Europe Fast Food & Quick Service Restaurant (QSR) Market 2024–2033

Reports Description

As per the current market research conducted by Custom Market Insight Market Research Team, the Europe Fast Food & Quick Service Restaurant QSR Market is expected to record a CAGR of 3.7% from 2023 to 2030. In 2023, the market size is projected to reach a valuation of USD 148.9 billion. By 2030, the valuation is anticipated to reach US$ 192.4 billion.

The Europe Fast Food & Quick Service Restaurant (QSR) market refers to the industry that encompasses businesses that provide fast food and quick service meals to customers in Europe. This market includes a wide range of food and beverage options, such as burgers, sandwiches, pizza, fried chicken, tacos, and other types of fast food.

The QSR market in Europe is highly competitive, with many international and domestic chains vying for market share. Some of the most well-known QSR brands in Europe include McDonald’s, KFC, Subway, Burger King, and Domino’s Pizza. The QSR market in Europe is expected to continue to grow in the coming years due to changing consumer preferences, increased demand for convenience, and the introduction of new products and services. However, the industry is also facing challenges such as rising competition, changing dietary habits, and increasing health concerns among consumers.

Europe Fast Food & Quick Service Restaurant (QSR) Market – Significant Growth Factors

There are several significant growth factors driving the Europe Fast Food & Quick Service Restaurant (QSR) market:

• Increasing Demand for Convenience: Busy lifestyles and a desire for convenience have led to increasing demand for quick and easy meal options, which has driven the growth of the QSR market.
• Expansion of QSR Chains: The expansion of QSR chains across Europe has increased accessibility and convenience for consumers, leading to increased sales and revenue.
• Innovation and Menu Diversification: QSR chains have been introducing new products and menu items to cater to changing consumer preferences and dietary requirements, which has helped to attract new customers and retain existing ones.
• Technology Advancements: Technology has played a significant role in the growth of the QSR market, with mobile ordering and payment, delivery apps, and self-service kiosks becoming more common in QSR restaurants.
• Demographic Changes: Changing demographics, such as an aging population and increasing urbanization, have led to new opportunities for QSR chains to cater to different consumer groups.

Overall, these growth factors are expected to continue to drive the growth of the QSR market in Europe in the coming years.

Europe Fast Food & Quick Service Restaurant (QSR) Market – Mergers and Acquisitions

The Europe Fast Food & Quick Service Restaurant (QSR) market has seen several mergers and acquisitions over the years. Some of the notable examples include:

Acquisition of Burger King by Restaurant Brands International (RBI): In 2014, RBI, the parent company of Tim Hortons, acquired Burger King, creating one of the largest QSR companies in the world.

• The merger of Just Eat and Takeaway.com: In 2020, Just Eat and Takeaway.com completed their merger, creating one of the largest food delivery companies in the world. The merged company is expected to expand its QSR partnerships across Europe.
• Acquisition of Pret A Manger by JAB Holding Company: In 2018, JAB Holding Company, a privately held investment firm, acquired Pret A Manger, a UK-based QSR chain known for its sandwiches and coffee.
• Acquisition of Vapiano by Foodtastic: In 2021, Foodtastic, a Canadian restaurant franchise company, acquired Vapiano, a German-based QSR chain specializing in Italian food.

These mergers and acquisitions have helped QSR companies to expand their reach, enter new markets, and diversify their product offerings. They have also led to consolidation within the industry, with larger companies acquiring smaller ones to gain a competitive advantage.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Europe Fast Food & Quick Service Restaurant (QSR) Market – Significant Threats

The Europe Fast Food & Quick Service Restaurant (QSR) market faces several significant threats that could impact its growth and profitability. Some of these threats include:

