Global Electric Blanket Market 2024 – 2033

Reports Description

The unique features offered by various electric blanket manufacturers are fueling the growth of the Electric Blanket market.

According to Custom Market Insights (CMI), The Global Electric Blanket Market Size was valued at USD 835.14 million in 2021 and is expected to reach USD 923.11 million in 2022, and is estimated to reach USD 1680 million by the end of 2030 at a CAGR of approximately 8.4% during the forecast period 2022-2030.

The report further provides an overview of drivers, restraints, and opportunities in the Electric Blankets market. Moreover, the report examines the global competitive analysis of the Electric Blankets market.

The key purpose of the Global Electric Blankets Market report is to deliver industry investors, company leaders, private equity companies, and stakeholders comprehensive information facilitating them to make informed strategic decisions concerning the changes in the Electric Blankets market throughout the world.

Electric Blanket Market: Overview

A blanket with electrical heating wires incorporated into it is called an electric blanket. Throws, under-blankets, duvets, and over-blankets are a few examples. An electric under-blanket is above the mattress and the bottom bed sheet. In the United Kingdom and other Commonwealth countries, where it is most common, this is known as an “electric blanket” by default. In the United States and Canada, where it is less common, this is known as an “electric heated mattress pad.” The most common type is an electric over-blanket, referred to as an “electric blanket” in the US and Canada. It is placed on top of the top bed sheet.

Electric blankets frequently contain a control system that pulses electricity at different intervals to regulate how much heat the blanket produces. Separate settings for either side of the bed are commonly included with two-person blankets. The electric blanket can be used to warm up the bed beforehand or to keep the person sleeping warm. The power used by electric blankets ranges from 15 to 115 watts. Some recent “low voltage” electric blankets include small carbon fiber cables and operate on 12 to 24 volts.

Electric Blanket Market: COVID–19 Impact Analysis

The Covid-19 dilemma has significantly influenced the industry and caused the demand for electric blankets to increase slowly. The closing of markets due to the strict government regulations around the world directly impacts the increase in sales of blankets and other textiles, which were considered non-essential in the Covid-19 circumstances.

The blankets industry, however, is anticipated to experience ideal growth in the post-Covid-19 period as markets increasingly enter the open phase. Due to the growth of online shopping and anticipated demand for electric blankets at brick-and-mortar stores, purchasing such things is anticipated to expand in popularity progressively.

Electric Blanket Market: Growth Drivers

Unique Features Offered

An electric blanket keeps the individual warm and comfortable when the heat provided by a home heating system is insufficient while reducing overall home heating costs. In addition to consuming less energy, electric blankets offer several advantages. Additionally, producers are pursuing cutting-edge features like waterproof blankets, battery-operated blankets with mobile charging ports, and lightweight, strong, machine-washable, and water-resistant blankets. Electric blankets are made more hygienic and user-friendly by additional benefits, including machine washable and stain-resistant blankets. Such qualities appeal to a large number of people.

Customers over sixty are experimenting with electric blankets since they are particularly susceptible to inclement weather. In light of how technology is transforming senior care, electric blankets are a successful method of providing for the elderly. Senior consumers who choose electric blankets over traditional heating gadgets can escape the stuffy, heated environment created by a room heater, among other benefits.  

Increased Investments in R&D

The market for electric blankets is anticipated to rise due to rising investments in creating advanced blankets, such as water-resistant, battery-powered, lightweight, durable, and others, as well as declining energy consumption. Manufacturers are also creating microfibre fleece variants to provide additional natural insulation and warmth retention. The market is projected to grow even more due to additional reasons like rising consumer spending capacity and active research and development efforts to create distinctive elder care products.

Electric Blanket Market: Segmentation Analysis

In our research scope, the Electric Blankets market is segmented into distribution channels and end-user. By distribution channel, the offline sales segment is expected to hold the dominant share in the market throughout 2022-2030. Due to the actual presentation of goods and the opportunity to assess product characteristics, offline sales and distribution techniques have become increasingly popular. Most purchases made by Americans are made offline, from mass merchants, followed by retail, department, and specialty stores.

Mass merchants account for most American customers’ offline purchases, with the retail, department, and specialized stores coming in second and third, respectively. It is anticipated that 75 million American households, or 61%, will have electric blankets. To reduce the possibility of fire hazards, the team looking into electric blankets has suggested changing the Underwriters Laboratory regulations, according to Tamara Young, a CPSC expert in public information. The materials used to make electric blankets, such as acrylic and polyester, have greater melting points than cotton. However, due to their widespread accessibility, retail sales are more common in Asian nations.

Report Scope

Key Insights: 

• As per the analysis shared by our research analyst, the Electric Blankets market is estimated to grow annually at a CAGR of around 8.4% over the forecast period (2022-2030).
• In terms of revenue, the Electric Blankets market size was valued at around USD 835.14 million in 2021 and is projected to reach USD 1680 million by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
• Based on distribution channel segmentation, the offline sales segment was predicted to hold the maximum market share in 2021.
• Based on end-user segmentation, the households segment was the leading revenue-generating category in 2021.
• Based on geography/region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

• September 2022: The top Chinese producer of electrical heating goods, Rainbow Appliance Group, reported that export orders for electric blankets had increased significantly since May, which caused the stock price to soar.
• July 2022: The Brookstone home category will be expanded by CHF Industries, a recognized leader in the design, production, and distribution of consumer home goods and textiles. Brookstone-branded heated blankets and heated throws, bedding, air mattresses and air beds, robes, towels, and other home goods will be developed.

Regional Landscape

By the end of the forecast period, the Asia-Pacific region is anticipated to hold a significant market share for electric blankets. Electric blankets are getting increasingly popular in China, leading to market dominance.

The market’s dominance has been facilitated by China’s expanding use and accessibility of electric blankets. Since they are widely available, cheaper, and sold in department stores and garage sales, China buys about 30 million each year. Due to their widespread availability, declining price, and availability in department stores and yard sales, China buys about 30 million pieces annually. China is also a significant provider of electric blankets.

The global Electric Blankets market is segmented as follows:

By Distribution Channel

• Offline Sales
• Online Sales

By End-user

• Hotels
• Hospitals
• Households

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America