(AR) Augmented Reality Market Size, Trends and Insights By Component (Hardware, Software), By Display (Head-Up Display, Head-Up Display, Head-Up Display), By Application (Automotive, Gaming & Entertainment, Education, Healthcare, E-commerce & Retail, Industrial & Manufacturing, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033
Report Snapshot
| Study Period: | 2024-2033 |
| Fastest Growing Market: | North America |
| Largest Market: | Europe |
Major Players
- Microsoft
- Sony Corporation
- Google LLC
- Apple Inc.
- Others
Reports Description
According to Custom Market Insights (CMI), The Global (AR) Augmented Reality Market was estimated at USD 5 billion in 2021 and is expected to reach USD 15.55 billion in 2022 and is anticipated to reach around USD 100 billion by 2030, growing at a CAGR of roughly 50% between 2022 and 2030. Our research report offers a 360-degree view of the Augmented Reality (AR) market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the Augmented Reality (AR) market.
- The real-world environment is more interesting by including text, sound effects, photographs, and multimedia. Or, to put it another way, AR enhances our surroundings by overlaying digital content on top of graphics that depict the real world. The “augmented reality for education industry” is now seeing tremendous growth. Users can build self-learning skills at a very early level of learning and development at home solely by using augmented reality. The market growth may be boosted by the growing use of augmented reality in applications like AR used in indoor navigation and store navigation, and the availability of solutions from top players like Google and Apple, such as ARKit and ARCore-based applications to assist the user in finding their way through airports, shopping malls, and other locations.
- For instance, Google released a plethora of new improvements in October 2020 to enhance the AR Live View experience outside. Additionally, Apple has created a sophisticated exterior AR navigation feature called Geo Tracking in ARKit 4 that utilizes street view to guarantee the best placement. Growth prospects are being created by the top market companies’ rising interest in using augmented reality in a variety of applications, including those by Apple, Google, Microsoft, and others. Additionally, the market for media and entertainment is expanding. One example is the increased usage of augmented reality in the gaming industry to give players a perspective with strong video, graphics, and music, which is predicted to be a key driver of growth.
- Since the COVID-19 epidemic outbreak, there has been a surge in the adoption of augmented reality (AR) technology in marketing and advertising to organize virtual events, product debuts, virtual exhibitions, and online ads. For instance, the smartphone OnePlus Nord was introduced in July 2020 using the augmented reality Blippar platform. The global augmented reality (AR) market is anticipated to develop significantly as a result of the increased adoption of AR technology by established players in the healthcare sector. In order to support AR-powered healthcare, several AR solution vendors are working with healthcare organizations and providing their AR solutions.
Report Scope
The study’s focus is on Augmented Reality (AR) market analysis on a global scale, and market sizing includes the income generated by these solutions provided by different market players. In order to support the market projections and growth rates over the anticipated period of 2022-2030, the study additionally monitors important market factors, underlying growth influencers, and significant vendors active in the sector. The study also examines how COVID-19 has affected the ecology generally. The scope of the study includes market sizing and forecast for segmentation by component, display, application, and geography.
| Feature of the Report | Details |
| Market Size in 2021 | USD 5 Billion |
| Projected Market Size in 2030 | USD 100 Billion |
| Market Size in 2022 | USD 15.55 Billion |
| CAGR Growth Rate | 50% CAGR (2022-2030) |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Prominent Players | Microsoft, Sony Corporation, Blippar Limited, Google LLC, Infinity Augmented Reality Limited, Niantic Inc., Magic Leap Inc., Wikitude GmbH, Zappar Limited, Apple Inc., PTC, and Others |
| Key Segment | By Component, Display, Application, and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Key Market Dynamics
- Offering consumers a distinctive and interactive experience is anticipated to fuel market expansion throughout the forecast period. Companies are focusing heavily on developing novel ways to utilize the potential of augmented reality (AR) technology. It is anticipated that the widespread use of handheld devices, including smartphones and smart glasses, and the rise in the use of mobile augmented reality technologies to deliver a more immersive experience will aid in the global augmented reality market’s expansion.
