Global Black Beauty Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the global Black Beauty Market is expected to record a CAGR of 14.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 9,314.3 Million. By 2033, the valuation is anticipated to reach USD 30,771.1 Million.

The Black beauty market encompasses a diverse range of products and services tailored to the unique needs and preferences of Black consumers. From skincare formulated to address specific concerns like hyperpigmentation to hair care products designed for diverse textures and styles, the market offers solutions that celebrate and empower Black beauty.

Influenced by cultural heritage, social media, and a growing emphasis on inclusivity and representation, the Black beauty market is characterized by innovation, community engagement, and a redefinition of traditional beauty standards. It represents a vibrant and dynamic sector within the beauty industry, driven by authenticity, diversity, and empowerment.

Black Beauty Market – Significant Growth Factors

The Black Beauty Market presents significant growth opportunities due to several factors:

• Cultural Empowerment: Increasing cultural empowerment within the Black community drives demand for beauty products that celebrate diverse beauty standards and cultural identities.

• Social Media Influence: Influential Black beauty influencers and bloggers on social media platforms shape trends and drive consumer purchasing decisions, amplifying demand for products endorsed by individuals within the community.

• Product Innovation: Ongoing innovation in formulations and technologies tailored to the unique needs of Black consumers, such as hair care for diverse textures and skincare for specific concerns, fuels market growth.

• Inclusive Marketing: Brands that prioritize inclusive marketing campaigns and product offerings that celebrate diversity and representation attract and retain Black consumers, driving market demand and brand loyalty.

• Expansion of Product Lines: Opportunities exist for brands to expand their product lines to cater to a broader range of consumer needs, including skincare, hair care, makeup, and personal care products tailored specifically for Black consumers.

• Global Expansion: With increasing demand for Black beauty products worldwide, there are opportunities for brands to expand their presence into international markets, leveraging e-commerce platforms and strategic partnerships to reach a global audience and drive growth.

Black Beauty Market – Mergers and Acquisitions

The Black Beauty Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Black Beauty Market include:

• In 2023, Shea Moisture, a popular US hair care brand, officially launched in the UK, delighting naturalists with its cult-favorite products now available at Boots. With beloved items like the Coconut & Hibiscus Curl Enhancing Smoothie, UK customers can now easily access their favorite essentials.

• In 2022, in Atlanta, Black entrepreneurs are establishing and expanding beauty product brands and businesses, capitalizing on the city’s vibrant entrepreneurial ecosystem. With successful national beauty brands and thriving local ventures, Atlanta solidifies its position as a hub for Black entrepreneurship in the beauty industry.

These mergers and acquisitions helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Black Beauty Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Black Beauty Market – Significant Threats

The Black Beauty Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Competition from Mainstream Brands: Mainstream beauty brands are increasingly launching products targeting diverse skin tones and hair textures, posing a threat to specialized Black beauty brands by offering similar products with potentially larger marketing budgets and broader distribution networks.

• Lack of Representation in Retail Spaces: Limited representation of Black beauty brands in mainstream retail spaces reduces visibility and accessibility for consumers, hindering market growth and limiting opportunities for brand exposure and sales.

• Counterfeit Products and Misrepresentation: The proliferation of counterfeit products and misrepresentation of Black beauty brands online poses a threat to brand authenticity, consumer trust, and revenue, potentially damaging brand reputation and undermining market credibility.

• Racial Bias in Beauty Standards: Persistent racial bias in beauty standards and advertising can perpetuate stereotypes and marginalize Black beauty, impacting consumer perceptions and purchasing behavior, leading to reduced demand for Black beauty products and limited market opportunities.

• Supply Chain Disruptions: Disruptions in the supply chain, such as shortages of key ingredients or packaging materials, transportation delays, and geopolitical instability, can impact the production, distribution, and availability of Black beauty products, leading to decreased consumer confidence and market volatility.

Category-Wise Insights:

By Cosmetic

• Face Cosmetic (Foundation, Concealer, etc.): Face cosmetics in the Black Beauty Market encompass foundations, concealers, and powders formulated to match a diverse range of skin tones. Trends include inclusive shade ranges, hydrating and long-wear formulas, and products infused with skincare benefits like SPF and hyaluronic acid.

• Eye Cosmetic (Eyeliners, Eyeshadows, etc.): Eye cosmetics cater to diverse eye shapes and preferences, offering pigmented eyeliners, vibrant eyeshadows, and volumizing mascaras. Trends include bold color palettes, waterproof and smudge-proof formulations, and versatile products suitable for day-to-night looks.

