Global Healthy Snacks Market 2025–2034

Reports Description

As per the current market research conducted by CMI Team, the global Healthy Snacks market is expected to record a CAGR of 7% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 35.3 billion. By 2032, the valuation is anticipated to reach USD 55.9 billion.

Healthy snacks refer to small portions of food or beverages that are consumed between meals. These snacks are characterized by their low sodium, no added sugar, and low saturated fat content, while being rich in vitamins, nutrients, fiber, and protein, which provide sustained energy throughout the day.

Examples of healthy snacks include boiled eggs, whole grains, seeds, nuts, vegetables, fruits, and low-fat dairy products. In recent years, the healthy snack market has experienced significant growth, especially with the onset of the global pandemic. As consumers increasingly prioritize their health, there is a rising demand for nutritious yet enjoyable snack options.

Additionally, the expansion of the product supply chain has played a crucial role in driving market growth. Major supermarket chains are now collaborating with third-party online delivery companies to expand their operations into e-commerce channels.

The global healthy snacks market is experiencing a favorable growth trajectory, largely driven by the increasing consumption of on-the-go snacks. As consumers become more informed about the potential health hazards linked to the consumption of junk food, including chronic diseases like heart disease and diabetes, the demand for healthy snacks is expected to rise globally. A notable trend in the market is the growing preference among customers for healthier eating habits and a balanced lifestyle. This shift in consumer behavior is resulting in the integration of healthy snacks as a significant component of people’s diets worldwide, thereby driving the advancement of the global healthy snacks market.

Healthy Snacks Market Growth Factors

The healthy snacks market is experiencing significant growth due to several key factors:

• Increasing health consciousness: As consumers become more aware of the importance of a healthy lifestyle and the impact of their dietary choices on well-being, there is a growing demand for healthier snack options. People are actively seeking snacks that offer nutritional benefits and contribute to their overall health and wellness.

• Rise in chronic diseases: The prevalence of chronic diseases like obesity, diabetes, and heart disease has been steadily increasing. This has prompted individuals to adopt healthier eating habits, including incorporating nutritious snacks into their daily routines. Healthy snacks that are low in sugar, sodium, and saturated fats are seen as a way to prevent or manage these conditions.

• Busy and on-the-go lifestyles: With busy schedules and time constraints, consumers are looking for convenient and portable snack options that can be consumed on the go. Healthy snacks provide a convenient solution, offering a quick and nourishing alternative to traditional meals.

• Product innovation and variety: The healthy snacks market has seen a surge in product innovation, with companies developing new and exciting options to cater to consumer demands. This includes a wide range of snacks made from natural ingredients, whole grains, fruits, vegetables, nuts, and seeds. The availability of diverse flavors and textures has also contributed to the market’s growth.

• E-commerce and online retailing: The growth of e-commerce platforms and online retailing has made it easier for consumers to access a wide selection of healthy snacks. Online shopping provides convenience, accessibility, and the ability to explore and compare different brands and products, further driving the market’s expansion.

• Marketing and promotional efforts: Increased marketing and promotional activities by companies in the healthy snacks industry have helped raise awareness and generate interest among consumers. Advertising campaigns highlighting the nutritional benefits and taste appeal of healthy snacks have played a significant role in driving the market growth.

Healthy Snacks Market – Mergers and Acquisitions

The healthy snacks market has witnessed several mergers and acquisitions, indicating the industry’s dynamic nature and the strategic efforts of companies to strengthen their market position. Some notable mergers and acquisitions in the healthy snacks market include:

• The acquisition of KIND Snacks by Mars: In 2020, Mars, Incorporated acquired KIND Snacks, a leading healthy snack brand known for its granola bars and other nutritious offerings. This acquisition allowed Mars to expand its presence in the healthy snacks segment and leverage KIND’s brand recognition and product portfolio.

• PepsiCo’s acquisitions: PepsiCo, a major player in the snacks industry, has made several acquisitions to enhance its healthy snacks portfolio. In 2018, PepsiCo acquired Bare Snacks, a company specializing in baked fruit and vegetable snacks. This acquisition helped PepsiCo strengthen its position in the better-for-you snack segment. Additionally, in 2019, PepsiCo acquired Health Warrior, a brand focused on plant-based protein bars and other nutrient-dense snacks.

• General Mills’ acquisition of Annie’s: General Mills, a multinational food company, acquired Annie’s, a popular organic and natural food brand, in 2014. This acquisition allowed General Mills to expand its presence in the healthy snacks market and cater to the growing demand for organic and natural snack options.

• The merger of Amplify Snack Brands and Hershey: In 2017, The Hershey Company acquired Amplify Snack Brands, a company known for its better-for-you snack products, including SkinnyPop popcorn. This merger helped Hershey diversify its product portfolio and tap into the growing consumer demand for healthier snack options.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Healthy Snacks Market Significant Threats

While the healthy snacks market offers numerous growth opportunities, there are also several significant threats that companies operating in this sector should be aware of:

• Intense competition from established players: The healthy snacks market has become highly competitive, with numerous established players and new entrants vying for market share. Established food companies and well-known brands have the advantage of strong distribution networks, brand recognition, and extensive resources, making it challenging for smaller or newer companies to compete effectively.