- Companies are utilizing augmented reality (AR)-based apps for assembly, production line, manufacturing, task analysis, and solution-seeking. As a result, the market is expected to increase as a result of the rising need for remote support and cooperation from the optimization and workflow management sectors.
- The market is anticipated to increase significantly as a result of the increasing usage of AR technology in architectural and construction applications. Using augmented reality (AR) technology, it would be feasible to create a 3D model of a blueprint and link fantasy and reality. The usage of augmented reality (AR) technology in the education sector can improve students’ educational experiences. With the use of 2D/3D models, AR books, and AR games, AR technology may help create an immersive experience for users. This, in turn, can help students build a variety of skill sets, which will help the augmented reality market expand.
- Augmented reality technology continues to advance as it becomes more widely used in consumer applications. As a result, there has been an increased demand for AR chipsets. Leading companies in the industry, like Qualcomm and NXP, are launching cutting-edge AR-powered chipsets in response to the growing need for AR chipsets to fulfill the evolving needs of end consumers.
Head-Mounted Display & Smart Glass Segment Led the Augmented Reality (AR) Market in 2021
- In 2021, the head-mounted display and smart glass segment had the biggest revenue share, with 70%. Due to the rising demand for head-mounted displays & smart glasses in enterprise and industrial applications, the category is anticipated to keep leading the augmented reality market over the forecast period.
- The mass availability of portable head-mounted displays is anticipated to be facilitated by developments in OLED technology and the expanding use cases for augmented reality (AR) technology in business and industrial settings. This will contribute to the segment’s growth. Smart glasses and head-mounted AR displays may find creative applications in the logistics and supply chain sectors, which might alter the entire supply chain. Even though AR-enabled smart glasses use much computational power, their SoC can process and depict the vision for users in real-time.
- From 2022 to 2030, the handheld devices market is expected to grow at the highest CAGR. The increasing use of portable devices in retail and e-commerce applications is responsible for the segment’s rise. Companies are using AR-based solutions as a result of the widespread use of smartphones and tablets in order to enhance the customer experience and set themselves apart from the competition.
Competitive Landscape
The augmented reality market is still mostly unexplored, with a number of untapped potential opportunities. In order to provide cutting-edge AR solutions for everyday applications as well as for businesses to streamline workflows and improve processes, vendors are investing heavily in R&D. Technology and e-commerce enterprises are especially motivated to use cutting-edge, creative solutions based on AR technology because it allows them to provide an immersive experience.
Our market analysis includes a section specifically devoted to key players operating in the Augmented Reality (AR) market. Our analysts give an overview of each player’s financial statements, along with product benchmarking and SWOT analysis. The competitive landscape section includes key development strategies, market share analysis, and market positioning analysis of the mentioned competitors globally.
- 2022: In order to create distinctive processors for augmented reality glasses that work with Metaverse apps, Qualcomm and Microsoft have established a partnership.
- 2022: Altoida Inc., a provider of augmented reality software, recently announced a collaboration with Click Therapeutics to use AR technology to better understand baseline cognition metrics and how they may influence patient outcomes.
List of the prominent players in the global Augmented Reality (AR) market:
- Microsoft
- Sony Corporation
- Blippar Limited
- Google LLC
- Infinity Augmented Reality Limited
- Niantic Inc.
- Magic Leap Inc.
- Wikitude GmbH
- Zappar Limited
- Apple Inc.