• Health Concerns: The rising prevalence of health issues such as obesity and diabetes has led to increased scrutiny of QSR chains and their products. As a result, consumers are becoming more health-conscious and seeking healthier meal options, which could impact sales for QSR chains that do not offer healthier options.
• Increased Competition: The QSR market in Europe is highly competitive, with many international and domestic chains vying for market share. Increased competition could lead to price wars, lower profit margins, and the potential for smaller chains to go out of business.
• Economic Uncertainty: Economic uncertainty and fluctuations in consumer spending could impact the QSR market’s growth and profitability. In times of economic downturn, consumers may cut back on spending on non-essential items, including dining out at QSR restaurants.
• Regulatory Changes: Changes in regulations related to food safety, labeling, or marketing could impact the QSR industry’s operations and profitability. New regulations may increase compliance costs or limit the types of products or marketing strategies that QSR chains can use.
• Changing Consumer Preferences: Consumer preferences and trends can change quickly, which could impact the QSR market’s growth and profitability. If QSR chains are slow to adapt to changing consumer preferences, they may lose market share to competitors who are more agile and responsive to consumer trends.

Report Scope

Category-Wise Insights

Product Type:

• Burgers: Burgers are one of the most popular fast food items in Europe, and many QSR chains specialize in burgers. The demand for burgers is driven by factors such as convenience, taste, and affordability. Some of the leading burger QSR chains in Europe include McDonald’s, Burger King, and Five Guys.
• Sandwiches: Sandwiches are another popular QSR item in Europe, with a variety of options available such as cold cuts, grilled sandwiches, and wraps. The demand for sandwiches is driven by the desire for a quick and easy meal option that is also healthy. Subway is one of the leading sandwich QSR chains in Europe.
• Pizza: Pizza is a popular fast food item in Europe, and many QSR chains specialize in pizza delivery. The demand for pizza is driven by factors such as convenience, taste, and affordability. Some of the leading pizza QSR chains in Europe include Domino’s Pizza, Pizza Hut, and Papa John’s.
• Fried Chicken: Fried chicken is another popular QSR item in Europe, with a variety of options available such as chicken wings, tenders, and nuggets. The demand for fried chicken is driven by factors such as taste and affordability. Some of the leading fried chicken QSR chains in Europe include KFC, Popeyes, and Chicken Cottage.
• Others: This category includes a variety of other QSR items, such as tacos, burritos, hot dogs, and Asian cuisine. The demand for these items is driven by factors such as taste and novelty. Some of the leading QSR chains in this category include Taco Bell, Chipotle, and Wok to Walk.

Service Type:

• Dine-in: Dine-in service is when customers consume their food at the QSR location. The demand for dine-in service is driven by factors such as the desire for a social dining experience and the availability of seating. Many QSR chains in Europe offer dine-in service, including McDonald’s and Burger King.
• Takeout: Takeout service is when customers order their food to go and consume it elsewhere. The demand for takeout service is driven by factors such as convenience and the desire for a quick meal. Many QSR chains in Europe offer takeout services, including Subway and KFC.
• Delivery: Delivery service is when QSR chains deliver food to customers’ homes or workplaces. The demand for delivery service is driven by factors such as convenience and the desire for a meal without having to leave home. Many QSR chains in Europe offer delivery services, including Domino’s Pizza and Just Eat.
• Drive-thru: Drive-thru service is when customers order and receive their food without leaving their vehicles. The demand for drive-thru service is driven by factors such as convenience and the desire for a quick meal on the go. Many QSR chains in Europe offer drive-thru service, including McDonald’s and KFC.

By Distribution Channel

• Online ordering platforms: Online ordering platforms are websites or apps that allow customers to place their orders online and pick them up at the QSR location or have them delivered. The demand for online ordering platforms is driven by factors such as convenience and the ability to view the menu and place an order at any time. Many QSR chains in Europe have partnered with online ordering platforms such as Just Eat and Uber Eats to increase their reach and sales.
• Mobile applications: Mobile applications are smartphone apps that allow customers to place orders and pay through their phones. The demand for mobile applications is driven by factors such as convenience and the ability to access menus and place orders on the go. Many QSR chains in Europe have developed their own mobile applications to increase customer engagement and loyalty.
• Direct-to-consumer sales: Direct-to-consumer sales refer to when customers purchase QSR items directly from the QSR chain without going through a third-party platform or app. The demand for direct-to-consumer sales is driven by factors such as brand loyalty and the desire for a personalized experience. Many QSR chains in Europe have focused on improving their in-store experiences and implementing loyalty programs to increase direct sales.