• Price sensitivity and affordability: Healthy snacks often come with a higher price tag compared to conventional snacks. This can be a deterrent for price-sensitive consumers, especially those with limited disposable income. The affordability of healthy snacks remains a significant challenge for companies, as they must strike a balance between offering nutritious products and keeping prices reasonable.

• Health and nutrition skepticism: Despite the growing awareness of healthy eating, there are still segments of consumers who remain skeptical about the nutritional claims of healthy snacks. Some consumers may question the authenticity of health claims or perceive healthy snacks as less tasty compared to their traditional counterparts. Overcoming these skepticism and perception barriers can be a challenge for companies in the healthy snacks market.

• Regulatory constraints and labeling requirements: The healthy snacks market is subject to regulatory constraints and labeling requirements, which can vary across different regions and countries. Companies need to ensure compliance with these regulations, including accurate and transparent labeling of ingredients, nutritional information, and health claims. Failure to meet these requirements can result in penalties and damage to brand reputation.

• Shifting consumer preferences and trends: Consumer preferences and trends are constantly evolving, and companies need to stay attuned to these changes. While healthy snacks are currently in demand, shifts in consumer preferences towards other types of snacks or dietary patterns can pose a threat to the market. Companies must adapt and innovate to align with evolving consumer needs and preferences.

• Product imitation and counterfeiting: As the popularity of healthy snacks increases, the risk of product imitation and counterfeiting also rises. Companies need to invest in strong intellectual property protection, quality control measures, and brand reputation management to mitigate the threat of counterfeit products that can negatively impact consumer trust and market share.

Report Scope

Category-Wise Insights

Based on the Distribution Channel:

The healthy snacks market is categorized into distribution channels, including Supermarkets & Hypermarkets, Convenience Stores, Online, and Other Channels. Among these, the Supermarkets and Hypermarkets segment is anticipated to dominate the sales of healthy snacks globally due to the widespread presence of these distribution channels.

The online channel is expected to witness a surge in sales as digitization continues to advance. Additionally, the rapid growth of retail infrastructure is forecasted to create favorable conditions for the supermarket segment.

Based on the Product:

The healthy snacks market is segmented by product into Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy, and Others. Among these segments, the healthy savory snacks segment is expected to exhibit a strong growth trajectory throughout the forecast period. This growth can be attributed to the growing working population, who are increasingly opting for savory snacks as an alternative to traditional dinners. Moreover, the rising consumption of savory snacks by students is also anticipated to significantly contribute to the segment’s growth in the coming years.

Healthy Snacks Market Regional Analysis

The healthy snacks market exhibits regional variations, influenced by factors such as consumer preferences, dietary habits, cultural influences, and economic conditions. Here is a regional analysis of the healthy snacks market:

• North America: North America is a prominent market for healthy snacks, driven by the increasing health consciousness and demand for nutritious food options. The region has witnessed a surge in the availability of healthy snack choices, including organic, gluten-free, and non-GMO options. The United States, in particular, has a strong market presence due to the high disposable income, busy lifestyles, and emphasis on wellness trends.
• Europe: Europe is another significant market for healthy snacks, with countries like the United Kingdom, Germany, and France leading the way. Growing awareness of health benefits, rising consumer inclination towards natural and organic products, and government initiatives promoting healthy eating habits contribute to the market’s growth. The demand for innovative, low-calorie, and functional snacks is also on the rise in Europe.
• Asia Pacific: The Asia Pacific region is experiencing rapid growth in the healthy snacks market. Increasing urbanization, changing lifestyles, and rising disposable incomes are driving the demand for healthier snacking options. Countries like China, India, and Japan are witnessing a shift towards healthier eating habits, with consumers seeking snacks that offer both taste and nutrition. Traditional Asian snacks made from ingredients like nuts, seeds, and fruits are gaining popularity.
• Latin America: Latin America is a developing market for healthy snacks, with countries like Brazil, Mexico, and Argentina exhibiting potential for growth. Changing dietary patterns, rising health awareness, and the influence of global health trends contribute to the market’s expansion. The region offers opportunities for companies to introduce nutritious snack options that align with local tastes and preferences.
• Middle East and Africa: The Middle East and Africa region is gradually adopting healthier snacking habits due to increasing awareness of the benefits of a balanced diet. Rising health concerns, urbanization, and a shift towards convenience foods drive the demand for healthy snacks. In the Middle East, dates, nuts, and dried fruits are popular choices, while Africa offers opportunities for companies to introduce nutritious snacks made from local ingredients.

List of the prominent players in the Healthy Snacks Market:

• I.T.C. Limited (India)
• Kambly SA (Switzerland)
• Mondelez International (US)
• PepsiCo (U.S.)
• The Kraft Heinz Company (U.S.)
• Annie’s Homegrown Inc. (U.S.)
• Parle Products Pvt. Ltd. (India)
• Patanjali Ayurved (India)
• Britannia (India)
• Kellogg Co (U.S.)
• pladis global (U.K.)
• Walkers Shortbread Ltd (U.K.)
• Lotus Bakeries NV (Belgium)
• Nestle SA (Switzerland)
• Burton’s Foods Ltd. (U.K.)
• Others

The Healthy Snacks Market is segmented as follows:

By Product

• Frozen & Refrigerated
• Fruit
• Bakery
• Savory
• Confectionery
• Dairy
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

By Region

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America