- PTC
The global Augmented Reality (AR) market is segmented as follows:
By Component
- Hardware
- Software
By Display
- Head-Mounted Display
- Head-Up Display
- Handheld Devices
By Application
- Automotive
- Gaming & Entertainment
- Education
- Healthcare
- E-commerce & Retail
- Industrial & Manufacturing
- Others
By Region
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Table of Contents
- Chapter 1. Preface
- 1.1 Report Description and Scope
- 1.2 Research scope
- 1.3 Research methodology
- 1.3.1 Market Research Type
- 1.3.2 Market research methodology
- Chapter 2. Executive Summary
- 2.1 Global Augmented Reality Market, (2022 – 2030) (USD Billion)
- 2.2 Global Augmented Reality Market : snapshot
- Chapter 3. Global Augmented Reality Market – Industry Analysis
- 3.1 Augmented Reality Market: Market Dynamics
- 3.2 Market Drivers
- 3.2.1 Growing demand for remote assistance and coaction from industries working in optimization
- 3.2.2 Workflow management also bodes well
- 3.3 Market Restraints
- 3.4 Market Opportunities
- 3.5 Market Challenges
- 3.6 Porter’s Five Forces Analysis
- 3.7 Market Attractiveness Analysis
- 3.7.1 Market attractiveness analysis By Component
- 3.7.2 Market attractiveness analysis By Display
- 3.7.3 Market attractiveness analysis By Application
- Chapter 4. Global Augmented Reality Market- Competitive Landscape
- 4.1 Company market share analysis
- 4.1.1 Global Augmented Reality Market: company market share, 2021
- 4.2 Strategic development
- 4.2.1 Acquisitions & mergers
- 4.2.2 New Product launches
- 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
- 4.2.4 Research and development and Regional expansion
- 4.3 Price trend analysis
- 4.1 Company market share analysis
- Chapter 5. Global Augmented Reality Market – Component Analysis
- 5.1 Global Augmented Reality Market overview: By Component
- 5.1.1 Global Augmented Reality Market share, By Component, 2021 and 2030
- 5.2 Hardware
- 5.2.1 Global Augmented Reality Market by Hardware, 2022 – 2030 (USD Billion)
- 5.3 Software
- 5.3.1 Global Augmented Reality Market by Software, 2022 – 2030 (USD Billion)
- 5.1 Global Augmented Reality Market overview: By Component
- Chapter 6. Global Augmented Reality Market – Display Analysis
- 6.1 Global Augmented Reality Market overview: By Display
- 6.1.1 Global Augmented Reality Market share, By Display, 2021 and 2030
- 6.2 Head-Up Display
- 6.2.1 Global Augmented Reality Market by Head-Up Display, 2022 – 2030 (USD Billion)
- 6.3 Head-Mounted Display
- 6.3.1 Global Augmented Reality Market by Head-Mounted Display, 2022 – 2030 (USD Billion)
- 6.4 Handheld Devices
- 6.4.1 Global Augmented Reality Market by Handheld Devices, 2022 – 2030 (USD Billion)
- 6.1 Global Augmented Reality Market overview: By Display
- Chapter 7. Global Augmented Reality Market – Application Analysis
- 7.1 Global Augmented Reality Market overview: By Application
- 7.1.1 Global Augmented Reality Market share, By Application, 2021 and 2030
- 7.2 Automotive
- 7.2.1 Global Augmented Reality Market by Automotive, 2022 – 2030 (USD Billion)
- 7.3 Gaming & Entertainment
- 7.3.1 Global Augmented Reality Market by Gaming & Entertainment, 2022 – 2030 (USD Billion)
- 7.4 Education
- 7.4.1 Global Augmented Reality Market by Education, 2022 – 2030 (USD Billion)
- 7.5 Healthcare
- 7.5.1 Global Augmented Reality Market by Healthcare, 2022 – 2030 (USD Billion)
- 7.6 E-commerce & Retail
- 7.6.1 Global Augmented Reality Market by E-commerce & Retail, 2022 – 2030 (USD Billion)
- 7.7 Industrial & Manufacturing
- 7.7.1 Global Augmented Reality Market by Industrial & Manufacturing, 2022 – 2030 (USD Billion)
- 7.8 Others
- 7.8.1 Global Augmented Reality Market by Others, 2022 – 2030 (USD Billion)
- 7.1 Global Augmented Reality Market overview: By Application
- Chapter 8. Augmented Reality Market – Regional Analysis
- 8.1 Global Augmented Reality Market Regional Overview
- 8.2 Global Augmented Reality Market Share, by Region, 2021 & 2030 (USD Billion)
- 8.3. North America
- 8.3.1 North America Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.3.1.1 North America Augmented Reality Market, by Country, 2022 – 2030 (USD Billion)
