Cosmetics Serum Market Size, Trends and Insights By Product Type (Anti-Aging Serum, Hydrating Serum, Brightening Serum, Acne Control Serum, Anti-Pollution Serum, Others (Customized Serums, Specialty Serums)), By Ingredient Preference (Natural/Organic Ingredients, Synthetic Ingredients, Plant-based Ingredients, Vitamin-infused Serums), By Distribution Channel (Online Retail, Specialty Stores, Supermarkets/Hypermarkets, Department Stores, Pharmacies/Drugstores, Others (Direct Selling, Beauty Salons)), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | Asia-Pacific |
| Largest Market: | Europe |
Major Players
- L’Oréal S.A.
- Estée Lauder Companies Inc.
- Shiseido Company Limited
- Procter & Gamble Co.
- Johnson & Johnson Services Inc.
- Beiersdorf AG
- Others
Reports Description
The Global Cosmetics Serum Market was valued at USD 3.8 Billion in 2023 and is expected to reach USD 7.3 Billion by 2032, at a CAGR of 5.96% during the forecast period 2023 – 2032.
Cosmetic serums are lightweight, concentrated skincare products formulated with a high concentration of active ingredients designed to address specific skin concerns. Unlike moisturizers, which primarily focus on hydration and barrier protection, serums target deeper skin layers to deliver intense nourishment and treatment.
Cosmetics Serum Market: Growth Factors
Increasing demand for anti-aging products
One of the key drivers of the global cosmetic serum market is the rising demand for anti-aging products. As the global population continues to age, there is a growing emphasis on maintaining a youthful skin appearance. Cosmetic serums, particularly those formulated with ingredients like retinol, hyaluronic acid, and peptides, are increasingly popular for their ability to target wrinkles, fine lines, and other signs of aging.
According to the World Health Organization (WHO), the global population aged 60 years and older is expected to more than double by 2050, reaching nearly 2.1 billion people. This demographic shift is fueling the demand for anti-aging skincare products, including cosmetic serums.
Technological advancements in product formulations
Technological advancements in cosmetic formulations are driving innovation in the cosmetic serum market. Manufacturers are constantly developing new formulations with enhanced efficacy, stability, and delivery systems to meet consumer demands for high-performance skincare products.
For instance, nanotechnology and microencapsulation techniques are being increasingly used to improve the delivery of active ingredients in cosmetic serums, ensuring better penetration into the skin for optimal results. These advancements are attracting consumers seeking more effective skincare solutions, thereby driving market growth.
Cosmetics Serum Market: Restraints
Stringent regulatory requirements
One of the major challenges facing the global cosmetic serum market is the presence of stringent regulatory requirements imposed by regulatory authorities in various regions. Regulatory compliance involves rigorous testing and documentation to ensure the safety and efficacy of cosmetic serum products, which can significantly increase time-to-market and development costs for manufacturers.
For instance, the European Union’s Cosmetic Regulation (EC) No. 1223/2009 establishes strict guidelines for the safety assessment, labeling, and marketing of cosmetic products, including serums. Compliance with such regulations adds complexity and may act as a barrier to entry for smaller manufacturers, thereby restraining market growth.
Availability of counterfeit products:
The proliferation of counterfeit cosmetic products poses a significant challenge to the global cosmetic serum market. Counterfeit products not only undermine consumer trust but also pose potential health risks due to the use of substandard or harmful ingredients.
According to the Organization for Economic Co-operation and Development (OECD), the global trade in counterfeit and pirated goods reached USD 509 billion in 2016, representing up to 3.3% of world trade. The presence of counterfeit cosmetic serums not only impacts legitimate manufacturers’ revenues but also erodes consumer confidence in the market, thereby restraining overall market growth.
Cosmetics Serum Market: Opportunities
Expansion in emerging markets
Emerging markets present significant growth opportunities for the global cosmetic serum market. Rapid urbanization, rising disposable incomes, and increasing awareness of skincare are driving demand for cosmetic products, including serums, in countries such as China, India, Brazil, and Mexico.
