US Candle Market Size Likely to Expand at a CAGR of 3.91% By 2033

As per the current market research conducted by the CMI Team, the US Candle Market size is expected to record a CAGR of 3.91% from 2024 to 2033. In 2023, the market size is projected to reach a valuation of USD 3.68 Billion. By 2033, the valuation is anticipated to reach USD 5.20 Billion.

US Candle Market: Growth Factors and Dynamics

• Increased Focus on Home Decor and Ambiance: The growing interest in home decor and creating inviting home environments is a significant driver. Candles are used to enhance the aesthetic appeal of living spaces and create a warm, cozy atmosphere.

• Rising Popularity of Aromatherapy and Wellness: The increasing awareness of wellness and self-care practices has boosted the demand for scented candles that offer aromatherapy benefits.

• Seasonal and Holiday Demand: Seasonal and holiday demand significantly boosts candle sales. Candles are popular during holidays like Christmas, Halloween, and Valentine’s Day. Seasonal fragrances and themed candle collections drive sales peaks during specific times of the year. Holiday gifting traditions and decorative uses contribute to increased demand during these periods.

• High Focus on Product Innovation and Diversification: Continuous product innovation and diversification are key to maintaining consumer interest and expanding market reach. Brands are introducing new scents, designs, and candle types, such as wood-wick candles, soy candles, and artisanal candles. Customization options, such as personalized labels and bespoke fragrances, appeal to consumers seeking unique products.

• Growth of E-commerce and Digital Marketing: The expansion of e-commerce and effective digital marketing strategies have made it easier for consumers to purchase candles online. Online platforms provide a convenient shopping experience with access to a wide range of products and customer reviews.

• Sustainability and Eco-Friendly Trends: Increasing consumer demand for sustainable and eco-friendly products is shaping the candle market. Key manufacturers are focusing on using natural and renewable materials such as soy wax, beeswax, and coconut wax.

• Expansion of Distribution Channels: Expanding both online and offline distribution channels has increased product accessibility. Retail partnerships with major stores, boutiques, and specialty shops enhance physical market presence. Direct-to-consumer models and subscription services boost sales and customer loya/ lty through regular engagement.

• Innovative Branding and Marketing Strategies: Many candle brands are offering personalized and customizable products to cater to individual preferences. This includes custom scents, personalized labels, and bespoke candle designs. Moreover, customization creates a unique buying experience, fostering a stronger emotional connection between the consumer and the product. Personalized candles make for popular gifts, enhancing their appeal for special occasions and holidays.

US Candle Market: Partnership and New Launch

• In November 2023, Yankee Candle Company, Inc. launched its new holiday fragrance collection, ‘Bright Lights’, featuring five winter seasonal fragrances. The collection combines nostalgic scents with new twists, offering comforting balsam and warm spices in the Shimmering Christmas Tree candle and cardamom and blackberry wine in the Holiday Cheer candle. The collection promises to elevate the ambiance of future gatherings.

• In May 2021, Le Lebo introduces “Encens 9” scent to its candle lineup. Customization creates a unique buying experience, fostering a stronger emotional connection between the consumer and the product. Personalized candles make for popular gifts, enhancing their appeal for special occasions and holidays.

Report Scope

US Candle Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the US Candle Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Supply Chain Disruptions: The pandemic caused significant disruptions to the global supply chain, leading to shortages of raw materials such as wax, fragrance oils, and containers. This has resulted in increased costs and extended timelines for manufacturers.

• Rising Costs: The pandemic has led to a rise in costs for raw materials, shipping, and labor, which has impacted the profitability of candle manufacturers. This has forced many companies to adjust their pricing strategies and product offerings.

• Staff Shortages: The pandemic has also led to staff shortages in the candle industry, particularly in manufacturing and logistics. This has further exacerbated the supply chain disruptions and increased costs.

• Shift in Consumer Spending Patterns: The pandemic caused a notable shift in consumer spending patterns, with more focus on home-related products and less on travel and outdoor entertainment. The disposable income that was previously allocated to vacations, dining out and other outside activities was redirected towards home improvement and self-care products, including candles.

• Growth of E-commerce: The closure of physical stores and the need for social distancing measures accelerated the adoption of e-commerce during the pandemic. Consequently, online sales of candles increased as consumers preferred the convenience and safety of shopping from home. Candle companies responded by enhancing their online presence, improving their websites, and investing in digital marketing to attract online shoppers.

• Increased Production Costs: The supply chain disruptions and scarcity of raw materials led to increased production costs for candle manufacturers. The cost of procuring essential ingredients and packaging materials rose significantly due to limited availability and increased demand.

• Shift in Consumer Priorities: The pandemic’s economic uncertainty led to increased demand for home-related products, but also influenced consumer spending habits, prioritizing essential goods over non-essential items, particularly high-end luxury candles.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Candle Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the US Candle Market:

• Bridgewater Candle Company
• Circle E Candles
• Colonial Candle
• Ellos Brooklyn
• MALIN+GOETZ
• Spark Candles
• Stone Candles
• The Yankee Candle Company Inc.
• Paramold Manufacturing LLC
• F. Candle Company
• Voluspa Candles
• Modern Candles
• Empire Candle Co. LLC.
• Murphy’s Naturals
• TRUDON
• Others

The US Candle Market is segmented as follows:

By Product Type

• Votive Candles
• Pillar Candles
• Container Candles
• Taper Candles
• Specialty Candles
• Other

By Fragrance Type

• Scented Candles
  • Floral
  • Woody
  • Sweet & Spicy
  • Others
• Non-scented Candles

By Wax Type

• Paraffin
• Beeswax
• Stearin
• Soy Wax
• Other

By Category

• Natural
• Synthetic

By End-use

• Residential
• Commercial
  • Beauty & Spa Centers
  • Medication Centers
  • Hospitality
  • Others

By End User

• Online
• Offline