US Mushroom Market Size Likely to Grow at a CAGR of 7.8% By 2033

As per the current market research conducted by the CMI Team, the US Mushroom Market size is expected to record a CAGR of 7.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 19,668.2 Million. By 2033, the valuation is anticipated to reach USD 38,666.4 Million.

US Mushroom Market: Growth Factors and Dynamics

• Increasing Consumer Awareness and Demand: The US mushroom market is experiencing growth driven by rising consumer awareness of the health benefits associated with mushrooms. Mushrooms are recognized for their nutritional value, including vitamins, minerals, and antioxidants, which contribute to their popularity as a healthy food choice.

• Expansion of Culinary Applications: Mushrooms are widely used in the culinary industry due to their versatile flavor profiles and textures. They are incorporated into various dishes such as soups, salads, pizzas, and stir-fries, driving consistent demand across food service and retail sectors.

• Rising Popularity of Plant-Based Diets: The growing adoption of plant-based diets among US consumers has bolstered demand for mushrooms as a meat substitute. Mushrooms, particularly portobello and shiitake varieties, are favored for their umami flavor and meat-like texture, making them a popular choice in vegetarian and vegan cuisines.

• Health and Wellness Trends: Health-conscious consumers are increasingly seeking functional foods like mushrooms, known for their potential health benefits. Mushrooms such as reishi and lion’s mane are gaining traction for their perceived medicinal properties, including immune support and cognitive health benefits.

• Innovation in Product Development: The US mushroom market is seeing innovation in product development, including the introduction of value-added mushroom products such as mushroom powders, extracts, and ready-to-eat mushroom snacks. These innovations cater to diverse consumer preferences for convenience, health, and culinary creativity.

• Sustainable and Local Sourcing: There is a growing preference among US consumers for sustainably sourced and locally grown mushrooms. Mushroom farms across the country are focusing on sustainable practices, including organic farming methods and reducing carbon footprints, to meet the increasing demand for environmentally friendly food choices.

• Economic Accessibility and Affordability: The affordability and accessibility of mushrooms in the US market contribute significantly to their widespread consumption. Mushrooms are often priced competitively compared to other fresh produce, making them an attractive option for consumers seeking nutritious and budget-friendly food choices.

• Expansion of Retail Channels: The US mushroom market benefits from the expansion of retail channels, including supermarkets, specialty stores, farmers’ markets, and online platforms. Increased availability through diverse retail channels enhances consumer convenience and contributes to sustained market growth by reaching a broader audience across urban and rural areas alike.

US Mushroom Market: Partnership and Acquisitions

• In 2022, Big Mountain Foods, based in Vancouver, has partnered with Sprouts Farmers Market to launch North America’s first Lion’s Mane mushroom product line. This collaboration aims to introduce consumers to the health benefits of Lion’s Mane mushrooms through a range of innovative food offerings.

• In 2022, Upexi, a division of Grove Inc., introduced a new line of medicinal mushroom products available for direct consumer purchase and on Amazon. Featuring USDA Certified Organic liquid extracts and gummies, Upexi cultivates mushrooms in the Pacific Northwest and processes them in California for optimal quality and accessibility.

Report Scope

US Mushroom Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the US Mushroom Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Shift in Consumer Purchasing Patterns: During the COVID-19 pandemic, there was a notable shift in consumer behavior towards purchasing essential and nutritious foods, including mushrooms. This trend was driven by increased awareness of the health benefits associated with mushrooms, leading to higher demand in retail channels.

• Disruptions in Food Service Sector: The closure of restaurants and catering services due to lockdowns and social distancing measures significantly impacted the mushroom market’s food service segment. Reduced demand from restaurants led to surplus inventory and logistical challenges for mushroom producers.

• Focus on Retail Expansion: Mushroom producers and distributors focused on expanding their presence in retail channels such as supermarkets, grocery stores, and online platforms. This strategy aimed to compensate for reduced food service demand and reach consumers directly.

• Promotion of Health Benefits: Highlighting the nutritional benefits of mushrooms, including their immune-boosting properties, helped to attract health-conscious consumers post-pandemic. Marketing campaigns emphasizing mushrooms as a versatile and nutritious food option aided in consumer education and market recovery.

• Innovation in Product Offerings: Introducing innovative mushroom products, such as value-added items like mushroom powders, snacks, and ready-to-eat meals, catered to changing consumer preferences for convenience and health-focused foods.

• Adaptation of Supply Chain: Mushroom producers adapted their supply chain management practices to enhance flexibility and resilience. This included implementing safety protocols, optimizing distribution networks, and diversifying sourcing strategies to mitigate future disruptions.

• Government Support and Policy Measures: Government support through agricultural subsidies and economic stimulus packages provided relief to mushroom growers affected by the pandemic. Policy measures aimed at stabilizing food supply chains and supporting agricultural resilience were instrumental in facilitating market recovery.

In conclusion, the COVID-19 pandemic has had a mixed impact on the US Mushroom Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the US Mushroom Market:

• Monterey Mushrooms Inc.
• Giorgio Fresh Co.
• Phillips Mushroom Farms
• South Mill Champs
• To-Jo Mushrooms
• Highline Mushrooms
• Ostrom Mushroom Farms
• Basciani Foods
• Country Fresh Mushroom Co.
• Shanghai Yukun Mahua Edible Fungi Co. Ltd.
• Scelta Mushrooms
• Banken Champignons
• Drinkwater’s Mushrooms Ltd.
• The Mushroom Company
• Kitchen Pride Mushroom Farms
• Others

The US Mushroom Market is segmented as follows:

By Type of Mushroom

• Button Mushrooms
• Shiitake Mushrooms
• Oyster Mushrooms
• Portobello Mushrooms
• Others

By Form

• Fresh Mushrooms
• Processed Mushrooms

By End Use

• Household Consumption
• Food Processing Industry
• Pharmaceuticals
• Cosmetics and Personal Care Products
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Food Service Providers
• Others