US Personalized Nutrition Market Size Likely to Reach at a CAGR of 8.2% By 2033

As per the current market research conducted by the CMI Team, the US Personalized Nutrition Market size is expected to record a CAGR of 8.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 7,713.1 Million. By 2033, the valuation is anticipated to reach USD 15,677.3 Million.

US Personalized Nutrition Market: Growth Factors and Dynamics

• Advancements in Technology: The integration of technology, such as artificial intelligence, machine learning, and genetic testing, has revolutionized personalized nutrition. Innovative platforms and apps offer tailored dietary recommendations based on individual health data, preferences, and genetic profiles, driving market growth.

• Increasing Health Awareness: Rising health consciousness among consumers has fueled demand for personalized nutrition solutions. Individuals seek ways to optimize their health, prevent chronic diseases, and improve overall well-being through customized dietary plans and targeted supplements.

• Shift towards Preventive Healthcare: The shift from reactive to preventive healthcare has led to a growing emphasis on nutrition as a key component of wellness. Personalized nutrition addresses individual nutritional deficiencies and health risks, supporting preventive healthcare efforts and reducing healthcare costs in the long term.

• Consumer Demand for Customization: Consumers increasingly seek personalized experiences in all aspects of their lives, including nutrition. They expect tailored dietary recommendations, meal plans, and products that meet their unique needs, preferences, and lifestyle goals, driving the demand for personalized nutrition services.

• Rise of Direct-to-Consumer Models: Direct-to-consumer (DTC) personalized nutrition brands have disrupted the traditional retail landscape by offering customized products and services directly to consumers. These brands leverage e-commerce platforms, subscription models, and data-driven insights to deliver personalized nutrition solutions conveniently and affordably.

• Collaboration with Healthcare Providers: Collaboration between personalized nutrition companies and healthcare providers, including dietitians, physicians, and wellness coaches, is increasing. Integrating personalized nutrition into healthcare practice enhances patient outcomes, promotes lifestyle medicine, and expands the reach of personalized nutrition services.

• Evolving Consumer Preferences: Consumer preferences are evolving towards holistic health and wellness solutions that encompass nutrition, fitness, and mental well-being. Personalized nutrition addresses these multifaceted needs by offering tailored recommendations that consider individual health goals, dietary preferences, and lifestyle factors, resonating with increasingly health-conscious consumers.

• Regulatory Environment and Standards: The regulatory landscape governing personalized nutrition is evolving, impacting market dynamics. Regulatory agencies are working to establish guidelines and standards for personalized nutrition products and services, ensuring safety, accuracy, and transparency.

US Personalized Nutrition Market: Partnership and Acquisitions

• In 2022, Amway invested in microbiome startup Holzapfel Effective Microbes (HEM) to develop personalized probiotic supplements using Personalized Pharmaceutical Meta-Analytical Screening (PMAS) technology. This strategic move aims to bolster Amway’s presence in the personalized nutrition market by leveraging microbiome insights to enhance human health and wellness.

• In 2022, Wellness Coaches USA, LLC. enhanced its presence in the digital healthcare sector through the acquisition of Benovate, a cutting-edge digital health and wellness platform for workplaces. This strategic move aims to bolster the company’s standing in the personalized nutrition market by integrating digital health solutions.

Report Scope

US Personalized Nutrition Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the US Personalized Nutrition Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Increased Focus on Immunity and Wellness: COVID-19 has heightened awareness of the importance of immunity and overall wellness, leading to a surge in demand for personalized nutrition solutions aimed at boosting immune function and supporting health during the pandemic.

• Disruption in Supply Chains and Retail Channels: The pandemic disrupted supply chains and retail channels, affecting the availability and distribution of personalized nutrition products. Manufacturing delays, logistic challenges, and changes in consumer shopping behavior have impacted market dynamics and sales channels.

• Expansion of E-commerce Platforms: Personalized nutrition companies are expanding their e-commerce capabilities to meet the growing demand for online shopping. Enhanced online platforms, digital marketing strategies, and streamlined logistics help companies reach consumers directly and adapt to changing shopping preferences.

• Focus on Health and Immunity Solutions: Companies are innovating and launching new products focused on immune support and overall health and wellness. This includes personalized nutrition plans, supplements, and functional foods tailored to address specific health concerns and optimize immune function.

• Partnerships and Collaborations: Collaborations between personalized nutrition companies and healthcare providers, fitness professionals, and wellness influencers are on the rise. Partnerships facilitate access to broader consumer bases, enhance credibility, and provide opportunities for cross-promotion and co-branding.

• Emphasis on Education and Awareness: Personalized nutrition companies are investing in education and awareness campaigns to inform consumers about the benefits of personalized nutrition and the role it plays in optimizing health and well-being. Educational content, webinars, and social media engagement help build trust and drive demand.

• Adaptation to Changing Consumer Preferences: Personalized nutrition companies are adapting their product offerings and marketing strategies to align with evolving consumer preferences and lifestyle changes post-pandemic. This includes catering to specific dietary preferences, addressing emerging health concerns, and providing flexible subscription options to meet individual needs.

In conclusion, the COVID-19 pandemic has had a mixed impact on the US Personalized Nutrition Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the US Personalized Nutrition Market:

• Viome
• InsideTracker
• Nutrigenomix
• DNAfit
• Nutrigenomix
• Habit
• NutraHacker
• Zipongo (now known as Foodsmart)
• Nutrigenomix
• Orig3n
• Nutrafol
• Care/of
• Persona Nutrition
• Rootine
• Pure Encapsulations
• Others

The US Personalized Nutrition Market is segmented as follows:

By Product Type

• Active Measurement
• Standard Measurement

By Application

• Standard Supplement
• Disease Based

By Form

• Tablet
• Capsules
• Powder
• Liquid
• Others

By End Use

• Direct-to-Consumer
• Wellness and Fitness Centers
• Hospital and Clinics
• Institutions
• Others