Exfoliating Serum Market Size, Trends and Insights By Type (Women’s Exfoliating Serums, Men’s Exfoliating Serums), By Sales Channel (Online, Offline), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Pixi
- E.l.f.
- Amorepacific
- First Aid Beauty
- Drunk Elephant
- Others
Reports Description
The Global Exfoliating Serum Market size was estimated at USD 655 million in 2023 and is anticipated to reach around USD 1400 million by 2032, growing at a CAGR of roughly 8% between 2022 and 2030.
CMI research report offers a 360-degree view of the Exfoliating Serum market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the Exfoliating Serum market.
- Exfoliation is undoubtedly the best way to get rid of uneven tone and dull skin. Exfoliation should be a frequent part of your skincare routine if you’ve ever noticed that your skin appears dull. It will give you more even-toned, brighter skin. While brown sugar and honey have traditionally been the more often used as physical exfoliants, it’s time to incorporate a serum into your routine to reap the same advantages.
- Skin can benefit greatly from exfoliation. Exfoliating serums can assist in achieving skin care objectives, whether they improve skin texture, reduce hyperpigmentation, clear up acne, or brighten the complexion.
- Serums use chemical exfoliants to gently dissolve dead skin cells on the skin’s surface, in contrast to scrubs, which use hard, gritty particles to slough away dead skin. It results in skin that is younger-looking, brighter, and clearer. Exfoliation with serums regularly is beneficial for all skin types. Additionally, they are especially beneficial for dry skin and sensitive skin because the majority are combined with moisturizing or calming components.
- Alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAS) are two common acids found in exfoliating serums that enter the skin’s layers, break down dead skin cells, and produce clear, radiant skin.
- Lactic acid and glycolic acid are the two most typical AHAs. These assist in getting the surface shinier, healthier skin cells by dissolving existing ones. Salicylic acid, a BHA, is most frequently used. BHAs can penetrate the skin’s surface and, unlike AHAs, are oil soluble. They work wonders in clearing pores, removing dead skin cells, and reducing inflammation brought on by breakouts.
Report Scope
The global Exfoliating Serum market research report offers an in-depth analysis of the global market size, which is further segmented into regional and country-level market size, and segmentation market growth. Also, it provides market share, sales analysis, competitive landscape, the impact of domestic and global market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations. The scope of the study includes market sizing and forecast for segmentation by type, sales channel, and geography.
| Feature of the Report | Details |
| Market Size in 2023 | USD 655 Million |
| Projected Market Size in 2032 | USD 1400 Million |
| Market Size in 2022 | USD 577 Million |
| CAGR Growth Rate | 8% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Type, Sales Channel, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Key Market Dynamics
- Since the last few years, there has been a tremendous shift toward natural and organic products in the cosmetics and personal care sector. The demand for organic and natural cosmetics has been spurred by the rise in health consciousness and consumer concerns about environmental sustainability. Organic, naturally produced, eco-friendly, sustainable, and vegan products are becoming a part of consumers’ skincare regimens.
- In order to reflect sustainability, brands are marketing their goods using phrases like “eco-friendly packaging, ecologically friendly source, and zero waste.” Due to businesses’ promotion of goods with promises like “clear beauty,” “water-free beauty,” and “recyclable beauty,” organic products have therefore grown to be a hotly debated topic in the beauty market.
- Organic goods are growing more and more well-liked. New-age consumers are more health-conscious and concerned about the substances used in personal care products. They are becoming more drawn to companies that offer items made from natural components, follow moral manufacturing standards, and are vegan or cruelty-free.
- There is less demand for cosmetic brands that use animal testing. It encourages firms to launch cruelty-free product lines to avoid losing market share. Despite being more expensive and having a shorter shelf life, organic and ethical products overtake conventional branded items with chemical foundations.
- Consumers in the US are becoming more interested in personalized goods. The notion of creams, serums, and moisturizers enriched with natural components will likely experience significant demand over the forecast period due to the growing consumer preference toward natural beauty products. Since these products are thought to be more efficient and to have little to no negative effects, it is anticipated that more people will use them.
