Global Electric Scooter Market 2024–2033

Reports Description

As per the current market research conducted by CMI Team, the global Electric Scooter Market is expected to record a CAGR of 9.9% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 34.18 billion. By 2032, the valuation is anticipated to reach USD 81.81 billion.

The electric scooter market refers to the industry that encompasses the manufacturing, distribution, and sales of electric scooters. Electric scooters, also known as e-scooters, are two-wheeled vehicles powered by electric motors. They offer an eco-friendly and convenient mode of transportation, typically designed for short-distance travel within urban areas.

The electric scooter market has witnessed significant growth in recent years, driven by factors such as increasing awareness of environmental concerns, rising fuel costs, and the growing need for efficient and sustainable transportation solutions. Electric scooters are powered by rechargeable batteries, eliminating the need for traditional fossil fuels and reducing carbon emissions. They are lightweight, compact, and often equipped with features like smart connectivity and app-based ride-sharing services.

The market includes a wide range of electric scooter models, catering to various consumer segments, including commuters, delivery services, and recreational users. Key players in the market include manufacturers, retailers, and shared mobility service providers. The market is also influenced by factors such as government regulations, infrastructure development, and technological advancements in battery and motor technologies.

The electric scooter market is expected to continue its growth trajectory in the coming years as more consumers embrace electric mobility solutions and governments promote sustainable transportation options. Advances in battery technology, longer-range capabilities, and improvements in charging infrastructure are anticipated to further drive the market’s expansion.

Electric Scooter Market – Significant Growth Factors

The electric scooter market offers significant growth opportunities due to several key factors:

• Increasing Adoption of Sustainable Transportation: The growing emphasis on reducing carbon emissions and promoting sustainable transportation is driving the demand for electric scooters. Consumers are increasingly opting for eco-friendly alternatives to traditional petrol-powered vehicles, creating a favorable market environment for electric scooters.

• Urbanization and Traffic Congestion: Rapid urbanization has led to increased traffic congestion in cities worldwide. Electric scooters provide a convenient and efficient mode of transportation for short-distance commutes, enabling riders to navigate congested areas and avoid traffic jams. This factor contributes to the market’s growth potential, particularly in densely populated urban areas.

• Government Support and Incentives: Governments and regulatory bodies are implementing supportive policies and providing incentives to promote electric vehicle adoption, including electric scooters. These measures include subsidies, tax benefits, and infrastructure development for charging stations. Such support from governments creates a conducive environment for market growth.

• Advancements in Battery Technology: Technological advancements in battery technology have significantly improved the performance and range of electric scooters. Longer battery life and faster charging capabilities are enhancing the practicality and appeal of electric scooters for consumers. Ongoing research and development efforts in battery technology continue to drive innovation and open new growth opportunities in the market.

• Ride-Sharing and Micro-Mobility Services: The rise of ride-sharing and micro-mobility services has contributed to the increased demand for electric scooters. Companies offering dockless electric scooter sharing services have gained popularity in urban areas, providing a convenient and flexible transportation option for short trips. The expansion of such services presents growth opportunities for electric scooter manufacturers and operators.

• Cost-Effectiveness and Operational Efficiency: Electric scooters offer cost-effective transportation solutions compared to traditional vehicles. With lower fuel and maintenance costs, electric scooters provide an affordable and sustainable mode of transportation. Additionally, advancements in scooter design and connectivity features, such as smart navigation and app integration, enhance operational efficiency and improve the overall user experience.

• Market Expansion in Developing Regions: The electric scooter market has significant growth potential in developing regions, where rapid urbanization and increasing disposable income are driving the demand for affordable and efficient transportation options. The adoption of electric scooters in these regions can help address mobility challenges and contribute to sustainable urban development.

Overall, the electric scooter market presents significant growth opportunities driven by factors such as the demand for sustainable transportation, urbanization, government support, technological advancements, shared mobility services, cost-effectiveness, and market expansion in developing regions. These factors contribute to a positive market outlook and attract investments from manufacturers, service providers, and other stakeholders in the electric scooter ecosystem.

Electric Scooter Market – Mergers and Acquisitions

The electric scooter market has witnessed several mergers and acquisitions as companies seek to strengthen their market position, expand their product offerings, and leverage synergies. Some notable mergers and acquisitions in the electric scooter market include:

• Uber’s acquisition of Jump Bikes: In 2018, Uber, the ride-hailing giant, acquired Jump Bikes, an electric bike and scooter-sharing company. This acquisition allowed Uber to enter the electric scooter market and expand its mobility services.

• Bird’s acquisition of Scoot Networks: In 2019, Bird, a leading electric scooter sharing company, acquired Scoot Networks, a shared electric mobility provider. This acquisition helped Bird expand its operations and fleet size, enabling it to offer a wider range of electric mobility services.

• Lime’s acquisition of Jump Bikes: Lime, another prominent electric scooter sharing company, acquired Jump Bikes from Uber in 2020. This acquisition allowed Lime to further strengthen its position in the electric mobility market and expand its offerings.

