India FMCG Market 2025–2034

Reports Description

As per the current market research conducted by the CMI Team India FMCG Market is expected to record a CAGR of 21.8% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 211 Billion. By 2034, the valuation is anticipated to reach USD 1178 Billion.

India FMCG Market: Overview

FMCG refers to fast moving consumer goods that are fairly priced and sold quickly. These products include essential daily requirements like food and drink, toiletries, cleaning supplies, and other low-cost household items. Fast inventory turnover, high sales volume, and a diverse choice of commodities that fulfill client wants are characteristics that set the FMCG sector apart.

The Fast Moving Consumer Goods (FMCG) business is an important sector of the global economy, contributing significantly to a country’s GDP and job creation. FMCG, a major consumer spending generator, contributes considerably to a variety of economic sectors, most notably retail and distribution.

India’s FMCG market is being driven by several factors including the increasing disposable income of the population, growing urbanization, increasing rural market expansion, growth in the e-commerce industry and increasing government initiatives and policies. However, the fluctuations in raw material prices are expected to hamper the Indian FMCG market.

• According to the National Institute of Urban Affairs, the urban population has experienced a six-fold increase since 1951, growing from 62.4 million to 377.1 million in 2011, and it is estimated that 590 million will live in Indian cities by 2030, which is twice the entire population of the USA. The challenge of Urbanisation and the responsibilities of achieving SDG 11 are imperative in India.

India FMCG Market: Growth Factors

Rising e-commerce sector

The primary driver of India’s FMCG sector is the growing trend of e-commerce distribution. The growing popularity of e-commerce platforms has led to significant market expansion in the food and beverage, healthcare, toiletries, oral hygiene, detergent, cosmetics and home care sectors. The lifestyle change and increasing convenience of online shopping favor the shopping of FMCG through online platforms.

One of the main causes for this trend is the large number of companies and items available on these platforms, including packaged meals. Furthermore, smartphone use has fueled the expansion of e-commerce companies by allowing consumers to quickly access a wide range of FMCG products. Therefore, the growing e-commerce sector drives India’s FMCG industry.

Rising disposable income

The growing disposable income of India’s population positively influenced the FMCG market growth. Rising disposable incomes have changed spending patterns, raised purchasing power and changed consumer behavior. Customer with higher disposable income can purchase luxury skincare goods, organic foods, branded personal care items and others.

Products like packaged snacks, drinks and prepared meals profit from increasing disposable income. Additionally, the consumer in the country are becoming more aware of their health which raises the demand for fortified products, sugar-free beverages and organic meals. Therefore, the rising disposable income of the population in India florish the industry expansion.

India FMCG Market: Recent Development

India’s FMCG market adopted several strategies which include product launches, acquisitions, collaboration, expansion and others. Some of the company strategies include:

• In August 2023, Bankai Group, a telecom, fintech, and communications technology firm headquartered in Ahmedabad, announced the launch of new solutions in the Fast Moving Consumer Goods (FMCG) market, including personal care and home care items. The group has launched a range of products under the brand names Bon Voir for cosmetics and personal care products, which include a range of haircare, skincare, body care, and baby care products, and Born Eartho for home care products, which include housekeeping, home fragrance, and handwash, among others, through its subsidiary company, Bankai Consumer Products Private Limited. The new options include 50 goods ranging from cosmetics to personal care, home care, scents, and hygiene products, all of which are chemical-free and environmentally friendly. Each product is certified as environmentally friendly.

These product launches and collaboration strategies have expanded the market presence of the company in Indian FMCG market and gained its competitive edge.

India FMCG Market: Challenge

Fluctuations in raw material prices

The fluctuations in raw material prices are expected to hamper India’s FMCG market expansion. This fluctuation in raw material prices is attributed to global supply-demand dynamics, geopolitical conflicts, and natural disasters.

The volatility impacts vital raw resources such as palm oil, sugar, wheat, packaging materials (plastics, paper, and aluminum), and crude oil derivatives. The escalation of raw material prices drives up production costs, putting pressure on FMCG profit margins. Thus, hampering India’s FMCG market.

India FMCG Market: Category-Wise Insights

By Product Type:

The consumer electronics segment dominates the market. The segment expansion is attributed to the growing digital penetration. The widespread availability of affordable smartphones and internet connectivity is driving e-commerce, which accounts for a sizable share of consumer electronics sales. Online platforms provide discounts, easy financing, and wider availability, resulting in increased sales of small electrical gadgets.

Besides, the Food & Beverages segment growing at a rapid rate owing to the rising disposable income. Increased income levels have resulted in a shift in consumer buying habits, with a focus on branded and premium food products. Urban and semi-urban populations are increasingly turning to convenience foods and healthier alternatives.

By Demographics:

The Urban segment captures a prominent market share in the Indian FMCG market. The segment expansion is attributed to the rapid urbanization in India. Moreover, the changing consumer behavior for purchasing goods online also florish the industry expansion.

Besides, the rural segment shows a rapid expansion. The segment expansion is attributed to the growing internet penetration along with the growing e-commerce sector. Furthermore, the increasing demand for healthier consumer goodsis  also a major cause for the segment expansion.

By Distribution Channel:

The Offline segment captures a prominent market share in the Indian FMCG market. Offline channels are vital for rural FMCG distribution because they serve areas with limited digital connectivity and e-commerce access. Smaller, more economical packaging suited for rural markets is mostly sold through these offline channels.

Besides, the online segment shows a rapid expansion. The segment expansion is attributed to the growing penetration of smartphones along with increasing internet penetration. Also, the growing digitalization efforts in the country propel the industry growth.

Report Scope

India FMCG Market: Country Analysis

North India dominates the India FMCG market. The regional expansion is attributed to the increasing investment in commercial facilities. Moreover, the increasing establishment of prominent players drives the industry’s growth. Furthermore, the region is a hub for technical innovation favor industry growth.

List of the prominent players in the India FMCG Market:

• AB InBev
• AMUL
• Asian Paints (India)
• Britannia Industries
• Cadbury India
• Coca-Cola
• Colgate Palmolive
• Dabur India
• Hindustan Unilever Ltd.
• ITC (Indian Tobacco Company)
• Marico Industries
• Nestlé India
• Pantanjali Foods
• PepsiCo
• Procter & Gamble Hygiene and Health Care
• Unilever
• Tata Consumer Limited
• United Spirits
• Godrej Consumer Ltd
• VLCC
• Others

The India FMCG Market is segmented as follows:

By Product Type

• Food & Beverages
• Consumer Electronics
• Home & Household Care
• Tobacco and Tobacco Products
• Pet Care
• Pharmaceuticals
• Others

By Demographics

• Urban
• Rural

By Distribution Channel

• Online
• Offline