Asia Pacific Region Dominated the Exfoliating Serum Market in 2021
- In 2021, Asia Pacific had the highest revenue share—more than 35.0% in the global exfoliating serum market. The growth of the chemical sector in China and India, both of which have government support, is anticipated to assure ongoing access to raw materials for producers of skincare products and, as a result, to positively impact the Asia Pacific market throughout the projection period.
- In terms of consumption and production, China is one of the key nations assisting the expansion of the global market for cosmetics and skincare goods. Additionally, a number of government initiatives are boosting the nation’s demand for skin care goods.
- North America is expected to register considerable CAGR growth in the global exfoliating serum market. Consumers in North American nations like the U.S. and Canada are willing to spend a lot of money on skin that glows and looks more youthful. Demand for customized beauty products is anticipated to increase as customer demand for certain skincare treatments and awareness of particular chemicals rises. The demand for skin care products is anticipated to be supported by the presence of reputable product manufacturers in North America, including Procter & Gamble and Unilever, as well as the expanding infrastructure facilities for retailers.
Competitive Landscape
The market for exfoliating serums comprises of few established players and new entrants. To increase their customer base, businesses have started adding fresh and cutting-edge skincare items to their product lines.
The competitive landscape of the Exfoliating Serum industry gives information about the competitors. The company’s financials, revenue generated, market potential, investment in R&D, global presence, new market initiatives, production capacities, production sites and facilities, company strengths and weaknesses, product release, product width and breadth, and application dominance are among the details that are included. The data points mentioned above only pertain to the companies’ market focus on Exfoliating Serums.
- 2022: Deconstruct, a science-based skincare company has introduced a new line of scalp serums intended to address some of the most common hair care concerns among consumers. Two items will be part of the new line: an AHA BHA Exfoliating Scalp Serum with 1% Salicylic acid, 2% Zinc complex, and 1% Lactic acid, and an Anti-Dandruff Serum for Scalp with 0.5% Piroctone Olamine, 2% Salicylic acid, and 1% Prebiotics.
List of the prominent players in the global Exfoliating Serum market:
- Pixi
- E.l.f.
- Amorepacific
- First Aid Beauty
- Drunk Elephant
- Sunday Riley
- THE ORDINARY
- Paula’s Choice
- Neogen
- Biologique Recherche
- DERMALOGICA
- Farmacy
- REN
- Kate Somerville
- OLEHENRIKSEN
- TATCHA
- Others
The global Exfoliating Serum market is segmented as follows:
By Type
- Women’s Exfoliating Serums
- Men’s Exfoliating Serums
By Sales Channel
- Online
- Offline
By Region
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Exfoliating Serum Market, (2024 – 2033) (USD Million)
- 2.2 Global Exfoliating Serum Market : snapshot
- Chapter 3. Global Exfoliating Serum Market – Industry Analysis
- 3.1 Exfoliating Serum Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Rising knowledge of the advantages
- 3.2.2 Increased demand for natural and organic exfoliating face serums
- 3.2.3 Rising demand for home-use exfoliating face serum
- 3.2.4 Growing emphasis on skin health among both men and women.