• Xiaomi’s acquisition of Segway-Ninebot: Xiaomi, a leading Chinese electronics company, acquired Segway-Ninebot, a global leader in electric scooters and other personal mobility devices. This acquisition enhanced Xiaomi’s presence in the electric scooter market and provided opportunities for technological collaboration.

• Hero MotoCorp’s investment in Ather Energy: Hero MotoCorp, one of the largest motorcycle manufacturers in India, invested in Ather Energy, an Indian electric scooter startup. This strategic investment aimed to leverage Ather Energy’s expertise in electric scooter technology and contribute to Hero MotoCorp’s expansion into the electric mobility space.

These mergers and acquisitions reflect the consolidation and strategic partnerships taking place in the electric scooter market as companies aim to enhance their market share, access new markets, and drive innovation. The dynamic nature of the market may lead to further mergers and acquisitions as companies seek to capitalize on the growing demand for electric scooters and related mobility services.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Electric Scooter Market – Significant Threats

While the electric scooter market presents significant growth opportunities, it is also subject to certain threats and challenges. Some of the significant threats in the electric scooter market include:

• Safety Concerns: Safety is a major concern in the electric scooter market. Accidents and injuries related to electric scooters have raised concerns among riders and regulatory authorities. Issues such as improper riding behavior, lack of helmet usage, and inadequate infrastructure for scooter riders pose risks to both riders and pedestrians. Safety concerns can lead to stricter regulations and restrictions on electric scooter usage, potentially impacting market growth.

• Regulatory Challenges: The electric scooter market operates within a regulatory framework that varies across different jurisdictions. The lack of consistent regulations and guidelines can create challenges for electric scooter manufacturers and operators. Regulatory hurdles related to licensing, insurance requirements, speed limits, parking regulations, and rider age restrictions can hinder market growth and expansion.

• Infrastructure Limitations: The availability of charging infrastructure is crucial for the widespread adoption of electric scooters. Insufficient charging stations or a lack of accessible and convenient charging infrastructure can limit the range and usability of electric scooters. Limited charging options may discourage potential users and impede the market growth.

• Market Saturation and Competition: The electric scooter market has experienced significant growth, leading to increased competition among manufacturers and service providers. The market may become saturated with numerous players offering similar products and services, leading to price wars and margin pressures. Intense competition can make it challenging for new entrants to establish a strong foothold in the market.

• Battery Technology Limitations: Electric scooters rely on rechargeable batteries for power, and the limitations of current battery technology can impact their performance and range. Factors such as limited battery life, long charging times, and the overall cost of batteries can affect the attractiveness and practicality of electric scooters compared to traditional petrol-powered vehicles.

• Weather Conditions: Adverse weather conditions, such as heavy rain, snow, or extreme temperatures, can affect the usability and efficiency of electric scooters. Poor weather conditions may limit ridership and impact the overall demand for electric scooters, particularly in regions with harsh climates.

• Public Perception and Acceptance: The public perception and acceptance of electric scooters can influence market growth. Negative experiences, accidents, or instances of improper usage can lead to public scepticism and resistance towards electric scooters. Building trust and addressing public concerns through effective safety measures and user education campaigns are crucial for market development.

It is important for stakeholders in the electric scooter market to address these threats effectively through safety initiatives, collaboration with regulatory authorities, infrastructure development, technological advancements, and consumer education. Overcoming these challenges will contribute to the long-term sustainability and growth of the electric scooter market.

Report Scope

Category-Wise Insights

End-use Insights

The electric scooter industry is categorized into two main segments based on end-use: personal use and commercial use. In 2023, the personal use segment held the largest market share, accounting for over 69.55% of the total revenue.

The personal use segment is driving the industry’s growth as electric scooters are transforming the landscape of personal transportation. These vehicles are eco-friendly, affordable, lightweight, require low maintenance, and offer easy maneuverability. They are increasingly preferred over other electric vehicles. Moreover, e-scooters are particularly popular among millennials and individuals in low- and middle-income groups.

To enhance the user experience, many manufacturers are incorporating connected vehicle technology into these scooters. This integration enables an interactive and seamless riding experience for users. The combination of affordability, convenience, and technological advancements contributes to the widespread adoption of e-scooters for personal use.

Battery Insights

The global electric scooter industry is segmented based on battery types, including Lithium-Ion (Li-ion), lead acid, and others. In 2023, the lithium-ion battery segment held the largest market share and is projected to maintain its leading position throughout the forecast period. This segment is expected to grow at the fastest rate, exceeding 12.67%.

The dominance of the lithium-ion battery segment can be attributed to several factors, including technological advancements, improved performance, and declining prices. Over the coming years, the price of Li-ion batteries is anticipated to decrease significantly, with a projected reduction of more than 72% by 2032. This cost reduction in batteries will consequently lead to a decrease in the overall costs of electric scooters.