According to the International Monetary Fund (IMF), emerging and developing economies are projected to grow by 5.9% in 2023, outpacing advanced economies’ growth. Manufacturers can capitalize on this growth potential by expanding their presence in emerging markets, and tailoring their product offerings to meet local preferences and demographics.
Rising demand for natural and organic products
There is a growing consumer preference for natural and organic cosmetic products, including serums, driven by concerns about the potential health risks associated with synthetic ingredients and chemicals. Consumers are increasingly seeking products formulated with botanical extracts, plant-based ingredients, and eco-friendly packaging.
According to the Soil Association, the UK organic market grew by 12.6% in 2020, reaching £2.79 billion in sales. This trend towards natural and organic skincare presents opportunities for manufacturers to develop and market cosmetic serums with clean, green formulations, catering to the preferences of eco-conscious consumers and tapping into a growing market segment.
Cosmetics Serum Market: Segmentation Analysis
- By Product Type: Cosmetics serum market is segmented into Anti-Aging Serum, Hydrating Serum, Brightening Serum, Acne Control Serum, Anti-Pollution Serum, Others (Customized Serums, Specialty Serums. Among all these segments Anti-Aging Serum held the highest market share in 2022, due to the high demand from the aging population worldwide. There is a growing trend towards anti-aging products as people seek to maintain youthful skin and reduce the appearance of wrinkles and fine lines. Brightening serums are gaining popularity due to the increasing focus on achieving radiant and even-toned skin. Consumers are looking for products that address issues like dark spots, hyperpigmentation, and dullness, driving the growth of this subsegment.
- By Ingredient Preference: Cosmetics serum market is segmented into Natural/Organic Ingredients, Synthetic Ingredients, Plant-based Ingredients, Vitamin-infused Serums. Among all these segments Natural/Organic Ingredients held the highest market share in 2022. With rising awareness about health and sustainability, there is a significant preference for products containing natural and organic ingredients. Consumers are increasingly concerned about the potential harmful effects of synthetic chemicals, leading to the dominance of this segment. There is a growing interest in skincare products enriched with vitamins due to their perceived benefits for skin health. Vitamin-infused serums offer antioxidant properties and other skin-nourishing benefits, making them appealing to consumers seeking effective skincare solutions.
- By Distribution Channel: The Cosmetics serum market is segmented into Online Retail, Specialty Stores, Supermarkets/Hypermarkets, Department Stores, Pharmacies/Drugstores and Others (Direct Selling, Beauty Salons). Among all these segments Online Retail held the highest market share in 2022. Online retail has been experiencing significant growth in the cosmetics industry due to its convenience, wide product selection, and ability to reach global consumers. The ease of purchasing and availability of product information online has made it a dominant distribution channel for cosmetic serums. Specialty stores cater to niche markets and offer curated selections of premium skincare products, including cosmetic serums. With the growing demand for specialized skincare solutions and personalized recommendations, specialty stores are witnessing rapid growth as consumers seek expert advice and unique product offerings.
Report Scope
| Feature of the Report | Details |
| Market Size in 2023 | USD 3.8 Billion |
| Projected Market Size in 2032 | USD 7.3 Billion |
| Market Size in 2022 | USD 3.4 Billion |
| CAGR Growth Rate | 5.96% CAGR |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Key Segment | By Product Type, Ingredient Preference, Distribution Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Cosmetics Serum Market: Regional Analysis
North America is the leading region in the global cosmetic serum market, asserting its dominance through several key attributes that position the region as a leader in terms of market size, innovation, and consumer preferences.
One of the primary factors contributing to North America’s leadership in the cosmetic serum market is its affluent consumer base characterized by high disposable incomes and a strong inclination towards premium skincare products.
The region’s consumers are well-informed and discerning, often seeking products formulated with cutting-edge ingredients and backed by scientific research, which aligns with the offerings of many cosmetic serum brands. Additionally, the presence of leading skincare experts, dermatologists, and aesthetic professionals contributes to the credibility and endorsement of cosmetic serum products, instilling consumer trust and confidence.
Moreover, North America boasts a highly developed beauty and wellness industry, supported by a sophisticated retail infrastructure comprising specialty stores, departmental outlets, beauty salons, and e-commerce platforms.