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Type
- 3.7.2 Market attractiveness analysis By Sales Channel
- Chapter 4. Global Exfoliating Serum Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Exfoliating Serum Market: company market share, 2022
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Exfoliating Serum Market – Type Analysis
- 5.1 Global Exfoliating Serum Market overview: By Type
- 5.1.1 Global Exfoliating Serum Market share, By Type, 2022 and – 2033
- 5.2 Women’s Exfoliating Serums
- 5.2.1 Global Exfoliating Serum Market by Women’s Exfoliating Serums, 2024 – 2033 (USD Million)
- 5.3 Men’s Exfoliating Serums
- 5.3.1 Global Exfoliating Serum Market by Men’s Exfoliating Serums, 2024 – 2033 (USD Million)
- 5.1 Global Exfoliating Serum Market overview: By Type
- Chapter 6. Global Exfoliating Serum Market – Sales Channel Analysis
- 6.1 Global Exfoliating Serum Market overview: By Sales Channel
- 6.1.1 Global Exfoliating Serum Market share, By Sales Channel, 2022 and – 2033
- 6.2 Online
- 6.2.1 Global Exfoliating Serum Market by Online, 2024 – 2033 (USD Million)
- 6.3 Offline
- 6.3.1 Global Exfoliating Serum Market by Offline, 2024 – 2033 (USD Million)
- 6.1 Global Exfoliating Serum Market overview: By Sales Channel
- Chapter 7. Exfoliating Serum Market – Regional Analysis
- 7.1 Global Exfoliating Serum Market Regional Overview
- 7.2 Global Exfoliating Serum Market Share, by Region, 2022 & – 2033 (USD Million)
- 7.3. North America
- 7.3.1 North America Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.3.1.1 North America Exfoliating Serum Market, by Country, 2024 – 2033 (USD Million)
- 7.3.1 North America Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.4 North America Exfoliating Serum Market, by Type, 2024 – 2033
- 7.4.1 North America Exfoliating Serum Market, by Type, 2024 – 2033 (USD Million)
- 7.5 North America Exfoliating Serum Market, by Sales Channel, 2024 – 2033
- 7.5.1 North America Exfoliating Serum Market, by Sales Channel, 2024 – 2033 (USD Million)
- 7.6. Europe
- 7.6.1 Europe Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.6.1.1 Europe Exfoliating Serum Market, by Country, 2024 – 2033 (USD Million)
- 7.6.1 Europe Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.7 Europe Exfoliating Serum Market, by Type, 2024 – 2033
- 7.7.1 Europe Exfoliating Serum Market, by Type, 2024 – 2033 (USD Million)
- 7.8 Europe Exfoliating Serum Market, by Sales Channel, 2024 – 2033
- 7.8.1 Europe Exfoliating Serum Market, by Sales Channel, 2024 – 2033 (USD Million)
- 7.9. Asia Pacific
- 7.9.1 Asia Pacific Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.9.1.1 Asia Pacific Exfoliating Serum Market, by Country, 2024 – 2033 (USD Million)
- 7.9.1 Asia Pacific Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.10 Asia Pacific Exfoliating Serum Market, by Type, 2024 – 2033
- 7.10.1 Asia Pacific Exfoliating Serum Market, by Type, 2024 – 2033 (USD Million)
- 7.11 Asia Pacific Exfoliating Serum Market, by Sales Channel, 2024 – 2033
- 7.11.1 Asia Pacific Exfoliating Serum Market, by Sales Channel, 2024 – 2033 (USD Million)
- 7.12. Latin America
- 7.12.1 Latin America Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.12.1.1 Latin America Exfoliating Serum Market, by Country, 2024 – 2033 (USD Million)
- 7.12.1 Latin America Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.13 Latin America Exfoliating Serum Market, by Type, 2024 – 2033
- 7.13.1 Latin America Exfoliating Serum Market, by Type, 2024 – 2033 (USD Million)
- 7.14 Latin America Exfoliating Serum Market, by Sales Channel, 2024 – 2033
- 7.14.1 Latin America Exfoliating Serum Market, by Sales Channel, 2024 – 2033 (USD Million)
- 7.15. The Middle-East and Africa
- 7.15.1 The Middle-East and Africa Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.15.1.1 The Middle-East and Africa Exfoliating Serum Market, by Country, 2024 – 2033 (USD Million)
- 7.15.1 The Middle-East and Africa Exfoliating Serum Market, 2024 – 2033 (USD Million)
- 7.16 The Middle-East and Africa Exfoliating Serum Market, by Type, 2024 – 2033
- 7.16.1 The Middle-East and Africa Exfoliating Serum Market, by Type, 2024 – 2033 (USD Million)
- 7.17 The Middle-East and Africa Exfoliating Serum Market, by Sales Channel, 2024 – 2033
- 7.17.1 The Middle-East and Africa Exfoliating Serum Market, by Sales Channel, 2024 – 2033 (USD Million)
- Chapter 8. Company Profiles
- 8.1 Pixi
- 8.1.1 Overview
- 8.1.2 Financials
- 8.1.3 Product Portfolio
- 8.1.4 Business Strategy
- 8.1.5 Recent Developments
- 8.2 e.l.f.
