Electric Shaver Market Size, Trends, and Insights By Product (Foil Shaver, Rotary Shaver, Wet/Dry Shaver, Clippers & Accessories), By Distribution Channel (Online, Offline), By End-user (Male, Female), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- Andis Co.
- Havells India Ltd.
- Xiaomi Corp.
- Braun GmbH
- Others
Reports Description
According to Custom Market Insights (CMI), the Global Electric Shaver Market size was estimated at USD 6 Billion in 2021 and is expected to hit around USD 7.2 Billion by 2030, poised to grow at a compound annual growth rate (CAGR) of 3% from 2022 to 2030.
The report examines the Electric shavers market’s drivers and restraints, as well as their impact analysis. Also, the report mentions global opportunities prevailing in the Electric shavers market.
Electric Shavers Market: Overview
In the forecasted period of 2022 to 2030, the market for electric shavers is anticipated to increase at a pace of 3%. The electric shavers market report from CMI offers analysis and insights into the numerous elements that are anticipated to be present throughout the forecast period, as well as their effects on the market’s expansion. The market for electric shavers is expanding at an accelerated rate due to the population’s growing aesthetic consciousness.
The term “electric razor” or “electric shaver” describes a shaving tool that is widely used. These gadgets have rotating and oscillating blades. They are used to remove unwanted body hair, and shaving or trimming doesn’t require the use of shaving cream, soap, or water.
Electric Shavers Market: COVID–19 Impact Analysis
The outbreak of the COVID-19 pandemic impacted the world economy in several ways. The surge in the number of COVID-19 patients pushed governments worldwide to impose lockdowns and trade movements. This created supply chain disruption. The discretionary spending of consumers decreased worldwide, and a change toward a preference for safer and trustworthy products was noticed among consumers. Further, inadequate accessibility to raw materials, labor shortage, and temporary cessation of manufacturing operations impacted the market. Also, the temporary shutdown of offices and other social arrangements places resulted in decreased demands for certain electric shavers. However, the closure of beauty salons resulted in increased demand for do-it-yourself grooming products.
Electric shavers Market: Growth Drivers
Increasing demand for easy-to-use products
Electric razors are more convenient and comfortable to use, and they also give users a closer shave. Long-term cost savings are another significant benefit of using an electric shaver. Men’s grooming supplies include electric shavers. Electric shavers help professionals who regularly shave to save time and money compared to traditional shaving techniques. Shaving is a common part of many professionals’ daily routines. As fashion trends and a desire to look better among both men and women emerge, electric shavers are becoming more and more popular. In the next years, these advantages are anticipated to fuel the growth of the worldwide electric shaver market.
An increasing number of men’s salon
The increase in the number of men’s salons is supporting the male toiletries demand across the world. Also, numerous companies are launching innovative electrical products, for instance, razors and shavers, with the addition of new performance features powered by the latest technologies. Players are expanding the product offerings from basic blades to electric shavers and body groomers, providing lucrative opportunities for global electric shavers market growth. Moreover, key market players are investing in promoting their products through marketing campaigns, such as social media platforms.
Electric Shavers Market: Segmentation Analysis
In our research scope, the market is segmented into products, distribution channels, and end-users. The global market for electric shavers is divided into five product categories: rotary shavers, foil shavers, wet/dry shavers, clippers, and accessories. In 2021, the clippers category led the whole market in terms of both revenue and volume. The majority of the market was dominated by clippers. With the introduction of this product, its manual counterpart has been supplanted in several nations. Additionally, clippers are currently in higher demand than other market sectors due to their lower pricing compared to other types of shavers. Additionally, there is a considerable demand on the market for foil and rotary shavers.
Report Scope
| Feature of the Report | Details |
| Market Size in 2021 | USD 6 Billion |
| Projected Market Size in 2030 | USD 7.2 Billion |
| Market Size in 2022 | USD 6.15 Billion |
| CAGR Growth Rate | 3% CAGR (2022-2030) |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Prominent Players | Andis Co., Havells India Ltd., Xiaomi Corp., Braun GmbH, Conair Corp., Koninklijke Philips NV, Panasonic Corp., Remington, The Procter and Gamble Co., Shanghai Flyco Electrical Appliance Co. Ltd., Wahl Clipper Corp., Wenzhou Iweel Electric Co. Ltd., and Others |
| Key Segment | By Product, Distribution Channel, End-user, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors, and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfill your requirements for research. |
Key Insights:
- As per the analysis shared by our research analyst, the Electric shavers market is estimated to grow annually at a CAGR of around 3% over the forecast period (2022-2030).
