India Dietary Supplements Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the India Dietary Supplements Market is expected to record a CAGR of 10.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 23,975.2 Million. By 2033, the valuation is anticipated to reach USD 57,464.2 Million.

The dietary supplements market encompasses a wide range of products, including vitamins, minerals, herbs, botanicals, amino acids, and enzymes, available in various forms such as tablets, capsules, powders, and liquids. These supplements are consumed to supplement the diet and provide essential nutrients that may be lacking in one’s regular diet.

The market caters to diverse consumer needs, including general wellness, sports nutrition, weight management, and specific health conditions. With increasing health consciousness and lifestyle changes, the demand for dietary supplements continues to grow, driving innovation, product development, and market expansion globally.

India Dietary Supplements Market – Significant Growth Factors

The India Dietary Supplements Market presents significant growth opportunities due to several factors:

• Increasing Health Awareness: Growing awareness about preventive healthcare and wellness is driving demand for dietary supplements in India. Consumers are becoming more proactive about their health, seeking supplements to address nutritional deficiencies and support overall well-being.

• Changing Lifestyles: Rapid urbanization and changing lifestyles have led to dietary imbalances and a shift towards unhealthy eating habits. This trend has resulted in a greater need for dietary supplements to bridge nutritional gaps and maintain optimal health.

• Growing Middle-Class Population: The expanding middle-class population in India with rising disposable incomes has increased spending on health and wellness products, including dietary supplements. This demographic segment’s purchasing power fuels market growth and creates opportunities for premium and specialized supplement offerings.

• E-commerce Penetration: The increasing penetration of e-commerce platforms has made dietary supplements more accessible to consumers across India. Online retail channels offer a wide range of products, competitive pricing, and convenience, driving market growth and expanding the reach of supplement companies.

• Focus on Immune Health: The COVID-19 pandemic has heightened awareness about the importance of immune health. This presents an opportunity for dietary supplement companies to innovate and develop products tailored to boost immunity and support overall health and wellness.

India Dietary Supplements Market – Mergers and Acquisitions

The India Dietary Supplements Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the India Dietary Supplements Market include:

• In 2023, Nutritional Research Company (NRC) unveiled its Absorbable supplement range aimed at bolstering the immune system. The line features three specialized products: Vitamin C, Vitamin D3 1000 IU, and Vitamin D3 2000 IU, offering innovative support for immune health and overall wellness.

• In 2023, IFF launched Verdigel SC, a vegan soft gel capsule technology devoid of carrageenan. This innovation provides a plant-based alternative, maintaining manageability and stability akin to conventional vegan and animal-derived soft gel methods, seamlessly integrating into existing processes for enhanced sustainability and consumer appeal.

• In 2023, the company debuted Imaglow, a new product line formulated in therapeutic doses to enhance skin, nail, and hair health. These products feature ingredients facilitating collagen absorption and delivering heightened antioxidant protection, ensuring comprehensive support for overall well-being and beauty.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the India Dietary Supplements Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

India Dietary Supplements Market – Significant Threats

The India Dietary Supplements Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Regulatory Challenges: Stringent regulations and changing regulatory frameworks pose a significant threat to the Indian dietary supplements market. Compliance with evolving regulatory requirements, including labeling, safety, and quality standards, can be complex and costly for supplement companies, leading to market entry barriers and operational challenges.

• Counterfeit Products: The prevalence of counterfeit and adulterated dietary supplements in the market poses a threat to consumer safety and undermines trust in legitimate brands. The lack of stringent enforcement mechanisms and oversight allows counterfeit products to enter the market, jeopardizing the reputation and credibility of genuine supplement companies.

• Health Misinformation: Misleading health claims and misinformation about dietary supplements circulating through various media channels pose a threat to consumer confidence and market growth. False or exaggerated claims about product efficacy and safety can erode trust in the industry and deter consumers from purchasing legitimate supplements, impacting market demand and revenue.

• Negative Public Perception: Negative media coverage and public perception surrounding dietary supplements, including concerns about safety, efficacy, and ethical practices, pose a threat to market growth. High-profile incidents of adverse effects or regulatory violations can tarnish the reputation of the entire industry, leading to decreased consumer confidence and reluctance to use dietary supplements.

• Competitive Landscape: Intense competition among supplement companies in India poses a threat to market sustainability and profitability. Price wars, aggressive marketing tactics, and product imitation strategies can lead to market saturation, commoditization of products, and erosion of profit margins, posing challenges for smaller players and new entrants trying to establish a foothold in the market.