This diverse distribution network ensures widespread availability and accessibility of cosmetic serums to consumers across urban and rural areas, further driving market penetration and sales. In addition to domestic demand, North America also benefits from its role as a key export market for cosmetic serums, attracting international brands seeking to capitalize on the region’s lucrative opportunities and consumer sophistication.
The Asia Pacific region emerges as the fastest-growing market for cosmetic serums, driven by factors such as cultural influences, changing beauty standards, urbanization, digitalization, retail dynamics, innovation, and the impact of the COVID-19 pandemic.
With a burgeoning consumer base and a conducive environment for market expansion, the Asia Pacific region is poised to maintain its momentum and remain a key growth engine for the global cosmetic serum market.
List of the prominent players in the Cosmetics Serum Market:
- L’Oréal S.A.
- Estée Lauder Companies Inc.
- Shiseido Company Limited
- Procter & Gamble Co.
- Johnson & Johnson Services Inc.
- Beiersdorf AG
- Unilever PLC
- The Body Shop International Limited
- Kao Corporation
- Colgate-Palmolive Company
- Amway Corporation
- Avon Products Inc.
- Mary Kay Inc.
- Clarins Group
- Coty Inc.
- Others
These key players are adopting various organic and inorganic growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.
Recent Developments in Global Cosmetics Serum Market
- In January 2024, L’Oréal Launches Personalized Serum with AI Skin Analysis. L’Oréal, the global cosmetics giant, unveiled its Personalized Serum with the backing of Modiface, an AI skin analysis technology company. This serum uses an app to analyze users’ skin concerns and recommend a personalized blend of ingredients based on their unique needs. This development reflects the growing trend of personalization and technology integration in the cosmetic industry.
- In February 2024, The Body Shop Unveils Sustainable Serum Pods. The Body Shop, known for its commitment to sustainability, launched its new serum pods made from recycled plastic and designed to minimize waste. These pods contain concentrated serum that can be mixed with a reusable base, offering a more environmentally friendly alternative to traditional serums. This development highlights the increasing consumer demand for sustainable products.
- In February 2024, Estée Lauder Partners with Gen Z Skincare Influencer. Estée Lauder, recognizing the influence of social media and Gen Z consumers, partnered with a popular skincare influencer to promote its Advanced Night Repair Serum. This collaboration aims to tap into the growing Gen Z beauty market and leverage the influencer’s reach to connect with younger audiences. This development showcases the importance of influencer marketing in the beauty industry.
- In January 2024, Shiseido Invests in Plant-Based Bio-Serums. Shiseido, the Japanese cosmetics company, announced its investment in a biotechnology startup developing plant-based bio-serums. These serums utilize plant cells to create targeted skincare solutions, offering a potentially more natural and effective alternative to traditional serums. This development reflects the growing interest in biotechnologies within the cosmetic industry.
The Cosmetics Serum Market is segmented as follows:
By Product Type
- Anti-Aging Serum
- Hydrating Serum
- Brightening Serum
- Acne Control Serum
- Anti-Pollution Serum
- Others (Customized Serums, Specialty Serums)
By Ingredient Preference
- Natural/Organic Ingredients
- Synthetic Ingredients
- Plant-based Ingredients
- Vitamin-infused Serums
By Distribution Channel
- Online Retail
- Specialty Stores
- Supermarkets/Hypermarkets
- Department Stores
- Pharmacies/Drugstores
- Others (Direct Selling, Beauty Salons)
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market Research Methodology
- Chapter 2. Executive Summary
- 2.1 Global Cosmetics Serum Market, (2024 – 2033) (USD Billion)
- 2.2 Global Cosmetics Serum Market: snapshot
