Global Exfoliating Serum Market 2025–2034

Reports Description

The Global Exfoliating Serum Market size was estimated at USD 655 million in 2023 and is anticipated to reach around USD 1400 million by 2032, growing at a CAGR of roughly 8% between 2022 and 2030.

CMI research report offers a 360-degree view of the Exfoliating Serum market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the Exfoliating Serum market.

• Exfoliation is undoubtedly the best way to get rid of uneven tone and dull skin. Exfoliation should be a frequent part of your skincare routine if you’ve ever noticed that your skin appears dull. It will give you more even-toned, brighter skin. While brown sugar and honey have traditionally been the more often used as physical exfoliants, it’s time to incorporate a serum into your routine to reap the same advantages.
• Skin can benefit greatly from exfoliation. Exfoliating serums can assist in achieving skin care objectives, whether they improve skin texture, reduce hyperpigmentation, clear up acne, or brighten the complexion.
• Serums use chemical exfoliants to gently dissolve dead skin cells on the skin’s surface, in contrast to scrubs, which use hard, gritty particles to slough away dead skin. It results in skin that is younger-looking, brighter, and clearer. Exfoliation with serums regularly is beneficial for all skin types. Additionally, they are especially beneficial for dry skin and sensitive skin because the majority are combined with moisturizing or calming components.
• Alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAS) are two common acids found in exfoliating serums that enter the skin’s layers, break down dead skin cells, and produce clear, radiant skin.
• Lactic acid and glycolic acid are the two most typical AHAs. These assist in getting the surface shinier, healthier skin cells by dissolving existing ones. Salicylic acid, a BHA, is most frequently used. BHAs can penetrate the skin’s surface and, unlike AHAs, are oil soluble. They work wonders in clearing pores, removing dead skin cells, and reducing inflammation brought on by breakouts.

Report Scope

The global Exfoliating Serum market research report offers an in-depth analysis of the global market size, which is further segmented into regional and country-level market size, and segmentation market growth. Also, it provides market share, sales analysis, competitive landscape, the impact of domestic and global market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations. The scope of the study includes market sizing and forecast for segmentation by type, sales channel, and geography.

Key Market Dynamics

• Since the last few years, there has been a tremendous shift toward natural and organic products in the cosmetics and personal care sector. The demand for organic and natural cosmetics has been spurred by the rise in health consciousness and consumer concerns about environmental sustainability. Organic, naturally produced, eco-friendly, sustainable, and vegan products are becoming a part of consumers’ skincare regimens.
• In order to reflect sustainability, brands are marketing their goods using phrases like “eco-friendly packaging, ecologically friendly source, and zero waste.” Due to businesses’ promotion of goods with promises like “clear beauty,” “water-free beauty,” and “recyclable beauty,” organic products have therefore grown to be a hotly debated topic in the beauty market.
• Organic goods are growing more and more well-liked. New-age consumers are more health-conscious and concerned about the substances used in personal care products. They are becoming more drawn to companies that offer items made from natural components, follow moral manufacturing standards, and are vegan or cruelty-free.
• There is less demand for cosmetic brands that use animal testing. It encourages firms to launch cruelty-free product lines to avoid losing market share. Despite being more expensive and having a shorter shelf life, organic and ethical products overtake conventional branded items with chemical foundations.
• Consumers in the US are becoming more interested in personalized goods. The notion of creams, serums, and moisturizers enriched with natural components will likely experience significant demand over the forecast period due to the growing consumer preference toward natural beauty products. Since these products are thought to be more efficient and to have little to no negative effects, it is anticipated that more people will use them.

Asia Pacific Region Dominated the Exfoliating Serum Market in 2021

• In 2021, Asia Pacific had the highest revenue share—more than 35.0% in the global exfoliating serum market. The growth of the chemical sector in China and India, both of which have government support, is anticipated to assure ongoing access to raw materials for producers of skincare products and, as a result, to positively impact the Asia Pacific market throughout the projection period.
• In terms of consumption and production, China is one of the key nations assisting the expansion of the global market for cosmetics and skincare goods. Additionally, a number of government initiatives are boosting the nation’s demand for skin care goods.
• North America is expected to register considerable CAGR growth in the global exfoliating serum market. Consumers in North American nations like the U.S. and Canada are willing to spend a lot of money on skin that glows and looks more youthful. Demand for customized beauty products is anticipated to increase as customer demand for certain skincare treatments and awareness of particular chemicals rises. The demand for skin care products is anticipated to be supported by the presence of reputable product manufacturers in North America, including Procter & Gamble and Unilever, as well as the expanding infrastructure facilities for retailers.

Competitive Landscape

The market for exfoliating serums comprises of few established players and new entrants. To increase their customer base, businesses have started adding fresh and cutting-edge skincare items to their product lines.

The competitive landscape of the Exfoliating Serum industry gives information about the competitors. The company’s financials, revenue generated, market potential, investment in R&D, global presence, new market initiatives, production capacities, production sites and facilities, company strengths and weaknesses, product release, product width and breadth, and application dominance are among the details that are included. The data points mentioned above only pertain to the companies’ market focus on Exfoliating Serums.

• 2022: Deconstruct, a science-based skincare company has introduced a new line of scalp serums intended to address some of the most common hair care concerns among consumers. Two items will be part of the new line: an AHA BHA Exfoliating Scalp Serum with 1% Salicylic acid, 2% Zinc complex, and 1% Lactic acid, and an Anti-Dandruff Serum for Scalp with 0.5% Piroctone Olamine, 2% Salicylic acid, and 1% Prebiotics.

List of the prominent players in the global Exfoliating Serum market:

• Pixi
• E.l.f.
• Amorepacific
• First Aid Beauty
• Drunk Elephant
• Sunday Riley
• THE ORDINARY
• Paula’s Choice
• Neogen
• Biologique Recherche
• DERMALOGICA
• Farmacy
• REN
• Kate Somerville
• OLEHENRIKSEN
• TATCHA
• Others

The global Exfoliating Serum market is segmented as follows:

By Type

• Women’s Exfoliating Serums
• Men’s Exfoliating Serums

By Sales Channel

• Online
• Offline

By Region

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America