01 · VIABILITY
Product Viability
Data can help verify the concept of a product and support adjustments to the speed of design and launch.
- Concept verification
- Design assessment
- Launch process support
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- Product development and analytics
Product Development & Analytics
Use Analytics to Design Better Products.
Custom Market Insights uses product performance analysis and analytics to support better product development, informed decision-making, customer understanding and product improvement across the product lifecycle.
Where Analytics Supports Product Development
Product ViabilityUse data to verify the product concept and support design and launch decisions.
Informed DecisionsMake product development information more objective, reliable and faster to evaluate.
Progress MeasurementIdentify which features are working and create a reliable product roadmap.
User ExperienceUnderstand why customers buy, use or choose a competing product.
Why Analytics Matters
Product Development Backed by Evidence
Data analytics is a key part of well-rounded product management because it helps organizations evaluate product performance and improve the product itself.
Without analytics, product development can become focused mainly on creating and launching a product without fully understanding whether it meets or exceeds customer expectations.
CMI's product development and analytics service examines product performance and the factors that can influence customer acceptance, including price, quality, design, packaging and other product-specific considerations.
Analyze and improve your product at the earliest stage to support better performance and more informed decisions.
Key Analytics Questions
01Is the product viable?Use data to verify the product concept and support the design and launch process.
02Which features work?Measure product progress and identify features that perform well or need attention.
03Why do customers buy?Understand customer use and the factors influencing product selection.
04Why choose a competitor?Examine why target customers may select a competing product instead.
05How can the product improve?Use analysis to support product betterment and continued viability.
06What may change?Consider new competitors, technology and changing market trends.
Key Roles of Analytics
Six Ways Analytics Supports Product Development
Analytics supports product development at every step, from validating the concept to keeping the product viable.
02 · DECISION-MAKING
Informed Product Decisions
Information generated through product development can become more objective, reliable and faster to evaluate.
- Evidence-based decisions
- Reliable information
- Faster evaluation
03 · PROGRESS
Product Progress Measurement
Analytics can show which features are working and support a reliable roadmap across product stages.
- Feature performance
- Roadmap assessment
- Stage-by-stage tracking
04 · USER EXPERIENCE
Customer & User Understanding
Analytics can help explain why customers buy and use a product and why they may choose competitors.
- Customer behavior
- Product usage
- Competitive choice
05 · INNOVATION
Product Development Inspiration
Analysis can support innovation or help an existing product remain viable as competitors and technologies change.
- Innovation opportunities
- Competitive changes
- Technology shifts
06 · PERFORMANCE
Product Performance Analysis
Product performance can be examined alongside market expectations and factors that influence customer acceptance.
- Price
- Quality
- Design & packaging
Our Analytic Procedure
From Product Concept to Market Performance
CMI's approach examines the product, its market performance and the factors that influence customer expectations, manufacturing and marketing decisions.
Product & Market Performance
Analyze the product based on its performance in the market while considering positive and negative product factors that can affect customer expectations.
Customer Expectations
Examine product considerations such as price, quality, design, packaging and other factors relevant to the product and its target customer.
Manufacturing & Marketing
Analyze manufacturing and marketing strategies in relation to target-customer demand and competitive conditions.
Product Design & Process
Support product manufacturing processes that are cost-effective, customer-need specific and aligned with applicable government regulations.
Product Factors
Consider weight, reliability, environmental impact and other product-related factors as part of the analysis.
Market Trends & Risk
Use product analysis to understand potential, remain aligned with market trends and address risks across the product lifecycle.
Product Lifecycle
Insight Can Be Applied Across Every Stage
Product analytics is an ongoing process whose results can be applied at every stage of the product life cycle.
- 01InnovationAnalyze opportunities at the earliest stage.
- 02DesignEvaluate product design and relevant factors.
- 03ManufacturingSupport cost-effective, need-specific processes.
- 04Launch & MarketingAssess market performance and customer demand.
- 05ImprovementImprove product performance as expectations change.
Customer Focus
Keep product decisions connected to target-customer expectations and demand.
Competitive Context
Consider competitor products, market changes and new technology.
Regulatory Awareness
Consider relevant government regulations when developing product processes.
Cost Effectiveness
Support product manufacturing approaches that are cost-effective and customer-need specific.
Risk Awareness
Use product analysis to help identify and overcome risks linked to market trends.
Continuous Betterment
Apply findings across the product lifecycle to support product improvement.
What CMI Examines
A Broader View of Product Performance
Product development analysis considers both product characteristics and the market environment surrounding them.
ProductQuality & ReliabilityExamine product quality, reliability, weight and other relevant characteristics.
ValuePrice & Customer ExpectationsConsider price and how the product conforms to changing consumer expectations.
ExperienceDesign & PackagingAssess design, packaging and factors that influence how customers experience the product.
MarketCompetition & TrendsConsider competitors, technology changes and broader market trends.
Connect With Our Experts
Analyze and Improve Your Product at the Earliest Stage.
Talk to a research manager about product development, analytics, custom studies or a specific product performance requirement.