US Educational Toys Market Size Likely to Grow at a CAGR of 9.2% By 2033

As per the current market research conducted by the CMI Team, the US Educational Toys Market size is expected to record a CAGR of 9.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 11,122.2 Million. By 2033, the valuation is anticipated to reach USD 24,558.2 Million.

US Educational Toys Market: Growth Factors and Dynamics

• Technological Advancements in Toys: Creating and evolving the latest technology toys, such as tablets and programming robots, provides a wide choice of educational toys. Technological innovations make learning more engaging and compelling, attracting tech-savvy parents and educators in their wake.

• Expansion of Educational Content and Gamification: The Inculcation of educational content into toys and gamification for a fun experience during learning has fuelled market growth. Consumer demand for toys that combine play with learning objectives is increasing.

• Increased Focus on Early Childhood Education: The most significant focus of the moment now is on early childhood education. As such, the later demand for toys aids in developmental milestones. Educational toys have become popular pieces, particularly in babies and toddlers nowadays, as parents’ spending on early learning increases by pints.

• Government and Educational Institution Support: High demand for educational toys is made possible because of increased government and other educational programs that support learning through play. Grants to finance early childhood education and enrichment programs attract school and parent investment in high-quality educational toys.

• Increased Focus on Health and Safety Standards: The coming up of health and safety standards for children’s toys, such as non-toxic toys and toys suitable for different age groups, has brought about higher confidence levels among consumers, which has added to higher growth in the market. Since toy safety gives parents the confidence that the products available would put their little ones in a better situation even when improper use or flaws occur, parents become relatively more willing to buy the available products.

US Educational Toys Market: Partnership and Acquisitions

• In 2024, LEGO System A/S plans to release LEGO Icons Medieval Town Square, the modern remastered version of the vintage product released in 2009. This is built with advanced construction techniques, updated buildings, and detailed points. It comprises 3,304 pieces that make the experience more enjoyable for building enthusiasts.

• In 2023, Melissa & Doug opened its first retail store in The Westchester Mall at White Plains, New York. The 1,600-square-foot space has a handpicked selection of the company’s top-selling toys. Some of the products include learning toys, puzzles, baby products, pretend play sets, and arts & crafts.

Report Scope

US Educational Toys Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the US Educational Toys Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Disruption of Supply Chains: The coronavirus pandemic caused unprecedented disruption to international supply chains. Such disruptions affected the manufacturing and distribution process of the educational toy. Both the retailers and their customers were reaping this impact through a shortage, which was costly for them.

• Change in Consumer Expenditure: Lockdown adjusted house budgets and priorities. For example, a few consumers cut down on discretionary expenditure, including educational playing products. Such consumers were concerned about other items that seemed far more necessary than these educational, non-essential products. Hence, they experienced decreased sales due to reduced economic security.

• Growth in the Number of Online Sales Channels: The pandemic has seen a sudden spurt in the development of online commerce activities. However, companies engaged with learning games followed up by increasing the number of their online channels. Digital warehouses and direct-to-consumer sales have helped companies reach the product adequately to the customer and sell it.

• Home Learning Product Extension: in response to the increased availability of distance education, there was a heightened demand for items that could be delivered from the home. The company partially responded to this with items that supplement digital learning devices and provide educational value to learners working from home.

• A diversified product line: Consumer needs vary with time; companies diversified their product line to cater to a broad age group and type of learners for educational toys. Such diversification attracts a significant market share and opens up an enormous marketplace.

• Improved Safety and Hygiene Practices: Improved quality of products through health concerns. Therefore, fulfilling this requirement has become easy through the use of antimicrobial materials as well as careful safety testing. Henceforth, through such ease and application, customers have made it easy for confidence to be regained in the market.

• More Investment in Technology Integration: Infusions were made to invest in new advanced technology for education toys through augmented reality and interaction features. Innovation is to be attained through creativity in play and generating appeal among tech-savvy consumers to carve out market space for revival and growth.

In conclusion, the COVID-19 pandemic has had a mixed impact on the US Educational Toys Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the US Educational Toys Market:

• LEGO Group
• Mattel Inc.
• Hasbro Inc.
• VTech Holdings Limited
• Melissa & Doug LLC
• Educational Insights Inc.
• Fisher-Price Inc.
• Kiddieland Toys Limited
• Ravensburger AG
• The Learning Resources Inc.
• Hape International
• LeapFrog Enterprises Inc.
• PlanToys Co. Ltd.
• Brio AB
• Galt Toys Ltd.
• Others

The US Educational Toys Market is segmented as follows:

By Product Type

• Building & Construction Sets
• Role Play Toys
• Art & Craft Kit
• STEM Toys
• Games & Puzzles
• Musical Toys/Instruments
• Others

By Age Group

• Toddlers
• Preschoolers
• Kindergarten

By Material

• Plastic
• Wood
• Fabric
• Electronic
• Others

By Distribution Channel

• Online Retail
  • E-commerce Websites
  • Brand Websites
• Offline Retail
  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Department Stores
  • Others