India Cosmetic Market 2024–2033

Reports Description

India Cosmetic Market was valued at USD 8.1 Billion in 2023 and is expected to reach USD 18.4 Billion by 2032, at a CAGR of 3.2% during the forecast period 2023 – 2032.

Cosmetics refer to substances or products, including makeup, skincare items, hair care products, and fragrances, that individuals use to enhance or alter their appearance. Cosmetics come in various forms, such as creams, lotions, powders, and sprays, and are often designed to provide aesthetic enhancement.

The cosmetics industry encompasses a wide range of products, catering to diverse preferences and needs for personal care and grooming.

India Cosmetic Market: Growth Factors

Rising disposable income among the burgeoning middle class

With increased financial capacity, the middle-class demographic allocates more resources to personal grooming and beauty products. This surge in purchasing power prompts a growing demand for cosmetics, including skincare, makeup, and hair care items.

As consumers seek to enhance their appearance and well-being, the beauty industry experiences a corresponding boost, making India an increasingly lucrative market for cosmetic brands. The rising middle-class affluence not only amplifies individual spending on personal care but also contributes substantially to the overall expansion of the cosmetics sector in the country.

For instance, in September 2023, according to a BMI report, India’s consumer market is set to become the world’s third largest by 2027 as the number of middle to high-income households rises.

Growing trends of product innovation and the advent of organic cosmetics

The burgeoning trends of product innovation and the rise of organic cosmetics are driving the Indian cosmetic market. Consumers increasingly seek sustainable and natural alternatives, leading to a surge in demand for organic beauty products. This shift is fuelled by heightened awareness of health and environmental concerns.

Beauty brands in India are responding with innovative formulations, incorporating organic and eco-friendly ingredients. The convergence of product innovation and the organic trend not only cater to evolving consumer preferences but also positions the Indian cosmetic market for substantial growth by offering a diverse range of sustainable and health-conscious beauty solutions.

For instance, in January 2020, House of Beauty announced plans for expansion of the American beauty brand Juice Beauty. Also, added 75 beauty brands on its website addressed holistic well-being in the Indian beauty market.

India Cosmetic Market: Restraints

Modifications of Regulatory Influence Cosmetic Product Development

Modifications to regulatory requirements in the Indian cosmetic market can impede product development by introducing complexity and compliance challenges. Adapting to evolving regulations, such as ingredient restrictions and labelling standards, demands significant resources and time.

This can hinder the speed of product innovation, as cosmetic companies must navigate through the intricacies of compliance, leading to delays in bringing new products to the market. The need for meticulous testing and adherence to diverse regulatory standards imposes constraints on formulation changes, limiting the agility of cosmetic manufacturers and affecting the overall growth and dynamism of the industry in India.

India Cosmetic Market: Stringent rules for approval

In India, the approval of cosmetics is regulated by the Central Drugs Standard Control Organization (CDSCO) under the Drugs and Cosmetics Act and Rules. Stringent rules for cosmetic approval in India include:

• Labelling Requirements: Products must adhere to specific labelling standards, providing information on ingredients, usage instructions, and safety precautions.

• Manufacturing Practices: Compliance with Good Manufacturing Practices (GMP) is essential to maintain product quality and safety during manufacturing.

• Ingredient Safety: Cosmetics must not contain prohibited or restricted substances that may harm consumers.

India Cosmetic Market: Opportunities

Technology improvements in packaging and formulation has great impact on the market

Technological advancements in packaging and formulation significantly propel the Indian cosmetic market. Innovations such as sustainable and user-friendly packaging, coupled with breakthroughs in formulation techniques, enhance product quality and appeal. Advanced packaging ensures product integrity and aesthetics, attracting consumers.

Furthermore, improved formulations incorporate beneficial ingredients, catering to evolving beauty preferences. The convergence of technology-driven packaging and formulations not only elevates product functionality and visual appeal but also aligns with changing consumer expectations, fostering growth and competitiveness in the dynamic Indian cosmetic market.

According to an ESW Study, nearly 60% of Gen Z only buy eco-friendly brands, and spend more because the product is sustainable or has sustainable packaging. For instance, in April 2023, Cosmoprof India introduced new launches from brands specialising in cosmetics and toiletries, beauty salons and spas, natural and organic, nail and accessories, and hair salon categories.

India Cosmetic Market: Segmentation Analysis

India’s Cosmetic Market is segmented by type, gender, distribution channel and region.  Based on type, the market is classified as skin & sun care products, hair care products, deodorants & fragrances and others. Skin & sun care products dominated the market in 2022 with a market share of 40% and are expected to keep their dominance during the forecast period 2024-2032.