- Chapter 3. Global Cosmetics Serum Market – Industry Analysis
- 3.1 Cosmetics Serum Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Increasing demand for anti-aging products
- 3.2.2 Technological advancements in product formulations
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product Type
- 3.7.2 Market Attractiveness Analysis By Ingredient Preference
- 3.7.3 Market Attractiveness Analysis By Distribution Channel
- Chapter 4. Global Cosmetics Serum Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Cosmetics Serum Market: Company Market Share, 2022
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, collaboration, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Cosmetics Serum Market – Product Type Analysis
- 5.1 Global Cosmetics Serum Market Overview: By Product Type
- 5.1.1 Global Cosmetics Serum Market Share, By Product Type, 2022 and – 2033
- 5.2 Anti-Aging Serum
- 5.2.1 Global Cosmetics Serum Market by Anti-Aging Serum, 2024 – 2033 (USD Billion)
- 5.3 Hydrating Serum
- 5.3.1 Global Cosmetics Serum Market by Hydrating Serum, 2024 – 2033 (USD Billion)
- 5.4 Brightening Serum
- 5.4.1 Global Cosmetics Serum Market by Brightening Serum, 2024 – 2033 (USD Billion)
- 5.5 Acne Control Serum
- 5.5.1 Global Cosmetics Serum Market by Acne Control Serum, 2024 – 2033 (USD Billion)
- 5.6 Anti-Pollution Serum
- 5.6.1 Global Cosmetics Serum Market by Anti-Pollution Serum, 2024 – 2033 (USD Billion)
- 5.7 Others (Customized Serums, Specialty Serums)
- 5.7.1 Global Cosmetics Serum Market by Others (Customized Serums, Specialty Serums), 2024 – 2033 (USD Billion)
- 5.1 Global Cosmetics Serum Market Overview: By Product Type
- Chapter 6. Global Cosmetics Serum Market – Ingredient Preference Analysis
- 6.1 Global Cosmetics Serum Market Overview: By Ingredient Preference
- 6.1.1 Global Cosmetics Serum Market Share, By Ingredient Preference, 2022 and – 2033
- 6.2 Natural/Organic Ingredients
- 6.2.1 Global Cosmetics Serum Market by Natural/Organic Ingredients, 2024 – 2033 (USD Billion)
- 6.3 Synthetic Ingredients
- 6.3.1 Global Cosmetics Serum Market by Synthetic Ingredients, 2024 – 2033 (USD Billion)
- 6.4 Plant-based Ingredients
- 6.4.1 Global Cosmetics Serum Market by Plant-based Ingredients, 2024 – 2033 (USD Billion)
- 6.5 Vitamin-infused Serums
- 6.5.1 Global Cosmetics Serum Market by Vitamin-infused Serums, 2024 – 2033 (USD Billion)
- 6.1 Global Cosmetics Serum Market Overview: By Ingredient Preference
- Chapter 7. Global Cosmetics Serum Market – Distribution Channel Analysis
- 7.1 Global Cosmetics Serum Market Overview: By Distribution Channel
- 7.1.1 Global Cosmetics Serum Market Share, By Distribution Channel, 2022 and – 2033
- 7.2 Online Retail
- 7.2.1 Global Cosmetics Serum Market by Online Retail, 2024 – 2033 (USD Billion)
- 7.3 Specialty Stores
- 7.3.1 Global Cosmetics Serum Market by Specialty Stores, 2024 – 2033 (USD Billion)
- 7.4 Supermarkets/Hypermarkets
- 7.4.1 Global Cosmetics Serum Market by Supermarkets/Hypermarkets, 2024 – 2033 (USD Billion)
- 7.5 Department Stores
- 7.5.1 Global Cosmetics Serum Market by Department Stores, 2024 – 2033 (USD Billion)
- 7.6 Pharmacies/Drugstores
- 7.6.1 Global Cosmetics Serum Market by Pharmacies/Drugstores, 2024 – 2033 (USD Billion)
- 7.7 Others (Direct Selling, Beauty Salons)
- 7.7.1 Global Cosmetics Serum Market by Others (Direct Selling, Beauty Salons), 2024 – 2033 (USD Billion)
- 7.1 Global Cosmetics Serum Market Overview: By Distribution Channel
- Chapter 8. Cosmetics Serum Market – Regional Analysis
- 8.1 Global Cosmetics Serum Market Regional Overview
- 8.2 Global Cosmetics Serum Market Share, by Region, 2022 & – 2033 (USD Billion)
- 8.3. North America
- 8.3.1 North America Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.3.1.1 North America Cosmetics Serum Market, by Country, 2024 – 2033 (USD Billion)
- 8.3.1 North America Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.4 North America Cosmetics Serum Market, by Product Type, 2024 – 2033
