendly home textile products. Manufacturers integrating sustainable practices into their production processes are well-positioned to capitalize on this trend.

• Innovation in Material and Technology: There’s an opportunity for companies to invest in research and development to innovate materials and technologies that enhance the performance, comfort, and sustainability of home textile products, thereby capturing market share through differentiated offerings.

• Expansion of Product Range and Market Reach: Companies can explore opportunities to diversify their product portfolios by introducing new categories or expanding into untapped regional or international markets, leveraging India’s rich textile heritage and manufacturing capabilities to cater to diverse consumer preferences and increase revenue streams.

India Home Textile Market – Mergers and Acquisitions

The India Home Textile Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the India Home Textile Market include:

• In 2023, BKS Textiles, an Indian home textile brand, unveiled its sustainable bedding line ‘Ekoscious’ featuring eco-friendly materials like cotton, hemp, linen, bamboo, recycled polyester, and Tencel. This initiative underscores the company’s commitment to environmental stewardship and catering to eco-conscious consumers.

• In 2022, Raymond introduced “Regio Italia,” an exclusive luxury wool suiting fabric crafted and designed in Italy. This launch addresses the demand in India for high-quality international luxury fashion, showcasing Raymond’s commitment to offering premium products to discerning consumers.

• In 2022, Milan-based textile firm Gruppo Piacenza SpA acquired Arte Tessile Snc, a specialist in patternmaking for jacquard and raschel textiles. These textiles find extensive use in the production of net curtains, table covers, and outerwear garments, expanding Gruppo Piacenza’s product portfolio and capabilities.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the India Home Textile Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

India Home Textile Market – Significant Threats

The India Home Textile Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Competition from Low-Cost Imports: The market faces stiff competition from low-cost textile imports from countries with cheaper labor and production costs. This can lead to price wars and margin pressures for domestic manufacturers.

• Fluctuating Raw Material Prices: Volatility in raw material prices, such as cotton, polyester, and dyes, can impact manufacturing costs and profit margins, especially for companies that do not have hedging strategies in place.

• Changing Consumer Preferences: Rapid shifts in consumer preferences and trends, influenced by factors such as fashion, lifestyle changes, and design preferences, pose a threat to companies that fail to adapt quickly and anticipate market demand accurately.

• Supply Chain Disruptions: Disruptions in the global and domestic supply chains, caused by factors like natural disasters, geopolitical tensions, or pandemics (as seen with COVID-19), can lead to delays in production, shortages of raw materials, and logistical challenges, impacting the market’s stability.

Category-Wise Insights:

By Product Type

• Bedroom Linen: Bedroom linen includes bedsheets, pillowcases, duvet covers, and bedspreads. Current trends in India focus on premium-quality cotton and linen blends, with an emphasis on thread count, soft textures, and intricate designs such as floral prints and geometric patterns, catering to the growing demand for luxury and comfort in the bedroom.

• Bathroom Linen: Bathroom linen comprises towels, bathrobes, and shower curtains. In India, there is a rising demand for quick-drying, highly absorbent towels made from premium cotton or bamboo fibers. Trending designs include minimalist aesthetics, solid colors, and jacquard or waffle weaves, reflecting a preference for elegance and functionality in bathroom textiles.

• Carpets and Floor Coverings: Carpets and floor coverings encompass rugs, mats, and carpets used to adorn floors. The market trend in India leans towards handmade carpets crafted from natural fibers like wool or jute, featuring traditional motifs, intricate patterns, and vibrant colors. Additionally, there’s a growing interest in eco-friendly and sustainable options, such as recycled materials and organic dyes.

• Kitchen Linen: Kitchen linen includes aprons, dish towels, pot holders, and tablecloths. Current trends in India emphasize durability, stain resistance, and easy maintenance in kitchen textiles. Popular designs feature vibrant colors, playful prints, and whimsical motifs, adding a touch of style and personality to the kitchen space while also prioritizing practicality and functionality.

• Curtains and Drapes: Curtains and drapes are window treatments used for privacy, light control, and decorative purposes. In the Indian market, there’s a growing demand for energy-efficient curtains made from thermal or blackout fabrics, which help regulate indoor temperature and reduce energy costs. Trending designs include natural textures, sheer fabrics, and geometric patterns, offering versatility and aesthetic appeal to consumers.

• Others: This category encompasses various home textile products such as upholstery fabrics, decorative cushions, throws, and blankets. Trends in this segment include a preference for eco-friendly materials, such as organic cotton or recycled fibers, and a focus on artisanal craftsmanship, unique textures, and handcrafted details, reflecting consumers’ desire for authenticity and sustainability in home decor.

By Material

• Cotton: Cotton, known for its softness and breathability, remains a popular choice in India’s home textile market. Sustainable cotton sourcing and organic cotton options are trending, reflecting consumer preferences for eco-friendly products.

• Linen: Linen, prized for its natural texture and cooling properties, is gaining popularity in India’s home textile market, driven by the trend towards relaxed and casual home decor styles.