- In terms of revenue, the Electric shavers market size was valued at around USD 6 billion in 2021 and is projected to reach USD 7.2 billion by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
- Based on product segmentation, the clippers segment was estimated to hold the maximum market share in the year 2021.
- Based on end-user segmentation, the male segment was the leading revenue-generating category in 2021.
- Based on geography/region, the Europe region was the leading revenue generator in 2021.
Recent Development
- February 2018: Philips Norelco released a new version of the face & body electric shaver, OneBlade. It introduces perfection in the form of an electric razor with a single blade, which is in direct opposition to the multi-blade manual razor obsession. The new Philips Norelco OneBlade Face + Body hybrid electric trimmer and shaver have multiple different attachments so that your complete body is covered, unlike the older OneBlade and OneBlade Pro models, which were exclusively made for the face.
Regional Landscape
In 2021, Europe dominated the global electric shavers market. The greatest population in India is made up of millennials. The end-use preferences of today’s millennials have taken precedence, and as a result, they are gradually shifting toward high-end and technologically advanced products. A sizable portion of the millennial generation considers rural areas to be potential markets. It may be more profitable for market participants to take advantage of the growing demand for grooming goods in rural areas.
Due to their growing awareness of beauty, millennial consumers in India are now more eager to spend more money on grooming. Therefore, it is anticipated that millennial attitudes toward grooming will change, which will encourage an increase in the adoption of shavers in the nation during the next years.
Shaver sales in China have been increasing steadily over the past ten years. The economy of China has changed as a result of China’s vigorous expansion of its commercial capabilities and expanding consumer goods consumption. The nation produces more consumer goods than the rest of the world’s economies combined, ranking among the top producers worldwide. The market in China continues to expand significantly as a result of a decade-long rise in industrial imports, exports, production, and financial investments. Shaver sales are expected to increase because of ongoing consolidation between new companies.
Competitive Landscape
The market for electric shavers is highly fragmented. Philips Norelco, Braun GmbH, and Panasonic are some of the prominent players operating in the market. There is relatively little room for new entrants because the market is heavily saturated. Customers prefer well-known brands for personal care. Therefore, new competitors concentrate on bringing cutting-edge technology to break into this market. On the other side, market leaders are implementing product research and development tactics to increase their market share.
The global Electric Shavers market is segmented as follows:
By Product
- Foil Shaver
- Rotary Shaver
- Wet/Dry Shaver
- Clippers & Accessories
By Distribution Channel
- Online
- Offline
By End-user
- Male
- Female
By Region
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Electric Shaver Market, (2022 – 2030) (USD Billion)
- 2.2 Global Electric Shaver Market : snapshot
- Chapter 3. Global Electric Shaver Market – Industry Analysis
- 3.1 Electric Shaver Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Increasing demand for easy-to-use products
- 3.2.2 An increasing number of men’s salons.