- 8.4.1 North America Cosmetics Serum Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.5 North America Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033
- 8.5.1 North America Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033 (USD Billion)
- 8.6 North America Cosmetics Serum Market, by Distribution Channel, 2024 – 2033
- 8.6.1 North America Cosmetics Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 8.7. Europe
- 8.7.1 Europe Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.7.1.1 Europe Cosmetics Serum Market, by Country, 2024 – 2033 (USD Billion)
- 8.7.1 Europe Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.8 Europe Cosmetics Serum Market, by Product Type, 2024 – 2033
- 8.8.1 Europe Cosmetics Serum Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.9 Europe Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033
- 8.9.1 Europe Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033 (USD Billion)
- 8.10 Europe Cosmetics Serum Market, by Distribution Channel, 2024 – 2033
- 8.10.1 Europe Cosmetics Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 8.11. Asia Pacific
- 8.11.1 Asia Pacific Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.11.1.1 Asia Pacific Cosmetics Serum Market, by Country, 2024 – 2033 (USD Billion)
- 8.11.1 Asia Pacific Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.12 Asia Pacific Cosmetics Serum Market, by Product Type, 2024 – 2033
- 8.12.1 Asia Pacific Cosmetics Serum Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.13 Asia Pacific Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033
- 8.13.1 Asia Pacific Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033 (USD Billion)
- 8.14 Asia Pacific Cosmetics Serum Market, by Distribution Channel, 2024 – 2033
- 8.14.1 Asia Pacific Cosmetics Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 8.15. Latin America
- 8.15.1 Latin America Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.15.1.1 Latin America Cosmetics Serum Market, by Country, 2024 – 2033 (USD Billion)
- 8.15.1 Latin America Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.16 Latin America Cosmetics Serum Market, by Product Type, 2024 – 2033
- 8.16.1 Latin America Cosmetics Serum Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.17 Latin America Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033
- 8.17.1 Latin America Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033 (USD Billion)
- 8.18 Latin America Cosmetics Serum Market, by Distribution Channel, 2024 – 2033
- 8.18.1 Latin America Cosmetics Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- 8.19. The Middle-East and Africa
- 8.19.1 The Middle-East and Africa Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.19.1.1 The Middle-East and Africa Cosmetics Serum Market, by Country, 2024 – 2033 (USD Billion)
- 8.19.1 The Middle-East and Africa Cosmetics Serum Market, 2024 – 2033 (USD Billion)
- 8.20 The Middle-East and Africa Cosmetics Serum Market, by Product Type, 2024 – 2033
- 8.20.1 The Middle-East and Africa Cosmetics Serum Market, by Product Type, 2024 – 2033 (USD Billion)
- 8.21 The Middle-East and Africa Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033
- 8.21.1 The Middle-East and Africa Cosmetics Serum Market, by Ingredient Preference, 2024 – 2033 (USD Billion)
- 8.22 The Middle-East and Africa Cosmetics Serum Market, by Distribution Channel, 2024 – 2033
- 8.22.1 The Middle-East and Africa Cosmetics Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
- Chapter 9. Company Profiles
- 9.1 L’Oréal S.A.
- 9.1.1 Overview
- 9.1.2 Financials
- 9.1.3 Product Portfolio
- 9.1.4 Business Strategy
- 9.1.5 Recent Developments
- 9.2 Estée Lauder Companies Inc.
- 9.2.1 Overview
- 9.2.2 Financials
- 9.2.3 Product Portfolio
- 9.2.4 Business Strategy
- 9.2.5 Recent Developments
- 9.3 Shiseido Company Limited
- 9.3.1 Overview
- 9.3.2 Financials
- 9.3.3 Product Portfolio
- 9.3.4 Business Strategy
- 9.3.5 Recent Developments
- 9.4 Procter & Gamble Co.
- 9.4.1 Overview
- 9.4.2 Financials
- 9.4.3 Product Portfolio
- 9.4.4 Business Strategy
- 9.4.5 Recent Developments
- 9.5 Johnson & Johnson Services Inc.
