Global Veterinary Supplements Market Size Likely to Surpass at a CAGR of 5.98% By 2034

Global Veterinary Supplements Market size is estimated at USD 3.25 Billion in 2025, and is expected to reach USD 4.12 Billion by 2034, at a CAGR of 5.98% during the forecast period 2025 – 2034.

Veterinary Supplements Market Growth Factors and Dynamics

The market growth is primarily driven by the following factors: the aging pet population, the increasing spending on pets, the transition of manufacturers toward natural and herbal supplements for pet preventive care, the growing demand for pet supplements, and innovations in natural ingredients.

Nutritional deficiencies in senior canines may be remedied through the use of herbal supplements. According to a 2020 survey conducted by Packaged Facts, 77% of pet supplement purchasers prefer products that contain natural ingredients, while 68% prefer organic supplements for their canines.

Consequently, it is envisaged that the demand for products will increase due to the increasing number of aging pets. Furthermore, the prevalence of aging canines and cats necessitates the use of immune boosters, heart, and cognitive support products, as well as anti-inflammatory and pain management support, as a result of the growing emphasis on pet wellness and nutrition among pet owners through herbal supplements and innovations in veterinary care.

The Packaged Facts 2020 Survey of Pet Owners revealed that 47% of dog owners have canines aged seven years or older, a 5% increase from the 43% reported in the 2019 survey. Similarly, 43% of cat owners have cats in this age range, a 9% increase from the 39% reported in the 2019 survey. This serves as an illustration of the expanding senior companion population.

There has been a substantial increase in demand for pet supplements due to the rise in pet ownership rates. In 2024, 64% of households in the United States owned a companion, according to the American Companion Products Association (APPA).

Dogs are owned by 44% of these households, while cats are owned by 30%. Additionally, APPA has projected that pet ownership in U.S. households will rise to 68% by 2030. The association has also predicted that 48% of these households will own canines, while 35% will own cats.

The health and well-being of their furry companions are becoming increasingly important to the increasing number of individuals who bring pets into their residences. Pet owners are led to pursue products that can improve the health and longevity of their canines, such as nutritional supplements, as a result of their higher sense of responsibility.

Additionally, pet owners are more likely to invest in products that can enhance their companions’ quality of life as they form stronger emotional connections with them. Consequently, the emotional bond frequently leads to a readiness to invest in premium pet care products, such as multivitamins, omega-3 fatty acids, and joint support formulations that address specific health concerns and offer supplementary nutritional support.

The overall market potential for pet supplements is anticipated to increase as a result of the increased number of pets in households. This will present opportunities for manufacturers and retailers to supply the increased demand.

Nevertheless, the pet supplement market is anticipated to be adversely affected by the anticipated increase in regulatory constraints within the pet supplement industry during the forecast period. For example, the United States has implemented stringent regulations regarding pet food. The FDA must satisfy both federal and state regulations.

The U.S. FDA has implemented regulations regarding both the ingredients and the finalized pet supplements. The FDA and the Association of American Feed Officials (AAFCO) must both approve an ingredient before it can be used in a pet food supplement. These organizations create model proposals and legislation for pet supplements.

Report Scope

Veterinary Supplements Market COVID-19 Analysis

The market has been significantly affected by the COVID-19 pandemic. In the initial year of the crisis, nearly one in five American households admitted a cat or dog into their residences, according to data from the American Society for the Prevention of Cruelty to Animals (ASPCA).

Furthermore, a Forbes Advisors poll indicated that 79% of pet owners acquired their canines during the pandemic, with 16% doing so in 2020, 39% in 2021, and 23% in 2022. This increase in pet ownership has resulted in a rise in the purchase of herbal supplements to promote the health of pets.

List of the prominent players in the Veterinary Supplements Market:

• ADM
• Ark Naturals
• Balchem Corp
• Blue Buffalo Pet Products Inc.
• Boehringer Ingelheim International GmbH
• dsm-firmenich
• Elanco Animal Health
• FOODSCIENCE
• Mars PetCare
• NaturVet
• Nestlé
• Nutramax Laboratories Consumer Care Inc.
• Nutri-Pet Research Inc.
• Vetnique Labs
• Virbac.
• Zoetis Inc.
• Others

The Veterinary Supplements Market is segmented as follows:

By Animal Type

• Companion Animals
  • Dogs
  • Cats
  • Horses
  • Birds
  • Other Companion Animals
• Livestock Animals
  • Cattle
  • Poultry
  • Swine
  • Other Livestock Animals

By Product Type

• Multivitamins & Minerals
• Omega-3 Fatty Acids
• Probiotics & Prebiotics
• Proteins & Peptides
• Cannabidiol (CBD)
• Antioxidants
• Other Product Types

By Dosage Form

• Pills/ Tablets
• Powders
• Chewables
• Liquids
• Other Dosage Forms

By Application

• Joint Health Support
• Calming/ Stress/ Anxiety
• Digestive Health
• Weight Management
• Immunity Support
• Skin & Coat Health
• Other Applications

By Distribution Channel

• Online Channels
• Offline Channels
  • Veterinary Pharmacies
  • Pet Specialty Stores
  • Other Offline Channels

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America