Category-Wise Insights:

By Product Type

• Vitamins: Essential nutrients vital for various bodily functions, vitamins are among the most popular dietary supplements in India. Trends include a growing demand for vitamin D supplements due to widespread deficiency, increased interest in immune-boosting vitamin C amid the COVID-19 pandemic, and rising awareness of the benefits of vitamin B complex for energy metabolism and overall well-being.

• Minerals: Minerals play crucial roles in maintaining health, and their supplements address deficiencies common in Indian diets. Trends include the popularity of calcium and magnesium supplements for bone health, zinc for immune support, and iron for addressing anaemia, particularly among women and children. Multimineral formulations catering to specific health needs are gaining traction in the market.

• Amino Acids: Amino acids are the building blocks of proteins and play essential roles in muscle synthesis and overall health. Trends in India’s dietary supplements market include increased demand for branched-chain amino acids (BCAAs) among fitness enthusiasts for muscle recovery and growth, as well as interest in essential amino acid, blends for supporting various metabolic functions and athletic performance.

• Botanicals: Botanical supplements derived from plants have a long history of use in traditional Indian medicine systems like Ayurveda and are gaining popularity in the modern market. Trends include the growing demand for herbal extracts like ashwagandha and turmeric for their adaptogenic and anti-inflammatory properties, as well as botanical blends targeting specific health concerns like stress relief and digestion.

• Enzymes: Enzyme supplements aid in digestion and nutrient absorption, addressing common digestive issues prevalent in the Indian population. Trends include the popularity of digestive enzyme blends containing proteases, lipases, and amylases to support gastrointestinal health and alleviate symptoms like bloating and indigestion. Enzyme supplements targeting specific dietary intolerances, such as lactase for lactose intolerance, are also gaining traction.

• Others: This category encompasses a diverse range of dietary supplements not classified under vitamins, minerals, amino acids, botanicals, or enzymes. Trends include the emergence of specialty supplements like probiotics and prebiotics for gut health, collagen peptides for skin and joint health, and omega-3 fatty acids for cardiovascular and cognitive support, reflecting evolving consumer preferences and health trends in the Indian market.

By Form

• Capsules: Capsules are a popular form of dietary supplements in India due to their convenience and ease of consumption. Trends include the use of vegetarian capsules to cater to dietary preferences, innovative encapsulation technologies for improved bioavailability, and the introduction of combination capsules containing multiple nutrients to address specific health concerns.

• Tablets: Tablets are widely used in the Indian dietary supplements market for their convenience and shelf stability. Trends include the development of chewable and effervescent tablets for enhanced palatability and absorption, as well as the use of sustained-release formulations to provide gradual nutrient release and prolonged efficacy.

• Powders: Powdered dietary supplements are gaining popularity in India due to their versatility and customizable dosing options. Trends include the introduction of flavored powders for enhanced taste and consumer appeal, as well as the incorporation of functional ingredients such as probiotics, collagen, and superfoods to cater to specific health needs and wellness trends.

• Soft Gels: Soft gelatin capsules, or soft gels, offer advantages such as improved absorption and reduced risk of oxidation for sensitive ingredients. Trends include the use of vegetarian and plant-based alternatives to traditional gelatin, as well as the development of specialized soft gels containing concentrated oils, antioxidants, and bioactive compounds for targeted health benefits.

• Liquids: Liquid dietary supplements are gaining traction in the India market for their convenience and rapid absorption. Trends include the development of flavored liquid formulations for enhanced taste and consumer acceptance, as well as the use of innovative delivery systems such as liposomal encapsulation and nanoemulsions to improve nutrient bioavailability and efficacy.

• Others: Other forms of dietary supplements in India include novel delivery formats such as gummies, sprays, and stick packs, catering to diverse consumer preferences and lifestyles. Trends include the incorporation of innovative ingredients and technologies to enhance product efficacy, bioavailability, and consumer experience, driving market growth and differentiation in the increasingly competitive landscape.

By Application

• General Wellness: Dietary supplements for general wellness aim to support overall health and vitality. Trends in India include a shift towards natural and organic formulations, personalized nutrition solutions, and the incorporation of traditional Ayurvedic ingredients to promote holistic well-being.

• Weight Management: Supplements for weight management target individuals seeking to control weight and promote healthy metabolism. Trends include the use of natural ingredients like green tea extract and Garcinia Cambogia, as well as meal replacement shakes and appetite suppressants.

• Sports Nutrition: Sports nutrition supplements cater to athletes and fitness enthusiasts, providing nutrients for energy, muscle recovery, and performance enhancement. Trends in India include the growing popularity of protein supplements, amino acids, pre-workout formulas, and electrolyte-replenishing drinks among gym-goers and sports enthusiasts.