Drive Type Insights

The electric scooter industry is segmented based on drive types, including belt drive, chain drive, and hub motors. In 2023, the hub drive motor type segment accounted for the majority share of over 82.45% of the total revenue.

Hub drive motors have emerged as the preferred choice in the industry due to their numerous advantages. They offer efficient power transmission, quieter operations, and require lower repair and maintenance compared to their counterparts. These benefits have incentivized key players like Yadea Technology Group Co. Ltd., NIU International, and Yamaha Motor Corp. to offer a wide range of electric scooters with hub drive systems.

The dominance of the hub drive motor type segment highlights its popularity and the industry’s recognition of its superior performance. The efficient power transmission and reduced operational noise of hub drive systems contribute to a more enjoyable riding experience. Additionally, the lower repair and maintenance requirements translate into cost savings for users.

Electric Scooter Market – Regional Analysis

The electric scooter market can be analyzed from a regional perspective to understand the geographical distribution of market growth and trends. The following is a regional analysis of the electric scooter market:

• North America: North America has witnessed significant growth in the electric scooter market. The United States, in particular, has observed a surge in demand for electric scooters due to factors such as increased awareness of environmental sustainability, the adoption of electric mobility solutions, and the presence of key market players. The region has also seen the emergence of scooter-sharing services in urban areas, contributing to market growth.
• Europe: Europe is a prominent market for electric scooters, with countries like Germany, France, and the Netherlands leading the adoption of electric mobility solutions. The region’s focus on reducing carbon emissions, improving air quality, and promoting sustainable transportation has driven the demand for electric scooters. Government incentives and regulations supporting electric vehicles have further boosted market growth in Europe.
• Asia Pacific: Asia Pacific is a rapidly growing market for electric scooters, driven by countries like China, India, and Japan. China is the largest market for electric scooters globally, with a high adoption rate due to factors such as government support, urbanization, and increasing concerns about air pollution. India is also witnessing significant growth, with the government promoting electric mobility and providing incentives for electric two-wheelers.
• Latin America: Latin America is experiencing a gradual increase in the adoption of electric scooters. Countries like Brazil, Argentina, and Mexico are witnessing a rise in demand due to factors such as increasing urbanization, rising fuel costs, and the need for eco-friendly transportation solutions. The region’s favorable climate conditions also make electric scooters a practical and convenient mode of transportation.
• Middle East and Africa: The Middle East and Africa region are gradually embracing electric scooters. The market growth is driven by factors such as increasing awareness of environmental sustainability, government initiatives to promote electric mobility, and the need to reduce dependence on fossil fuels. Countries like the United Arab Emirates, Israel, and South Africa are leading the adoption of electric scooters in the region.

Competitive Landscape – Electric Scooter Market

The competitive landscape of the electric scooter market is characterized by intense competition among key players striving to capture a significant market share. The market is witnessing the entry of new players alongside established industry leaders. The following are some of the key players in the electric scooter market:

• Xiaomi Corporation: Xiaomi is a prominent player in the electric scooter market, offering a wide range of electric scooters known for their performance, design, and affordability. The company has a strong presence in the global market and continues to innovate and introduce new models to cater to diverse consumer preferences.
• Niu International: Niu International is a leading player in the electric scooter market, specializing in the design, development, and manufacturing of smart electric scooters. The company focuses on integrating advanced technology, connectivity features, and sustainable design in its products to enhance the overall user experience.
• Segway-Ninebot: Segway-Ninebot is a well-known name in the electric mobility industry, manufacturing a variety of electric scooters for both personal and commercial use. The company emphasizes product innovation, safety, and user-friendly features. Segway-Ninebot has a strong global presence and offers a diverse range of electric scooters catering to different market segments.
• Vmoto Limited: Vmoto is an international manufacturer and distributor of electric scooters. The company offers a range of electric scooters designed for urban commuting and leisure purposes. Vmoto focuses on providing sustainable and energy-efficient solutions to meet the growing demand for electric mobility.
• Yadea Technology Group Co. Ltd.: Yadea is a leading electric scooter manufacturer, recognized for its extensive product portfolio and global presence. The company emphasizes technological innovation, product quality, and user experience. Yadea offers a diverse range of electric scooters designed for various applications and consumer preferences.

These are just a few examples of the key players in the electric scooter market. Other notable players include Hero Electric, Gogoro, Bird, Lime, and Razor.

The competitive landscape is dynamic, with companies focusing on product differentiation, expansion into new markets, partnerships, and strategic collaborations to gain a competitive edge. Continuous technological advancements and the introduction of new features are also key strategies employed by players in the electric scooter market to stay ahead of the competition.

The Electric Scooter Market is segmented as follows:

By Drive Type

• Belt Drive
• Chain Drive
• Hub Motors

By Battery

• Lead Acid
• Li-ion
• NiMH
• Other

By End-use

• Personal
• Commercial

By Region

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America