By End-User:

• Millennials: Millennials are typically defined as individuals born between the years 1981 and 1996. This demographic is known for valuing convenience, affordability, and speed, which are all characteristics that align well with the QSR market. Many QSR chains in Europe have targeted millennials through social media and digital marketing campaigns, as well as by offering plant-based and healthier menu options.
• Families: Families are an important customer segment for the QSR market, as they often seek out affordable and convenient dining options that can accommodate a larger group. Many QSR chains in Europe have focused on providing family-friendly menus and environments, as well as offering value meals and discounts.
• Working professionals: Working professionals are a key customer segment for the Global QSR Market, as they often have limited time for lunch breaks and seek out fast and convenient options. Many QSR chains in Europe have targeted working professionals by offering quick and efficient ordering processes, as well as healthier menu options and pre-ordering capabilities.

Europe Fast Food & Quick Service Restaurant (QSR) Market – Regional Analysis

• Western Europe: Western Europe is the largest regional market for QSR in Europe, and includes countries such as the UK, Germany, France, and Spain. The market in this region is driven by factors such as high urbanization rates, increasing disposable income, and a growing preference for convenience and on-the-go dining. The UK is the largest market in this region, due to its mature QSR industry and high consumer demand for fast food and delivery options.
• Eastern Europe: Eastern Europe is an emerging market for QSR, with countries such as Poland, Russia, and Ukraine showing significant growth potential. The market in this region is driven by factors such as increasing urbanization rates, a growing middle class, and a rising demand for international QSR brands. Poland is the largest market in this region, due to its strong economic growth and increasing consumer demand for fast food.
• Southern Europe: Southern Europe includes countries such as Italy, Greece, and Portugal, and is a relatively small market for QSR compared to Western and Eastern Europe. However, the market in this region is driven by factors such as a strong culinary tradition and a growing demand for healthier and locally-sourced menu options. Italy is the largest market in this region, due to its well-established food culture and large tourist industry.
• Northern Europe: Northern Europe includes countries such as Denmark, Sweden, and Norway, and is a smaller market for QSR compared to Western and Eastern Europe. The market in this region is driven by factors such as a focus on sustainability and healthier eating options, as well as a growing demand for convenience and on-the-go dining. Sweden is the largest market in this region, due to its strong economy and growing demand for plant-based menu options.

Competitive Landscape – Europe Fast Food & Quick Service Restaurant (QSR) Market

The Europe Fast Food & Quick Service Restaurant (QSR) Market is highly competitive, with a range of international and local players operating in the market. Here are some of the key players in the market:

• McDonald’s Corporation
• Yum! Brands, Inc.
• Restaurant Brands International Inc.
• Domino’s Pizza, Inc.
• Subway Systems Europe B.V.
• Pizza Hut International, LLC
• Burger King Europe GmbH
• KFC Europe
• Nando’s Group Holdings Limited
• Greggs plc
• Others

Other notable players in the Europe Fast Food & Quick Service Restaurant (QSR) Market include Pizza Hut, Taco Bell, Five Guys, and Nando’s. The market is highly competitive, with each player seeking to differentiate themselves through unique menu items, marketing campaigns, and technological innovations. The growing demand for healthier and plant-based menu options, as well as the increasing importance of convenience and efficiency, are trends that QSR chains will need to consider when competing in this market.

The Europe Fast Food & Quick Service Restaurant (QSR) Market is segmented as follows:

By Product Type:

• Burgers
• Sandwiches
• Pizza
• Fried Chicken
• Others

By Service Type:

• Dine-In, Takeout
• Delivery
• Drive-Thru

By Distribution Channel:

• Online Ordering Platforms
• Mobile Applications
• Direct-To-Consumer Sales

By End User:

• Millennials
• Families
• Working Professionals

On the basis of Geography

Europe

• France
• The UK
• Spain
• Germany
• Italy
• Rest of Europe