• Immune Health: Dietary supplements for immune health focus on boosting the body’s natural defenses against infections and illnesses. Trends include the demand for immune-boosting vitamins like Vitamin C, Zinc, and Vitamin D, as well as herbal supplements like echinacea and elderberry, driven by heightened health awareness amid the COVID-19 pandemic.

• Digestive Health: Supplements for digestive health aim to support gastrointestinal function and alleviate digestive issues. Trends in India include probiotics and digestive enzymes supplements, fiber-rich formulations, and herbal remedies like peppermint oil and ginger extract, addressing growing concerns about digestive disorders and gut health.

• Others: Other applications of dietary supplements in India include supplements targeting specific health conditions or demographics, such as prenatal vitamins for pregnant women, supplements for joint health and mobility, cognitive health supplements, and beauty-enhancing supplements for skin, hair, and nails.

By Distribution Channel

• Pharmacies and Drug Stores: Pharmacies and drug stores serve as traditional distribution channels for dietary supplements in India, offering a wide range of products with the assurance of quality and safety. Trends include increased collaboration between pharmacies and healthcare professionals to provide personalized recommendations, and the adoption of digital platforms for online ordering and home delivery, enhancing accessibility and convenience for consumers.

• Health and Wellness Stores: Health and wellness stores specialize in offering natural and organic products, including dietary supplements, catering to consumers seeking holistic health solutions. Trends include the expansion of product portfolios to include functional foods and personalized nutrition offerings, along with the incorporation of eco-friendly and sustainable practices to align with consumer preferences for ethical and environmentally conscious products.

• Supermarkets and Hypermarkets: Supermarkets and hypermarkets provide a convenient one-stop destination for consumers to purchase dietary supplements along with their regular groceries. Trends include the integration of wellness sections within store layouts, featuring a curated selection of supplements tailored to different health needs, and the use of in-store promotions and discounts to drive sales and encourage impulse purchases.

• Online Retail: Online retail channels offer a wide assortment of dietary supplements, providing consumers with the convenience of browsing and purchasing products from the comfort of their homes. Trends include the proliferation of e-commerce platforms offering a diverse range of supplements from both domestic and international brands, along with the use of targeted digital marketing strategies and personalized recommendations based on consumer preferences and purchase history.

• Others: Other distribution channels for dietary supplements in India may include direct selling networks, specialty stores, and wellness clinics. These channels offer unique opportunities for personalized customer interactions and product demonstrations, driving consumer engagement and loyalty. Trends include the expansion of direct selling networks through social selling platforms and the adoption of omnichannel strategies to integrate online and offline sales channels for a seamless shopping experience.

Report Scope

Competitive Landscape – India Dietary Supplements Market

The India Dietary Supplements Market is highly competitive, with a large number of manufacturers and retailers operating in the US. Some of the key players in the market include:

• Abbott Laboratories
• Himalaya Wellness
• Amway India Enterprises Pvt. Ltd.
• Dabur India Ltd.
• Herbalife India Pvt. Ltd.
• GlaxoSmithKline Consumer Healthcare Ltd. (GSKCH India)
• Patanjali Ayurved Ltd.
• Sun Pharmaceutical Industries Ltd.
• Cadila Healthcare Ltd. (Zydus Wellness)
• Baidyanath Group
• Hamdard Laboratories (India)
• Emami Ltd.
• Nature’s Bounty Inc. (now part of The Bountiful Company)
• USV Private Limited
• Sanofi India Limited
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New entrants in the Indian dietary supplements market are leveraging innovation to gain traction in the competitive landscape. Companies like HealthKart and Oziva prioritize product innovation, offering specialized formulations targeting specific health needs such as immunity, digestion, and fitness.

These newcomers focus on digital marketing and e-commerce platforms to reach a wider audience and provide personalized customer experiences. Key players dominating the market include Himalaya Wellness, Dabur India Ltd., and Amway India Enterprises Pvt. Ltd., leveraging established brand reputation, extensive distribution networks, and diversified product portfolios to maintain market leadership.

The India Dietary Supplements Market is segmented as follows:

By Product Type

• Vitamins
• Minerals
• Amino Acids
• Botanicals
• Enzymes
• Others

By Form

• Capsules
• Tablets
• Powders
• Soft Gels
• Liquids
• Others

By Application

• General Wellness
• Weight Management
• Sports Nutrition
• Immune Health
• Digestive Health
• Others

By Distribution Channel

• Pharmacies and Drug Stores
• Health and Wellness Stores
• Supermarkets and Hypermarkets
• Online Retail
• Direct Selling
• Others