- 8.2.1 Overview
- 8.2.2 Financials
- 8.2.3 Product Portfolio
- 8.2.4 Business Strategy
- 8.2.5 Recent Developments
- 8.3 Amorepacific
- 8.3.1 Overview
- 8.3.2 Financials
- 8.3.3 Product Portfolio
- 8.3.4 Business Strategy
- 8.3.5 Recent Developments
- 8.4 First Aid Beauty
- 8.4.1 Overview
- 8.4.2 Financials
- 8.4.3 Product Portfolio
- 8.4.4 Business Strategy
- 8.4.5 Recent Developments
- 8.5 Drunk Elephant
- 8.5.1 Overview
- 8.5.2 Financials
- 8.5.3 Product Portfolio
- 8.5.4 Business Strategy
- 8.5.5 Recent Developments
- 8.6 Sunday Riley
- 8.6.1 Overview
- 8.6.2 Financials
- 8.6.3 Product Portfolio
- 8.6.4 Business Strategy
- 8.6.5 Recent Developments
- 8.7 THE ORDINARY
- 8.7.1 Overview
- 8.7.2 Financials
- 8.7.3 Product Portfolio
- 8.7.4 Business Strategy
- 8.7.5 Recent Developments
- 8.8 Paula’s Choice
- 8.8.1 Overview
- 8.8.2 Financials
- 8.8.3 Product Portfolio
- 8.8.4 Business Strategy
- 8.8.5 Recent Developments
- 8.9 Neogen
- 8.9.1 Overview
- 8.9.2 Financials
- 8.9.3 Product Portfolio
- 8.9.4 Business Strategy
- 8.9.5 Recent Developments
- 8.10 Biologique Recherche
- 8.10.1 Overview
- 8.10.2 Financials
- 8.10.3 Product Portfolio
- 8.10.4 Business Strategy
- 8.10.5 Recent Developments
- 8.11 DERMALOGICA
- 8.11.1 Overview
- 8.11.2 Financials
- 8.11.3 Product Portfolio
- 8.11.4 Business Strategy
- 8.11.5 Recent Developments
- 8.12 Farmacy
- 8.12.1 Overview
- 8.12.2 Financials
- 8.12.3 Product Portfolio
- 8.12.4 Business Strategy
- 8.12.5 Recent Developments
- 8.13 REN
- 8.13.1 Overview
- 8.13.2 Financials
- 8.13.3 Product Portfolio
- 8.13.4 Business Strategy
- 8.13.5 Recent Developments
- 8.14 Kate Somerville
- 8.14.1 Overview
- 8.14.2 Financials
- 8.14.3 Product Portfolio
- 8.14.4 Business Strategy
- 8.14.5 Recent Developments
- 8.15 OLEHENRIKSEN
- 8.15.1 Overview
- 8.15.2 Financials
- 8.15.3 Product Portfolio
- 8.15.4 Business Strategy
- 8.15.5 Recent Developments
- 8.16 TATCHA
- 8.16.1 Overview
- 8.16.2 Financials
- 8.16.3 Product Portfolio
- 8.16.4 Business Strategy
- 8.16.5 Recent Developments
- 8.17 Others.
- 8.17.1 Overview
- 8.17.2 Financials
- 8.17.3 Product Portfolio
- 8.17.4 Business Strategy
- 8.17.5 Recent Developments
- 8.1 Pixi
List Of Figures
Figures No 1 to 18
List Of Tables
Tables No 1 to 52
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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FAQs
“Asia Pacific” region will lead the global Exfoliating Serum market during the forecast period 2023 to 2032.
The key factors driving the market are rising knowledge of the advantages, increased demand for natural and organic exfoliating face serums, rising demand for home-use exfoliating face serum and growing emphasis on skin health among both men and women.
The key players operating in the Exfoliating Serum market are Pixi, e.l.f., Amorepacific, First Aid Beauty, Drunk Elephant, Sunday Riley, THE ORDINARY, Paula’s Choice, Neogen, Biologique Recherche, DERMALOGICA, Farmacy, REN, Kate Somerville, OLEHENRIKSEN, TATCHA, Others.
The global Exfoliating Serum market is expanding growth with a CAGR of approximately 8% during the forecast period (2023 to 2032).
The global Exfoliating Serum market size was valued at USD 500 Million in 2022 and it is projected to reach around USD 1200 Million by 2032.