• Silk: Silk, renowned for its luxurious feel and sheen, is favored for premium bedding and decorative accents in the Indian home textile market. Traditional silk weaving techniques and contemporary designs are key trends.

• Wool: Wool, valued for its warmth and durability, finds application in blankets, rugs, and upholstery in the Indian home textile market. Trends include the use of sustainable wool and innovative blends for enhanced performance.

• Synthetic: Synthetic fibers like polyester and nylon offer affordability and versatility in the Indian home textile market. Trends focus on developing eco-friendly synthetic options and high-performance materials for various applications.

• Blends: Blending natural and synthetic fibers offers a balance of comfort, durability, and affordability in India’s home textile market. Trends include blends with sustainable materials and innovative combinations for enhanced performance.

• Natural Fibers: Natural fibers such as jute and bamboo are gaining traction in India’s home textile market due to their sustainability and eco-friendly properties. Trends include the incorporation of natural fibers in rugs, mats, and decorative accents.

• Others: This category encompasses specialty materials like modal, viscose, and Tencel®, which offer unique properties such as softness, moisture-wicking, and breathability. Trends focus on introducing innovative materials for specific applications, such as bedding and bath linens, catering to discerning consumers in the Indian market.

By Price Range

• Luxury: In the luxury segment of the India Home Textile Market, products are characterized by premium quality materials, intricate designs, and exclusive branding. Trends include a focus on high-end fabrics like Egyptian cotton and silk, personalized and customizable options, and collaborations with renowned designers to create exclusive collections that cater to discerning consumers seeking luxury and sophistication in their home furnishings.

• Mid-Range: The mid-range segment offers quality home textile products at accessible prices, appealing to a broad consumer base seeking both style and affordability. Trends in this segment include a balance between quality and price, versatile designs suitable for modern lifestyles, and an emphasis on comfort and durability. Companies often leverage innovative materials and technologies to offer value-driven solutions without compromising on quality.

• Economy: In the economy segment, affordability is paramount, with products designed to cater to budget-conscious consumers without compromising on basic quality standards. Trends include simplified designs, cost-effective materials such as polyester blends and synthetic fibers, and bulk manufacturing to achieve economies of scale and competitive pricing. Value packs, discounts, and promotional offers are common strategies to attract price-sensitive consumers.

By Distribution Channel

• Supermarket & Hypermarket: Supermarkets and hypermarkets are large retail outlets offering a wide range of home textile products under one roof. In India, these channels are popular for their convenience and accessibility. Trends include increasing shelf space for home textiles, emphasis on affordable pricing, and partnerships with manufacturers for exclusive product lines.

• Specialty Store: Specialty stores focus exclusively on home textiles, offering a curated selection of products with a focus on quality, design, and customer service. In India, specialty stores cater to discerning consumers seeking unique and premium offerings. Trends include personalized shopping experiences, collaborations with designers, and a growing demand for sustainable and artisanal products.

• Online: Online retail platforms have gained prominence in the India Home Textile Market, offering convenience, a wide variety of choices, and competitive pricing. Trends include the proliferation of e-commerce platforms, increasing penetration of smartphones and internet connectivity, and the adoption of digital marketing strategies by brands to enhance visibility and engagement.

• Others: Other distribution channels in the India Home Textile Market may include department stores, home improvement stores, direct sales, and institutional sales to hotels, hospitals, and businesses. Trends vary depending on the channel but may include product diversification, value-added services, and customization options to cater to specific customer segments.

Report Scope

Competitive Landscape – India Home Textile Market

The India Home Textile Market is highly competitive, with a large number of manufacturers and retailers operating in the US. Some of the key players in the market include:

• Welspun India Limited
• Indo Count Industries Limited
• Trident Limited
• Bombay Dyeing & Manufacturing Company Limited
• Himatsingka Seide Limited
• GHCL Limited
• Raymond Home
• Dicitex Furnishings
• Siyaram Silk Mills Limited
• Arvind Limited (Home Textiles Division)
• Sarita Handa Exports Private Limited
• Fabindia Overseas Private Limited
• Maspar Industries Private Limited
• Portico New York
• Spread Home
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players entering the Indian home textile market are adopting innovation and development to gain a foothold in the industry. Startups and small-scale manufacturers are leveraging technology and sustainability to differentiate themselves, offering unique designs, eco-friendly materials, and personalized customer experiences.

Meanwhile, key players like Welspun India Limited, Indo Count Industries Limited, and Trident Limited dominate the market with their extensive product portfolios, established brand reputation, and strong distribution networks. These companies maintain market dominance through continuous product innovation, strategic partnerships, and effective marketing strategies that resonate with consumers’ preferences and lifestyle trends.

The India Home Textile Market is segmented as follows:

By Product Type

• Bedroom Linen
• Bathroom Linen
• Carpets and Floor Coverings
• Kitchen Linen
• Curtains and Drapes
• Others

By Material

• Cotton
• Linen
• Silk
• Wool
• Synthetic
• Blends
• Natural Fibers
• Others

By Price Range

• Luxury
• Mid-Range
• Economy

By Distribution Channel

• Supermarket & Hypermarket
• Speciality Store
• Online
• Others