• Lip Cosmetic (Lipsticks, Lip Glosses, etc.): Lip cosmetics feature richly pigmented lipsticks, glossy lip glosses, and hydrating lip balms designed to enhance and define lips. Trends include vibrant matte shades, high-shine finishes, and long-lasting formulas infused with nourishing oils and butter.

• Others: Other cosmetics in the Black Beauty Market include blushes, bronzers, highlighters, and setting sprays, offering products that complement and enhance overall makeup looks. Trends include multipurpose products, customizable palettes, and formulations enriched with skincare ingredients like vitamins and antioxidants.

By Facial Skin Care

• Facial Moisturizer: Facial moisturizers tailored for Black skin offer hydration and protection while addressing specific concerns like dryness, uneven skin tone, and hyperpigmentation. Trends include formulations enriched with natural ingredients like shea butter and hyaluronic acid for intense hydration, as well as SPF-infused moisturizers to protect against sun damage.

• Facial Treatment: Facial treatments for Black skin target issues such as acne, hyperpigmentation, and aging. Trends include the use of ingredients like niacinamide and vitamin C to brighten and even skin tone, as well as exfoliating acids like glycolic and lactic acid for smoother, clearer skin.

• Eye Skin Care: Eye skin care products for Black consumers focus on reducing dark circles, puffiness, and fine lines. Trends include eye creams infused with caffeine and antioxidants to refresh and brighten the under-eye area, as well as cooling eye gels and serums enriched with hyaluronic acid for hydration and plumping.

• Others: This category may include facial cleansers, toners, masks, and serums tailored for Black skin. Trends include gentle cleansers infused with botanical extracts, detoxifying clay masks, and serums containing retinol and peptides for anti-aging benefits.

By Fragrance

• Cologne & Perfume: In the Black beauty market, colognes and perfumes cater to diverse preferences, offering a range of scents from floral to woody. Trends include the rise of niche fragrances curated for Black consumers, featuring warm and spicy notes that resonate with cultural identities, alongside a growing demand for gender-neutral and unisex fragrances.

• Body Spray: Body sprays offer a convenient and affordable option for on-the-go fragrance. Trends include the popularity of refreshing and uplifting scents with fruity or floral undertones, catering to youthful and active lifestyles within the Black community. Brands are also focusing on long-lasting formulations and packaging innovations to enhance user experience.

• Gift Sets: Gift sets in the Black beauty market often feature curated selections of fragrances, offering value and variety. Trends include the incorporation of luxury packaging and exclusive scents, making gift sets an attractive option for special occasions and holidays. Personalization options and limited-edition collaborations with influencers or celebrities further drive consumer interest and sales.

• Others: This category includes niche fragrance categories such as home fragrances, scented candles, or aromatherapy products tailored to the preferences and needs of Black consumers. Trends include a growing interest in natural and organic fragrances, as well as the adoption of sustainable packaging and production practices to align with eco-conscious consumer values.

By Hair Care

• Hair Accessories: Hair accessories in the Black beauty market include headwraps, scarves, hairpins, and hairbands designed to complement diverse hair textures and styles. Trends include an emphasis on bold prints, vibrant colors, and cultural motifs, as well as innovative designs that cater to protective styling and natural hair care routines, reflecting a celebration of cultural heritage and individual expression.

• Conditioner: Conditioners formulated for Black hair are designed to hydrate, detangle, and nourish strands, addressing specific concerns such as dryness, breakage, and frizz. Trends include the use of natural ingredients like shea butter, coconut oil, and argan oil, as well as targeted formulations for different hair textures, from curly to coily, to ensure optimal moisture balance and manageability.

• Styling Products: Styling products tailored for Black hair encompass a wide range of options, including gels, creams, oils, and serums, formulated to define curls, and smooth edges, and create versatile hairstyles. Trends include lightweight, non-greasy formulations, multipurpose products for wash-and-go styles, and innovations in hold and definition for twist-outs, braid-outs, and protective styles, catering to the diverse styling needs and preferences of Black consumers.

• Others: This category may include specialty treatments such as deep conditioners, hair masks, and scalp treatments, as well as hair color products, relaxers, and texturizers. Trends include a shift towards natural and organic ingredients, increased demand for products promoting hair health and growth, and a focus on customizable solutions that address specific hair concerns, contributing to the overall growth and innovation in the Black hair care market.