- 8.3.1 North America Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.4 North America Augmented Reality Market, by Component, 2022 – 2030
- 8.4.1 North America Augmented Reality Market, by Component, 2022 – 2030 (USD Billion)
- 8.5 North America Augmented Reality Market, by Display, 2022 – 2030
- 8.5.1 North America Augmented Reality Market, by Display, 2022 – 2030 (USD Billion)
- 8.6 North America Augmented Reality Market, by Application, 2022 – 2030
- 8.6.1 North America Augmented Reality Market, by Application, 2022 – 2030 (USD Billion)
- 8.7. Europe
- 8.7.1 Europe Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.7.1.1 Europe Augmented Reality Market, by Country, 2022 – 2030 (USD Billion)
- 8.7.1 Europe Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.8 Europe Augmented Reality Market, by Component, 2022 – 2030
- 8.8.1 Europe Augmented Reality Market, by Component, 2022 – 2030 (USD Billion)
- 8.9 Europe Augmented Reality Market, by Display, 2022 – 2030
- 8.9.1 Europe Augmented Reality Market, by Display, 2022 – 2030 (USD Billion)
- 8.10 Europe Augmented Reality Market, by Application, 2022 – 2030
- 8.10.1 Europe Augmented Reality Market, by Application, 2022 – 2030 (USD Billion)
- 8.11. Asia Pacific
- 8.11.1 Asia Pacific Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.11.1.1 Asia Pacific Augmented Reality Market, by Country, 2022 – 2030 (USD Billion)
- 8.11.1 Asia Pacific Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.12 Asia Pacific Augmented Reality Market, by Component, 2022 – 2030
- 8.12.1 Asia Pacific Augmented Reality Market, by Component, 2022 – 2030 (USD Billion)
- 8.13 Asia Pacific Augmented Reality Market, by Display, 2022 – 2030
- 8.13.1 Asia Pacific Augmented Reality Market, by Display, 2022 – 2030 (USD Billion)
- 8.14 Asia Pacific Augmented Reality Market, by Application, 2022 – 2030
- 8.14.1 Asia Pacific Augmented Reality Market, by Application, 2022 – 2030 (USD Billion)
- 8.15. Latin America
- 8.15.1 Latin America Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.15.1.1 Latin America Augmented Reality Market, by Country, 2022 – 2030 (USD Billion)
- 8.15.1 Latin America Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.16 Latin America Augmented Reality Market, by Component, 2022 – 2030
- 8.16.1 Latin America Augmented Reality Market, by Component, 2022 – 2030 (USD Billion)
- 8.17 Latin America Augmented Reality Market, by Display, 2022 – 2030
- 8.17.1 Latin America Augmented Reality Market, by Display, 2022 – 2030 (USD Billion)
- 8.18 Latin America Augmented Reality Market, by Application, 2022 – 2030
- 8.18.1 Latin America Augmented Reality Market, by Application, 2022 – 2030 (USD Billion)
- 8.19. The Middle-East and Africa
- 8.19.1 The Middle-East and Africa Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.19.1.1 The Middle-East and Africa Augmented Reality Market, by Country, 2022 – 2030 (USD Billion)
- 8.19.1 The Middle-East and Africa Augmented Reality Market, 2022 – 2030 (USD Billion)
- 8.20 The Middle-East and Africa Augmented Reality Market, by Component, 2022 – 2030
- 8.20.1 The Middle-East and Africa Augmented Reality Market, by Component, 2022 – 2030 (USD Billion)
- 8.21 The Middle-East and Africa Augmented Reality Market, by Display, 2022 – 2030
- 8.21.1 The Middle-East and Africa Augmented Reality Market, by Display, 2022 – 2030 (USD Billion)
- 8.22 The Middle-East and Africa Augmented Reality Market, by Application, 2022 – 2030
- 8.22.1 The Middle-East and Africa Augmented Reality Market, by Application, 2022 – 2030 (USD Billion)
- Chapter 9. Company Profiles
- 9.1 Microsoft
- 9.1.1 Overview
- 9.1.2 Financials
- 9.1.3 Product Portfolio
- 9.1.4 Business Strategy
- 9.1.5 Recent Developments
- 9.2 Sony Corporation
- 9.2.1 Overview
- 9.2.2 Financials
- 9.2.3 Product Portfolio
- 9.2.4 Business Strategy
- 9.2.5 Recent Developments
- 9.3 Blippar Limited
- 9.3.1 Overview
- 9.3.2 Financials
- 9.3.3 Product Portfolio
- 9.3.4 Business Strategy
- 9.3.5 Recent Developments
- 9.4 Google LLC
- 9.4.1 Overview
- 9.4.2 Financials
- 9.4.3 Product Portfolio
- 9.4.4 Business Strategy
- 9.4.5 Recent Developments
- 9.5 Infinity Augmented Reality Limited
- 9.5.1 Overview
- 9.5.2 Financials
- 9.5.3 Product Portfolio
- 9.5.4 Business Strategy
- 9.5.5 Recent Developments
- 9.6 Niantic Inc.