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Product
- 3.7.2 Market attractiveness analysis By Distribution Channel
- 3.7.3 Market attractiveness analysis By End-user
- Chapter 4. Global Electric Shaver Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Electric Shaver Market: company market share, 2021
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Electric Shaver Market – Product Analysis
- 5.1 Global Electric Shaver Market overview: By Product
- 5.1.1 Global Electric Shaver Market share, By Product, 2021 and 2030
- 5.2 Foil Shaver
- 5.2.1 Global Electric Shaver Market by Foil Shaver, 2022 – 2030 (USD Billion)
- 5.3 Rotary Shaver
- 5.3.1 Global Electric Shaver Market by Rotary Shaver, 2022 – 2030 (USD Billion)
- 5.4 Wet/Dry Shaver
- 5.4.1 Global Electric Shaver Market by Wet/Dry Shaver, 2022 – 2030 (USD Billion)
- 5.5 Clippers & Accessories
- 5.5.1 Global Electric Shaver Market by Clippers & Accessories, 2022 – 2030 (USD Billion)
- 5.1 Global Electric Shaver Market overview: By Product
- Chapter 6. Global Electric Shaver Market – Distribution Channel Analysis
- 6.1 Global Electric Shaver Market overview: By Distribution Channel
- 6.1.1 Global Electric Shaver Market share, By Distribution Channel, 2021 and 2030
- 6.2 Online
- 6.2.1 Global Electric Shaver Market by Online, 2022 – 2030 (USD Billion)
- 6.3 Offline
- 6.3.1 Global Electric Shaver Market by Offline, 2022 – 2030 (USD Billion)
- 6.1 Global Electric Shaver Market overview: By Distribution Channel
- Chapter 7. Global Electric Shaver Market – End-user Analysis
- 7.1 Global Electric Shaver Market overview: By End-user
- 7.1.1 Global Electric Shaver Market share, By End-user, 2021 and 2030
- 7.2 Male
- 7.2.1 Global Electric Shaver Market by Male, 2022 – 2030 (USD Billion)
- 7.3 Female
- 7.3.1 Global Electric Shaver Market by Female, 2022 – 2030 (USD Billion)
- 7.1 Global Electric Shaver Market overview: By End-user
- Chapter 8. Electric Shaver Market – Regional Analysis
- 8.1 Global Electric Shaver Market Regional Overview
- 8.2 Global Electric Shaver Market Share, by Region, 2021 & 2030 (USD Billion)
- 8.3. North America
- 8.3.1 North America Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.3.1.1 North America Electric Shaver Market, by Country, 2022 – 2030 (USD Billion)
- 8.3.1 North America Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.4 North America Electric Shaver Market, by Product, 2022 – 2030
- 8.4.1 North America Electric Shaver Market, by Product, 2022 – 2030 (USD Billion)
- 8.5 North America Electric Shaver Market, by Distribution Channel, 2022 – 2030
- 8.5.1 North America Electric Shaver Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.6 North America Electric Shaver Market, by End-user, 2022 – 2030
- 8.6.1 North America Electric Shaver Market, by End-user, 2022 – 2030 (USD Billion)
- 8.7. Europe
- 8.7.1 Europe Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.7.1.1 Europe Electric Shaver Market, by Country, 2022 – 2030 (USD Billion)
- 8.7.1 Europe Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.8 Europe Electric Shaver Market, by Product, 2022 – 2030
- 8.8.1 Europe Electric Shaver Market, by Product, 2022 – 2030 (USD Billion)
- 8.9 Europe Electric Shaver Market, by Distribution Channel, 2022 – 2030
- 8.9.1 Europe Electric Shaver Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.10 Europe Electric Shaver Market, by End-user, 2022 – 2030
- 8.10.1 Europe Electric Shaver Market, by End-user, 2022 – 2030 (USD Billion)
- 8.11. Asia Pacific
- 8.11.1 Asia Pacific Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.11.1.1 Asia Pacific Electric Shaver Market, by Country, 2022 – 2030 (USD Billion)
- 8.11.1 Asia Pacific Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.12 Asia Pacific Electric Shaver Market, by Product, 2022 – 2030
- 8.12.1 Asia Pacific Electric Shaver Market, by Product, 2022 – 2030 (USD Billion)
- 8.13 Asia Pacific Electric Shaver Market, by Distribution Channel, 2022 – 2030
- 8.13.1 Asia Pacific Electric Shaver Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.14 Asia Pacific Electric Shaver Market, by End-user, 2022 – 2030
- 8.14.1 Asia Pacific Electric Shaver Market, by End-user, 2022 – 2030 (USD Billion)
- 8.15. Latin America
- 8.15.1 Latin America Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.15.1.1 Latin America Electric Shaver Market, by Country, 2022 – 2030 (USD Billion)
- 8.15.1 Latin America Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.16 Latin America Electric Shaver Market, by Product, 2022 – 2030
- 8.16.1 Latin America Electric Shaver Market, by Product, 2022 – 2030 (USD Billion)
- 8.17 Latin America Electric Shaver Market, by Distribution Channel, 2022 – 2030
- 8.17.1 Latin America Electric Shaver Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.18 Latin America Electric Shaver Market, by End-user, 2022 – 2030
- 8.18.1 Latin America Electric Shaver Market, by End-user, 2022 – 2030 (USD Billion)
- 8.19. The Middle-East and Africa
- 8.19.1 The Middle-East and Africa Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.19.1.1 The Middle-East and Africa Electric Shaver Market, by Country, 2022 – 2030 (USD Billion)
- 8.19.1 The Middle-East and Africa Electric Shaver Market, 2022 – 2030 (USD Billion)
- 8.20 The Middle-East and Africa Electric Shaver Market, by Product, 2022 – 2030
- 8.20.1 The Middle-East and Africa Electric Shaver Market, by Product, 2022 – 2030 (USD Billion)
- 8.21 The Middle-East and Africa Electric Shaver Market, by Distribution Channel, 2022 – 2030
- 8.21.1 The Middle-East and Africa Electric Shaver Market, by Distribution Channel, 2022 – 2030 (USD Billion)
- 8.22 The Middle-East and Africa Electric Shaver Market, by End-user, 2022 – 2030
- 8.22.1 The Middle-East and Africa Electric Shaver Market, by End-user, 2022 – 2030 (USD Billion)
- Chapter 9. Company Profiles
- 9.1 Andis Co.
