India Hair Styling Products Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the India Hair Styling Products Market is expected to record a CAGR of 9.1% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 3,554.6 Million. By 2033, the valuation is anticipated to reach USD 7,784.2 Million.

The Indian hair styling products market is a dynamic sector within the beauty and personal care industry, encompassing a wide range of products designed to enhance hair styling and grooming routines. With a diverse consumer base spanning urban and rural areas, the market offers various styling options, including gels, creams, sprays, and waxes, catering to different hair types and preferences.

Rapid urbanization, changing lifestyles, and increased disposable income have fueled market growth while raising awareness of grooming trends and the influence of social media continues to shape consumer demand and product innovation in this thriving market.

India Hair Styling Products Market – Significant Growth Factors

The India Hair Styling Products Market presents significant growth opportunities due to several factors:

• Changing Consumer Preferences: Evolving fashion trends and increasing awareness of grooming standards are driving demand for hair styling products in India. Consumers, particularly the youth demographic, are keen on experimenting with different hairstyles and are thus seeking a variety of styling products to achieve their desired looks.

• Rising Urbanization: The rapid urbanization and growing urban population in India have led to increased exposure to international beauty trends and lifestyles. Urban consumers, influenced by Western culture and fashion, are more inclined towards adopting hair styling products to maintain their desired appearance.

• Celebrity Endorsements and Influencer Marketing: Endorsements by celebrities and influencers on social media platforms play a significant role in driving consumer purchasing decisions. The endorsement of hair styling products by popular figures enhances brand visibility, credibility, and consumer trust, thereby stimulating market demand.

• Product Innovation and Marketing: Continuous product innovation, including the introduction of new formulations, packaging designs, and application techniques, keeps the market dynamic. Manufacturers invest in effective marketing strategies to promote their products through various channels, such as television, digital media, and point-of-sale displays, to capture consumer attention and drive sales.

• Rural Market Penetration: There is significant potential for market expansion into rural areas, where demand for hair styling products is gradually increasing due to rising disposable incomes and aspirations for modern grooming practices. Manufacturers can tap into this opportunity by offering affordable products tailored to the needs and preferences of rural consumers.

India Hair Styling Products Market – Mergers and Acquisitions

The India Hair Styling Products Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the India Hair Styling Products Market include:

• In 2023, Myntra, an Indian online shopping platform, partnered with L’Oreal Professional Products Division to offer a range of beauty and personal care products on its platform. This includes shampoos, conditioners, hair oils, masks, serums, and more.

• In 2022, Kao Corporation’s Oribe Hair Products launched a limited-edition dry texturizing spray, offering instant shine, rough-luxe texture, and volume to hairstyles. The spray also absorbs oil and dirt, extending the time between washes for a refreshed look.

• In 2022, Medimix, part of the AVA Group, introduces a new Total Care Shampoo enriched with nine natural herbs, including rosemary oil, neem, and tea tree oil. Designed for all hair types, it offers comprehensive care with essential ingredients like wheat protein and wild ginger.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the India Hair Styling Products Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

India Hair Styling Products Market – Significant Threats

The India Hair Styling Products Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Counterfeit Products: The prevalence of counterfeit and imitation hair styling products poses a significant threat to the market. These counterfeit products not only undermine the reputation and trust of legitimate brands but also pose health risks to consumers due to the use of substandard or harmful ingredients.

• Regulatory Compliance: Stringent regulatory requirements, including product safety standards, labeling regulations, and ingredient restrictions, present challenges for manufacturers and distributors in the hair styling products market. Non-compliance with regulations can lead to product recalls, fines, and damage to brand reputation.

• Price Sensitivity: Price sensitivity among Indian consumers, especially in the mass market segment, poses a threat to premium hair styling product brands. With a significant portion of the population focused on affordability, premium brands may face challenges in penetrating the market or maintaining market share.

• Competition from Home Remedies: Traditional home remedies for hair care, such as herbal oils and homemade hair masks, continue to be popular among Indian consumers. The availability and affordability of these alternatives pose a threat to the demand for commercial hair styling products, especially in price-sensitive segments.