By HBL

• Body Lotion: HBL’s body lotion line offers hydrating solutions tailored to diverse skin types and tones within the Black community. Infused with nourishing ingredients like shea butter and coconut oil, these lotions provide long-lasting moisture and promote healthy, radiant skin. Trends include a focus on natural formulations, lightweight textures for quick absorption, and added skincare benefits like SPF protection and anti-aging properties.

• Eczema & Psoriasis: HBL addresses the specific needs of individuals with eczema and psoriasis with targeted skincare solutions. Formulated with gentle, soothing ingredients like oatmeal, aloe vera, and colloidal oatmeal, these products provide relief from itchiness, redness, and inflammation associated with these conditions. Trends include dermatologist-recommended formulations, fragrance-free options, and holistic approaches incorporating natural remedies and mindfulness practices.

• Others: In addition to body lotion and eczema & psoriasis products, HBL offers a diverse range of skincare solutions tailored to the unique needs and preferences of Black consumers. This may include cleansers, moisturizers, serums, and treatments formulated to address concerns such as hyperpigmentation, acne, aging, and sensitive skin. Trends include inclusivity, innovation in ingredient sourcing, and customization options for personalized skincare routines.

Report Scope

Black Beauty Market – Regional Analysis

The Black Beauty Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America: In North America, the Black beauty market trends include a surge in demand for clean beauty products, with consumers seeking natural and organic formulations free from harmful chemicals. Additionally, there’s a growing emphasis on inclusivity and diversity, driving brands to expand shade ranges and offer products that cater to a wide range of skin tones and hair textures. Social media influencers play a significant role in shaping beauty trends and driving consumer purchasing decisions.

• Europe: In Europe, trends in the Black beauty market revolve around sustainability and eco-consciousness, with consumers prioritizing products that are cruelty-free, ethically sourced, and environmentally friendly. There’s also a rising demand for skincare solutions targeting hyperpigmentation and uneven skin tone, as well as hair care products formulated for natural textures. Beauty brands are embracing inclusivity and representation, expanding their offerings to cater to diverse European consumers.

• Asia-Pacific: In the Asia-Pacific region, the Black beauty market is characterized by a growing interest in K-beauty and J-beauty skincare routines, with consumers seeking innovative products and multi-step regimens for healthy, glowing skin. Hair care trends include a focus on hair growth serums, scalp treatments, and nourishing oils, reflecting consumer concerns about hair loss and scalp health. Social media platforms like Instagram and TikTok drive beauty trends and influence purchasing behavior among young consumers.

• LAMEA (Latin America, Middle East, and Africa): In the LAMEA region, trends in the Black beauty market are influenced by cultural heritage and traditions, with consumers embracing natural ingredients and traditional remedies for skin care and hair care. There’s a growing demand for halal and vegan beauty products, particularly in the Middle East, as well as a preference for lightweight, non-greasy formulations suitable for hot and humid climates. Social media platforms like YouTube and WhatsApp are popular channels for beauty tutorials and product recommendations.

Competitive Landscape – Black Beauty Market

The Black Beauty Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

• SheaMoisture
• Carol’s Daughter
• Mielle Organics
• The Mane Choice
• Black Opal Beauty
• Fenty Beauty by Rihanna
• IMAN Cosmetics
• Juvia’s Place
• Briogeo Hair Care
• Aunt Jackie’s Curls & Coils
• Urban Hydration
• Camille Rose Naturals
• Taliah Waajid Natural Hair Care
• Beauty Bakerie
• Pattern Beauty by Tracee Ellis Ross
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players entering the Black beauty market are adopting innovation and development to capture market share. Brands like Beauty Bakerie and Pattern Beauty by Tracee Ellis Ross have gained traction by offering innovative product formulations, inclusive shade ranges, and engaging with consumers through social media.

Meanwhile, key players dominating the market include established brands like SheaMoisture and Fenty Beauty by Rihanna. These brands leverage their strong brand reputation, extensive distribution networks, and celebrity endorsements to maintain market dominance, while also investing in product innovation and community engagement to stay relevant in a competitive landscape.

The Black Beauty Market is segmented as follows:

By Cosmetics

• Face Cosmetic
• Eye Cosmetic
• Lip Cosmetic
• Others

By Facial Skin Care

• Facial Moisturizer
• Facial Treatment
• Eye Skin Care
• Others

By Fragrance

• Cologne & Perfume
• Body Spray
• Gift Sets
• Others

By Hair Care

• Hair Accessories
• Conditioner
• Styling Products
• Others

By HBL

• Body Lotion
• Eczema & Psoriasis
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America