US Home Fitness Equipment Market Size Likely to Surpass at a CAGR of 5.1% By 2033

According to current market research conducted by the CMI Team, the US Home Fitness Equipment Market is expected to record a CAGR of 5.1% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 4,430.8 Million. By 2033, the valuation is anticipated to reach USD 7,065.8 Million.

US Home Fitness Equipment Market: Growth Factors and Dynamics

• Shift towards Home Workouts: The market has witnessed a profound shift towards home fitness solutions as consumers increasingly prioritize convenience, privacy, and the flexibility to exercise at their convenience. This trend has been particularly pronounced among busy professionals, urban dwellers, and individuals seeking to avoid crowded gyms. The availability of compact and multifunctional equipment has further fueled this trend, allowing people to create effective workout spaces within their homes without sacrificing quality or variety.

• Health and Wellness Trends: There’s a growing awareness and emphasis on health and wellness across the US population, influencing the demand for home fitness equipment. This trend encompasses a broader cultural shift towards preventive healthcare and active aging, where individuals invest in fitness equipment to maintain physical and mental well-being.

• Technological Integration: Advanced technology has revolutionized the home fitness equipment market, enhancing user experience and engagement. Innovations such as interactive touchscreens on treadmills and ellipticals, live-streaming fitness classes, virtual personal trainers, and integration with fitness tracking apps have made home workouts more immersive and effective. These technological advancements attract tech-savvy consumers and cater to a diverse range of fitness levels and goals, driving sustained growth in the market.

• Impact of COVID-19: The COVID-19 pandemic significantly accelerated the adoption of home fitness equipment across the US. With temporary closures of gyms and fitness centers to curb the spread of the virus, millions of Americans turned to home workouts as a safe and convenient alternative. This unprecedented surge in demand led to shortages of popular fitness equipment and spurred manufacturers to ramp up production to meet the increased consumer interest. While some restrictions have eased, the pandemic’s legacy continues to influence long-term preferences for home fitness solutions.

• Diverse Product Offerings: The US home fitness equipment market boasts a diverse array of products catering to various fitness preferences and goals. From traditional cardiovascular equipment such as treadmills, stationary bikes, and ellipticals to strength training essentials like dumbbells, kettlebells, and resistance bands, consumers have ample choices to create personalized home gyms.

• E-commerce Growth: Online retail has emerged as a dominant distribution channel for home fitness equipment in the US. E-commerce platforms like Amazon, dedicated fitness equipment retailers’ websites, and manufacturer-direct sales channels have expanded market accessibility, offering consumers a convenient shopping experience and a broader selection of products.

US Home Fitness Equipment Market: Partnership and Acquisitions

• In 2022, SportsArt expanded its ECO-POWR line with the introduction of the G866 Front-Drive Elliptical, emphasizing durability and accessibility over traditional rear-drive models. Additionally, they offer the E866 and E863 Front-Drive Ellipticals, providing a variety of options tailored to customer preferences and needs.

• In 2022, iFit Health & Fitness Inc., a U.S.-based company, acquired Sweat, a platform dedicated to women’s health and fitness. This strategic move aims to broaden iFit’s footprint in the digital fitness market and attract a larger customer base seeking specialized health and wellness solutions.

• In 2021, BodyEnergy Technology Co. Ltd., a maker of electric workout products, introduced the BodyEnergy treadmill, a human-powered treadmill equipment, into the U.S. market. This launch aims to offer innovative fitness solutions that harness human energy for sustainable and effective workouts.

Report Scope

US Home Fitness Equipment Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the US Home Fitness Equipment Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Surge in Demand: During the COVID-19 pandemic, there was a significant surge in demand for home fitness equipment as gyms and fitness centers across the US closed temporarily. Consumers sought alternative ways to maintain their fitness routines and stay active while adhering to social distancing measures.

• Supply Chain Disruptions: The increased demand during the pandemic caused supply chain disruptions, leading to shortages of popular fitness equipment such as dumbbells, resistance bands, and cardio machines. Manufacturers faced challenges in sourcing raw materials and scaling up production to meet the sudden spike in consumer interest.

• Adaptation of Manufacturing and Supply Chains: Manufacturers adapted by diversifying supply chains, increasing production capacities, and implementing agile manufacturing processes to meet ongoing demand and mitigate future disruptions.

• Shift towards Hybrid Fitness Solutions: There’s a growing trend towards hybrid fitness solutions that combine in-person and digital elements. Many fitness equipment manufacturers and retailers have expanded their offerings to include virtual fitness classes, online training programs, and interactive workout platforms, catering to consumers’ evolving preferences for flexible and personalized fitness experiences.

• Innovation in Product Development: The market has seen continued innovation in product development, with manufacturers introducing advanced features such as smart connectivity, integrated fitness tracking, and personalized workout metrics. These innovations enhance user engagement and satisfaction, appealing to tech-savvy consumers seeking enhanced workout experiences at home.

• Expansion of E-commerce Channels: E-commerce has remained a pivotal distribution channel for home fitness equipment post-COVID-19. Manufacturers and retailers have optimized their online platforms, offering seamless shopping experiences, extensive product assortments, and robust customer support to meet the growing demand for convenience and accessibility among consumers.

• Focus on Health and Wellness: The pandemic heightened awareness of health and wellness, prompting sustained interest in home fitness equipment as consumers prioritize physical and mental well-being. This ongoing emphasis on personal health continues to drive market growth, with increased investments in home gyms and fitness solutions as integral components of a healthy lifestyle.

In conclusion, the COVID-19 pandemic has had a mixed impact on the US Home Fitness Equipment Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the US Home Fitness Equipment Market:

• Peloton Interactive Inc.
• Nautilus Inc.
• Icon Health & Fitness Inc.
• Life Fitness
• Precor
• Johnson Health Tech North America Inc.
• Core Health & Fitness LLC
• Technogym USA Corp.
• Bowflex
• Sole Fitness
• NordicTrack
• Matrix Fitness
• Cybex International
• Fitness Reality
• XTERRA Fitness
• Others

The US Home Fitness Equipment Market is segmented as follows:

By Product Type

• Cardiovascular Equipment
  • Treadmills
  • Stationary bikes (recumbent and upright)
  • Elliptical trainers
  • Rowing machines
  • Stair steppers
• Strength Training Equipment
  • Dumbbells
  • Barbells
  • Weight benches
  • Squat racks
  • Multi-gyms
• Yoga and Pilates Equipment
  • Yoga mats
  • Pilates reformers
  • Yoga blocks
  • Yoga straps
  • Yoga balls
• Functional Training Equipment
  • Kettlebells
  • Resistance bands
  • Suspension trainers (e.g., TRX)
  • Balance boards
• Accessories
  • Gym flooring
  • Storage racks
  • Exercise balls
  • Jump ropes
• Others

By Application

• Individual Use
• Commercial Use

By Distribution Channel

• Online Retail
• Retail Stores
• Direct Sales
• Others