Skin and sun care products play a pivotal role in propelling the Indian cosmetic market. With increasing awareness of skincare and a growing emphasis on wellness, consumers in India seek effective solutions for sun protection and skincare.

The demand for products offering UV protection, anti-aging benefits, and natural ingredients has surged. Factors such as changing lifestyles, exposure to pollution, and a rising consciousness about the harmful effects of UV radiation contribute to this trend.

Beauty brands in India are responding with innovative formulations and marketing strategies to cater to diverse skincare needs, contributing significantly to the overall growth and dynamism of the cosmetic market in the country.

Based on gender, the market is classified into men, women and unisex. Women dominated the market in 2022 with a market share of 60% and are expected to keep their dominance during the forecast period 2024-2032. Women play a pivotal role in propelling the Indian cosmetic market.

With increasing empowerment and changing societal norms, there is a growing emphasis on personal grooming and beauty among women. The expanding urban middle class, rising disposable incomes, and exposure to beauty trends contribute to a surge in demand for cosmetics.

The influence of social media and beauty influencers has further propelled awareness and demand for trendy and international beauty standards. The rise in working women, coupled with a desire for self-expression, fuelled the demand for cosmetics, skincare, and hair care products.

Women’s preferences for diverse beauty products, skincare regimes, and makeup drive market growth, making them influential drivers shaping the dynamics of the vibrant and evolving cosmetics industry in India.

Based on distribution channel, the market is classified into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channels and others. Specialty stores dominated the market in 2022 with a market share of 30% and are expected to keep their dominance during the forecast period 2024-2032.

Specialty stores play a pivotal role in driving the Indian cosmetic market by providing a dedicated platform for consumers to explore and purchase a diverse range of beauty products. These stores offer an immersive and curated shopping experience, allowing customers to access a variety of brands and specialized products in one location.

The personalized assistance and expertise are available in specialty stores contribute to informed purchasing decisions, creating a dynamic retail environment that fosters the growth of the cosmetic market in India.

Moreover, specialty stores often serve as platforms for product demonstrations and beauty consultations, enhancing the overall shopping experience. As these stores continue to adapt to evolving beauty trends and consumer demands, their presence and influence significantly contribute to the growth and dynamism of the cosmetics market in India.

Report Scope

India Cosmetic Market: Regional Analysis

By region, Indian Cosmetic Market is segmented into South India, North India, West India and East India. South India dominated the India cosmetic market in 2022 with a market share of 35% in 2022 and is expected to keep its dominance during the forecast period 2024-2032.

South India significantly influences the Indian cosmetic market due to several factors. The region’s cosmopolitan urban centers, such as Bangalore, Chennai, and Hyderabad, boast a large and diverse consumer base with increasing purchasing power.

South India is known for its inclination towards grooming and beauty, driving a robust demand for a wide range of cosmetic products. Moreover, the cultural importance placed on personal care and appearance in South Indian society contributes to a flourishing cosmetic market. The region’s favourable climate also enhances the need for skincare and beauty products.

Additionally, the presence of numerous beauty and wellness centers, coupled with rising awareness of international beauty trends, propels the market’s growth. South India’s dynamic market dynamics and consumer preferences make it a key driver shaping trends and innovations in the broader Indian cosmetic industry.

India Cosmetic Market: Recent Developments

• In October 2023, Shiseido launched its first flagship store in Mumbai. The store was opened in partnership with Baccarose Perfumes & Beauty Products Pvt. Ltd., the brand’s exclusive partner in India.

• In December 2023, Hindustan Unilever Ltd divided its beauty and personal care business into two separate entities to position the company to compete more effectively with the younger generation.

• In November 2023, L’Oreal India planned to achieve a double profit over the next three to five years, due to a rise in disposable incomes and higher per capita expenditures on beauty products in India.

List of the prominent players in the India Cosmetic Market:

• Hindustan Unilever Limited
• Dabur India Ltd
• Marico Limited
• Godrej Consumer Products Ltd
• Emami Limited
• L’Oréal India Pvt Ltd
• ITC Limited
• Khadi Natural Healthcare Ltd
• Biotique
• Lotus Herbals Ltd
• Himalaya
• VLCC Personal Care Ltd
• Sugar Cosmetics Pvt. Ltd
• MyGlamm
• Mamaearth
• Colorbar Cosmetics
• Nykaa
• A.C. Cosmetics
• Faces Canada
• Lakme
• Others

These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The India Cosmetic Market is segmented as follows:

By Type

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Others

By Gender

• Men
• Women
• Unisex

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Pharmacies
• Online Sales Channel
• Others