US Lingerie Market Size Likely to Reach at a CAGR of 4.1% By 2034

As per the current market research conducted by the CMI Team, the US Lingerie Market size is expected to record a CAGR of 4.1% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 14,801.6 Million. By 2033, the valuation is anticipated to reach USD 21,250.3 Million.

US Lingerie Market Growth Factors and Dynamics

• Rising awareness among consumers about the acceptance of bodies and their positivity. With this, the demand for lingerie products catering to different sizes grows.

• Lingerie has grown increasingly performance-oriented and comfortable because of the advancements in the fabric and designs it could cover, including moisture-wicking and seamless designs and support systems.

• Among the other advantages that e-commerce provides, increased sales in lingerie have been due not only to increased variety but also to the possibility of profit.

• Celebrity endorsements and social media influence consumer behaviours. Many studies have established how celebrity endorsement and social media influence customers’ preferences. This is mainly for business positioning and high-profile collaboration.

• Ethical and Eco-Friendly Products This line has opened ample opportunities for manufacturing and distributing non-toxic, eco-friendly lingerie businesses. As customers become more conscious about the environment daily, companies focusing on ethical production will attract consumers and create a loyal crowd.

US Lingerie Market Partnership and Acquisitions

• In May 2024, Chico’s FAS, Inc. announced the acquisition by Sycamore Partners, a private equity firm specializing in retail, consumer, and distribution-related investments, for $7.60 per share in an all-cash transaction valued at approximately $1 billion.

• In November 2024, the largest company in the lifestyle industry and owner of popular brands like Calvin Klein and Tommy Hilfiger, PVH, announced that it would sell three of its brands-Warners, Olga, and True & Co. business Basic Resources for USD 160 million, subject to adjustment.

• In September 2024, US-based lingerie and lifestyle brand Victoria’s Secret launched its women’s lingerie and sleepwear ranges on its India e-commerce store for the first time to offer its full product range to shoppers across India.

Report Scope

US Lingerie Market COVID-19 Analysis

The COVID-19 pandemic affected the US Lingerie Market. Here, there are a mixture of positive and negative effects registered within the industry:

• Failure in Retail Sales: This is because it deters customers from entering the store to make purchases. These are some of the main activities that customers opt to purchase undergarments over time. Because one of the essential activities. And customized advice on what would do to their body. And whatever goes together will always be a deal.

• Consumer preferences: Change in consumer preferences In the epidemic stage, Consumer preferences are critical. Therefore, commodities like undergarments that need to be taken cautiously are no longer consumer commodities. Most consumers are indoors. Consequently, they need clothing that will promote comfort. This leads to a sharp decline in sales for fashion and luxury lingerie.

• Accelerated growth of e-commerce: Lingerie business fast-tracked the quick acceleration of e-commerce. This fast-tracked the shift to e-commerce platforms. Perfecting their online presence with virtual reality devices. Thorough size selection advice and a better return policy. All these helped convert and retain those who had come in support of shopping online as a method of facing the pandemic.

• Comfort and comfort: The lingerie brands have responded with more loungewear and better comfort in lingerie due to the increasing casual trend. Customers will return to public events, too, dwelling on access.

• Innovative marketing and heavy digital engagement: Through social media, the event, and the channels of influencers and virtual events, publicity and brand awareness come into the picture, and sales and brand loyalty gain momentum accordingly.

• Product line diversity: product line diversity. They had a vast portfolio of product lines, from undergarments to wear-to-work, making them more versatile. This encompasses everything from undergarments created for outerwear to exercise clothing. Consumers significantly differ in lifestyle needs and requirements in the post-pandemic context.

In conclusion, COVID-19 has affected the US Lingerie Market in terms of negatives and positives.

List of the prominent players in the US Lingerie Market:

• Victoria’s Secret (L Brands Inc.)
• Aerie (American Eagle Outfitters Inc.)
• ThirdLove
• Hanky Panky
• Wacoal America Inc.
• Cosabella
• Chantelle Lingerie
• Natori
• Calvin Klein (PVH Corp.)
• Soma Intimates (Chico’s FAS Inc.)
• Spanx Inc.
• SKIMS
• Savage X Fenty (Rihanna)
• Lively (Wacoal Holdings Corp.)
• Jockey International Inc.
• Others

The US Lingerie Market is segmented as follows:

By Product Type

• Briefs
• Bras
• Shapewear
• Others

By Material

• Cotton
• Lace
• Silk
• Satin
• Microfiber
• Polyester
• Others

By Distribution Channel

• Online
• Offline