Category-Wise Insights:

By Product Type

• Hair Gel: Hair gel is a styling product that provides hold and definition to hair. In the India Hair Styling Products Market, gel formulations with natural ingredients and long-lasting hold are trending. Consumers seek gels that offer flexibility, shine, and easy washability.

• Hair Spray: Hair spray is a styling product used to set hairstyles in place. In India, hair spray trends focus on non-sticky formulations, humidity resistance, and added benefits like UV protection. Demand for travel-sized and eco-friendly packaging is also rising.

• Hair Wax: Hair wax provides texture and definition to hair. In India, hair wax trends include matte finishes, water-based formulas for easy removal, and products enriched with nourishing ingredients like argan oil or shea butter.

• Hair Cream: Hair cream is a versatile styling product offering hydration and control. In India, hair cream trends emphasize lightweight, non-greasy formulas suitable for daily use. Multi-functional creams that provide styling, conditioning, and heat protection benefits are gaining popularity.

• Hair Mousse: Hair mousse adds volume and texture to hair while maintaining flexibility. In India, mousse trends focus on lightweight, non-sticky formulas that provide long-lasting volume and hold. Consumers seek mousse products enriched with conditioning agents for added hair health benefits.

• Hair Pomade: Hair pomade offers shine and control to hair with a glossy finish. In India, pomade trends lean towards water-based formulas for easy application and removal, along with natural ingredients like beeswax or coconut oil for nourishment and hair health.

• Hair Serum: Hair serum provides shine, smoothness, and frizz control to hair. In India, serum trends include lightweight, non-greasy formulas enriched with nourishing oils like argan or jojoba. Consumers seek serums with heat protection properties and UV filters for hair health and protection against environmental damage.

• Hair Powder: Hair powder adds volume and texture to hair, ideal for creating textured hairstyles. In India, hair powder trends emphasize lightweight, matte formulas suitable for all hair types. Consumers prefer powders with easy application methods and long-lasting results without weighing hair down.

• Others: This category encompasses various hair styling products such as styling lotions, foams, and pastes. Trends in this segment include versatile, multi-functional products that offer styling benefits along with hair care properties. Consumers seek innovative formulations with natural ingredients and customizable hold levels.

By End User

• Men: Men’s hair styling products cater specifically to male grooming needs, offering solutions for styling, shaping, and managing hair. In India, the trend towards well-groomed appearances among men is driving demand for products like hair gels, waxes, and pomades. Additionally, the rise of beard care products reflects the growing emphasis on facial hair grooming. Brands are introducing masculine packaging and formulations tailored to men’s preferences.

• Women: Women’s hair styling products in India encompass a wide range of solutions for various hair types and styling preferences. Trends include the popularity of styling mousses, sprays, and serums for achieving voluminous, sleek, or textured hairstyles. With an increasing focus on hair health, there’s a growing demand for products enriched with natural ingredients and targeted towards specific hair concerns like frizz control and damage repair.

• Unisex: Unisex hair styling products are designed to cater to the grooming needs of both men and women, offering versatility and convenience. In India, trends in unisex products include the popularity of multipurpose styling creams, versatile pomades, and texturizing sprays suitable for diverse hair types and styling preferences. Brands are emphasizing inclusivity and gender-neutral formulations to appeal to a broader consumer base.

By Hair Type

• Straight Hair: Straight hair is characterized by a smooth texture and naturally sleek appearance. In the Indian hair styling products market, trends for straight hair focus on frizz control, shine enhancement, and heat protection. Consumers often seek lightweight serums, smoothing creams, and heat styling products to achieve glossy, straight styles while minimizing damage from heat styling tools.

• Wavy Hair: Wavy hair features gentle waves or curls, offering versatility in styling. In India, trends for wavy hair revolve around enhancing natural texture, defining waves, and reducing frizz. Consumers prefer styling products like curl-enhancing creams, texturizing sprays, and anti-frizz serums to accentuate waves, create tousled looks, and maintain a soft, manageable texture.