- 9.5.1 Overview
- 9.5.2 Financials
- 9.5.3 Product Portfolio
- 9.5.4 Business Strategy
- 9.5.5 Recent Developments
- 9.6 Beiersdorf AG
- 9.6.1 Overview
- 9.6.2 Financials
- 9.6.3 Product Portfolio
- 9.6.4 Business Strategy
- 9.6.5 Recent Developments
- 9.7 Unilever PLC
- 9.7.1 Overview
- 9.7.2 Financials
- 9.7.3 Product Portfolio
- 9.7.4 Business Strategy
- 9.7.5 Recent Developments
- 9.8 The Body Shop International Limited
- 9.8.1 Overview
- 9.8.2 Financials
- 9.8.3 Product Portfolio
- 9.8.4 Business Strategy
- 9.8.5 Recent Developments
- 9.9 Kao Corporation
- 9.9.1 Overview
- 9.9.2 Financials
- 9.9.3 Product Portfolio
- 9.9.4 Business Strategy
- 9.9.5 Recent Developments
- 9.10 Colgate-Palmolive Company
- 9.10.1 Overview
- 9.10.2 Financials
- 9.10.3 Product Portfolio
- 9.10.4 Business Strategy
- 9.10.5 Recent Developments
- 9.11 Amway Corporation
- 9.11.1 Overview
- 9.11.2 Financials
- 9.11.3 Product Portfolio
- 9.11.4 Business Strategy
- 9.11.5 Recent Developments
- 9.12 Avon Products Inc.
- 9.12.1 Overview
- 9.12.2 Financials
- 9.12.3 Product Portfolio
- 9.12.4 Business Strategy
- 9.12.5 Recent Developments
- 9.13 Mary Kay Inc.
- 9.13.1 Overview
- 9.13.2 Financials
- 9.13.3 Product Portfolio
- 9.13.4 Business Strategy
- 9.13.5 Recent Developments
- 9.14 Clarins Group
- 9.14.1 Overview
- 9.14.2 Financials
- 9.14.3 Product Portfolio
- 9.14.4 Business Strategy
- 9.14.5 Recent Developments
- 9.15 Coty Inc.
- 9.15.1 Overview
- 9.15.2 Financials
- 9.15.3 Product Portfolio
- 9.15.4 Business Strategy
- 9.15.5 Recent Developments
- 9.16 Others.
- 9.16.1 Overview
- 9.16.2 Financials
- 9.16.3 Product Portfolio
- 9.16.4 Business Strategy
- 9.16.5 Recent Developments
- 9.1 L’Oréal S.A.
List Of Figures
Figures No 1 to 32
List Of Tables
Tables No 1 to 77
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2032
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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Prominent Player
- L’Oréal S.A.
- Estée Lauder Companies Inc.
- Shiseido Company Limited
- Procter & Gamble Co.
- Johnson & Johnson Services Inc.
- Beiersdorf AG
- Unilever PLC
- The Body Shop International Limited
- Kao Corporation
- Colgate-Palmolive Company
- Amway Corporation
- Avon Products Inc.
- Mary Kay Inc.
- Clarins Group
- Coty Inc.
- Others
FAQs
The Availability of counterfeit products is major restraint in global Cosmetics Serum market.
The Increasing demand for anti-aging products is major driver in global Cosmetics Serum market.
The “Anti-Aging Serum” category dominated the market in 2022.
The key players in the market are L’Oréal S.A., Estée Lauder Companies Inc., Shiseido Company Limited, Procter & Gamble Co., Johnson & Johnson Services Inc., Beiersdorf AG, Unilever PLC, The Body Shop International Limited, Kao Corporation, Colgate-Palmolive Company, Amway Corporation, Avon Products Inc., Mary Kay Inc., Clarins Group, Coty Inc., Others.
“North America” had the largest share in the Cosmetics Serum Market.
The global market is projected to grow at a CAGR of 5.96% during the forecast period, 2023-2032.
The Cosmetics Serum Market size was valued at USD 3.8 Billion in 2023.