- 9.6.1 Overview
- 9.6.2 Financials
- 9.6.3 Product Portfolio
- 9.6.4 Business Strategy
- 9.6.5 Recent Developments
- 9.7 Magic Leap Inc.
- 9.7.1 Overview
- 9.7.2 Financials
- 9.7.3 Product Portfolio
- 9.7.4 Business Strategy
- 9.7.5 Recent Developments
- 9.8 Wikitude GmbH
- 9.8.1 Overview
- 9.8.2 Financials
- 9.8.3 Product Portfolio
- 9.8.4 Business Strategy
- 9.8.5 Recent Developments
- 9.9 Zappar Limited
- 9.9.1 Overview
- 9.9.2 Financials
- 9.9.3 Product Portfolio
- 9.9.4 Business Strategy
- 9.9.5 Recent Developments
- 9.10 Apple Inc.
- 9.10.1 Overview
- 9.10.2 Financials
- 9.10.3 Product Portfolio
- 9.10.4 Business Strategy
- 9.10.5 Recent Developments
- 9.11 PTC.
- 9.11.1 Overview
- 9.11.2 Financials
- 9.11.3 Product Portfolio
- 9.11.4 Business Strategy
- 9.11.5 Recent Developments
- 9.1 Microsoft
List Of Figures
Figures No 1 to 28
List Of Tables
Tables No 1 to 77
Report Methodology
In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:
Preliminary Data Mining
On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.
Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.
Statistical Model
Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.
Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.
Some of the variables taken into account for forecasting are as follows:
• Industry drivers and constraints, as well as their current and projected impact
• The raw material case, as well as supply-versus-price trends
• Current volume and projected volume growth through 2030
We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.
Primary Validation
This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.
Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.
All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:
• Market leaders
• Suppliers of raw materials
• Suppliers of raw materials
• Buyers.
The following are the primary research objectives:
• To ensure the accuracy and acceptability of our data.
• Gaining an understanding of the current market and future projections.
Data Collection Matrix
| Perspective | Primary research | Secondary research |
| Supply-side |
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| Demand-side |
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Market Analysis Matrix
| Qualitative analysis | Quantitative analysis |
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List of the prominent players in the global Augmented Reality (AR) market:
- Microsoft
- Sony Corporation
- Blippar Limited
- Google LLC
- Infinity Augmented Reality Limited
- Niantic Inc.
- Magic Leap Inc.
- Wikitude GmbH
- Zappar Limited
- Apple Inc.
- PTC
- Others
FAQs
“North America” region will lead the global Augmented Reality (AR) market during the forecast period 2022 to 2030.
The key factors driving the market are growing demand for remote assistance and coaction from industries working in optimization and workflow management also bodes well.
The key players operating in the Augmented Reality (AR) market are Microsoft, Sony Corporation, Blippar Limited, Google LLC, Infinity Augmented Reality Limited, Niantic Inc., Magic Leap Inc., Wikitude GmbH, Zappar Limited, Apple Inc., PTC.
The global Augmented Reality (AR) market is expanding growth with a CAGR of approximately 50% during the forecast period (2022 to 2030).
The global Augmented Reality (AR) market size was valued at USD 5 Billion in 2021 and it is projected to reach around USD 100 Billion by 2030