• Curly Hair: Curly hair has defined curls or spirals, requiring specialized care and styling products. In the Indian market, trends for curly hair focus on moisture retention, curl definition, and frizz control. Consumers seek hydrating hair masks, curl-enhancing gels, and leave-in conditioners to nourish curls, minimize frizz, and maintain well-defined, bouncy curls with natural movement.

• Coily/Kinky Hair: Coily or kinky hair features tight coils or zigzag patterns, requiring intensive hydration and styling support. In India, trends for coily/kinky hair emphasize moisture-rich products, curl definition, and scalp care. Consumers opt for hydrating leave-in conditioners, curl-defining creams, and scalp oils to moisturize strands, enhance curl definition, and promote scalp health, supporting healthy growth and styling versatility.

By Distribution Channel

• Supermarkets/Hypermarkets: Supermarkets and hypermarkets offer convenience and a wide product selection, driving significant sales of hair styling products. Trend: Increased shelf space dedicated to beauty and personal care products, including a variety of hair styling brands.

• Specialty Stores: Specialty beauty stores provide a curated selection of premium hair styling products, catering to discerning consumers seeking quality and unique formulations. Trend: Rising popularity of specialized boutiques offering niche and international brands, attracting urban consumers.

• Online Retail: Online platforms offer convenience, accessibility, and a wide range of hair styling products, driving significant sales growth. Trend: Increasing penetration of e-commerce platforms, including exclusive online launches, personalized recommendations, and competitive pricing.

• Drugstores/Pharmacies: Drugstores and pharmacies offer convenience and accessibility for consumers seeking hair styling products along with other personal care items. Trend: Expansion of beauty sections in pharmacies, offering a diverse range of hair styling brands and professional recommendations.

• Department Stores: Department stores provide a one-stop destination for consumers seeking a variety of hair styling products, including both mass-market and premium brands. Trend: Collaboration with beauty experts and influencers to offer personalized consultations and product recommendations, enhancing the shopping experience.

• Salons: Salons serve as distribution channels for professional-grade hair styling products, offering expertise and product recommendations tailored to individual hair types and styling needs. Trend: Increasing demand for salon-exclusive product lines, including professional treatments and styling tools.

• Others: Other distribution channels may include convenience stores, beauty supply stores, and direct sales channels, offering additional avenues for consumers to access hair styling products. Trend: Expansion of distribution networks to reach underserved areas and tapping into emerging consumer segments through targeted marketing and promotions.

Report Scope

Competitive Landscape – India Hair Styling Products Market

The India Hair Styling Products Market is highly competitive, with a large number of manufacturers and retailers operating in US. Some of the key players in the market include:

• L’Oréal India Pvt. Ltd.
• Hindustan Unilever Limited (HUL)
• Marico Limited
• Godrej Consumer Products Limited
• Procter & Gamble India
• Emami Limited
• Dabur India Ltd.
• Bajaj Consumer Care Ltd.
• VLCC Personal Care Ltd.
• Jovees Herbal Care India Ltd.
• Himalaya Drug Company
• Patanjali Ayurved Limited
• Wella India
• Schwarzkopf Professional India
• Garnier India (L’Oréal India Pvt. Ltd.)
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Several new players in the Indian hair styling products market have embraced innovation to establish their foothold. Startups like Mamaearth and WOW Skin Science have introduced natural and eco-friendly hair styling products, appealing to environmentally conscious consumers.

Meanwhile, key players like L’Oréal India, Hindustan Unilever Limited, and Marico Limited dominate the market with extensive product portfolios, strong distribution networks, and aggressive marketing strategies. They maintain dominance by leveraging their brand reputation, investing in R&D for innovative formulations, and implementing effective marketing campaigns to capture market share and consumer loyalty.

The India Hair Styling Products Market is segmented as follows:

By Product Type

• Hair Gel
• Hair Spray
• Hair Wax
• Hair Cream
• Hair Mousse
• Hair Pomade
• Hair Serum
• Hair Powder
• Others

By End User

• Men
• Women
• Unisex

By Hair Type

• Straight
• Wavy
• Curly
• Coily/Kinky

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Drugstores/Pharmacies
• Department Stores
• Salons
• Others