- 9.1.1 Overview
- 9.1.2 Financials
- 9.1.3 Product Portfolio
- 9.1.4 Business Strategy
- 9.1.5 Recent Developments
- 9.2 Havells India Ltd.
- 9.2.1 Overview
- 9.2.2 Financials
- 9.2.3 Product Portfolio
- 9.2.4 Business Strategy
- 9.2.5 Recent Developments
- 9.3 Xiaomi Corp.
- 9.3.1 Overview
- 9.3.2 Financials
- 9.3.3 Product Portfolio
- 9.3.4 Business Strategy
- 9.3.5 Recent Developments
- 9.4 Braun GmbH
- 9.4.1 Overview
- 9.4.2 Financials
- 9.4.3 Product Portfolio
- 9.4.4 Business Strategy
- 9.4.5 Recent Developments
- 9.5 Conair Corp.
- 9.5.1 Overview
- 9.5.2 Financials
- 9.5.3 Product Portfolio
- 9.5.4 Business Strategy
- 9.5.5 Recent Developments
- 9.6 Koninklijke Philips NV
- 9.6.1 Overview
- 9.6.2 Financials
- 9.6.3 Product Portfolio
- 9.6.4 Business Strategy
- 9.6.5 Recent Developments
- 9.7 Panasonic Corp.
- 9.7.1 Overview
- 9.7.2 Financials
- 9.7.3 Product Portfolio
- 9.7.4 Business Strategy
- 9.7.5 Recent Developments
- 9.8 Remington
- 9.8.1 Overview
- 9.8.2 Financials
- 9.8.3 Product Portfolio
- 9.8.4 Business Strategy
- 9.8.5 Recent Developments
- 9.9 The Procter and Gamble Co.
- 9.9.1 Overview
- 9.9.2 Financials
- 9.9.3 Product Portfolio
- 9.9.4 Business Strategy
- 9.9.5 Recent Developments
- 9.10 Shanghai Flyco Electrical Appliance Co. Ltd.
- 9.10.1 Overview
- 9.10.2 Financials
- 9.10.3 Product Portfolio
- 9.10.4 Business Strategy
- 9.10.5 Recent Developments
- 9.11 Wahl Clipper Corp.
- 9.11.1 Overview
- 9.11.2 Financials
- 9.11.3 Product Portfolio
- 9.11.4 Business Strategy
- 9.11.5 Recent Developments
- 9.12 Wenzhou Iweel Electric Co. Ltd.
- 9.12.1 Overview
- 9.12.2 Financials
- 9.12.3 Product Portfolio
- 9.12.4 Business Strategy
- 9.12.5 Recent Developments
- 9.1 Andis Co.
List Of Figures
Figures No 1 to 24
List Of Tables
Tables No 1 to 77
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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FAQs
“Europe” region will lead the global Electric Shaver market during the forecast period 2022 to 2030.
The key factors driving the market are increasing demand for easy-to-use products and an increasing number of men’s salons.
The global Electric Shaver market is expanding growth with a CAGR of approximately 3% during the forecast period (2022 to 2030).
The global Electric Shaver market size was valued at USD 6 Billion in 2021 and it is projected to reach around USD 7.2 Billion by 2030.